Chapter 287 Prime Minister (31) Press Industry and Public Opinion Preparation
Highly pragmatic benevolence and justice seem to have a limited scope, and the island country on the other side of the East China Sea does not seem to be within the service area. Therefore, the flying pigeon biography that Kafiji received shortly after was very clear: "...it is necessary to accurately control the scale of assistance to both parties.
It is important to ensure that both sides fight until they are exhausted and the fuel is exhausted. Only by doing this can we ensure the smoothness of follow-up intervention and the consolidation of authority in the future. All necessary supplies, whether ordnance, food, grass, etc.
Copper coins or other items must be used first and then repaid, so as not to delay the opportunity to fight..."
When Kafiji saw this reply, Gao Pragmatic was taking advantage of his lunch break to meet with several shopkeepers under Jinghua in the duty room of the Ministry of Household Affairs.
Although these shopkeepers are also called shopkeepers, just like the presidents of the Fortune Global 500 and the president of a small company with a registered capital of less than one million are called presidents, these managers are no different from those of Jinghua Trading Co., Ltd., Jinghua Infrastructure, Jinghua Shipbuilding, etc.
Shopkeepers. Let’s put it this way, the combined annual business volume of the shopkeepers in front of Gao Qingshi is less than a drop in the bucket of the annual business volume of any of the above-mentioned shopkeepers.
However, these shopkeepers were able to receive a pragmatic and personal interview today, which shows that although the work they do is "not valuable", the work itself is very important.
Yes, the work they have at hand is indeed very important, because they are several key figures in Jinghua’s “public opinion mouth” in the Ming Dynasty. These are the “Jinghua Weekly”, “Ban Yue Shi Lun”, “Yanjing Weekly”,
The proprietor of the four major Beijing newspapers and periodicals "Economic Ten Years".
As the name suggests, the weekly newspaper comes out every seven days, the ten-day newspaper comes out every ten days, and the half-monthly newspaper must be mentioned less. What is worth interjecting is the "week" in "weekly newspaper". Of course, modern people have long been accustomed to "week" or "week".
But in fact, there was no such thing as "week" in ancient China. The reason why Jinghua came up with "weekly report" was because Gao Pragmatic forgot about it when he made arrangements at the time, and came here to use "week theory" to make up his lie.
"Week" originated in the West. The ancient Jews created the system of keeping track of the day with one day as one week (sun, moon, fire, water, wood, metal and earth are collectively called one day). In fact, as early as the Tang Dynasty, the system of one day was used
Calendar was introduced into China, but it did not have an impact on social life. It was not until the end of the Qing Dynasty that the situation changed.
At the beginning of the 14th century, Western missionaries came to China to preach and at the same time brought the "Sunday" in Christianity to China. Gradually, Chinese believers also joined Western missionaries in preaching and praying on Sundays. This was the Chinese people's response to the West
First impressions of Sunday.
Before the Opium War, a small number of Westerners poured into China. We brought our own living habits into China and retreated for rest and entertainment on Sundays. As soon as we knew this, the Chinese were full of curiosity about this. As time went by, they accepted it, or
It's strange to say it's strange.
Although "Shenbao", which was published in Shanghai at that time, published an editorial saying that "the Sunday rest system in Western countries is not beneficial to life, and China should imitate it", there was still little understanding of how to go from recognizing it to changing its own habits. The Chinese at that time
The understanding of "Sunday" is still at the stage of understanding.
In the 1440s, Fuzhou Shipping School, a lower education institution founded during the Westernization Movement, took the lead in giving students a Sunday off. The reason was to take care of the work and rest habits of Chinese teachers. Of course, that
It can be considered a first of its kind.
In addition to new-style schools, some societies related to the reform and reform also implemented a weekly gathering or rest day system, that is, every "Fang, Xu, Pleiades, and Xingri" is a rest day. After the subtle influence of teenagers, the concept of using the week as a time cycle was adopted in the 19th century
It has been accepted by Chinese society at the turn of the 20th century.
Besides, people who subscribed to newspapers in those days, except for the tea doctors in teahouses, were for business needs, and they were basically either rich or expensive - after all, reading has always been affordable for some people, let alone the extra mile consumption of reading newspapers.
.
Since the main purpose of running a newspaper is to make money, it is obvious that Gao Pragmatic came to the seven shopkeepers today to inquire about the operating conditions of each club.
Thanks to the book friend "Book Friends 20170107012220447" for your support with 6 monthly tickets, thank you!
----------
In fact, when Jinghua ended, there were quite few newspapers published in the Public Opinion Center. However, in that matter, Gao Qinghua did not adopt Jinghua's usual vertical management model, but instead started to "raise worms" - he founded 70 or 80 newspapers in one go.
Newspapers and periodicals, then let us compete freely to see who can survive. The first is to pick the weakest one in the same category and keep it, and discard the rest.
Therefore, Jinghua’s newspaper business mainly relies on small cities, and above the prefectural level, it is basically a loss-making operation - the bad thing is that the money is low and pragmatism can afford to pay, so I would rather lose money than continue to do it. In my words
It is not about cultivating user habits until a trend is formed.
Of course, the booming business of "reading newspapers" is mainly due to the fact that the literacy rate among the people is too high at present. Scholars, regardless of whether they have no fame or not, naturally choose to read newspapers on their own. In fact, only in Jingshi, there are few in Jinghua.
The small newspapers haven't each had a fixed sales volume of 70,000 to 40,000 (of course, if the sales volume overlap is also high), it will be a surprise to Gao Pragmatic.
Putting down the tea cup, Gao Pragmatic looked around the crowd and asked urgently: "It has not been a while since I entrusted you with the task of paving the way for public opinion on the reform of the imperial examination. How is the feedback received by Zhiyan? Is the imperial examination necessary among the scholars?
Reform, what kind of reforms are needed, and other issues, what are the current attitudes?"
In order to make up for himself, Gao Pragmatic also used the saying "Fang, Xu, Pleiades and Stars" to fool him, and called the period of seven days "week", which was regarded as a delay of two hundred years to create China's "week".
"Zhou" system. And the root of all meaning is to cover up the concept of "Zhou" outside "Jinghua Weekly" and "Yanjing Weekly".
It is true that the imperial court did not have a newspaper, but in theory, only officials could see it. Its coverage was ridiculously large, and it basically served as a mouthpiece for "public opinion".
This chapter is not over yet, please click on the next page to continue reading! Thanks to book friends "The Figure of Cheap Feet", "milan", "The Old West in Altay", "CosifanTutte", "Hip-Hop Star", "First Login", "Lilin00
"Monthly ticket support, thank you!
Nothing to be unhappy about? Of course, it means that in the capital alone, there should be at least less than 100,000 educated people who choose to read newspapers as a regular activity, and even spend money for this purpose - although it is low
I think pragmatically, before considering the cost of publication, Beijing-style newspapers are actually quite cheap.
PS: You announce: The prize-winning quiz at the end of the next chapter was successfully answered by the leader of "Book Friends 150308000326082" (#^.^#). The pragmatic and tolerant young man has reached a time when his prestige in both civil and military circles can be said to be very high.
The reform that I dare to try to implement is not the imperial examination reform!
With the promotion of the Reform Movement of 1898, new schools were established in various places. Due to the prevalence of "Western learning spreading to the east", the charters of some new schools clearly stipulated the system of Sunday rest for all teachers and students in the school. However, at that time, many schools did not have "Sunday"
"That title is usually replaced by the seven characters Fang, Xu, Pleiades and Stars - it is calculated based on the Chinese seventy-four constellations of the sun.
Speaking of which, only places like the capital can support such a large number of newspaper subscriptions, especially in prefectures and counties. The number of newspaper subscriptions in a small number of lower counties is more than 200, in middle counties less than 100, and in upper counties it is even more accurate.
, not many, even less than 20 servings.
Those who are the best in the same category must not only maintain the comparative advantages of their own development, but also pave the way for public opinion before retreating after being pragmatic and make no small moves. They must also quietly guide public opinion for the retreat in the event of an emergency.
Before anything happened, you did something to divert the focus of public opinion or even whitewash it.
When I was young, I started to develop the emerging industry of newspapers, but the development of these things also requires a process - do you remember that in the early years, Jinghua promoted it through the "Tea Doctor Reading Newspaper" in teahouses in various places in the capital? Now the teenager has passed
, reading newspapers has actually become an important business for tea doctors from all over Xiaoming, which is very boring to say.
To say "quite cheap" is actually a pragmatic view. In reality, the annual subscription price of "Jinghua Weekly" is one tael of silver. As a rough estimate, each weekly newspaper is about 20 cents, which is actually very high.
. Then I want to make a comparison. The construction cost of a seventh-level battleship in Jinghua is as low as 350,000 taels of silver... It is such a comparison. In the past life, some people also compared the cost of a battleship to the price of a newspaper.