His Royal Highness Prince Chun suddenly smiled when he heard Yang Xuan's trick: "May I ask, sir, how to invest in shares?"
Yang Xuan thought for a while and said, "Brother Lu, I don't know how much your horse and carriage business is worth, but it seems to cost a lot. If you want me to invest in silver, I don't have that much money, but I can press
Technology investment.”
“What is technology investment?”
"That is, I don't pay a tael of money, I am only responsible for the operation, but I want to hold 40% of the shares."
Yang Xuan is just talking like a lion.
This is the capital city of Kyoto in the Great Sage Dynasty. Although this large area is basically barren mountains and wilderness, it is a city after all. Not to mention such a large pasture, the horses, grooms, craftsmen and so on inside are not worth much.
Fei, he asked for nearly half of it as soon as he opened his mouth.
Of course, his inner expectation was for 20% of the shares. Although it sounded like he was still working for others, but he owned so many shares, it didn't matter.
The company he worked for at the time also had options, but only 0.5%. Of course, the market value of this 0.5% was tens of millions.
Originally, Yang Xuan was thinking that Lu Fengxian would have to pay a price or something, but he never expected that Lu Fengxian just pondered for a moment and nodded in agreement.
"Mr. Benyi."
"?"
Do you agree?
It's 40% of the shares. If the contract is signed and he sells the shares, wouldn't he become rich overnight?
Of course, he would not do this, but Lu Fengxian agreed too readily.
After thinking about it, he realized that he would not suffer any loss anyway, so Yang Xuan said: "Brother Lu is really generous. Since Brother Lu trusts me so much, I will not let Brother Lu down. However, we must first be villains before being gentlemen. Some things must be agreed upon first.
"
"Sir, please speak."
"First of all, I am fully responsible for the management of this carriage and horse racing business. Even Brother Lu, you cannot question my decision-making."
"Can."
"Secondly, I also have to set a limit for myself, that is, I cannot transfer these 40% shares within three years."
"Sir, you are very thoughtful."
"Then without further ado, let's sign the contract now."
"Sir is indeed a pure businessman. This is called...efficiency, right?"
His Royal Highness Prince Chun's original plan was to tie Yang Xuan into his car. Although it was a bit distressing to give out 40% of the shares, as long as Yang Xuan was willing to join, he would definitely be able to survive. It would be better than being dead now.
At that moment, His Royal Highness King Chun sent someone to get paper and pen, and the two signed a simple contract.
Transferred 40% of the shares to Yang Xuan.
Of course, in name, this carriage house does not belong to His Royal Highness Prince Chun, but to an old servant in his palace who has been freed from slavery.
On the surface, the owner of the carriage shop has nothing to do with His Highness Prince Chun.
Yang Xuan didn't find anything strange about the name here. After all, in later generations, there were many cases where the legal person and the actual person in power belonged to two people.
The contract was signed, and Yang Xuan stopped trying to keep things secret.
"I dare to ask Brother Lu, Mr. Fang, if you know the reason why this carriage cannot be sold."
The shopkeeper of this room was the original owner of the carriage and horse shop. After getting the look from His Highness King Chun, he said: "This carriage is expensive after all, and few people can afford it. Moreover, the grooms and horses are subject to daily wear and tear.
It's a lot of money. What we Yingtian Mansion can afford is basically either noble or wealthy. However, most of these families like to find carpenters to build their own carriages and choose their own horses. Although it costs more, it is different from the others after all.
It’s different. Rich families all pay attention to these things.”
“The shopkeeper Fang’s analysis is very accurate.”
"This is called market positioning error." Yang Xuan said: "Those who have no money can't afford it, and there are also lack of technical barriers. Rich people can build their own carriages, so why buy yours."
"Then sir, do you have any countermeasures?"
"Simple, just two words, price reduction."
"Reducing the price?" Shopkeeper Fang couldn't help but said: "But the cost of this carriage is not low. The production of the carriage frame and the raising of the horses not only cost money, but also take time."
"No, no, we can completely reduce the price of the carriage to the cost price. What we sell is not the carriage, but the after-sales service."
"Serve?"
The shopkeeper didn't understand this word, but His Royal Highness Chun Wang did. After all, when Yang Xuan was training the waiters in the noodle shop, the word service was used a lot.
"Yes, we can make a batch of less luxurious frames, or even reduce the size of the frame, as long as it can accommodate two people, and the horses don't need to be that good, so we can effectively reduce costs.
Then we can sell the carriage at cost price, so that there will be many people who can afford it, which is called developing new customers."
Yang Xuan talked eloquently: "Aren't people who buy carriages more worried about the later maintenance costs? We will open several shops in the city dedicated to carriage maintenance."
"Isn't this just carpentry work? Any carpenter's workshop can repair carriages."
"We are very convenient here. For example, if the horses are sick, we can treat them. If the carriages are worn out, we can replace or repair them. We can even package and deliver the fodder for the horses to their doorsteps. In a word, we can
, as long as you buy the carriage back, all subsequent matters can be solved by us. In this way, the people who buy the carriage will have peace of mind. We can even help train the carriage driver. For those who can afford the carriage,
No matter what, there won’t even be any slaves.”
"But where does our profit come from?" Shopkeeper Fang asked the most important question.
"After-sales service, the services I just mentioned all require payment."
Yang Xuan continued: "You have to study the psychology of customers. What is the biggest role of people who buy carriages? To support the scene. In the past, buying a carriage cost a lot of money, and it also required dedicated personnel to maintain it. It was expensive and troublesome. Let's put these two questions together.
Once it’s solved, what else do these people have to think about?”
Shopkeeper Fang and His Highness Prince Chun looked at each other.
How did this young man grow his brain?
Don’t make money selling cars? Make money from after-sales service?
This way of doing business has been played out by him.
Yang Xuan enjoyed the surprised and respectful gazes of the two people, and thought to himself, isn't this the trick of 4S stores in later generations? Buying a car is cheaper, but the cost of subsequent maintenance is not decided by the 4S store.
Of course, this trick won't last long, but just cutting a wave of leeks first is enough.
In the later period, Yang Xuan had more tricks up his sleeve.
Anyway, these people buy carriages for no other reason than to show off.
In the past, those who could own a carriage were all wealthy families, but now we also have our own carriage. Although it is not that luxurious, it is still a carriage at least. It is more honorable to go out for socializing and so on.
Shopkeeper Fang thought about it for a long time, then nodded and said, "My boss, I think this is feasible."
His Royal Highness King Chun made the decision: "Then we will do as Mr. said."