"My name is Wade Watts, my father named me to sound like a reclusive superhero"
In the narration of the trailer, the protagonist walks through a wasteland-like building complex of the future.
The passers-by around me were dressed in a somewhat downtrodden way. Standing on both sides of the road, what was noteworthy was that they all wore VR headsets.
As the protagonist puts on the VR headset, the scene in the trailer changes. The surrounding is no longer a wasteland, but a dazzling cyber style. The narration introduces the name of this place to the audience - "Oasis"
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In just a few seconds, the trailer for "Ready Player One" showed the audience a virtual world.
Movie history classics, cult masterpieces, arcade games, nostalgic American dramas, old hits, American and Japanese two-dimensional culture are all covered in one go. There are Easter eggs hidden in almost every second of the trailer, leaving the audience dizzying.
At the end of the trailer, the protagonist group ushered in the final head-on confrontation with IOI Company.
"Are you willing to fight?"
"Help us save the Oasis!"
In the protagonist's narration, the Iron Giant appeared on the battlefield, and the original Gundam transformed into an attack. Under the shocking visual effects, many netizens immediately exclaimed.
Just when netizens were shocked, the trailer ended abruptly, and only the movie title of "Ready Player One" was left, as well as the release date that appeared at the end of the film.
After watching the trailer, netizens once again fell into heated discussions.
"Damn it, these special effects in this movie, I can smell the money burning every second through the screen. It will be great if our domestic movies have this kind of special effects."
"Forget about the special effects in domestic movies. Now that I see domestic movies using the 3D banner, I'm no longer interested."
"The transformation of the original Gundam in the end was so cool that I was blinded by it. I really hope that the VR game will come out sooner so that I can experience the thrill of driving a Gundam."
"Split Sky, Iron Giant, Iron Godzilla, Gundam. This is completely full of emotions."
"Although I, a girl, can't really understand these characters, but looking at my boyfriend's excitement, is this movie even better than "Avengers" released in May?"
"What about Lin Yuan? Didn't it say that Lin Yuan starred in this movie? Why didn't I see it?"
"That's right, forget about Lin Yuan. Why don't you see any Chinese elements in this movie? There are too many scenes of Xiaoli, including ninjas, samurai, and Gundam at the end. It's so annoying."
"I can't help it. Although I also hate my little life, they are indeed much better than our country in exporting two-dimensional culture. It's a pity that there is no Ultraman, otherwise I would feel that the final battle would be even more shocking."
"If you don't think Lin Yuan will make a cameo in it, then just show up in one or two scenes. Our domestic movie star will just show up in a Hollywood movie. This is too low-priced."
"Drop the price? Isn't it okay for people to go abroad to make money? Just show up and get a salary of 10 to 20 million US dollars. Only a fool would not do this kind of thing!"
"That's right, Jaylen, a king-level figure, didn't just make a cameo in "Now You See Me 2". There's nothing to laugh at. It would be great if he could make a Hollywood movie. Many domestic actors want to be in Hollywood movies
I haven’t had a chance to show off inside yet.”
"Why are you arguing? Anyway, I will definitely go see this movie when the time comes. Even if it's not for Lin Yuan, for those childhood memories, it's still worth spending dozens of dollars to buy a movie ticket!"
Netizens originally discussed the content quite normally and focused on the movie's special effects.
After all, one of the highlights of Hollywood movies is these visual special effects that are cool and shocking enough to look real.
It was just when netizens were discussing that they suddenly realized that there were indeed many easter egg elements in the movie, but there were too few easter eggs with Chinese elements, and it could even be said that there was none at all.
As a son and daughter of China, I am naturally a little disappointed about this. China has five thousand years of history, but the cultural output is not as good as what others did in their childhood. They have Gundams and ninjas. If it were not for copyright issues, say
Maybe even Ultraman will appear in the trailer.
After all the clamoring, netizens suddenly discovered that although there were not many Chinese elements in the movie, weren't there actors from their country?
As a result, I watched the trailer again, and I didn't see Lin Yuan in the trailer at all.
This immediately lit the fuse.
Immediately, some netizens began to criticize Lin Yuan, thinking that as a domestic actor, Lin Yuan is still a star in the industry. Now, in order to make money, he went to Hollywood movies to play a minor role with no role. This is not a disgrace to their domestic actors.
worth?
Fortunately, Lin Yuan had enough female fans, so when he started to stir up trouble in the away game, he was naturally at a disadvantage, and was soon scolded by Lin Yuan's fans and ran away in despair.
After Gang Jing's deliberate provocation was eliminated, netizens later turned their attention to the discussion of the plot.
at the same time.
Lin Yuan was at home watching netizens' comments about the movie "Ready Player One".
Judging from the online reviews, netizens are quite looking forward to this movie. After all, there are too many Easter eggs in the movie "Ready Player One". For most young people today, what they are watching is not what is in the movie.
The fantasy about the virtual world, but the deep feelings.
This reassures Lin Yuan a lot. At least netizens' expectations for "Ready Player One" are no less than those of superhero movies such as "Black Panther" and "The Flash".
I have to say that it is relatively easy to star in this kind of Hollywood movie. After all, in terms of movie promotion, he does not need to attend movie conferences and offline road shows with the crew, unless he is the protagonist of the movie.
Like now, he only needs to cooperate with China Film Group to post an update, and the movie promotion work is basically completed.
Since mid-March, China Film Group has begun to exert its efforts. Promotional videos for "Ready Player One" have begun to appear on major media, social software, and short video apps, and major theaters have also hung posters of "Ready Player One"
The most conspicuous position, even though the most popular movies in theaters right now are "Black Panther" and "Wreck-It Ralph 2".
There's no way, it's also an imported film, so why did "Ready Player One" have actors from their own country in it?
However, these capitals are not for the sake of family and country feelings, but purely for their own interests.
You must know that Enlight Media, Wanda Pictures and other film and television companies have just invested in Lin Yuan. If the box office of a Hollywood movie starring Lin Yuan is lower than other imported films, it will have an impact on Lin Yuan's reputation to some extent.
None of them can guarantee that it will affect other films shot by Lin Yuan.
So what we can do now is help promote the movie "Ready Player One" to the best of our ability.
Originally, there were still a lot of domestic bad movies released in March and April, but now after seeing that major domestic film companies are crazy about promoting the movie "Ready Player One", the producers of these bad movies are not fools. Although they are bad movies
, but also had the dream of making money, so I quickly found an excuse to cancel the show and try to avoid a collision with "Ready Player One".
There were originally seven domestic films released in April, but now there are half as many.
There is still one domestic horror movie with a supernatural theme left, which is about a group of young people seeking death for two and a half years in the early morning. It is considered a classic horror theme, a low-cost genre film about campus love, and two low-cost vulgar films.
Drama films, the kind of films that consciously believe that they are not worthy of participating in the Lunar New Year war, are all themes that have been played badly. The box office is very low at a glance, and there is no wave at all. There are only such films, how can the theaters choose?
?
Gotta make way for Ready Player One!
The free film schedule naturally fell on the movie "Ready Player One".
This is a consensus reached by all theaters. Even if Lin Yuan's personal factors are put aside, they will make such a choice in order to make money. Do they really think that the audience will like those horror movies where ghosts pretend to be scary?
Therefore, when Hollywood movies such as "Black Panther", "The Flash" and "Wreck-It Ralph 2" were sweeping the box office in March, "Ready Player One" was scheduled to be released on the Qingming Festival, five days later than the unified global release time.
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Based on the number of screens given by major theaters, the film schedule rate of "Ready Player One" in China is 64%! Although it is the off-season for movies, after all, there are superhero movies such as "Black Panther" and "The Flash" released at the same time.
More than sixty percent of the films are scheduled, which is already quite amazing.
This means that there will be more than 600,000 games during the launch period! Covering more than 3.8 million seats!
This is the largest theatrical supply of domestically imported films in history!
When the number of films scheduled in China was determined, Director Spielberg was confused. In China, the world's largest box office, China negotiated for 64% of the film schedule?
Spielberg knows very well that his reputation is not that big, not to mention that there are also movies from major international film studios such as Marvel, DC, and Disney released during the same period.
In his opinion, if China can give "Ready Player One" 30% of the film schedule, it would be very good.
However, one wave came after another, and before Spielberg could recover from the surprise, another piece of good news came one after another.
After the China Film Group arranged the film schedule for theaters, "Ready Player One" was officially released for pre-sale tickets. In just three days, nearly 10 million movie tickets were sold! Each movie ticket averaged 50 yuan, of which
Excluding package discounts, this means that they have already earned 500 million at the box office before the movie is released!
He increasingly felt that his decision to focus on the Chinese market was the wisest choice he had ever made. If there was a wiser decision than this, it would definitely be to choose Lin Yuan, a Chinese actor, to star in "
A character from Ready Player One!
I have made so many big movies in my life, but this is the first time I have encountered this situation. Before the global movie was released, the Chinese Film Market alone had already won a total of 500 million in box office!
Even though Spielberg has seen a lot of the world, he can only use one sentence to describe his inner excitement.