It has been ten days since "Havoc in Tianzhu" was released. Before that, it was just a relatively normal movie promotion, and not a lot of energy was invested in it.
It's not that Wang Baoqiang is unwilling, but that he doesn't have so much publicity expenses.
But things are different now. The current box office of the movie "Havoc in Tianzhu" not only ensures that it will not lose money, but also can make a fortune based on this momentum.
Since the movie can make money, the management will not skimp on these publicity and distribution expenses. They directly allocated another 10 million in publicity and distribution expenses to Wang Baoqiang, taking advantage of the fact that November is not over yet, to quickly promote various operations of the film.
Don't look at the fact that all the movies scheduled for the Spring Festival are being promoted overwhelmingly, but the only movie released in theaters so far is "Havoc in Tianzhu". If we wait another ten days and a half, the real protagonist of the Spring Festival schedule will arrive.
At that time, no matter how much money was spent on promoting the movie, it would not have the same effect.
For a time, as long as netizens surfed the Internet and wanted to know the gossip in the entertainment industry, they basically got the news that a certain movie would be released during the Spring Festival.
And entertainment reports such as Wang Feng releasing a new album, which singer will hold a concert and where, are like throwing a pebble into the sea, and there will be no waves at all.
This is the case these days. If you don't have the capital to fuel the fire, if you want to get the attention of netizens, unless you have high traffic, you can only act as a background in the entertainment industry.
However, Enlight Media also knows that there are still two movies he invested in during the Spring Festival that have not been released yet. Since it cannot handle the promotion and distribution of three movies at the same time, it cannot focus entirely on "Havoc in Tianzhu". Anyway,
The popularity of "Havoc in Tianzhu" on the Internet has stabilized, as long as it can be maintained for a while.
As for the promotion work for the two movies "A Good Show" and "I'm Not the God of Medicine" compared to "Havoc in Tianzhu", it's not a big deal.
For movies more than ten years ago, the only way to promote them was to hype up the movie's leading actors, or to compete with which movie's director had a bigger name. So back then, Zhang Yimou, Feng Xiaogang, and Cheng Kai cut the box office of the movies of these great directors.
No matter how low it is, it will always be a guaranteed box office hit.
But things are different now. Compared with directors, the box office appeal of starring actors is becoming more and more obvious.
This is also the reason why Enlight Media invested in three people, Wang Baoqiang, Lin Yuan, and Huang Bo, to make a movie. It wanted to rely on the three people's first self-directed and self-starred movie as a gimmick to ensure the box office results of the final movie.
However, for those starring actors who have neither big directors nor box office appeal, and these mediocre films, they are still more keen to hype them before they are released.
At the end of November, Lin Yuan released the first trailer of "I'm Not the God of Medicine".
The ones that were released before were all movie posters. From those still pictures, the audience couldn't analyze any useful information at all. It really whetted their appetite.
The first trailer released showed the scene where Lin Yuan, Xu Zheng, and Pastor Yang from the church join a gang to sell drugs.
However, this is not a complete scene. There are also some other clips interspersed in the middle. After all, the trailer has to leave some suspense. Otherwise, if the story is told in the trailer, how can the audience pay for it?
Many netizens have seen the latest trailer on online video platforms such as Bilibili, iQiyi, and Youku.
In the church, Xu Zheng said earnestly to Pastor Yang: "Didn't God say that saving one life is better than building a seven-level pagoda!"
Then the scene changed, and Xu Zheng and Lin Yuan were seen in the camera selling medicine everywhere. However, everyone had the same attitude towards them and avoided them.
The scene returned to the church. Lin Yuan smiled and corrected Xu Zheng's slip of the tongue: "That's what the Buddha said."
The next second, the scene in the trailer changed drastically. The patients took money and rushed to buy the medicine in Lin Yuan and Xu Zheng's hands. Stacks of banknotes were placed on the table, which was very shocking.
In the camera, Xu Zheng continued to persuade Pastor Yang: "Didn't God also say, if you are not as good as hell, who will go to hell?"
"This is also what Buddha said." Lin Yuan corrected again.
Xu Zheng turned his head and said impatiently: "Can you shut your mouth?"
After a funny clip, various scattered movie clips flashed back, finally settling on the scene of Xu Zheng intoxicated in the sea of money.
The trailer ends here!
The trailer, which is over a minute long, at least judging from the tone of the movie, should be a comedy.
In addition, this movie stars Lin Yuan and Xu Zheng, both of whom have proven achievements in comedies. I believe their collaboration should not be much different.
"Well, let me just say that the movie "The God of Medicine" will be a comedy!"
"I could see it when I saw the poster, and there were still people who didn't believe it."
"Damn it, if you look at it this way, it seems like all the Spring Festival movies this year are comedies."
"The four movies Lin Yuan starred in during the Spring Festival this year are all comedies. Will he never return to the comedy road in the future?"
"Hahahaha, four comedies are released on the same schedule. Whoever has the lower box office will be embarrassed."
"I don't know if it's embarrassing or not. I just know that Lin Yuan seems to have won. All four starring movies will be released during the Spring Festival. Will he be busy by then?"
"Judging from the current trailers, the funnyness level should be "Tang Detective 2" first, "Kung Fu Yoga" second, "A Good Show" third, and "The God of Medicine" can only be ranked last, but
It cannot be ruled out that the movie "The God of Medicine" has a hidden agenda."
"Hiding it? The Spring Festival is coming soon, can it still hide the box office of its own movies?"
"What the heck, it's not February yet. I can't wait. I'll watch four movies a day by then. I'm excited just thinking about it."
Just after the trailer of "I'm Not the God of Medicine" was released, netizens started talking about it.
As the Spring Festival approaches and the first day of the Lunar New Year is approaching, the management behind these movies is also gearing up, and the publicity campaign is getting bigger and bigger.
For a movie like "The God of Medicine", the production cost was 200 million, and the publicity and distribution expenses were 50 million, accounting for a quarter of it!
After all, this year's Spring Festival schedule is hailed by the media as the most fiercely competitive year in Chinese film history.
The six movies that are currently hotly discussed are almost all released within two days before and after the first day of the Lunar New Year. The competition is much fiercer than ever before. If the movie "Mermaid" is released this year, the box office will be higher.
I’m afraid it will be difficult to reach the previous record of three billion.
The 50 million publicity fee actually made Lin Yuan a little confused about what to do for a while.
Enlight Media and Xitian Media are responsible for publicity through various online media channels, while Lin Yuan leads the creative team to prepare for the offline road show, a two-pronged approach.
At a time when many filmmakers in the industry are busy.
Time has also entered December, the last month of this year.
The movie market has also entered the busiest time of the year. It’s not that there are any blockbuster movies being released, but that the highlights of the Spring Festival are already well prepared, and the audience is eagerly looking forward to them.
The warm-up of movies scheduled for the Spring Festival is also one of the scenes that netizens love to see, and the topic of discussion is even as hot as when these Spring Festival movies are released.
With the arrival of December, most of the movies released in October and November have also come to an end.
"Thor 3", released on November 3, ended with a box office of 740 million, becoming the most popular movie this year and receiving countless praises.
"Justice League", which was released on November 17, also took in a box office of 600 million after two weeks of screening. By the time it is released, it will probably be difficult to break the 700 million box office. At the same time, there is also "The Big Brother" directed and starred by Wang Baoqiang.
"Havoc in Tianzhu" also took in a box office of 700 million in two weeks. With the collapse of word-of-mouth, the subsequent performance should not increase much.
As these movies come to an end.
"Youth" directed by Feng Xiaogang was released in December ahead of schedule, suddenly replacing the three hit movies released in November and becoming the top box office movie in December.
It has to be said that Director Feng's move was very effective. A few days before the release, he invited some media, film critics and specific audiences to attend the film's premiere.
Originally, there were no competitive movies in December, and with Director Feng’s red envelope, even after the movie’s premiere, if the media, film critics or specific audiences have any bad opinions, they can still think about it in their pockets.
With the red envelopes in it, the voice on the Internet will be much quieter.
As word of mouth spread, the box office of the movie "Youth" was quickly lifted to the top of the box office list in December by the audience.
As soon as the box office results of Director Feng's new work came out, Enlight Media began to feel a little restless.
The reason is very simple. The movies "Tang Detective 2", "Kung Fu Yoga", "A Good Show" and "Monster Hunt 2" are all solid comedies. Among them, "Tang Detective 2" and "Monster Hunt 2"
"Record 2" is still guaranteed by the reputation of its predecessor.
There is no problem at all when these movies are released on the first day of the Lunar New Year. After all, the Spring Festival period mainly focuses on family-friendly movies.
But what about the movie "I'm Not the God of Medicine"?
The audience saw the trailer and thought this movie was a trailer, but don’t they within Enlight Media still know what kind of movie "The God of Medicine" is?
comedy?
Is there any comedy that can make people feel depressed and burst into tears?
Don’t wait until the first day of the Lunar New Year when the audience prepares to watch a family movie with their whole family and ends up crying after watching it. The fun will be huge.
The current success of the movie "Youth" shows that Spring Festival movies do not have to wait until the first day of the Lunar New Year to be released, and they can also have good box office.
Therefore, one week after the release of "Youth", Wang Changtian, the president of Enlight Media, thought for a while and called Lin Yuan to discuss tactfully with Lin Yuan about releasing the movie "The God of Medicine" in advance.
"Lin Yuan, I have watched your movie "The God of Medicine". There is no doubt that it is a good movie."
Before Lin Yuan could say anything polite, Wang Changtian continued to add: "But the movie is too real and too depressing, so I'm afraid it's not suitable for release on New Year's Day."
As the president of Enlight Media, Wang Changtian may not know as much about movies as Lin Yuan, but in terms of movie marketing, he is far behind Lin Yuan.
For him, it is a good thing that the movie "The God of Medicine" can produce such effects. It will at least ensure the reputation of the movie. When Enlight Media operates it well, the box office will not be too bad.
Anyway, the Spring Festival schedule can accommodate several blockbusters at the same time. Even if there are pressures from movies like "Tang Detective 2" and "Kung Fu Yoga" on the first day of the new year, it won't be too miserable no matter what.
He has already watched "I'm Not the God of Medicine". It is indeed wonderful and the plot is also touching. If Wang Changtian is to evaluate it, as far as the movie itself is concerned, excluding the influence of Huang Bo and Lin Yuan and the box office appeal In terms of power, just judging from the plots of the two movies, "I'm Not the God of Medicine" is definitely not inferior to "A Good Show".
But, again, it’s too depressing, depressing from beginning to end.
Other reality-themed movies can also make the audience laugh by creating various laughter spots, but that doesn't seem to be the case in "I'm Not the God of Medicine".
On this festive day like the Spring Festival, it may be difficult to compete with "A Good Show".
Even if "The God of Medicine" is released in advance, the box office is not as explosive as the movie released on New Year's Day, but as long as it does not lose money, it can almost guarantee a box office of 1 billion, which will meet Wang Changtian's expectations, because in this case Lin Yuan can be regarded as a hit With his fame, he will be able to make a difference in his next movie together.
"Mr. Wang, do you want the movie "The God of Medicine" to be released in advance?" Lin Yuan immediately understood what Wang Changtian meant.
Wang Changtian on the other end of the phone nodded and explained in a calm tone: "Yes, there are not many movies released during New Year's Day. The movie "The God of Medicine" will definitely dominate the January movie market like "Youth". "
"This" Lin Yuan is a little embarrassed. It's not that he thinks there is anything wrong with the movie being released on New Year's Day, but he is afraid that after his movie is released, other Spring Festival movies will be withdrawn.
"I'm Not the God of Medicine" is definitely not a qualified Lunar New Year movie, but it is definitely a touching movie!
I don’t know how long it’s been since a movie like this appeared in the domestic film market.
He cannot guarantee how high the box office of this movie will be, but what he can guarantee is that once the audience has watched the movie "The God of Medicine", they will inevitably feel a little tasteless when they go to watch other movies of the same period.
Seeing Lin Yuan's hesitation, Wang Changtian thought it was Lin Yuan who was worried about the movie's box office.
So he patted his chest and promised Lin Yuan: "Don't worry, our Enlight Media will cooperate with you in the past two months to promote the movie "The God of Medicine" and ensure that there will be no problems in the promotion of the movie."
Seeing that the investor Wang Changtian, the president of Guangguang Media, had said so, Lin Yuan was embarrassed to refuse, so he took advantage of the situation and agreed.
After hanging up the phone with Wang Changtian, Lin Yuan told Xu Zheng, Ning Hao and others that the movie was scheduled to be released on New Year's Day.
With the release of the movie "I'm Not the God of Medicine" on New Year's Day, marking the first shot of the Spring Festival schedule, I'm afraid this year's movie market is destined to be anything but dull!