Chapter 41 Opening business at the same time, dimensionality reduction attack
On July 3, 1991, the Shenzhen Stock Exchange officially opened for business.
The business hall of Zhenye Building on Shennan East Road is bustling with people, all waving banknotes to buy stocks.
Just like the situation in the Shanghai stock market, at this time, people holding stocks in their hands are waiting for the stocks to skyrocket, so how can they easily sell them?
As a result, the stocks of the only listed companies soared. On the opening day, all stocks rose by more than 50%. In 1991, whether it was the Shanghai stock market or the Shenzhen stock market, they basically copied the U.S. stock market system. There were no upper or lower limits. Some
Stocks can even double in one day.
In the Shenzhen Sales Department of Nanguo Investment, Mr. A and his team fell into madness as they looked at the rising stocks.
In fact, in such a warm atmosphere, no one can refuse such a temptation. Just imagine, you invest 100,000 yuan in the morning, and it turns into 200,000 yuan in the evening.
I made 100,000 yuan in one day, which was 100,000 yuan in 1991.
I earn more in one day than I did in the past ten or even twenty years.
This is an opportunity to truly get rich.
After the news spread, many people from all over the country tried their best to come to Shenzhen. At this time, Shenzhen was not easy to come to. There were barbed wire guardrails outside the customs. They had to go through customs and border inspection to enter Shenzhen, and they also had to apply for a temporary residence permit.
, there will be patrol inspections every day.
Even so, it still cannot stop investors from all over the country from flocking in. Most of these people do not know what stocks are or have any financial knowledge.
Some people even went to the business hall and said to the traders: "Buy that stock for me, the kind that will make money if you buy it."
This is a wild and chaotic market that does not require you to have any financial knowledge. The main focus is on scarcity of resources. As long as you buy it, no matter how poor the performance of the listed company, it will not affect its stock price soaring.
In just one month, the 70 million invested by Qin Hao has become 140 million, which has doubled. Such an increase is rarely seen in mature financial markets, but in the Shenzhen stock market, it is
common case.
It is a pity that the plate is too small and cannot accommodate more funds. Otherwise, if the funds withdrawn from the Japanese market are invested, Qin Hao will no longer have to worry about insufficient funds in the next few years.
However, Qin Hao was able to hold on, but Mr. A couldn't hold it in anymore. He approached Qin Hao again and wanted him to invest more.
Qin Hao decisively refused. He went to the card table to earn chips, not to buy the entire casino.
Obviously, the smooth journey has caused Mr. A to have misconceptions about his ability and strength. What he now wants is not just to manipulate the stock price, but to control the entire Shenzhen stock market.
If God wants to destroy anyone, he must first make him crazy. It is obvious that Mr. A has fallen into madness.
According to Qin Hao's information, after being rejected, Mr. A first sought investment in the financial circle. However, there were only a few investors like Qin Hao. After no results, Mr. A could only seek private loans. The interest rates on such private loans were very high.
It's scary, the annualized rate is 50%, but he borrowed a total of 60 million.
After learning that Mr. A borrowed money from the private sector, Qin Hao focused all his attention on the investment promotion of Shenzhen Vientiane Plaza and Hema Supermarket. Anyone who can borrow so much money at once is not a good person. Once Mr. A
If he can't pay back the money, his fate can be imagined.
The investment promotion for Vientiane Plaza was very smooth. With the Shanghai stores in front, the manufacturer representatives were eager to enter. However, the investment promotion for Hema Supermarket had some twists and turns.
After all, Hema Supermarket has no successful precedent in the mainland. In addition, the threshold of membership is doomed. Its consumer group is definitely not as wide as Vientiane Plaza. Moreover, if manufacturers want to be on the shelves of Hema Supermarket, they must set up a separate large packaging
, the effect has not been seen yet, the cost has come up first.
Qin Hao's response to this is also very simple. If you are willing, you can go, and if you are unwilling, don't force it. Anyway, there are not many other things in the mainland, but there are many manufacturers. As for brands? When Hema Supermarket becomes famous, Qin Hao will say who is the famous brand.
, who is the famous brand.
Of course, publicity is indispensable. Starting from June, paper media in Guangzhou and Shenzhen have successively published advertisements for Vientiane Plaza and Hema Supermarket.
The difference is that the advertisements in Vientiane Plaza are more mass-oriented and the slogans are relatively simple.
“Gather at Vientiane Plaza and enjoy a good time.”
Hema Supermarket’s advertisements focus on middle-income people.
"Hema boutique supermarket, the secret garden of high-end people."
Judging from the effectiveness of the two advertisements, it is actually Hema Supermarket's advertisement that is better. The words "high-end people" and "secret garden" are enough to make people imagine.
After discussion, Qin Hao finally set the opening time of both Vientiane Plaza and Hema Supermarket on October 1st. Originally, according to Liu Sen’s idea, the opening times of the two supermarkets were to be staggered in order to avoid competition.
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However, Qin Hao feels that it is not necessary, because the positioning of Vientiane Plaza and Hema Supermarket do not conflict, and the customer profiles are completely different. Opening at the same time will not only not create competition, but will more likely cause scale effects.
In fact, just as Qin Hao expected, on the opening day of October 1st, there were long queues at the entrance of the two supermarkets early in the morning.
Relatively speaking, there are more customers queuing up at the entrance of Vientiane Plaza, and although there are fewer people queuing up at Hema Supermarket, the parking lot is full of private cars at eight o'clock.
"Hey, Brother Sen, are you ready?"
At half past eight, Qin Hao called Liu Sen on the walkie-talkie.
Soon, Liu Sen's hearty laughter came from the intercom: "Don't worry, we are already in place and can start at any time."
"Okay, let's proceed as planned. There's still half an hour left, and all departments will be ready to welcome customers."
"Security Department received it."
"The sales department received it."
........
At 8:50, there was a sudden commotion in the queue.
Under the escort of security personnel, Alan Tam, Jenny Jenny, Jiang Yuheng, and Pan Meichen appeared on the stage at the entrance of Vientiane Plaza.
On the Spring Festival Gala in 1991, these four artists took the stage as Hong Kong and Taiwan artists and gave a very wonderful performance, which instantly made them famous in the mainland.
The Spring Festival Gala in 1990 was an undoubted star-making machine. The variety shows of later generations are not worthy of it. Every year, the songs of Hong Kong and Taiwan stars who participate in the Spring Festival Gala will become the hits of the year. The speakers in the streets and alleys are full of
It's their voices, especially pirated tapes, that sell for dozens or even hundreds of times more than genuine copies.
Although the acoustics at the venue were not very good, all four of them were capable singers, and the atmosphere was comparable to that of a concert.
After the performance, they began to have cordial interactions with fans. It has to be said that Hong Kong and Taiwan stars in this era are far more dedicated than later domestic entertainment stars.
Compared with the excitement at Vientiane Plaza, the opening ceremony of Hema Supermarket was relatively simple. There were only two people attending the opening ceremony, one was Chow Yun-fat and the other was Jackie Chan.
Both of them are wearing neat suits, smiling and interacting with customers, showing their superstar style.
At nine o'clock, Vientiane Plaza and Hema Supermarket opened on time. When the doors opened, Vientiane Plaza was like a dry pond, with a huge crowd of people. Some people even had their shoes stepped off. This was the result of queuing up in advance.
If customers are allowed to enter casually, the door will probably be crowded.
Hema Supermarket, on the other hand, relies on swiping cards to enter, which is obviously much more orderly. Customers holding membership cards looked at the chaotic scene next door and felt a little proud. It was not in vain that they spent 100 yuan.
membership card.
Some of the service staff at Vientiane Plaza are old employees transferred from Shanghai, and the other part are newcomers who have been trained for three months. Mr. Xu is very experienced and will arrange an old employee in each area to help new employees encounter emergencies.
When a situation arises and you don’t know how to handle it, these veteran employees can stand up and give advice.
With these veteran employees on staff, Shenzhen Vientiane Plaza encountered far fewer problems when opening than its Shanghai store, and customer satisfaction has also improved a lot.
In fact, the vast majority of customers will not question the service of Vientiane Plaza, because there is no second mall in Shenzhen that can compare with Vientiane Plaza in terms of service.
"No wonder Wanxiang Plaza is so famous in Shanghai. Sure enough, there are two brushes, even the toilets smell good, and there are free paper towels. It's so thoughtful."
"There is actually a playground here. Our girl will definitely like it."
"My dear, there are so many styles of clothes here, and the materials look good and the prices are not expensive."
Compared with the Shanghai store, Shenzhen's Vientiane Plaza has five floors and a larger area. Naturally, there are more types of shops inside. In addition to conventional commodities such as clothing, bags, jewelry, and electrical appliances, it also includes restaurants and a large number of recreational facilities.
You can truly eat, drink and have fun without any worries.
Liu Sen stood on the top floor and looked at the dense crowd below. He snapped his fingers excitedly: "Ah Hao, I knew I would follow you. You are right."
Qin Hao smiled and patted Mr. Xu on the shoulder: "Mr. Xu is our great hero."
"Everywhere, bosses give us opportunities." Mr. Xu said humbly.
Liu Sen laughed loudly: "Mr. Xu, please don't be humble. We all see your hard work. Don't worry, the option rewards as promised will be cashed out at the end of the year."
"Thank you two bosses."
Qin Hao interrupted with a smile: "With the option, you are also one of the bosses."
"Haha, yes, you will also be the boss from now on." Liu Sen grabbed Mr. Xu's shoulder and patted him hard. The latter was full of gratitude. As Qin Hao said, having shares and not having shares have completely different identities.
No matter how high the salary is, he is just a high-level wage earner. No matter how good the company develops, he can only get some bonuses. It also depends on the mood of the boss. With shares, no matter how much, he is qualified to share the cake.
"Then I'll leave it to Mr. Xu. Ah Hao, let's go to Hema's place and have a look."
Compared to Vientiane Plaza, Liu Sen is actually more concerned about Hema. After all, Vientiane Plaza has a successful precedent in the mainland, but it is still unknown whether Hema's business model is suitable for the mainland market.
Moreover, Liu Sen also told Qin Hao that if Hema can achieve good results in the mainland, he will prepare to apply for listing on the Hong Kong stock market.
Now Hema has opened three stores in Hong Kong. According to the scale, it can apply for listing. However, affected by the bursting of Japan's economic bubble, the current situation of the Hong Kong stock market is not very good. Liu Sen's idea is that the number of stores in Hong Kong has reached its peak.
There is no point in turning it on anymore and it will increase operating costs.
Listed investors not only look at the company's current benefits, but also the future growth rate. If Hema does not take off in the mainland, listing will have no effect, but will waste people and money.
"Mr. Qin, Mr. Liu."
Qin Hao and Liu Sen came to the Hema Supermarket opposite. The scene inside was a bit deserted compared to Vientiane Plaza, but there were not many people there. This was mainly due to regional planning. The aisles of Hema Supermarket were designed to be wider and looked like
Be more refreshing.
The most popular areas are still the cooked food, braised food, and Chinese and Western pastries. Both the decoration and the taste are basically copied from the Hong Kong store.
The Hong Kong market has long been mature and customers have seen everything. Hema Supermarket can still attract many customers with these two areas. If placed in Shenzhen, it is basically a dimensionality reduction attack.
Many customers have never seen such exquisite Western pastries, such as croissants, baguettes, etc., and they are sold out every time they come out of the pot.
As for braised meat, roast goose and barbecued pork are also popular items.
"No wonder you need to be a member of Hema Supermarket to get in. You see, the things here are cheaper than in stores outside."
"Of course, if you haven't read it in the newspapers, Hema supermarket basically makes no money from shopping, and it relies entirely on membership fees to subsidize operating costs."
"Which newspaper? Why didn't I see it?"
"It's a Hong Kong newspaper."
“Do Hong Kong newspapers also know about Hema?”
"Hema is originally from Hong Kong. It has opened three stores in Hong Kong and has more than 500,000 members."
"I see. I asked why it looks so high-end. It turns out it's a supermarket in Hong Kong."
"That's right, I heard that in Hong Kong celebrities like Chow Yun-fat often go to Hema supermarket to buy groceries."
There is no doubt that the opening of Vientiane Plaza and Hema Supermarket is quite successful.
At one o'clock in the morning, Qin Hao got the financial statements of Vientiane Plaza. The first-day sales of Vientiane Supermarket reached 6.38 million, and the sales of the entire Vientiane Plaza exceeded 18.63 million. Judging from the data alone, it has far exceeded the Shanghai store.
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Of course, there are also factors in this that the Shenzhen stores are larger than the Shanghai stores, and the spending power of Shenzhen customers is higher than that of Shanghai customers.
But generally speaking, the performance of Vientiane Plaza Shenzhen stores has reached the ceiling of the industry, and no other shopping mall will be able to surpass it for a long time to come.
The sales volume of Hema Supermarket was 5.62 million, but the number of members exceeded 100,000. You must know that in order to avoid overcrowding at the opening, Qin Hao only opened membership card processing three days in advance. Today alone, more than 100,000 customers came to apply for membership cards.
Fifty thousand.
"Ah Hao, I think we can apply for listing."
Liu Sen said excitedly after seeing the financial statements of Hema Supermarket.
