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Chapter 97 Endorsement Contract

After the Christmas game, NBA teams finally ushered in a short holiday.

It's a pity that Wang Feng's holiday is the same as before, and he doesn't have time to take a good rest at all.

During these three days, Zhang Mingji, the main person in charge of Team Yao, found a lot of work for Wang Feng.

From the beginning of the regular season to now, Zhang Mingji has done a lot of preparation work in China, met with many domestic manufacturers, and finally selected a group of commercial endorsements that are more suitable for Wang Feng.

Now he finally waited until Wang Feng had a rare vacation, so he immediately contacted those manufacturers and flew directly from China to the United States to sign an advertising endorsement contract with Wang Feng.

"Wang Feng, this is the first batch of advertising contracts."

Zhang Mingji said to Wang Feng with a smile on his face. "There are 10 manufacturers in total, mainly food processing manufacturers, such as Yinli Milk, etc. You also know that the scale and efficiency of food companies in China are

There are many similar companies and manufacturers waiting for us!"

Dayao's judgment is correct, Wang Feng's commercial value is very high.

Especially during this period, Wang Feng frequently appeared on hot searches, making Wang Feng's popularity no less than that of those popular top traffic niches.

"This is just the initial attempt, and there will definitely be more advertising endorsements in the future. Based on your market positioning and future development prospects, we will carefully select the advertising endorsements that are suitable for you and sign them."

"Look at it in detail. If there are no big problems, you can meet with people from these advertising companies for a contract signing ceremony tomorrow."

Wang Feng picked up these contracts and looked at them. He didn't know the number of some of the more professional clauses, but he could understand the endorsement period and the amount of the endorsement fee.

In terms of amount, the prices of these endorsement contracts vary. The highest Yin Li endorsement contract reaches 5 million per year, and the lowest is close to 2 million.

The total of 10 contracts is almost 30 million Chinese national currency every year!

Looking at the overall price of celebrity endorsement contracts in another time and space in 2016, it is indeed quite good.

"There should be no problem."

Wang Feng said to Zhang Mingji.

"Okay, I will arrange the signing agenda for tomorrow now."

Zhang Mingji continued: "Regarding the sneaker contract, several domestic sporting goods manufacturers have communicated with me, including first-tier brands such as Li Ning and Peak. Their quotations are also quite sincere. However, regarding this issue, I talked to Da

Fei also talked about it."

"Since you play in the NBA, it would be a better choice to sign a sneaker endorsement contract with Nike or Adidas, at least from a profit perspective. I don't know why you are so fond of domestic sneaker brands, but in

The NBA, apart from giving you a lower offer than Nike and Adidas, has no other help."

Zhang Mingji's words were rather vague, but Wang Feng also heard the implication.

The United States is a country controlled by capital. Everything from politics and military to entertainment and culture operates under the control of capital, and the NBA is no exception.

As the world's largest sports brand, Nike and Adidas have a strong voice in the NBA, and can even influence the selection of some important awards, such as FMVP, to a certain extent.

There has always been a rumor circulating on the Internet that the reason why Curry did not win the Finals FMVP in 2015 was not because the judges really thought Yin Guodala performed better, but just because Yin Guodala was the spokesperson of Nike, and Curry

Lee chose to sign with Under Armor in 2013 because of the humiliating sneaker contract offered by Nike.

FMVP is different from MVP. The selection mechanism is only voted by several media reporters and commentators, so there is a huge opportunity for secret operations.

In his last life, Wang Feng was just a melon-eater. He didn't take it too seriously to watch the excitement. He searched for posts with similar comments and learned a little bit about them. He didn't know whether the real situation was like this.

Even if these things are fabricated by netizens and are completely false, signing with Nike and Adidas is still the best choice for NBA players.

Especially Nike, as the world's largest basketball sneaker manufacturer, Nike has signed the vast majority of players in the NBA, such as LeBron James, Kobe Bryant, and Kevin Durant. On average, top players every year

The sneaker endorsement contract is close to 20 million US dollars.

In terms of endorsement fees for Chinese sneakers, even by 2022, the largest contract will still be the 10-year, $100 million endorsement contract signed by Li Ning and Wade.

But what Wang Feng thinks about is not just the cost of the endorsement contract.

How much more can you get compared to now? Wang Feng thought further.

If he refuses the large-dollar sneaker endorsement contract offered by Nike now to endorse domestic products, although Wang Fengfeng will lose a lot of economic benefits in the short term, in the long term, such behavior will definitely do more good than harm!

Moreover, Wang Feng himself is a passionate young man who is a bit angry and has strong patriotic feelings. For him, although money is very important, as long as he earns enough to spend, it is enough. Some things are more important than money!

Wang Feng suddenly thought of something and asked Zhang Mingji: "By the way, are there any Hongxing Erke among the domestic sports manufacturers? What is the quotation they gave?"

Zhang Mingji was stunned when he heard this and then shook his head.

"No, you may not know much about the situation of Hongxing Erke abroad. Now it is difficult to protect itself. It is very difficult to maintain operations. There is no money to hire celebrity endorsements."

"Besides, their main development direction is tennis shoes and light running shoes. They lack experience and technology for basketball shoes. No matter how much endorsement fee they offer, I don't think they will be suitable for you."

Wang Feng said nothing after hearing this.

Indeed, Hongxing Erke was indeed in dire straits during this period, with poor product sales, a broken company's capital chain, and financial problems. Until 2021, it will still be losing money year after year.

Who would have thought that such a company would donate 50 million yuan to help the country when it encounters a disaster.

50 million is nothing to a large domestic manufacturer like Li Ning Anta, but for a company that has been losing money for years, the concept is completely different!

Red Star Erke became popular in 2021. The most widely circulated sentence on the Internet at that time was "I feel like you are going bankrupt, why did you donate so much?"

This sentence seems funny, but when I think about it carefully, I feel inexplicably sad.

As a sports manufacturer, Red Star Erke does have shortcomings in company operations and product promotion and design, but such a conscientious manufacturer will never go bankrupt in China!

After Wang Feng traveled through time and obtained the system, he once thought about whether he was so lucky to be favored by God?

In this case, should he use this rare opportunity to repay this society? Even if it is just to give himself a psychological comfort? To make himself feel that the time travel is not in vain? If possible, he wants to do so as much as possible.


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