For college students, what kind of things attract their attention the most, one is cheap and affordable, the other is novel.
And these two "Yigou" group buying models account for all.
In addition to spreading the word of mouth, Beiqing students also shared Tesco on the Internet.
Overnight, hundreds of posts about "Yigou" and "Group Buying" appeared on Shuimu Beiqing. Many Beiqing students shared their group buying experiences, and some even made a copy of "Yigou" which is the most worth buying. The list of items caused many people to leave comments below and reply.
At the Beiqing Canteen, Xie Qiao, Xu Lin, and Wang Ying came to the pancake stall in Qinchuan and found that the business was not bad.
"Of course. With Dalong's craftsmanship and the special pancakes we secretly developed, everyone who has tasted them says they are good." Qin Chuan patted his chest and said.
Seeing the smug look on his face, Xu Lin couldn't help pouring cold water on him: "No matter how good you are at making pancakes, you can only sell them for such a small amount if you die in one day. Look at Lao Qin, the same is true. Qin, isn’t the gap between you two too big?”
Qin Chuan scratched his head: "Then you can't compare me with Lao Qin, let alone me. There are so many top students in Beiqing, but there is only one Lao Qin. I can only support myself and can barely count." Just Xiao Qin."
Wang Ying sneered: "You're Xiao Qin, do you know how much Tesco's one-day sales were yesterday? Hundreds of thousands, it's only been one day since it opened, and it will only be more today."
Qin Chuan blinked when he heard this: "What the hell is Tesco?"
It was Xie Qiao who patiently explained to Qin Chuan how Tesco operates.
Xu Lin shook his head when he saw it: "Qin Chuan, you are still living in Beiqing, and you don't even know such hot news."
"I've been too busy lately, making pancakes all day long." Qin Chuan said, his eyes suddenly lit up, he took off his apron and said hello to Dalong: "I'm going to Lao Qin, please hold on for a while. "
"No, boss, I'm busy right now. Why are you going?"
Xie Qiao and Xu Lin looked at each other and followed him, wanting to see what Qin Chuan was up to.
Wang Ying hesitated for a moment and then rushed to the e-commerce store.
Qin Chuan ran very fast all the way, but when he arrived at the Tesco store, he found that there was a long queue outside. Just when he rolled his eyes and planned to find a chance to jump in the queue, he happened to see Qin Hao and Xiao Qianxi giving food to Tesco employees. After putting down the meal, he quickly ran over.
"Old Qin, is this your new business? The business is good enough."
Qin Hao didn't know why, but he always felt that Qin Chuan's smile was sneaky: "You kid don't go to the Three Treasures Hall for anything. If you have anything to say, just say it. You're busy."
"Hey, Lao Qin still understands me." Qin Chuan came closer and said to Qin Hao: "Old Qin, you are so popular on Tesco. Can you also organize a group buying event for my pancakes?"
Xiao Qianxi coughed twice when he heard this: "Qin Chuan, don't be ridiculous. How do you make pancakes for group purchase?"
"Why can't we do group buying? I can also sell it at a discount."
"But your pancakes have to be freshly baked to be delicious. If we wait for customers to queue up to get them, they won't go sour."
Qin Chuan was stopped by one sentence. This question was something he had never thought about before.
At this time, Xie Qiao and Xu Lin also came over and felt that Qin Chuan was unreliable.
However, Qin Hao's eyes lit up when he heard what Qin Chuan said.
“It’s not like you can’t buy pancakes in a group.”
After receiving Qin Hao's affirmation, Qin Chuan immediately swept away the decline and proudly puffed out his chest: "Well, I'll just say that my idea is okay."
Xu Lin was a little unconvinced: "Old Qin, why do you buy these pancakes in a group?"
"It's actually very simple. I can make a separate backend for the pancake shop. After the user places an order, I will generate a redemption code with a few digits. After the user goes to the pancake shop to make a purchase, he will show the redemption code to pick up the goods. Then Qin Chuan uses this
Just use the redemption code to write it off, and then come back to Tesco to check out.”
After listening to Qin Hao's words, Xiao Qianxi's bright eyes were filled with admiration.
Xie Qiao and Xu Lin had expressions on their faces: That's okay.
Wang Ying carefully chewed the plan that Qin Hao had just proposed. The more she thought about it, the more feasible it became. She looked at Qin Hao with more appreciation.
Just when Qin Chuan was overjoyed, Qin Hao poured cold water on him: "But it will take some time to build this backstage, at least a month or two."
"Ah? Why does it take so long?"
"It's equivalent to me redesigning an exe software for you. Do you think it's that easy? A software code of this size would require at least several thousand lines of code, and just testing would take half a month."
Qin Chuan stuck out his tongue when he heard this: "It's so troublesome to cooperate."
Xie Qiao said quickly: "Qin Chuan just said casually, Lao Qin, you don't need to worry about him. There are only two people in his pancake shop. If so many people place orders, they will be too busy."
Qin Hao smiled at the two of them: "It's okay. Originally, this was also in my group buying plan. In fact, I would like to thank Qin Chuan for reminding me, otherwise I might have to wait two or three years before launching this plan.
.”
There are two modes of group buying. One is the online group buying that Tesco is doing now. Although Qin Hao has made some improvements, allowing users to pick up goods directly offline, saving the delivery link, it is still an online group buying.
What Qin Chuan proposed was the offline group buying model.
Online group buying has many advantages, such as being compact and flexible, and not limited to service radius, but it also has a fatal disadvantage, that is, the threshold is low and it is easy to imitate.
Relatively speaking, offline group buying is limited by the service radius because it requires offline stores to receive services. However, it also has its own advantages, that is, the threshold is high, and once it forms a scale, it is difficult for latecomers to leverage the basic market. This is also
Later, the main reason why Meituan was able to survive the "Thousand Regiments War" was.
Of course, it was definitely not easy to do offline group buying in 2002. After all, the most common computer cost three to four thousand yuan. Coupled with the high Internet access fee, it was enough to discourage many store owners.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! However, again, those who start first are often the first to eat crabs.
Qin Chuan winked at Xie Qiao proudly: "Look, Lao Qin even said he wanted to thank me."
"Come on, I was hit by you accidentally and got blinded once." Xie Qiao still knows how much stuff he has in his little belly.
In the next month, Tesco has become the first choice for shopping for Beiqing students. Except for some products that are needed immediately, most Beiqing students will choose to place orders on Tesco in advance because it is so cheap.
.
There is a very interesting phenomenon. As users purchase more and more popular products, Tesco's purchasing department gets more and more discounts. According to Qin Hao's request, the prices of these products are also reduced.
When it comes to fracture prices, some are even only 30% off those at school supermarkets.
After understanding Tesco's pricing rules, some students posted on the forum, calling on their classmates in Beiqing to buy some less popular products and lower the prices of these products.
The key is that these people actually succeeded in lowering the purchase prices of many commodities. Although the prices will rise after a period of time due to the reduction in order quantity, these students are still happy to do so.
Of course, in this way, Tesco has also become a thorn in the side of supermarkets and small shops around the school. Since Tesco opened, their business has plummeted, especially the supermarket inside the school, whose turnover has dropped by 60%.
The supermarket owner once arranged for employees to block the entrance of Tesco to prevent students from entering. There was also a physical conflict between the two parties, which made the students even more reluctant to go to the school supermarket to buy things.
In the end, the school intervened and the supermarket owner was forced to transfer the store.
After a month of accumulation, Tesco already has 43,000 registered users, most of whom are students, teachers, and employees from Beiqing, and a small number are students from other schools.
Because students from Beiqing kept posting news about Tesco online, students from some nearby colleges were very envious. At first, they came to take a look with the mentality of giving it a try. But when they arrived at the site, they found that things were really so cheap.
, after using it once, you basically can’t live without it.
"Mr. Qin, I think the current number of user registrations has reached saturation. Should we consider expanding the coverage?"
The director responsible for daily operations of e-commerce reminded.
Qin Hao nodded. Over the past month or so, Tesco's operating model and employee quality have basically matured. It is indeed time to consider expansion.
However, the reason why Tesco was able to get the green light all the way in Beiqing was because Qin Hao himself was a student in Beiqing and was an entrepreneurial model set by Dean Li, which saved him a lot of trouble.
Expanding to other institutions involves relatively more complex issues.
For this reason, Qin Hao specifically asked Dean Li for advice.
"You know more about business than I do. As for policies, higher authorities have been encouraging college students to start their own businesses, especially high-tech enterprises like yours..."
Qin Hao understood: "With your words, I feel at ease."
As President Li said, he later contacted the leaders of several nearby universities. Although they were not as caring as President Li, they did not hinder Qin Hao.
As for the student level, there is no problem.
Originally, Tesco's user group included many students from nearby universities. Now Tesco is finally coming to its own universities, and many even organized voluntary organizations to help promote it.
With Qin Hao spending a lot of money, in early May, Tesco's stores had expanded from one to five, covering five institutions of higher learning. The number of users also quickly exceeded 30,000 from less than 50,000 before.
One hundred thousand.
This is the almost abnormal development speed of Internet companies.
In mid-May, after Liu Qiangdong visited some logistics companies and even worked as an "undercover" for home delivery for a week, he finally made up his mind to set up his own logistics company.
Qin Hao also kept his promise and signed a logistics and transportation contract with Liu Qiangdong in the Beijing area, which was valid for five years.
I have to say that Brother Dong is indeed a practical person. Before the World Cup started at the end of May, he set up a logistics company with ten trucks.
The logistics problem was basically solved, and Qin Hao also stepped up the expansion of Tesco. He no longer limited himself to schools and began to enter the bustling business districts and office buildings of the capital.
That's right, Qin Hao's second target group is white-collar workers who work in office buildings.
These people all have a certain understanding of computers, are Internet users themselves, and young white-collar workers are also relatively receptive to novel things.
Qin Hao just needs to cultivate their habit of online shopping.
In this regard, Qin Hao's method is relatively simple and crude - coupons.
New users who have just registered will be given a five-yuan coupon directly, which can be used if they spend six yuan or more.
Just this trick, 80% of white-collar workers couldn't bear it, so they just registered an account and placed an order.
After the 80% of users received the goods and discovered that they were not counterfeit, more than 15% of the remaining 20% joined the operation.
As for the remaining 5%, they are basically die-hards. They can only use time and environment to change their ideas, so Qin Hao will not force it.
Of course, just registering new users with coupons will definitely not retain all users. Qin Hao designed a system that will issue coupons every three to five to those users who have not placed an order for a period of time.
Not to mention, the repurchase rate increased a lot immediately.
However, Qin Hao also encountered some problems. For example, white-collar workers and students have different needs for products. Students only need to be cheap and usable, while white-collar workers have higher requirements for products and have a certain pursuit of brands.
Due to threats from the Yang family, some dealers refused to supply goods to Tesco. Qin Hao had to take the person in charge of the purchasing department to visit them one by one, and also showed the sales volume of Tesco in the past few months.
At first, these dealers were reluctant to meet Qin Hao, but they gradually relented after seeing Tesco's sales and inspecting Tesco's stores.
The news reached Yang Cheng's ears, and he cursed these dealers as white-eyed wolves.
This time, the dealers were completely offended. They were originally dissatisfied with the Yang family's obstruction of making money. Although the Yang family was powerful and they couldn't fight against it, if the Yang family had to deal with so many dealers one by one, it would not only be time-consuming and labor-intensive, but also
He gained a reputation for being domineering and bullying.
"Beibei, please stop worrying about business matters from now on. Just study with peace of mind. You will go out to study abroad in two years." Yang's mother had no choice but to call Yang Cheng to him and warned her.
Yang Cheng was indignant: "Then let's just forget about him beating me?"
Mother Yang sighed, put a magazine on the table, pointed to the cover and said: "He has now appeared on the cover of Beiqing's school magazine. It is better to dissolve enemies than to make enemies. Our family is in business. You have to remember
There are no eternal enemies, only eternal interests."
Yang Cheng angrily tore the school magazine into pieces, then slammed the door and walked out.
"This child still hasn't grown up!" Yang's mother sighed and shook her head.
At the same time, since Qin Hao appeared on the cover of the Beiqing school magazine, he attracts the attention of many people wherever he goes, including some beauties, which doubles the pressure on Xiao Qianxi.
Over the years, Xiao Qianxi found that no matter where she went, people would secretly point fingers at her.
Just when Xiao Qianxi was wondering, Xu Lin discovered a very popular post on the Shuimu Beiqing Forum.