On the third day after Qin Hao returned to the Magic City,
"Manas" headquarters held an all-management meeting, which also included
"Mainasi" currently has 12 store managers, as well as reserve store managers for 10 stores under preparation.
The huge conference room was filled up, and the store managers were all whispering. This was their first time attending a meeting of this level.
The executives were also whispering to themselves that the boss went to Xiangjiang and held such a grand meeting when he came back. He also strictly ordered that all managers invited to attend the meeting must not be absent unless they are lying in the hospital and unable to get up.
"Tell me, does the boss have any big plans?"
"Isn't it because the company is about to go public?"
"It shouldn't be that fast. I remember that the mainland company was only established for more than a year?" Just as everyone was talking about it, Qin Hao opened the door and entered the conference room.
"Mr. Qin."
"Good morning, Mr. Qin." The executives and store managers present stood up to greet them. Qin Hao walked to the main seat and nodded to everyone: "Good morning, everyone, please sit down." After Qin Hao sat down, everyone became sparse.
sit down.
"The reason why we have called everyone here for a meeting today is that on the one hand, there are some things to announce about the company's strategic level, and on the other hand, it is also to meet with the store managers. I have mentioned it more than once in past meetings.
The person holding this position will enjoy the same treatment as an executive at Manas. All store managers please believe that this is not an empty talk. Here, regardless of academic qualifications or qualifications, as long as you have the ability, there is no ceiling for promotion." He just said this.
After that, the conference room became lively.
After listening to Qin Hao's words, some of the store managers looked happy, as if they had seen a smooth road to promotion and salary increase, and then reached the top of their lives, while others were a little disdainful, thinking that Qin Hao was just singing high-key and feeding them chicken soup for the soul.
The senior executives all looked worried. Compared with the store managers who rarely had contact with the boss, they often saw Qin Hao. They knew very well that their young boss was different from other people who only knew how to draw big pictures.
The boss of the cake is completely different. What he said will be implemented.
For a time, many senior executives felt a sense of urgency, fearing that one day they would be replaced by store managers who were eyeing them.
"Ahem." After everyone became quiet again, Qin Hao motioned to his assistant to turn off the lights and turn on the projector. A ppt listing various data soon appeared on the projector.
"With the development of the mainland's economy in recent years, the wealth of the middle class has also continued to rise. This is the fundamental reason why our 'Mainasi' has been able to open 12 stores in just one year, and our turnover has repeatedly reached new highs.
reason."
"Essentially, we are just standing on the wind, and how long will this wind last? As our size becomes larger and larger, whether this wind can continue to support us flying is unknown, so I hope
Please don’t dwell on past achievements and have sufficient awareness of the crisis.”
"Everyone should know very well that big-name luxury goods such as LV have deep-rooted influence among domestic luxury consumer groups. The same bag can be sold for hundreds of thousands, but we can only buy it for tens of thousands.
, This is the gap, and this gap cannot be made up by us in a few years."
"In addition, under us, there are many foreign brands that are not well-known in China, as well as many mainland brands, which are also eyeing our current market. We will be easily replaced. Believe me, the market is cruel.
Even if you don’t tell me, you should know very well that when the market eliminates us one day, maybe we won’t even notice it.” After Qin Hao finished speaking, the atmosphere in the conference room was not as cheerful as before, and everyone’s faces were filled with excitement.
Full of words
"Heavy." Qin Hao nodded with satisfaction. After all, it was a one-year-old company and still had a sense of crisis, so he paused and said again.
"So, there are only two ways in front of us. Take advantage of the brands chasing us behind us before they have grown up, grab enough markets, and dig a wide enough moat for us at the same time!"
"I don't need to talk about seizing the market. Store managers here, you will have a hard time and a lot of pressure in the future, but there is no way. Everyone, including me, can only bear it.
Keep moving forward under pressure.”
"But please rest assured that I will not mistreat any employee who has contributed to 'Mainasi'. Not to mention performance bonuses, starting from this year, all store managers will enjoy 16 salary packages. In addition, I will receive
Pay 5% of the annual profit as a year-end bonus..." Before Qin Hao could finish speaking, the conference room became chaotic. The reason was very simple. Everyone had heard about the company's turnover.
Although I don’t know the specific profit, but referring to other luxury brands, the profit will definitely not be much worse.
And the most important thing is,
"Manasi" is different from luxury brands such as LV, which have so many employees. At present,
The total number of employees of "Mainasi" is only 200, and 5% of the profit will be divided among 200 people. What a huge sum that will be, it is exciting to think about it.
The store managers present were eager to return to the store immediately to sell more products to increase sales. Some executives couldn't help raising their hands and asked: "Mr. Qin, the 5% profit you just mentioned as the year-end bonus is for everyone."
Shall we share it together?”
"Yes, everyone, including the sales in the store, will be rated according to their respective performance. As for the ratings of the executives, I will personally assess them." After receiving Qin Hao's affirmative reply, the executives present also smiled.
.
The atmosphere in the conference room also became particularly peaceful, and everyone was eagerly awaiting Qin Hao's next instructions with high spirits.
"While grabbing enough markets, we also need to create a moat to ensure that we are not beaten to death on the beach by the waves behind us. To do this, we must first improve the brand image. Where does the brand image of luxury goods come from?"
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Promote!"
"Although we have repeatedly emphasized that 'light luxury' is a lifestyle that respects the quality of life in our promotions and has nothing to do with wealth or status. It represents the pursuit of high-quality life details, but this is for us
Our customers have listened, and we can’t let ourselves be fooled.”
“In essence, light luxury is still a luxury product, just because most people are not rich enough to buy big-name luxury goods such as LV, and at the same time they want to pretend that they are rich and have a high social status to show that they stand out from the crowd.
different."
"So, next, the focus of our publicity is to create the 'difference' of 'Mainasi', so that customers can feel a sense of superiority when wearing our products."
"To do this, we first need to understand our user groups. Our users are generally younger than users of LV's big-name luxury goods. Then we should seize this point to create: LV and other big-name luxury goods are all older talents.
When buying, young people should fully show their personality and create an atmosphere." Some store managers were confused, while others were thoughtful, but the executives' eyes were bright. If they can really
If it achieves what Qin Hao said, 'Manasi' may not be able to reach the heights of LV's big-name luxury goods in the future, or even surpass them!
Qin Hao paused to let everyone digest, and then continued.
"How to show the personality of young people? On the one hand, I will invite more internationally renowned young designers to make our products younger and more distinctive. On the other hand, our offline stores also need to make certain improvements.
." Hearing Qin Hao say that he wanted to improve offline stores, the store managers present became nervous. After all, this was a matter involving their vital interests.
"Since we want to make customers feel that 'Mainasi' has personality and characteristics, then our offline stores can't just be a place to sell products. We want to make customers feel more involved." A store manager mustered up the courage to do so.
Hand asked: "Mr. Qin, what else can this offline store do besides selling products?" Her question resonated with the store managers present.
Qin Hao smiled leisurely: "This is exactly where we want to make a difference. Have you ever thought about whether a unique gift in the world is more valuable than a cookie-cutter product?
"
"Unique?" Qin Hao pointed his finger at the conference table: "Yes, why can't we set up a handmade DIY area in offline stores? Let those young people make a unique product in the world and give it to themselves, or
Is it a commemorative gift for the person you like?" Not to mention the store managers, even the executives present were confused and couldn't keep up with Qin Hao's rhythm.
"But, is this feasible? Will those customers be willing to spend time to learn this?" Qin Hao said with a smile: "dIY does not allow customers to make everything by themselves from beginning to end. For example, for a T-shirt, we can provide semi-finished products for them to
If the customer designs a pattern or text by himself and then prints it on it, wouldn't it be unique in the world?"
"For another example, for a handbag, we can provide free materials and tools for customers to follow the tutorial to sew. This will make them feel more involved and experience the hard work of hand sewing, even if they can't successfully sew the handbag.
, I believe they will never think our bags are expensive again.”
"If a customer successfully sews a handbag, we will issue them an invoice proving that the handbag is unique, and then we charge them money. Will they still think it is expensive?"
"Of course, this process is very complicated. I will conduct trial operations in some stores after communicating with the design and manufacturing links. If the effect is good, we will fully implement it." After hearing what Qin Hao said, the store managers present
They all breathed a sigh of relief. After all, if they have to free up a DIY production area in the store, there will inevitably be less display area, which will affect their performance.
After the meeting, the store managers all returned to their own stores. The Kerry Center store. After get off work, the store manager called all the store staff together for a meeting.
"Oh, we have another meeting. I'm so tired that I can't even stand on my feet."
"Isn't that right? I'm so hungry now that my chest touches my back." The store manager listened to the complaints from the employees below and didn't get angry. He just smiled.
"Okay, don't complain. I will only speak for two minutes at most in today's meeting."
"Today I went to the headquarters for a meeting, and the superiors announced some great news." When they heard about the good news, all the employees were in high spirits.
"What a good thing?"
"Are you going to raise our wages?" The store manager glared at everyone: "Chirp, are you going to let me say it?"
"Say it, say it quickly." All the employees, including Wang Manni, looked at the store manager eagerly. The store manager cleared his throat: "The boss said that starting from this year, the company will give 5% of
Profits as year-end bonus!”
"Store manager, is this true?"
"Aren't you trying to spread the pie again?" Wang Manni's eyes lit up. Although she didn't know the specific profit of the company, the store she was in had sales of 20 to 30 million every month, and
Their store's performance is still at the bottom, which shows that the company's annual sales must be astronomical, and the profits from luxury goods are also very generous.
Thinking of this, Wang Manni's heart felt hot. With this money, she could move out of that dirty and old environment, and even buy a house and settle in the Magic City in the future.
The store manager pressed his palms and waited until everyone became quiet again before he said proudly.
"This is what Mr. Qin promised in front of all the store managers and senior executives. How can it be false? And the official email will be sent out tomorrow. You guys should worry more about how to improve your performance. You guys
The ratings are all based on performance.”
"If you don't work hard now, you will be drooling over other people's year-end bonuses." Hearing what the store manager said, all the employees present felt as if they had been given a shot of blood.
"Store manager, how about we close later today? Maybe there will be customers coming later."
"Yeah, I think I can stand for another two hours." The store manager rolled his eyes at everyone angrily: "The company has regulations on when to close the store. In addition, I emphasize that if you want to improve your performance, you must also
It must be carried out in compliance with the company's rules and regulations, otherwise even if you achieve the top spot and are fired in the end, you will not get the year-end bonus."
"Okay, let's all disperse. Go back and rest early. It's still early for the New Year. There will be plenty of opportunities for you to perform in the future." After everyone left, Wang Manni found the store manager alone.
"Store manager." The store manager looked at Wang Manni doubtfully: "Is something wrong?"
"Well, the store manager asked me to apply for a dormitory..." The store manager frowned slightly: "Didn't you say you lived with your boyfriend before? We broke up?" Wang Manni hesitated for a moment and nodded silently.
Nodding, she had been thinking about living outside to have her own private space, but later she learned from her colleagues that the dormitory environment prepared by the company was very good. It was in a regular community, which was better than the old and shabby house she lived in.
The small environment is much better.
As for Jiang Chen, let him live alone.
"Okay, I'll apply for you later, and you should be able to get it. Manny, don't be too sad. You are so young and beautiful, what kind of boyfriend can't you find?" The store manager's words made Wang Manni a little confused.
The feeling of guilt was only fleeting, and she was finally getting rid of that embarrassing life.