After helping Song Yunyan's friends, Lu Tan was finally free to continue production.
But this time, Lu Jian was not as silent as he was at the Yannan College Student Film Festival.
Reasonable use of one's identity and resources for publicity is a part of modern media that must be tasted.
He first produced a short trailer of only ten seconds, which was like a picture-pancake PV, and put it on the console game, where it would be ridiculed by players as if the wheat had just been planted, and all the relevant intellectual property rights were
Good registration.
In the trailer, a hand opens the book, picks up a pen and writes the text, with a self-narrating narration: "When you read this story, I am no longer in this world." It has a very strange and suspenseful feeling.
Finally, there is the title "In the Mouth of a Madman".
The scenes in this trailer did not have much of an immersive feeling. They were just ordinary shots. Lu Jian checked it again and uploaded it to the accounts of the Silence Project on major video websites.
His own account forwarded it again.
"The Crying" was only released at the end of last year. Now the new movie is released directly. The audience has not yet recovered. Even the normal publicity and distribution process will take more than a month, and you have to get the theater schedule. If you want to get more people
This is necessary to attract more attention and spread the film more widely.
There used to be a saying that the aroma of wine is not afraid of the depth of the alley, but now, in this era of explosive circulation of Internet information, today's hot topics will not be discussed tomorrow. Various information iterations, if the publicity and dissemination work is not done well,
Even the best movies will be affected.
Of course, sometimes after announcing and announcing, you will find that you can't finish it, and then you can only delay the ticket. Some delays three or four times, and the audience is tired of it. In other cases, the audience's expectations are too high, and the publicity
While promoting it, it was discovered that the photos did not match the real thing, and the audience shouted that they had been deceived.
Less than an hour after it was uploaded, Lu Jian saw that the video had been played more than 500,000 times on the old video network alone, and was still growing at a rate visible to the naked eye as it was refreshed.
Most of the people who came at this time were old fans who followed Lu Jian. Their attitude might be a little biased, and most of the comments were complimentary. Lu Jian didn't read it carefully.
Waiting until evening, he saw the push notification from Understand.
[What do you think of the trailer of Lu Jian's new movie "The Mouth of a Madman"? 】
Lu Tiao clicked in.
The first comment I saw with the most likes was from an online film critic, that is, someone who often writes film analysis, film feelings, and evaluation columns, but is not an industry insider himself.
[Dark Blue Melancholy: This trailer looks very mysterious, grand, and suspenseful, but it actually doesn’t say anything. Whether it’s the shots, lines, or scenes, it’s very stylish, but it actually doesn’t say anything. Through this trailer
It can be seen that Director Lu Kan has improved a lot in terms of visual quality, but in fact it doesn’t say anything, so what does this trailer say? I think, from the perspective of the trailer, this movie
The degree of completion is still very low. It may be in the project approval stage. If you want to see this movie, it will take at least two years. You can wait until then to evaluate it.】
"Indeed, the degree of completion is not high."
Lu Tan also agreed. He has been striving for perfection and has only completed about one-third of the progress. It will take at least about a month to complete the entire project. The degree of completion is indeed too low.
He looked at the answer with the second highest number of likes. This was a practitioner, like a screenwriter, who had participated in the production of some movies and TV series.
[My name is Teacher Zhao: This trailer is very simple, with a few pictures and one line. Through line analysis, we can know that this person should be dead. He is the narrator of this story. From his clothes, we can see that he is biased.
A modern-style story, and judging from the title...I'm sorry, I really can't make it up anymore. This trailer feels like there is only one title that is valid information, and the others are useless. There is no way to infer any information, of course.
, this is also a publicity strategy. Horror films pay attention to creativity, and Lu Jian's current popular films are also full of creativity. If the promotional film exposes too much information and is imitated by other small workshops, the final effect will be compromised. We still
Let’s wait for Lu Kan’s follow-up promotional video.]
"It turns out there is such a thing."
Lu Tan couldn't help but agree.
Thinking that Ye Cheng also participated in the filming of the new horror movie, many crew members may want to grab this hot traffic now.
The creativity of horror and suspense movies is very important. Once some core ideas are revealed, the overall effect of the movie will be greatly reduced, so the promotional film actually sometimes needs to be a bit riddle.
He looked at the third answer. This was a film and television commentary account. It was the kind of blogger who edited the highlights of the movie and paired it with commentary to make people watch the movie in a few minutes.
[White Elephant Talks about Movies: Before discussing Lu Jian’s new movie, I want to talk about this director. He made his debut with thriller videos, short videos, online movies, and theater movies. In less than a year, he became a director.
The unknown little Transparent turned into a popular director. The rise is worth pondering. First of all, normal movies cannot be produced continuously in such a short period of time, so he must have been prepared and had already shot them.
It was released step by step. Secondly, the actors he chose were very secretive and could not be found in other film and television companies. I have reason to believe that there is huge capital behind him and he is ready to enter the market. The appearance of Lu Jian is just a
It’s just a signal...]
"Huge capital?"
Lu Tan looked behind him. There was only two clouds of mist, one black and one gray. There was no huge capital anywhere.
Although Song Yunyan's Jiangcheng Industrial is considered a large group, as we all know, Lu Tian is now self-sufficient and has almost no follow-up investment from Song Yunyan.
"This doesn't work well."
Lu Jian came to a conclusion.
He ignored the subsequent discussion and just let the heat ferment on its own. Under the indiscriminate bombardment of modern self-media, hot topics like Lu Jian will definitely become more and more popular.
While continuing production, Lu Kan also made a second trailer.
Before it was posted, Lu Jian saw a screenshot of a post forwarded by some public accounts he usually followed. The screenshot was the title of the post.
"Analysis of the new work of Project Silence, Lu Tiao is about to fall from the altar!"
"?"
Lu Tan didn't know how he got to the altar. He clicked on one of the articles out of curiosity and read it carefully.
"...Although Lu Tian's horror films are very exciting and no one can compete with them on the market, if Lu Tian keeps indulging in his comfort zone and doesn't break out of this circle, he will soon become complacent and eventually overturn.
After falling from the altar, he should make some movies with richer emotions, or with big scenes and big productions, instead of continuing to make niche horror movies!"