Wu Su and Fan Cheng are well-known figures in domestic foundries.
The couple has been setting up a sports shoe factory along the southeastern coast. Since the 1980s and 1990s, they have accumulated a great reputation. Moreover, the couple operates with integrity and works fairly, whether it is upgrading the production chain or providing benefits to employees.
They are all industry benchmarks.
It is precisely because of their investment in various aspects that they cannot keep the unit price as low as other foundries. Under the current economic situation, especially when domestic production lines continue to shift to Southeast Asia, they have encountered great economic difficulties.
problem.
Since this year, they have lost a large number of orders.
This time, they traveled from China to the United States just to win over Nike, which they had been cooperating with before, to continue to contract orders to them. For this reason, they even gave up a large part of their profits.
After all, there are so many workers in the factory waiting to start work, and this is the business of hundreds of families.
However, the cold American streets are impersonal.
Fan Cheng and Wu Su were rejected one after another.
Then, they made a decision that they wanted to set up their own brand, no longer earn low OEM fees, and no longer work for foreign brands.
However, the road to establishing a brand is so difficult, and they are very sad.
At this time, they received a call from their cousin, who said that he wanted to cooperate with them. The words were very pleasant. However, he had suffered at his hands and was not confident about this person's character. Therefore, he refused.
Then, they received calls from domestic brands one after another.
From their conversation, they realized...it turned out that their son in the United States had soared into the sky and became an NBA superstar.
They were simply stunned.
When they saw Fanshi's report on American TV, when they saw their son's pictorial outside the Staples Center, the most famous basketball stadium in Los Angeles.
They couldn't help but believe what was happening before them.
They have processed basketball shoes for Nike, and they know that the price of basketball shoes is very high, and the workmanship requirements are also the most stringent.
Therefore, Wu Su called her son at this time.
Fan Xi picked up the phone in surprise. He had not contacted his mother for a long time. He originally thought that his parents should have known about it since he was so famous in China.
But how do you know...My parents have been busy with their careers recently and have not paid attention to this. Fan Xi has stayed in the United States for so long, and even friends who are familiar with her parents find it difficult to connect the two. Only the cousin who worked hard realized this.
Yes, but he is cunning and wants to make a fortune through Fan Xi.
That's why the couple now knows that their son has become a superstar.
As soon as the phone call came through, Fan Xi happily said to her mother: "You know what? Mom, my childhood dream has finally come true. I have entered the NBA and am very famous. I don't have to go back to inherit the family business."
Fan Xi was particularly excited.
His voice made the parents on the other end of the phone somewhat silent. Wu Su thought: Son, there may not be a family business for you to inherit. But thank God, you finally realized your dream. I heard that NBA players’ salaries are very high, and you are now a famous player.
Mom and dad don't have to worry anymore.
Seeing that his mother on the other end of the phone was silent, Fan Xi said, "What? Are you unhappy? Mom, I promise you, I will not only play well, I will also complete my studies, and I will continue to study. I won't
Let yourself become a person who can do nothing but play ball."
Wu Su was so touched that her son's sensibleness even made her shed tears.
She happily said to her son: "Xiao Xi, mom and dad are in Los Angeles now. We have all met you. You haven't been home for the New Year in two years."
Fan Xi quickly told her where she was, but she didn't expect mother and son to be in the same hotel.
Fan Xi hurried down to find his parents. Fan Xi found his parents on the top floor and jumped excitedly in the corridor.
Fan Xi is very happy to have her family reunited.
Just then, someone ran out and said, "Keep your voice down, we are having a meeting inside."
Fan Cheng and Wu Su heard the voice and looked over. Their expressions changed drastically. It turned out to be the Nike executive they had always wanted to contact.
The executive was also shocked. He didn't expect that Fan Xi, whom the entire Nike leadership was looking for, was actually staying in the same hotel as him.
He quickly ran over excitedly.
At the same time, Wu Su and his wife also ran over excitedly.
Fan Cheng stretched out his right hand from a distance to shake hands with the vice president named Doug Robert.
Unexpectedly, they headed straight for their son. Robert stretched out his hands three meters away and held Fan Xi tightly: "Jack, we finally found you. We will try our best to contact you."
Fan Xi was a little stunned, contact me?
He doesn't feel like he has anything worth contacting.
He then introduced himself and said he was the senior vice president of Nike, and then said that the president was also in Los Angeles.
With that said, he led Fan Xi to the conference room. Fan Xi understood what was going on.
But he doesn't want to negotiate a contract with Nike so early. He just wants to reunite with his family and share the warmth of his family.
Unexpectedly, Fan Xi's parents wanted to chat with the vice president.
Fan Xi was good at observing words and expressions, so she took her parents aside to chat.
Wu Su told his son that they were here to discuss cooperation with Nike.
Fan Xi understood a little bit after hearing this.
So, he told the senior vice president: "My parents and I still have something to talk about. We will communicate with you after we finish talking."
Fan Xi has been taught by her mother since she was a child that she must know herself and her enemies and not make decisions easily.
Now, he must understand his parents' needs and situation before he can contact Nike to avoid misjudgment.
The senior vice president was a little reluctant.
At this time, Fan Cheng handed him a business card and said that he was the owner of the domestic Sucheng sports shoe manufacturing factory and that he came here to negotiate an OEM contract with Nike.
When Robert heard this, he immediately understood.
He knew that Fan Xi would not leave today.
He was also very surprised and asked: "Jack is your son?"
"Guaranteed replacement if fake!"
Hearing Fan Cheng's affirmative answer.
Robert's attitude immediately changed 180 degrees. Many people say that Americans are not good at adapting, but in fact they are the best at adapting. They are more subservient to people who can bring benefits to them than the Chinese.
This is why many movie stars in Hollywood are chased by producers when their box office is high. But once they fail at the box office and lose all their appeal, those producers will boss them around in a condescending manner.
They don't think this is something strange, they think it is highly efficient.
Obviously, Robert now wants to cooperate efficiently with Fan Cheng and his wife.
After Fan Xi and her parents returned to the room.
Robert also returned to the conference room and told the executives in the meeting: "I found Jack Fan!"
oh!!!
The scene was filled with cheers.
They were all excited about this. President Phil Knight even stood up happily and said: This is good news. We will contact him immediately and must not let other brands take advantage of it.
At this time, Robert continued: "There should be no such possibility. Because Jack is in this hotel and lives next door."
"Then why don't you invite him over quickly?" Phil Knight said anxiously.
Robert said: "There was an accident. Our investigation into him was not detailed enough. He turned out to be the son of one of our foundry owners. And we gave up on renewing the contract with this foundry a month ago."
This sentence caused an uproar at the scene.
Phil Knight is a very shrewd operator. He grasped the key to the problem: "Can we still repair the relationship with this foundry now? Also, what is the production quality of this foundry? Why did we abandon it?
What is it?"
"They came to the United States this time just to repair their relationship with us. So, I don't think this is a big problem if we continue to give them orders."
Robert looked through the information and gave a very accurate evaluation: "The quality of this foundry is very high, and the production equipment is the highest among our foundries. However, their quotation is also 100% higher than other foundries.
Zero point five.”
0.5 percent.
The number lingered in Phil Knight's mind.
This is a number that is neither too big nor too small.
Now all sports brands are reducing OEM costs. Phil Knight hesitated for a long time. He said: "Tell Jack that if he can sign an endorsement contract with us, we can let his parents continue to do OEM work, or even let his parents exclusively do OEM work."
Work on his sneaker line.”
"Then the publicity department can follow up the report, which will quickly make up for the increased cost exponentially in the selling price. Today's consumers like to hear stories."
Phil Knight is a shrewd entrepreneur who grasped two keys.
One is to make Fan Xi understand that only by signing a contract with Nike will Nike hand over the OEM contract to his parents. The second is that in terms of business operations, he understands consumer psychology very well, and his ability to tell stories has indeed become a brand premium.
Basics. Now it is a wonderful story material. Fans of Fan Xi must really want to wear a pair of sneakers made by Fan Xi's father himself.
They all thought Phil Knight was extremely brilliant.
Philnet also asked his assistant to wait at the door of Fan Xi's room. As soon as Fan Xi came out, he would be invited to the conference room.
At this time, another vice president reminded him: "Taylor Swift will come to discuss with us soon."
Phil Knight waved his hand: "It doesn't matter. They are a rumored couple, and there is no conflict or contradiction in their interests. It can just let the arrogant Taylor Swift team know that we are a company that values sports stars, not an entertainment company."
A company led by stars."
…
After Fan Xi and her parents entered the house.
Mom and dad told Fan Xi about their current situation. At this time, they no longer regarded their son as a child who needed protection.
They were happy to see that Fan Xi could take charge of her own business and share their worries.
Fan Xi thought about their questions seriously.
Then he told his parents: "Nike gave me an offer of 100 million US dollars over 7 years. They hope to sign me as a spokesperson. They are very interested in me and take a fancy to my ability and image on the court, as well as my reputation around the world."
Appeal.”
Fan Xi's parents knew that their son had become famous, but they didn't expect that his fame would be so great that Nike, who was so careless, would give him US$100 million.
Oh my god!
Fan Cheng counted on his fingers for a long time and said: "We have been OEMing for Nike for 20 years. Even if the assembly line works in three shifts, it is difficult to get this number from them."
Wu Su asked his son: "Are you really famous to this extent now? I heard that the most famous people in American basketball are Kobe Bryant and LeBron James. How do you compare with them?"
"Now, they must be stronger." Fan Xi said seriously: "After all, this is my first season."
"Kobe and I are teammates now, and he and I have a very good relationship. We are the most important players in the Lakers' backcourt. Last night, I just beat the Heat led by James."
"So, brand owners are very optimistic about the player's potential and commercial value. I feel that my potential has not been fully developed, and there is still room for improvement in commercial value. So, actually... I don't really want to sign this $100 million contract.
Before, I rejected a 1 billion yuan contract!"
Fan Xi said this calmly.
Then he saw his father Fan Cheng's eyes widened and his mouth opened, and his breathing became rapid.
Fan Cheng has been a boss all his life. Although his current net worth is said to be hundreds of millions, it would be difficult for him to come up with 10 million in cash. Moreover, once orders are cut off, there may even be a risk of bankruptcy.
Unexpectedly, his son is only 19 years old.
He actually refused a 1 billion yuan sponsorship and was dissatisfied with the US$100 million offered by Nike.
Although it is said that the wave behind pushed the wave ahead, this wave behind was so strong that his myocardium was somewhat infarcted.
His wife Wu Su had a better psychological quality and a clearer mind. She patted her husband on the shoulder and asked him to drink water to calm down.
Then, the wise mother asked Fan Xi: "Xiao Xi, do you really have so much confidence in yourself?"
Fan Xi nodded in confirmation.
Ever since he received the energy halo in his brain, he has never doubted his abilities.
And this brave and wise mother never doubted her son.
Wu Su made a decision that even her husband couldn't believe: "Then, I decided not to renew my contract with Nike. I can't let their contract renewal become a negotiating advantage for kidnapping my son."
As soon as Wu Su said these words, Fan Xi stood in awe.
Fan Cheng was a bit conservative. He said: "However, 100 million US dollars is really a lot. Moreover, if we can use this matter to stabilize our relationship with Nike, we will also have a steady stream of income."
"No."
Wu Su shook his head firmly.
She said: "Perhaps we should change our thinking. We have worked for American companies all our lives, and the money we earn is negligible. They provide us with a design drawing and a logo, and we work hard to produce it for them. In the end, they take away hundreds of dollars.
Of the 90% profit, we don’t even get 10%, and they shut us out because of the 0.5% price difference.”
"This year, they will reduce the price by 5%, and next year they will reduce the price by another 5%. We never have the right to dominate or bargain."