Chapter 54 Create your own brand, great love, basketball talk
Fan Xi's strong confidence in her own strength was something Nike never imagined.
Some of them even vaguely believed that Jack's luck was greater than his strength.
But now, Fan Xi has dropped shock bombs one after another. He showed his disdain for the 110 million US dollars, and his family stood firmly behind him.
Nike has had to reevaluate the status of its talks with the Vandenheede family.
Scott completely changed his previous thoughts about Fan Xi. He always thought that Fan Xi was just a stupid young man who made some money by playing basketball.
But now, he began to feel that it would be a good idea for his daughter to marry this guy. He and his family all have the qualities to be successful, especially Jack, who actually turned a blind eye to the hundreds of millions of dollars at his fingertips.
Scott is a greedy and flattering person, but he respects from the bottom of his heart those who can control money from a high position. Such people are usually big shots.
This is a rule he summed up after working in a securities company for thirty years.
His eyes looking at Fan Xi became softer and a little encouraging.
As a father, he certainly hopes that his daughter's husband will be a big shot, a successful man, and a man who has the ability to take care of the family.
"We need thirty minutes to discuss it, Jack." Phil Knight said to Fancy.
Then, he, his vice president, and assistants walked into a small room in the conference room.
From time to time there were fierce arguments.
It seems that there are great differences within Nike over the constructive proposals put forward by the Fan family.
At this time, Scott came over to talk to Fan Cheng and Wu Su. He showed great kindness and introduced Wu Su that his daughter was a big American star.
Fan's parents were a little surprised.
However, Wu Su soon saw the clues in Taylor's eyes towards her son.
It turns out... I found a big star to be my girlfriend.
Wu Su is an enlightened mother. She will not object to her son falling in love with a foreign girl. At the same time, she is also a smart mother. She can see that this female star obviously loves her son more.
Therefore, she remained calm and just remained a quiet bystander.
The two families established some intimacy during the half-hour chat. Scott offered to invite Fan Cheng to drink, and Fan Cheng agreed.
At this time, Phil Knight came out and they reached an agreement.
As the founder and largest shareholder, Phil Knight said to Fan Xi: "Jack, does your sneaker brand need new shareholders? We can provide some start-up capital, technology, marketing, including global promotion and sales."
"Of course, this is why we are willing to wait here for 32 minutes." Fan Xi glanced at his watch and said accurately.
"Okay, Jack. If that's the case, we are willing to provide 20 million US dollars in start-up capital, and at the same time include your personal brand in Nike's sub-brands. We will be responsible for all marketing and sales of your brand. It is comparable to the Jordan Brand.
How about it? We have never made such a major concession on LeBron James." Phil Knight held out eight fingers on both hands: "We want 80% of the shares."
Fanshi shook his head and said: "Neither LeBron nor Michael Jordan have factories in their homes that can independently produce sneakers, but mine does. I think you are too confident in your operations."
"80%, this is impossible. It is also unrealistic to become your sub-brand."
Fan Xi shrugged: "You should know clearly that times have changed."
"Jack. I think you have overestimated your influence. Do you really think it is so easy to create a brand of your own? Do you really think there will be so many fans paying for your performance? And, can you continue to do so in the future?
This kind of performance is not guaranteed yet.”
Robert puts pressure on Fancy.
At this time, something unexpected happened. Taylor Swift stood up and said: "Jack, if you are willing to set up your own personal brand, I am willing to be the first spokesperson for your brand. It is free!"
Taylor Swift is supportive.
This was beyond everyone's expectation.
Before, they were still scrambling for $500,000, but now they are giving up an annual income of $2 million.
What surprised Phil Knight was that even Scott, who valued money as his life, supported his daughter's proposal.
This turn of events caught the Nike negotiating team by surprise.
They have a feeling of being outnumbered.
At this time, Wu Su, who had been silent for so long, stood up. After years of struggling in shopping malls, she knew it was time to take the initiative.
She told the Nike team: "I know you are still hesitant, still doing risk assessments, and still feeling distrustful of my son. In this case, let time speak."
"We will immediately find the best designers in the world to design sneakers, and we will quickly launch the sneakers on the market. Starting from China, where there is a vast market, we will start from there, rush out of Asia, and eventually return to you
Native American.”
"See you at the top."
Wu Su stood up and left, followed by Fan Xifancheng, and Taylor Swift and his entourage.
Phil Knight is an elegant gentleman, and he is very anxious at this time. He knows that if Fanxi develops the brand and gets a chance to survive in the country, it will definitely take away Nike's market share in the future.
Especially if Taylor Swift turns to the Vandenheede brand, it will cause great harm in China.
After all, China's best sports brands can only find some fringe NBA players and a domestic star to advertise.
And they are already living very well.
With Fanci and Taylor, this brand will easily become an instant hit in China.
If Fan Xi really becomes a super defender surpassing LeBron James as he said, then...he will undoubtedly become the first person in the history of Chinese and even Asian sports.
Is it difficult for the brand he created to surpass the brand created by that gymnast?
Philnet panicked.
He quickly said: "Sixty percent, we can only ask for sixty percent."
"I don't think you've thought it through yet."
Wu Su dropped these words and never looked back.
Fan Xi left all this matter to his mother.
Wu Su has always been a business genius. The couple started from scratch and built such a big business step by step. In fact, she just lacks an opportunity. If she is given a larger platform, she can play a greater role.
Now, her son is her chance.
…
In the evening, the Fanshe family warmly entertained Taylor Swift and her father.
The conversation between the two parties was very pleasant.
It is worth mentioning that when Wu Su learned that Taylor had given up her $2 million one-year endorsement deal with Nike, she showed great courage. She said to Taylor: "If our brand is officially established, we will definitely exceed this
We will cooperate with you based on the price of the amount.”
Scott was completely impressed by Wu Su's grandeur.
He was a little regretful at first.
But now that he saw that Fan Xi's parents were such successful businessmen, he felt that his daughter had made the right bet. The more he looked at Fan Xi, the more satisfied he became, and the more he looked at her, the more he felt that she was a perfect match.
In fact, Fan Xi and Taylor have not yet established a relationship as boyfriend and girlfriend.
But this meal felt like an engagement dinner.
What's interesting is that in the early morning of that day, TMZ, the most famous entertainment gossip website in the United States, exposed this group of photos. They used the word "a rapid improvement" to describe the relationship between Fan Xi and Taylor Swift.
The entertainment media was completely unprepared. Unexpectedly, Taylor only kissed Fan Xi at the stadium the night before, and the next night he had evolved to the point where he took his father and Fan Xi's parents to dinner.
Does this mean we will hear news of their engagement in two days?
Interestingly, the next morning it was revealed that Taylor Swift gave up her $2 million annual endorsement contract with Nike for Vanhee.
The news resounded throughout the sky.
In the United States, this capitalist society, in their values, money and feelings cannot be confused.
Basically there is no concept of giving up money for love.
Even in Hollywood movies, this kind of plot rarely exists: the audience thinks it is unreal and lacks a sense of substitution.
After this incident was exposed, Taylor Swift's image quickly rose.
Ordinary people felt that this female singer was too silly, but they couldn't help but admire her bravery.
No one would be able to let go of this wealth.
So, they must be true love, right?
It must be difficult for Jack's other two rumored targets, Selena and Jenna Jr., to do this.
Soon, this incident was on the hot list of American news, and some social experts even discussed whether Taylor Swift's behavior was advisable.
This is something unexpected.
Who would have thought that an entertainment gossip would rise to the social level?
With these high-frequency discussions, more inside information was released. It turned out that Fan Xi actually refused Nike's high-dollar contract and wanted to create his own brand.
These news did not get much response in the entertainment news section, but in the basketball section, they were discussed like crazy!
In the history of NBA, the only successful player brand is Jordan, and it is also successful as a sub-brand of Nike. Nike holds a large number of shares, and Jordan only enjoys dividends.
Jack?
He has only played a few good games, so why should he challenge something that LeBron James, Kevin Durant and Kobe Bryant don't have?
Many experts jumped out to question it.
However, what people didn't expect was that among the fan base, there were actually many people who were willing to support Fan Xi.
Because they learned that Fan Xi’s parents are themselves the owners of sneaker OEMs, and they are also the leading OEM owners in China. In their opinion, as long as Fan Xi’s brand sneakers have good design, acceptable quality, and affordable prices, why not support the Miracle Son?
?
Even the Internet in the United States has started a trend of providing names for the Fanci brand.
Some people say it should be named: Son of Miracle. Some say it should be named: Juesha. Some say it should be simply called: Fan!
There are many answers.
This was beyond Nike's expectation. They didn't expect Fanci's fan base to be so strong.
At home, there is even more support.
Especially when domestic fans learned that Taylor Swift, the most popular goddess singer in the United States, actually gave up her high-paying endorsement with Nike and was willing to endorse Fanshi's new brand for free, they were extremely moved.
A foreign female star supports Fan Xi so much. Fans in the fan forum are cheering and shouting, claiming that as long as Fan Xi launches his sneakers, they will buy them like crazy.
Official media is also playing a role in fueling the flames.
There is also a huge outpouring of support in other Asian countries.
In just one day, the Internet knows no borders.
Nike was unexpected. At the same time, Adidas smelled the smell, and they quickly extended an olive branch to Fanci and wanted to form a cooperation with the Fanci brand.
At this time, Fan Xi's parents were much calmer and more confident after seeing the feedback from the outside world. They began to interview sneaker designers in Los Angeles and contacted supply chains and technology centers.
Fan Xi entrusted this matter to his mother.
He walked into the Lakers' training ground without any distractions.
When he arrived at the training center, Kobe Bryant came in early to practice.
When he saw Fancy, he said to Fancy: "Last night, in addition to the meeting between your family and the Taylor family, our team also had a transaction. Ron Artest and Steve Blake were sent away."
These two people had opposed Fanshie to varying degrees before, and the Lakers used the trade to express their attitude.
The All-Star Weekend is coming soon, and the Lakers have two games left.
Fanci has secured his position as the All-Star starter, and news about Taylor Swift and Nike have made his popularity continue to rise.
Kobe, a person who doesn't hear anything outside the window, also heard about this incident.
He said to Fan Xi: "Phil Knight called me this morning. He hopes to exert influence on you through me. He would like to cooperate with you."
Fan Xi nodded.
Kobe continued: "I think it is a good thing for you to establish your own brand, but you need the help of an industry leader. Many athletes have wanted to do this before, but almost no one has succeeded."
As an employee, Kobe Bryant said to Fan Xi: "Nike's influence in the sports field is amazing. If it concentrates on suppressing your brand, it will be a lose-lose outcome for both parties."
Fan Xi nodded.
He recognized this statement.
"Furthermore, Nike's radiation range in the league is very large. They have a great influence invisibly." Kobe said this very secretly.
But Fan Xi understood what he meant.
"I am a player and I speak with basketball." Fan Xi stopped discussing this issue.
This year's All-Star Game will be held at Staples Arena and is co-organized by the Clippers and Lakers.
The Lakers have two more games to play before the All-Star break.
One is against the Phoenix Suns.
One game is against the Los Angeles Clippers.
The Suns' star player is still Stephen Nash. Although the Suns have completely changed their tactics with D'Antoni's departure, the influence of the former No. 1 point guard is still there.
Many people are looking forward to a battle between Nash and Fan Xi.
Especially after Fan Xi announced that he wanted to create his own brand, more and more basketball experts hope that this rookie who knows nothing about the world will be killed in public.