In fact, perfumes and other products have been planned for a long time, and they were finalized earlier than shampoos and the like, but they have not been launched on the market.
If we use the first- and second-level classification method to explain, perfume is a first-level product, while shampoo is only a second-level or even third-level product at best. Ito Mairi and Zheng Qin first identified and developed perfumes and other products before they
They just developed a shampoo.
Moreover, the quality of the shampoo is not high.
Well, compared to perfumes.
Why is it arranged this way?
Xu Guangling did not ask, he just watched quietly from beginning to end.
Then I saw Ito Makari, like a general with decisive command, conquering cities and territories, turning clouds and rains on the "fooling" shampoo and other mari sets. His superb methods, his insight into people's hearts, so that, in terms of personnel,
The combination was vertical and horizontal, and Xu Guangling had to nod his head in praise.
He is not as good as him in this kind of thing.
Of course, it's just praise, not envy, let alone jealousy.
To be honest, there is no one in this world who can make a great master jealous. Even if this great master is only an incomplete body, or even only one-third of the complete body.
Under the fierce will of the entire nation, the Ito family was "forced" to launch what they wanted shortly thereafter.
Like perfume.
Like aromatherapy.
Such as face, hand and other care products.
Together with the previous shampoo, etc., "new packaging, high quality", Xuanfa said that the R&D department has made another breakthrough in technology, and then thanks to the love of all the people, it has increased investment in quality.
So just taking shampoo as an example, the price is twice as high as before, almost exceeding the same level of cosmetics from all domestic and international brands on the Japanese market.
And it's far more than that.
Is it considered high if it is twice as high?
certainly!
If this is not high, then nothing is.
It should be noted that for the same or roughly similar products, even if the price difference is only 5%, many people will choose the cheaper one, thinking it is more affordable.
Especially in Japan, the national awareness of worry has penetrated into every corner of daily consumption.
It is said that a considerable number of individuals or families in the United States rely on credit to consume and spend money, but this phenomenon is rare in Japan.
Now, on shampoo, the price difference is not 5%, but 1%!
What kind of feedback will you get?
Xu Guangling is also looking forward to it.
For him, Matiri Ito taught him a lot of lessons about cosmetics, allowing him to understand more about human nature from many aspects.
So, what Xu Guangling saw next was that the high price not only did not scare consumers, but instead made them pursue it more intensely.
Twice as high is very high.
But from an absolute price point of view, it is not unacceptable.
A bottle of shampoo can be used for a long time, and one bottle is not consumed every day. Just like salt, one or two yuan per bag is suitable for individuals or individuals with a monthly disposable income of thousands or tens of thousands.
Is there a big difference for families?
This is what Ito Matiri said to Xu Guangling when he was explaining the marketing strategy to Xu Guangling.
"When a product cannot stand out in terms of quality, channel is king; when a product cannot stand out in terms of channel, price is king. But the root of the product is always quality."
"Even consumers at the lowest level hope that among the many cheap consumer items, at least one is of high quality and not so cheap."
"Xu Jun, I just want to establish the real pear brand as such a choice."
Xu Guangling nodded.
The facts are as they say. In a very short period of time, "Mare" has reached the top and become the king in Japan. At a speed that can be said to be the speed of light, it has established and established its position in the field of cosmetics and care.
First-tier or even super-tier status.
This is just a real pear.
Famous in the country.
In addition to Zhenli, there is another brand "Tianfeng". Opposite to Mingdong domestic, it is Mingdong upper class.
Even the real pear series products are in short supply to a certain extent, let alone Tianfeng, whose output does not even account for 1% of real pears? As for the quality, not to mention, it is truly "genuine".
Anyone who knows this brand and has tried its products will really try their best to have it.
At the beginning, Xu Guangling told Ito Matiri and Zheng Qin that they would decide on three series of products, with the highest grade being "Tianfeng", the lowest grade being "True Pear", and the middle grade being "Jinse".
The name was based on the names of sisters Ito Matiri and Zheng Qin. It was considered a favor without any expense. Then Ito Matong was asked to be responsible for Tianfeng and Mali, and Zheng Qin was responsible for Jinse.
Tianfeng and Mali are very popular in Japan, while Jinse is also quietly famous in China.
Of the three brands, only real pears are on the market.
Tianfeng is completely following the hot spring club route of Ito Makari.
Jinse and Tianfeng are vaguely similar, but in comparison, they are quite "petty" because Xu Guangling asked Zheng Qin to sell on her Weibo.
It's...
Internet celebrity products?
After all, this was his biggest consideration when it came to cosmetics in the first place. To find something for Zheng Qin to do to replace the advertisements that she wanted to accept or didn't want to accept.
The piano has made me look very unattractive. Calling it plastic surgery is not enough to describe it. Although her male fans can only scream, lick and praise her, she actually has a considerable number of female fans.
And for these female fans…
What needs the most attention, what deserves the most attention, is not that this blogger has become more beautiful and unbelievably beautiful, but how did she become beautiful?
Is it really plastic surgery?
But plastic surgery can’t achieve such an effect, right?
Well, probably not possible.
Well, absolutely impossible!
Besides, if the face can be reshaped, how can the hands be reshaped? Those hands are also very beautiful.
At first, many people doubted whether the blogger used some beauty software, filters, lightening, etc., but among these fans, there are still experts in this field, and there are quite a lot of them.
The possibility of doubt was finally denied one by one.
The truth is, it's so beautiful!
So the question becomes, how did it change?
People keep asking questions on Weibo, in comments, or in private messages, but "The piano makes me very unbeautiful." How can I answer that question?
Because she didn't know how to answer.
Then at this time, she posted a new Weibo post saying that she used a brand of cosmetics.
She is now a consignment agent.
Product quality can be guaranteed, absolutely guaranteed!
But the price is more expensive.
So she didn’t reveal the price yet, and only held a lottery on Weibo, giving away ten sets at a time, and it was only for sisters!
The development of events is like a small bridge flowing over water, ding-ding-dong-dong.
On the first day, ten sets of products were drawn.
On the second day, and even on the third, fourth, and fifth days, the ding-ding-dong-dong-dong of the flowing water on the small bridge suddenly turned into a violent storm, or in other words, the flowers were burning with brocade and the fire was cooking oil. The ten people who were drawn, without exception,
It was like crazy, posting like crazy on Zheng Qin’s new Weibo pinned to the top.
It was so enthusiastic that all the viewers couldn't believe it or not.
And in this day and age, even if you are a trustee, you are not so... naked, right?
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Thanks to "Bookworm Heroes Invincible" for the recommendation vote.
Thanks to "Missing You Gathering into a River" for your monthly support.