Chapter 80 Unprecedented Sponsorship Contract and Unprecedented Bet
Nike first announced before the stock market closed that it would acquire a 30.1% stake in the start-up brand Fanx with US$286 million plus technology.
This shocking news quickly caused an uproar in the market.
Immediately afterwards, the chairman of Nike and Ms. Wu Su, the chairman and founder of fanx, jointly held a grand press conference. At the meeting, Fan Xi's mother Wu Su and Nike founder Phil Knight jointly announced that Fan Xi will continue to work every year in the future.
The endorsement fee is less than US$13.5 million to represent the brand, the contract period is 5 years, and the first blockbuster signature shoe will be launched before June this year.
At the same time, they also announced that Fan Xi is the largest shareholder of this brand, with 35% of his shares. His mother is the second largest shareholder.
Nike contributes money and efforts, but is the third largest shareholder.
And based on Nike's investment amount, the valuation of this start-up brand has exceeded 1 billion US dollars.
And this all relies on the influence of Fan Xi.
The release of the news caused an uproar.
When Fan Xi returned to the locker room, he found that his teammates around him were all answering their phones.
This news has little impact on ordinary NBA players. But for superstars, it does not hesitate to drop a shocking bomb.
Just like when Kevin Garnett signed a $120 million super contract.
Because Garnett was just a new player who had only played two or three seasons at the time, and those superstars who had played in the league for most of their lives were still receiving contracts worth three to four million US dollars. The serious salary inversion led to the NBA shutdown.
Half a season.
Now, the contract reached between fanx and nike is also of this nature.
The NBA does have profit-sharing contracts, as well as high-paying endorsement contracts. For example, LeBron James got the first sky-high contract of 90 million US dollars for 7 years when he first entered the league. Kevin Durant did it when he first joined the league.
, also received a $60 million contract from Nike.
And Derrick Rose, whose contract with Adidas is worth more than $80 million.
LeBron James completed a contract extension with Nike last year. Although the amount was not disclosed, his annual income from Nike will be at least 20 million US dollars.
In comparison, Kobe Bryant's income from sneaker endorsement contracts has always been less than that of James. This is because Kobe switched from Adidas and only got a five-year, 45 million contract when he signed with Nike in 2003. During the same period,
James, who had not played in a game, signed a seven-year contract worth 90 million. Later, Kobe signed a three-year contract worth 42 million from 2007-2010 and an annual contract worth 15 million from 2011-2016.
Derrick Rose, Kevin Durant, LeBron James, and Kobe Bryant are the four players with the highest sneaker endorsement contracts in the NBA.
However, as soon as Fan Xi's cooperation model came out.
They immediately had no advantage and could even be said to have been crushed.
Fan Xi and his parents took away nearly 70% of the shares, and Fan Xi also has an annual endorsement fee of no less than 13.5 million US dollars.
This is currently the fourth largest endorsement amount in active service after James, Rose, and Kobe Bryant, and is much higher than Kevin Durant's.
Moreover, the share ratio that Fanci received was much higher than that of Jordan. Jordan reached a lifetime contract with Nike in 1989, and he received 4.5% of the equity from Nike. If he had not made changes in 2003, according to Nike's current
With a market value of around 200 billion, his worth will reach 9 billion US dollars.
However, Jordan made a new decision in 2003. He and Nike passed a new plan, and Nike used 66.7% of the annual profit dividend rights of the aj brand in exchange for 4.5% of Jordan's shares.
In other words, Fan Xi is an undrafted rookie who has been in the industry for less than two months, and his share from Nike exceeds that of the God of Basketball.
And, most importantly, aj is a subsidiary of Nike, while the newly established fanx exists independently. Nike only holds a small share of the shares, and also provides their design team and marketing free of charge in accordance with regulations. Fanx's
The sneakers will appear in any outlet they want.
call!
After LeBron James got off the phone with his agent, he kicked over a chair angrily. He thought he had been deceived. His sneaker sales now lead the world, and his signature shoe series sells in North America every year.
can reach sales of US$300 million.
He is the highest-grossing Nike superstar.
However, he did not receive shares in Nike, nor did he receive dividend rights for sneakers.
But that newbie was nothing but a rookie, but he got everything.
Although his agent told him that the rookie's parents were Chinese entrepreneurs who owned sneaker factories and could produce sneakers without Nike. Nike did not want to create new competitors, so
They had no choice but to keep making compromises, and Fanci's miraculous performance on the court was also the reason why they kept making compromises.
These reasons could not convince James, who was now furious. He shouted at his agent on the phone: "Why did you hide it from me to negotiate such an important contract? If they had told me, I would have exposed his miracle long ago."
The agent was very calm. He wanted to tell his employer James: You are just a little king on the court, but you are not Phil Knight's father. He has no obligation to explain all business practices to you.
James was very angry.
After other superstars in the Eastern locker room got the news through various channels, they were all dumbfounded, especially Kevin Garnett. He said: "Isn't this equivalent to the super contract I signed back then? No, it should be me.
The US$200 million contract signed that year had this effect.”
What Garnett said made James even more furious.
He is the chosen one. He has always been the most favored player in the entire basketball world. He gets all the benefits and sweetness, especially in business. Even Kobe Bryant, who is as popular as him, is not as popular as him.
That kind of good luck.
But now, a little guy appeared out of nowhere and rushed in front of him.
Can he bear it?
cannot!!
Therefore, he made up his mind to embarrass this little guy.
At the same time, the superstars in the Western Conference locker room also put down their mobile phones. They also learned about this shocking news through their own channels.
Chris Paul is a player owned by Jordan. He receives no more than 5 million US dollars in endorsement fees from the Jordan brand every year. But now, this guy who relied on luck to steal his All-Star starting lineup actually gets such money that he can't even dream of it.
contract, he also established his own brand.
His eyes were full of jealousy.
Westbrook is also a contracted player under the Jordan Brand. His endorsement contract is slightly higher than Paul's, but he still does not have his own signature shoes.
He has a carefree character. He came over and said to Fan Xi: "Jack!! You actually created another record. You actually quietly took such a big contract from Nike? You are prosperous, man! You are better than
Kevin Durant is so awesome, you just robbed Nike headquarters."
Westbrook has no intentions at all.
His words made the atmosphere in the locker room even more 'weird'.
No matter where you are, there is an aura of "laughing and no one hates".
It is difficult to accept the infinite glory of others, especially when you were a person far below yourself before.
Kobe Bryant was a little shocked.
However, his mood changed relatively quickly. He was a person who had experienced serious setbacks in business. In 2003, his image had a major rupture. At that time, Adidas and some brands either chose not to renew his contract or
He chose to cut ties with him. This is why his contract amount with Nike at the time was only half that of LeBron James.
Later, his popularity returned to its peak, but his endorsement fees have never been higher than those of young people.
So, he sat there and digested it quietly for three or four minutes.
He reached out and patted Fan Xi on the shoulder, and said: "Jack, congratulations on getting the most generous endorsement contract in NBA history. However, you must clearly realize that the reason why you can get this contract is not
It's entirely because of your court prowess and your popularity, especially your popularity in Asia and China, that are the deciding factors, and businessmen are all shrewd."
"But the players are all realistic. In the future, you will get more and more hostility because of this contract, and your opponents will be the top people in the NBA."
Kobe whispered in Fan Xi's ear: "Be careful."
Fanshi immediately understood what Kobe Bryant meant.
It is indeed the case.
If Fan Xi was only in the novice village before, then now, this unprecedented contract from Nike has sent him into a cruel hell mode. He will face star players, superstar players, superstars, and even appearance superstars.
level opponents.
The media will no longer treat him as a rookie.
All famous superstars will make it their mission to kill this guy and increase their market influence.
After all, Fanshie seems to be the best 'big sponsor' star to work with.
It is said that a common man is not guilty but is guilty of carrying a jade.
Fan Xi understands this truth deeply.
He took a deep breath.
Made new preparations.
…
Gregg Popovich has always been the most calculating head coach in the league, and he is extremely strict in his management. Except for Duncan, other players within the team, whether they are famous superstars such as Tony Parker or Ginobili,
They were all humiliated by him and showed no mercy.
When he learned that Fan Xi had received such an amazing endorsement contract, his conspiracy kept spinning in his mind.
Rapidly formed and produced.
It is undeniable that Fanshie on the court gave Popovich a great shock. As a player of the Lakers, the biggest rival in the Western Conference, he both admired and feared him.
Therefore, the natural competitive position made it impossible for him not to suppress Fan Xi.
However, his approach is very different from Mike Budenholzer.
Budenholzer used the method of suppression, the method of invisible obliteration.
It is a violent and merciless attack, which is easy to see through and make it difficult to get off the stage.
But that's not the case with Popovich.
He did the opposite. He decided to give Fan Xi the greatest help tonight. He wanted Fan Xi to shine, give Fan Xi the most playing time and the greatest tactical advantage. He wanted Fan Xi to face those in the East.
A jealous person.
No matter whether Fan Xi shines in the end or is defeated.
It will benefit the Spurs without any harm.
The most important thing is that this is also very likely to win the favor of this boy.
Therefore, Popovich quickly called Fan Xi aside, and he explained the Dream Team's tactics to Fan Xi.
Something happened that surprised Popovich even more.
Popovich found that the content he explained was very complicated, but Fan Xi almost listened to it all in just one time, and when he asked, Fan Xi could still answer fluently.
Popovich was so envious that he almost cried because he wanted Fan Xi so much.
He thought to himself, if Fanci is in the Spurs, I will definitely give him the best treatment. I will treat him in the best way and cultivate him, just like I did with Duncan. I will never scold him.
If Tony Parker and Ginobili heard Popovich's thoughts at this time, they would probably cry.
They were really scolded so badly.
But the rookie in front of him made Popovich say...as long as he is a Spurs player, I will serve him like a prince.
If you compare yourself to others, you will die.
…
Chris Paul noticed Popovich's special care for Fanshie. He has always been a shrewd and intelligent person. If he is not shrewd, smart or cunning, he cannot be a top point guard.
So, he sent a message to James in the Eastern Conference locker room. He told James: "Popovich looks like he will let the miracle child continue to bloom tonight."
James replied with an OK expression.
It seems that the mood is stable, but in fact, the heart is turbulent.
…
Fans at Staples Arena didn't know what was going on in the locker room, and most of them didn't know about the unprecedented deal between Vanshey and Nike, but they saw something even more novel.
The signal of TNT TV station is projected onto the large screen overhead.
Tonight, TNT provides live broadcast signals to the world. Before the live broadcast, they brought a game appetizer.
in their studio.
Host Earl Johnson brought in two donkeys and shaved off the buttocks of both donkeys to expose their skin... although this move may offend animal rights activists.
However, the show was very effective and the audience burst into laughter.
Because Kenny Smith defeated Charles Barkley in the MVP bet in the All-Star Rookie Game, and Barkley didn't want to kiss Kenny's ass, and the network didn't want to turn it into an adult show.
So, I made a compromise.
They asked for the donkey again.
But this time, Kenny Smith raised the bar. He asked the staff to bring in two donkeys and shave them. There was no chance for Charles to be perfunctory. He had to kiss the four exposed skins for real.
superior.
When this rule was announced, the scene was filled with cheerful laughter.
By the time Charles Barkley appeared in front of Donkey, the show was at full effect.
At this time, Buckley said something even more shocking: "Kenny, I can kiss these donkeys, but do you dare to bet a big one on me?"
"Let's bet on whether Jack Fan can win the All-Star MVP!!"
As soon as this sentence came out, everyone in the audience was shocked!