When everyone heard that Yang Xuan was willing to share the business method, everyone's eyes widened.
The way a store is run is basically its lifeblood. Others try their best to hide it, but Mr. Yang is actually willing to share it?
However, the people here who can be the shopkeepers are all good people, so they did not show any eagerness, because they also heard the second half of Yang Xuan's sentence, saying that they had something to discuss.
"I wonder if Mr. Yang has anything to advise?"
"I don't take advice seriously, it's just a discussion." Yang Xuan said, "I'm hosting this banquet with all of my colleagues because I want to discuss with you how to innovate the horse and carriage shops so that the big families have to buy our cars.
The horse dealer came to buy a carriage."
Yang Xuan's words are simply the ultimate problem. If someone has a carpenter and raises horses at home, why should he spend more money to hire someone else to make a carriage?
If they had their way, would they still need to come to your banquet?
Seeing everyone looking at him expectantly, Yang Xuan smiled slightly and said, "Do you know that there are so many guests in this restaurant, why don't you eat at home instead of coming to this restaurant?"
"Does this need to be said? You can't make this dish at home, otherwise who would spend this money?"
"Shopkeeper Li hit the nail on the head." Yang Xuan clapped his hands and praised: "Then let's make a carriage that others can't. Then won't business come in?"
The reason is very simple. These shopkeepers understood it as soon as they heard it, but they all just shook their heads.
"Mr. Yang, everyone knows this truth, but the technology of making carriages is not that rare. Although each of us has some know-how, it is not enough to make people choose us."
Yang Xuan nodded and finally brought the topic to this.
"This is the purpose of inviting all colleagues to come here today." Yang Xuan said: "First of all, we do not have core technology, which is why we are in the current situation. The second is the management of the brand."
"Brand management?" one person asked: "Does it refer to the font size?"
"Exactly."
"Every one of our stores has been around for decades, and mine has been around for almost a hundred years."
Yang Xuan said: "Everyone, the management of a brand name does not only rely on time accumulation, but also requires certain means."
"What means?"
"For example, building momentum."
"Appreciate further details."
Yang Xuan took a sip of wine and said slowly: "We want to create an atmosphere that makes everyone feel that only the carriages made by our major horse and carriage shops are a symbol of quality and status. Those self-made carriages,
They are all inferior goods..."
Yang Xuan said a few simple words, and all the shopkeepers suddenly realized that this method was nothing unusual, it was nothing more than flattering others.
However, this kind of method is not justified by words. When you say you are good, you must be true to your words. Otherwise, this kind of method will not be on the stage, and it will damage your reputation if others expose it.
Someone immediately raised this doubt.
"What Shopkeeper Yan said is good, but he misunderstood one thing. We only praise the highs, not the lows. What we have to do is to develop new markets, rather than thinking about doing business with those wealthy and powerful people. When our carriage is successful,
Once the trend becomes popular, those rich and powerful people will more or less buy our carriages."
Several shopkeepers had only a partial understanding of Yang Xuan's words and didn't quite understand them, but they finally understood one thing, that is, don't always focus on those wealthy families.
"But the cost of making a carriage, whether it's materials or labor, is here. If you don't sell it at a high price, how can there be any profit?"
"This is about our business method of Shunfengxing. I believe that all colleagues in the industry also know that the carriages sold by Shunfengxing during this period are very cheap, and they also provide very detailed after-sales service."
When everyone heard Yang Xuan talk about Shunfengxing's business methods, everyone pricked up their ears and did not dare to interrupt.
"What we have to consider is not only the cost of making the carriage, but also the cost of using it for the guests. A carriage includes the care of the horses, the daily maintenance and repairs of the carriage, which are not small expenses. Large families keep them at home.
You don’t have to worry about craftsmen, but for ordinary families, the expenses for raising horsemen, coachmen, carpenters, etc. are not small. In addition, buying a carriage requires thousands of taels of silver, which makes it somewhat beyond their means.
"
"But the carriages of Shunfengxing are cheap, and they also try to take into account the cost of using the carriage after the customer purchases it, so that the customers can save money and worry. Not only do they not need a carpenter or carpenter, but they can even save a coachman. They can just find a servant at home.
After some training at Shunfengxing, you will be able to drive a carriage easily."
Yang Xuan's words made it very clear. Normally, it would cost more than a thousand taels to buy a carriage, and it would also require several support staff to maintain it. These staff also have to take care of their food, drink, and toilet. This is not like buying a carriage.
, it’s obvious that the father has been treated and taken back to raise him.
Rich families are not short of money, but those in the middle class are struggling to cope with such huge expenses.
However, Yang Xuan's business methods, whether it is pre-sales or after-sales, can allow customers to reduce a large amount of expenses. In this way, middle-class families can afford the expenses.
All the shopkeepers were amazed, as if a door had been opened in a dead end, and the road ahead was bright.
"Mr. Yang is really talented, I admire him."
Yang Xuan grinned and just told you a business method. Are you excited? The main course hasn't been served yet.
"Everyone, this business method is just one of them, but it may take time to wait for customers to accept this method. Therefore, to make customers accept it as soon as possible, we still need to build momentum, and I have already thought of a way to build momentum.
Law."
"Mr. Yang, please speak."
"First, we need to establish a carriage and horse racing association, and then hold a competition in the name of the carriage and horse racing association."
"competition?"
"That is, our carriages from each family gather together to compete in various projects, such as the speed of the carriage, the luxury of the carriage, as well as the strength, stability, lightness and convenience, etc., all can be compared. The ultimate goal is to show everyone that we
carriage."
“It’s said to be a competition, but it’s actually a display of the advantages of each of our carriages, and at the same time establishing a brand image so that everyone can intuitively see whose carriage is faster, whose carriage is more luxurious, and whose carriage is
It’s safer. As for winning or losing this competition, we can discuss it in advance.”
When Yang Xuan said this, he raised his eyebrows at everyone, his cunning expression clearly visible.
After hearing Yang Xuan's last words, all the shopkeepers immediately understood.
The competition is held with great fanfare, but the final result has been determined long ago. But how will others know about it? They will only think that their carriage is very good. If they do a lot of publicity at that time, are they still worried that no one will buy it?
Yang Xuan added: "Even in this competition, we can invite carriages that are not from our horse racing company to participate."
Hearing this, someone raised a question: "You also invite private carriages to participate in the competition? What if the winner is someone else's carriage?"
Yang Xuan frowned slightly: "If you don't even have this little confidence, then you don't have to participate in this competition."
Everyone nodded, Yang Xuan was right, if he didn't have some skills, how could he have been able to operate in Yingtian Mansion for many years.
