Because this store, like Fuyao Glass, all use large glass windows, allowing people to see clearly what is going on inside the store even from outside the store.
When they saw the shoes, socks and other similar items worn by Zuo Mengeng, Xu Ruolin and others during the experiment that day were displayed in the store, the eager young people became the first batch of customers.
Artistry's leather shoes are not cheap, even the most common style costs 500 yuan per pair.
After all, leather shoes in this era are all handmade, and production is not easy, so the price naturally remains high.
But fine leather shoes are nothing to rich young men and noble ladies. Especially since they are worn by prominent figures in Linqing such as Zuo Menggeng and Xu Ruolin, they will naturally follow suit.
The first batch of 400 pairs of leather shoes put on the shelves by Artistry sold out in just two days.
There is no way, if the speed of production cannot keep up with the speed of sales, this situation will occur.
In desperation, Mr. Qiao thought of a way, that is, in addition to leaving the necessary display items without selling them, if any customers want to buy shoes, they can make a reservation.
In addition to leather shoes, socks are also very popular.
Because customers have discovered that the socks sold here do not need to be tied. They are also thinner and more comfortable, and are much more comfortable than traditional cotton socks in this hot summer.
This is a new type of cotton socks produced by Tian Zhi Factory based on the characteristics of stockings and combining the characteristics of summer socks.
In fact, this kind of socks is almost the same as the cotton socks of later generations. Although it is far from elastic, it has elasticity after all.
Compared with the high price of leather shoes, socks are much cheaper.
A pair of socks only costs ten cents, which even the most ordinary people can afford.
The women of the Xu family were overjoyed to see that Artistry was so prosperous as soon as it opened.
After all, the business they are running this time belongs to them, and the money they earn belongs to them.
In this era, it is so rare for a woman to be able to prove her own worth and make a considerable career.
However, Zuo Mengeng was very sober and did not forget to remind them despite the booming business.
"Don't be blinded by the current boom. You must continue to study, improve product quality, and make Artistry the world's recognized first brand. In addition, don't stick to the current style, be brave in innovation,
At the same time, pay attention to market feedback so that your products can always maintain vitality. Among other things, it is summer, and the sales of these shoes and socks are very gratifying. But what about winter? Have you started developing winter leather shoes? Also
, leather shoes will become dusty and damaged after being worn for a period of time. Have you studied how to remedy them? Customers spent a lot of money to buy a pair of shoes. Once they are damaged, do they feel distressed? If we can also provide good after-sales service, right?
Is it equivalent to capturing the hearts of customers?”
Xu Ruoxin looked at the accounts and was always pleased with herself. She really admired Zuo Mengeng to the core.
"The third brother-in-law's calculation of people's hearts is more powerful than Zhuge Liang's."
Pan Xiaona was also sincerely convinced.
"I have been following my brother-in-law for the past few days. Not to mention other things, just the ability to do business has really opened my eyes. This is the first time I know that you can make money like this."
Zuo Mengeng didn't care about the praise from his relatives. After talking about the business of Artistry, he still had more important things to explain.
He asked Fu Yijian to take a piece of clothing and handed it to Xu Erdou and Pan Xiaona.
"Look, wouldn't clothing made of this kind of fabric look good with a dress? Even without a dress, it is very comfortable for daily wear. Bring this dress back and give it to the factory for careful study, and be sure to understand it thoroughly.
We will try to achieve mass production of fabrics as soon as possible. If nothing else happens, I will be ordering large quantities here within one or two years at the latest."
The clothes Zuo Menggeng mentioned are shirts.
Only when you have a shirt, dress, suit, tunic, etc. can you put it on the right fit.
Xu Erdou took it over and studied it, and said: "This dress is very similar to the underwear worn by Westerners, but the materials are different. But..."
He glanced at Zuo Mengeng carefully before saying, "Westerners say that this kind of clothing cannot be exposed to the outside."
Until the early Renaissance, shirts were still regarded as underwear. It would be unimaginable for a respectable man to expose his shirt.
However, starting from the 16th century, people in Europe began to accept shirts showing the neck and wrists.
It took until the late 19th century for the method of wearing a shirt to fully reveal its appearance and be recognized by people.
At the same time, shirts in this period were made of linen. This is why Xu Erdou said that the material was different from the cotton shirt in his hand.
Zuo Mengeng is a soldier, and the most important thing he considers when doing things is practicality. Since shirts are comfortable and convenient, there is no reason not to make them if they can be made.
Xu Erdou and Pan Xiaona have both worn shirts. Knowing the benefits of this kind of clothing, they naturally have no objections.
The second thing Zuo Mengeng had to explain was socks.
"I have ordered 300,000 pieces of fabric for these socks. Songjiang will hurry up and produce it. It is best to deliver it within a month."
Xu Erdou understood something at once and said quickly: "As for military socks, they can be produced in Songjiang and then shipped over."
Zuo Mengeng shook his head and rejected the proposal.
"We can't leave everything to you. The clothing factory here also needs to produce something."
In fact, he always has a sense of distrust towards businessmen, even if the Xu family is his relative. At this stage, military supplies are not yet subcontracted to social businessmen.
At the same time, Wang Xiuqin's garment factory is not large enough and must grow rapidly to form a check and balance with Songjiang.
While Zuo Mengeng was supporting Songjiang Cotton Spinning, he was already considering how to avoid the birth of a monopoly.
Of course, Xu Erdou couldn't understand his meaning, but he didn't care. Now that Songjiang has undergone a series of reforms, production is very busy and has reached full capacity. Without this order from the New Army, the impact will not be big.
The last thing Zuo Mengeng had to explain was the sales of stockings, cotton socks and leather shoes in Jiangnan.
Xu Erdou and Pan Xiaona are about to leave for home, and they have brought back more than a thousand pairs of new leather shoes.
"Jiangnan is far more prosperous than Shandong, the atmosphere is more open, and new things are easier to promote. You can prepare some exquisite gifts for the famous prostitutes in brothels. In a land of luxury fireworks, as long as the famous prostitutes take the lead, these things will
It’s definitely not difficult to become popular.”
Zuo Mengeng’s idea is still celebrity endorsement.
However, unlike the Shandong side where he and Xu Ruolin were the leaders, the Jiangnan side had to make use of the characteristics of Jiangnan. The effect of famous prostitutes and celebrities was not bad at all.
Xu Erdou wrapped his hands and laughed.
"Yesterday we were still discussing what to do. Unexpectedly, the heroes have the same idea."
Seeing that they had already thought of this step, Zuo Mengeng was relieved.
"Then I'll wait for your good news."
…………………………
Zu Dashou, standing at the head of Daling River City, could not wait for any good news.
Ever since he received the order from the imperial court to leave Jinzhou and build Dalinghe City, Zu Dashou knew that he had stepped into the gate of hell.
He didn't want to come at all, so he wrote a secret letter to Sun Chengzong, hoping that Sun Chengzong could stop this.
It is a pity that Sun Chengzong was powerless in this matter.
No matter how high his prestige is, it cannot be higher than the emperor's will.
Under the pressure of Qiu Hejia and Gao Qiqian, Zu Dashou, filled with bitterness, led his men and civilians and fearfully began to build the city.
During this period of time, he was not idle either. He was always going to Jinzhou and Shanhaiguan to press for questions.
There are two main things to ask.
One is money and food, the other is reinforcements.
Zu Dashou knew very well that as long as Dalinghe City was built, Houjin would definitely attack.
Without enough money and food, Dalinghe City cannot defend itself; without reinforcements, the city will eventually be a dead end.
But the replies above have always been ambiguous. They only said that money, food and reinforcements were on the way, but gave no guarantees.
Wu Xiang, the in-law, sent a secret letter. The content was very pessimistic, which also let Zu Dashou know that the situation in Shanhaiguan was calm, and not even a single soldier or reinforcement was seen.
The hot July day was like a fire, but Zu Dashou was cold all over.
Looking at the vast land, it seems that I want to find my way out.
Searching and searching, I found out of the vastness a horse galloping from a very far distance.
The knight on the horse was very embarrassed, and it was obvious that he was running desperately. When he rushed into the city, he had no strength and was carried to Zu Dashou.
"Commander, the Tatars...the Tatars have sent out troops and arrived at the Liaohe River yesterday."
The surrounding generals were in uproar, and many people looked frightened.
Zu Dashou was not so panicked, perhaps because he had been mentally prepared for it.
He asked again: "Have you ever seen clearly how many people and horses there are?"
The scout did not disappoint him.
"About thirty thousand."
Zu Dashou frowned and realized something was fishy.
"Why so few?"
Then it dawned on him.
"Ah...and the Mongols."
Although Hou Jin only had more than 30,000 troops, Mongolia would definitely be able to send troops. In this way, Hou Jin still mobilized tens of thousands of troops, and it was as if Mount Tai was overwhelming the top of the army, making people breathless.