I have mentioned the revenue from exclusive broadcast on the website and all platforms before. For Lu Tian, since the performance of Hammer and others told him that this film has some extraordinary power, then he does not have to worry about whether the film will fail.
It's a street problem.
Just upload it and that's it.
Therefore, Lu Jian chose to play it on all platforms.
These parent video websites all adopt a combination of membership-based playback and single purchase, that is, members who pay money can watch these movies for free, and a few movies require additional payment, while non-members can only pay to watch them.
Therefore, the number of effective clicks, that is, the number of viewers after six minutes of viewing, is an important factor in determining Lu Tan’s revenue.
As soon as he clicked on the backend of the website and added WeChat, which is responsible for this aspect of operations, Lu Tian heard the notification sound.
[Mahua]: Are you the [Moveless] from the old video network? Me?
[Moveless]: It’s me.
Lu Tan briefly exchanged a few words and told the other party his thoughts.
[Mahua]: Are there online movies on all platforms? In fact, I recommend that you sign an exclusive broadcast agreement, because if it is on all platforms, it will only be included in our movie library. Audiences can search accurately if they want to see it.
Or rely on intelligent recommendations, but if it is played exclusively, our website will have corresponding promotion cooperation.
The operation advised so.
Although he has not watched Lu Kan's videos, considering that he is a very popular UP in every video, he is naturally the target of video websites.
Now, Lu Tan has come to Aiyiyi Video Network to submit his articles, which shows that he may have conflicts with the old video network!
After all, if this movie is popular, the traffic brought by the full platform and the exclusive broadcast will be different.
[Moveless]: There is no need for this. I think the audience of each video website is different, and all platforms can allow more people to see it.
[Mahua]: Do you intend to sign a guaranteed exclusive broadcast agreement? That is, we will give you a guaranteed price, and the excess will be settled according to the revenue sharing?
The operation was uncompromising and even issued a guarantee agreement.
The so-called guarantee is actually similar to a gambling agreement. The video website will directly pay Lu Jian a certain amount of money. No matter how many views his movie ultimately gets, the money will go into his pocket.
And if the movie fails on the street and the revenue from effective clicks cannot exceed the money paid in advance, then Lu Tan’s revenue will stop there.
If the movie becomes a hit, the excess will be settled to Lu Jian based on the normal number of clicks.
There are not many producers who can get this kind of agreement. After all, online dramas and online movies can take off and hit the market in a matter of seconds. Unless they are endorsed by celebrities or have launched many high-quality movies, video websites will not
Easily give a guarantee agreement.
[Moveless]: If there is such a good thing, how much money can you give me as a guarantee?
Lu Tan thought for a while, if the other party can give a guarantee of one million, then it doesn't matter if he is alone or not.
"Hmm? Thinking about it this way, I can just ask Ms. Song to buy my movie with one million!"
Lu stumbled and realized later.
But in line with the idea that he couldn't keep harvesting wool from a sheep, no, he couldn't bother Song Yunyan all the time, Lu Jian decided to make a living on his own.
Moreover, he also wants this movie to be seen by more people and let more people remember Red Leaves.
It can also be considered as giving some comfort to this miko who is trying to become the guardian of ordinary people.
"If it really doesn't work, if the box office is not enough in the end, I'll ask Ms. Song to make up for it!"
Lu Tiao felt that he was not reduced to this.
While I was thinking about it, the other party's operator replied again.
[Mahua]: Our guarantee is generally based on the quality of the finished film, most of which are between 200,000 and 300,000.
The cost of online movies is very low. If it exceeds one million, it is considered a large-scale production. The guaranteed price of two to three hundred thousand can basically recover most of the cost. In the words of the operator, it is no different from doing charity.
[Moveless]: What kind of quality is required for the guarantee of one million?
On the other side of the computer, the operations classmate was stunned when he saw this sentence.
"One million guaranteed? Are you trying to persuade me to quit?"
You know, last year's most popular online movie, the revenue share was about 20 million, and it was a spin-off drama starring big IP and serious movie actors. Although Lu Jian's every video has a high number of clicks, the highest interactive video broke
It’s tens of millions, but those are small videos, which are still different from movies.
There have been cases in the past where a series of videos uploaded online have always had a high number of clicks and have been widely praised, but when they were made into movies, they pulled their crotches and were sprayed.
The most important thing is that when such a guarantee is issued, the person in charge must bear the cost responsibility. If Lu Tan's movie fails and fails to make that much money, then he will be unlucky in the final year-end accounting.
[Mahua]: Well, if the quality is okay, we can talk about it.
He decided to stabilize Lu Jiao first.
[Unmoving]: Forget it, I will stick to all platforms. I am confident in the quality of my work.
Lu Tan felt that the other party might not really want to give him this million for free. Besides, how could he, a man who had been born and died in a foreign land, seen the evil god come, burned an entire island, and even had grass growing on his body, do this in a foreign land?
A million dollars more confused!
One million is just a down payment in Jiangcheng, and you have to pay back the loan!
It would take at least 10 million to make him confused.
"With ten million, can I change to a villa? The one I lived in last time was pretty good and secluded, but the surrounding area was too desolate. It would be better to live next to the university, or else just buy the one I live in now.
It saves money on moving, as expected of me!"
Lu Jian has already begun to study how to spend 10 million after receiving it.
He spent the whole afternoon contacting the operators of several video websites, and finally chose to play it on all platforms and finalized the launch time.
According to the share price, he can get 1.5 yuan in revenue for each effective click, which means he needs more than 600,000 effective views to complete the task.
During the Mid-Autumn Festival, Lu Jian's movie "One Hundred People" was quietly released online.
As expected, Ai Craft Video Network and Scarecrow Video Network did not do a lot of promotion, only previews of new movies. Tomorrow Online mainly focuses on short videos, and the movie area is deserted.
Only the old video network, because it is Lu Tuan's main battlefield, there was an immediate response after he posted the news.
[Hey guys, are you going to be in a movie this time? 】
[Is my ancestral membership finally useful?]
【This is so long, my conscience!】
[I read the introduction, and what? There was a woman in UP’s video, and she wasn’t a monster. My youth is over!]
[Okay, it’s a movie, this time it’s a big production!]
[Can one click three times this time to update the next issue within a week? 】
[It’s decided, today’s meal video will be this one!]
Looking at these comments, Lu Tan picked up the mooncakes he bought at the cake shop outside the community.
Today is a full moon and the whole family is reunited. It is indeed a good day to watch a movie together.