Chapter 63 Not the first, but better than the first!
"What the hell?"
"Three dollars?"
"what's the situation?"
"Wait, which movie is this?"
The two people immediately screamed and went to the computer to check it carefully.
It was soon discovered that these three ticket prices corresponded to the movie ranked sixth that the black-framed glasses team member just pointed to.
"Happy Ghost"!
The two of them were stunned for a moment, and then reacted instantly.
Immediately, they all gasped in unison!
"Hiss... 3 yuan, how much did you sell?"
"Damn it, this movie is a bit fierce! How many people need to watch it?"
The two of them screamed in surprise, their tone of voice slightly distorted.
And their words also attracted the attention of other employees in the office area.
"What? How fierce?"
"Which movie?"
"Is there another hit item?"
"It's not easy. I remember the last time I released a hit product was a year ago."
…
Colleagues around him stopped what they were doing and rushed over.
But when they subconsciously looked directly at the sales goose, they saw that the highest price on the list was only 9 million, and they all showed doubts on their faces.
"what?"
"Just 5.9 million, that's it?"
"What are you surprised about? I remember the number one in the last issue was over 6.3 million, right?"
A group of people all have expressions that are incomprehensible.
At this moment, the young team member wearing black-rimmed glasses slowly raised his hand.
He was not only answering the team leader's question just now, but also answering the doubts of these colleagues.
"It's the sixth-ranked movie. So far, it has sold a total of 2.15 million box office, but its ticket price is 3 yuan a ticket.
If calculated, that is to say, more than 700,000 people purchased tickets for this movie...
It is nearly twice the number of moviegoers in the first place.
And I just took a look at the detailed data of this issue of water testing.
I found that other movies were a little weak in the late stages of testing, which is also normal.
But this "Happy Ghost" sold more and more sales as it went on, and the price went up faster.
It is foreseeable that the current results are far from unleashing the full potential of this movie!"
Although the member with black rimmed eyes has a soft voice and a soft tone.
But as soon as this clear and accurate explanation came out, the staff members who were about to gather around were shocked and quieted down.
But a second later.
An even more intense discussion broke out in the entire office area!
"So strong? This director must be sick. If he makes it for 12 yuan, he will definitely make more money!"
"This movie...wait a minute! I've seen this movie on a scarf. It's said to be a ticket-buying movie? A lot of people are making fun of this."
"Do you think it's possible? We found 700,000 people to swipe tickets. What kind of background can we use to swipe tickets like this? Do you think it can be reserved like a movie theater?"
"Speaking of the background of this movie, it's really huge. The people who helped it hit the box office include the army, aliens, ancient emperors, and hemorrhoids..."
"Although there are reasons why the ticket price is relatively low and it is easier for people to spend money, the data... is really too strong."
"There are very few movies that cost less than 10 yuan that can perform so amazingly in the trial market. This movie is indeed strong enough."
"Has anyone seen this movie?"
Everyone looked at the three-person team responsible for this batch of movies.
At this time, all three of them looked innocent.
The team leader spread his hands: "17 movies? You can't let us watch them all, right? We are not responsible for reviewing them."
"I remember that I joined a group before, and this movie seemed to be discussed in it, but I was busy dating at the time and didn't take a closer look."
"When I get off work today, I must watch this movie."
…
A group of people were a little excited.
Compared with ordinary people, they are undoubtedly more professional and better able to understand what the current data of "Happy Ghost" represents!
In the online cinema app, the test recommendation is just a very inconspicuous recommendation.
Many users will not click into those nooks and crannies.
Although throughout history, there have been many movies that performed very well when they were first tested.
But those examples either have obvious participation that generates their own traffic, or they are very good at marketing. As soon as they were released, they went directly to the hot search for scarves, bringing in a large number of viewers.
But this Happy Ghost has none of these foundations.
A street-beating director who is no longer famous, plus a group of actors who have never heard of it.
If this can bring any traffic, it would be a fantasy.
Therefore, "Happy Ghost" has been able to reach this stage today.
It may have made some money at the box office, but more importantly, the quality of the movie itself!
With just one push, the number of moviegoers reached more than 700,000, which is by no means amazing.
But it can undoubtedly be regarded as a small masterpiece.
Of course, movies with low ticket prices will indeed attract more viewers.
But there is also a basic rule.
Based on the experience of online cinema.
For a movie of the same quality, if it sells for 12 yuan or 3 yuan, the difference in attendance is only 200,000 to 300,000 at most.
After all, being 8 yuan cheaper will not bring much competitiveness to the movie itself.
After all, after buying a movie, you have to spend time watching it.
Therefore, even if the ticket price is cheaper, people who don’t want to see it still won’t see it.
And now this "Happy Ghost" has a total of 700,000 moviegoers!
Calculated based on this data, even if 200,000 moviegoers are subtracted, there are still more than 500,000!
Still higher than the first place "Love Is Here"!
Moreover, we must consider that the leading actor who ranks first at the box office was a popular celebrity in the past. He has his own traffic, and his fans will automatically increase the box office.
The female protagonists, female supporting characters, male supporting characters, as well as film directors and producers who work with him are all quite famous!
It can be said that although this "Happy Ghost" is not the first in sales this issue, it is already better than the first in terms of sales.
Now, this group of people only feel extremely sad that the ticket price of "Happy Ghost" is only 3 yuan.
If the ticket price is 12, even if there will be fewer people buying tickets, the total box office of the entire movie will undoubtedly increase significantly.
So how much money will their company make?
"Then what should we do now? Do we want to put "Happy Ghost" on it?"
Everyone discussed it for a long time, and suddenly, the leader of the operations team asked such a question.
When they select movies for promotion, they do so based on sales.
Although the number of viewers of "Happy Ghost" is indeed amazing, its sales volume still only reached sixth place.
Logically speaking, it should not be enough to advance.
Everyone was silent. After all, this was related to the established operating rules.
They didn't dare to say anything more.
"Ask Manager Fang."
Someone suggested: "A movie that is such a hit should be considered a special case."
But there are also people who have put forward objections.
"Looking at the reviews, this movie seems to be a ghost movie. There are real ghosts in it. Isn't it bad that we recommend this kind of movie?"
"The reviews also said that this movie is not scary. Why didn't you see this?"
"Even if it's not scary, it's still a ghost movie. Let's ask the manager."