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Chapter 126 Marketing Strategy

Zhu Gui resigned.

This made Duke Xu, who was hesitant to speak, a little embarrassed, because he was still thinking about some of the words and didn't know how to tell the king.

Although several letters from Xu Yingxu explained Zhu Gui's change to him, he would not be completely relieved because of this.

But if he didn't say it, he was afraid that the king would cause some trouble again, and his daughter would be implicated.

At this time, Xu Miaoqing said: "Dad, Zhu Gui is right. We came with the caravan this time, and we still need to find shops to discuss cooperation and other matters. If you have anything, just call us."

With that said, she pulled Zhu Gui and walked out.

"This, this child, hey..."

Xu Guogong was speechless for a moment, with a look of helplessness on his face.

Zhu Gui and Xu Miaoqing got on the carriage and arrived at the location of the caravan belonging to the Datong Chamber of Commerce.

This place was the ancestral home of a wealthy businessman in Nanjing City, but because his family fell into decline, he sold the place. Zhu Gui asked the caravan leader to buy it for one thousand two hundred taels.

This can be used as a warehouse for caravans in the future.

As for the store, he still needs to contact him separately.

However, the situation in Nanjing is obviously different from other places. As the capital of the Ming Dynasty, almost every shop in the city has a backstage. It is not possible to do everything if you have money.

Fortunately, the name of the vassal king Zhu Gui is obviously bigger, and most people in Nanjing are a little afraid of the "notoriety" of this young prince.

So Zhu Gui only spent half a day and spent 20,000 taels of silver to purchase five shops.

These shops are dedicated to selling goods from Datong.

In order to open up sales faster, Zhu Gui used a series of marketing strategies from later generations.

The most jaw-dropping thing is that as long as you purchase goods in these shops, you will receive refined salt as a gift.

Yes, you read that right, expensive refined salt has become a free gift.

This makes many people who come here for the first time think that they have seen it wrong.

Soon, long queues formed in front of these five shops, and the caravan guards transformed into 'security guards' and began to maintain order.

In just two days, Zhu Gui's shop achieved the reputation and reputation that other shops took several years to build.

This made other shops in the capital dumbfounded, and they even came to see what was going on in person.

They were all dumbfounded until they saw that these five shops actually offered refined salt as gifts.

Because they all saw that the value of many products in these five shops was not as high as the value of the supplied refined salt.

And many customers come back many times to buy products just for this salt.

It really feels like ‘buying a casket and getting a pearl back’.

But this incredible scene actually happened.

This made all the merchants in Nanjing think that the king was crazy. How could he do business at such a loss? Sooner or later, he would lose everything.

But to their disappointment, this situation lasted for three full days.

Until all the goods of the twenty carriages of the Datong Caravan were sold out.

And a large number of people gathered in front of these five shops.

They already knew that the boss behind these five shops was Dai Wang.

Although they didn't know if Dai Wang had a seizure, after all, this was a real benefit, so they temporarily put aside their fear of the other party.

Even after these five shops closed, they began to complain that they had not seized the opportunity earlier.

But when they saw the notice on the door of the shop saying that it would be open as usual tomorrow afternoon, they all cheered again.

When other businessmen in Nanjing City thought that Dai Wang had chosen to close down because it was difficult to continue, they were still making fun of him for not knowing how to do business.

But when they heard the news that the other party would continue to operate tomorrow, they were a little dumbfounded.

Is Dai Wang really crazy?

Of course not.

At this time, Dai Zhugui and Xu Miaoqing were counting banknotes in the palace.

The servants next to me were putting stacks of banknotes into boxes.

At this time, there were already more than a dozen boxes piled nearby.

After a long while, Xu Miaoqing finally gave up.

"No, I quit. This is the first time I know how hard it is to count money."

Xu Miaoqing sat behind Zhu Gui and handed over her work to the accountant of the chamber of commerce.

Zhu Gui also put down the work at hand.

Originally, he wouldn't deal with these 'little things', but this time it was just because Xu Miaoqing was interested and he was accompanying her.

"Zhu Gui, where did you get so much refined salt? I noticed when I came here that there was no refined salt in the caravan's carriage."

After Xu Miaoqing drank a cup of tea, she looked at Zhu Gui and asked.

Zhu Gui had long been prepared for this issue. He took out a document and said: "I have already made an agreement with the salt dealers around Nanjing. They no longer need to risk selling illegal salt, and I can also use the Datong Chamber of Commerce to

sales.”

"Well, it turns out there are salt traders in Nanjing. You are really smart. But the caravan's goods have been sold out. What are we going to sell tomorrow?"

Xu Miaoqing had no doubt that Zhu Gui had the answer, which was one of the reasons why Zhu Gui was very relieved of her.

"Of course we have to communicate with other merchants in Nanjing City. They have a lot of unsalable goods. We can help them get rid of them. The next Datong caravan should arrive in about three days. Nanjing is still too far away from Datong Prefecture.

.”

Zhu Gui said with some emotion.

"Yes, it would be great if all those workshops could be opened near Nanjing." Xu Miaoqing also nodded.

Zhu Gui's eyes suddenly lit up, and then he took Xu Miaoqing's hand and kissed the back of her hand.

"You are so smart."

"What are you doing?"

Xu Miaoqing was startled by Zhu Gui's actions, and immediately blushed and withdrew her hand.

Zhu Gui said indifferently: "Yes, why did I forget this method? Since the Datong Chamber of Commerce can open a branch in Nanjing, it is natural that merchants from Datong Prefecture can also establish workshops or even factories in Nanjing."

In fact, Zhu Gui has long been accustomed to this kind of business model of later generations of multinational companies.

It's just that this time he didn't expect that his marketing strategy would open up the Nanjing market so easily.

Of course, this is mainly because Datongfu's products do have a price advantage, and coupled with the fact that he comes with refined salt, other opponents who have already fought have no power to fight back.

"But what if the emperor finds out? Wouldn't this violate the laws of the Ming Dynasty?" Xu Miaoqing asked, rubbing her hands.

"This is indeed a problem. It seems that we have to make it clear to the emperor and get the concession." Zhu Gui said while holding his chin.

Based on Zhu Gui's understanding of Zhu Yuanzhang, if there is something he doesn't agree with, Zhu Gui can be brought back to his original form with just one sentence.


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