Because of his status, he has a different approach from most time travellers. He does not plan to start business from ordinary soaps. Covering the low-end from the high-end is the method he has already made up his mind, and it is best to start directly from the top of the Ming Dynasty - the royal family.
Start covering downwards.
According to his current thinking, high-end products can be divided into at least three categories: the royal family, high-ranking officials and relatives, and the wealthy and powerful. Although Gao Pragmatic was not a businessman back then, he probably knew about branding, and the most basic one is the trademark.<
/p>
But according to his idea, some products in the future will need a "master trademark" to show the corporate image and corporate strength, and different "sub-brands" can be divided under it, so at least two main and deputy trademarks will be needed.
trademarks.
He had already thought about the main trademark and called it "Jinghua". Any industry he would create in the future would be named "Jinghua". As for the three sub-brands of the soap, after simple thinking, he decided to use this one dedicated to the Ming Dynasty royal family.
One type of product is designated as "Yu Gong". The trademark is printed directly on the soap, with the word "Yu Gong" engraved in small seal script on the inside. A window frame is engraved on the edge of the soap, and a pattern representing the fragrance of the soap is painted on the corner of the window frame, such as
For jasmine-scented soap, carve a jasmine flower on the edge of the window frame, and so on.
The class that focuses on high-ranking officials and noble relatives is inscribed with the word "国士" in Taige style, which is used for Hanlin Academy and imperial examination examinations; the class that focuses on the rich and powerful is inscribed with the word "elegant scholar" in cursive script. Both.
Just like the "Yu Gong" grade soap, the sun-engraved window frame pattern is the same.
As for who would write the inscription on it, they would naturally try their best to take advantage of their status - Gao Gong! The calligraphy of the majestic imperial master and cabinet bachelor was directly inscribed on the soap. Are you afraid that it will not be in style? Even if it is possible
, the word "Yu Gong" is best left to Gao Gong to ask the emperor to write it down... As long as Gao Gong can be persuaded to speak, there will be no problem in getting Yu Gong. The only worry is that Long Qing doesn't know.
Does the emperor know how to write Xiaozhuan? After all, as we all know, because of Emperor Shizong Jiajing, Emperor Longqing was a little late in studying.
It is naturally the best situation to have the emperor's royal pen. Although the soap from Yu Gong is estimated to be unusable by others, even if there is the emperor's calligraphy treasure, they can't see it, but it doesn't matter. Not being able to see it will not delay Gao Pragmatic's bragging.
——Oh, it’s advertising.
To take a step back, it doesn't matter even if Gao Gong can't persuade Gao Gong to open this mouth. There are enough resources that Gao Pragmatic can use - Zhang Siwei, his uncle, can help his nephew write a few words. Isn't it a piece of cake? No matter what, Gao Gongmen will do it.
There are so many disciples, none of them is from a noble Hanlin family who has been on the gold medal list. The handwriting of any of them will be the same. At most, their reputation is less and their quality is slightly lowered. Although it has an impact, it is not a big problem——
At least in the eyes of the people, these masters who have been on the gold list are all literary stars!
Gao pragmatically proudly told his plan in front of his only three confidants. Gao Xiaozhuang naturally had nothing to say, and boasted that his eldest son was full of wits and cleverness. With such a "foundation", as long as the soap
This thing is really as useful as the young master said. It would be strange if Luoyang paper is not so expensive.
What Shang Yue said was similar to what Gao Xiaozhuang meant. At most, the praise was not so direct. But after listening to the piano happily, he seemed to have thought of something, and he hesitated to speak.
Gao Pingshi, who was a secretary at that time, was really good at observing people's emotions. He immediately noticed that he seemed to be thoughtful while listening to the piano. He thought for a moment and thought to himself: "Is there something wrong with my plan?"
Although he has been a top leader, after all, he is just a town, and his level is not high. He is also a so-called "young cadre", and he has not yet developed the mentality and habit of being aloof and holding the moon in his arms, so he immediately asked
Said: "Tingqin, if you have anything to say, just say it. You are all my most trusted people. If you are not willing to tell the truth, who can I ask?"
"Young Master misunderstood." Tingqin shook his head and said, "It's not that I don't dare to say it, but I'm just not sure whether I think it is right or not."
Gao Pingshi smiled and said: "You are just thinking too much. It is good to be right, but what does it matter if it is wrong? Now is the time to brainstorm. Whatever comes to mind, just say it and we will go over the details together."
Tingqin was originally more introverted than her sister. After hearing these words, she mustered up the courage to say: "The three levels divided by the young master, I think it is very suitable, but... only according to the classification of the young master, the 'Yu Gong'
There is no distinction between men and women in the first grade, but it boils down to one thing: it is used in the palace. But there are two grades below it, namely, 'National Scholar' and 'Elegant Scholar'. When I hear the name, I think it is...well, it is used by lords and young gentlemen.
.But as far as the servants know, the quality of things like soap and soap locust is good or bad. In wealthy families, although the stewards are usually responsible for purchasing, in fact, the female relatives are more concerned about it, and some even pay special attention to it.
No. - For example, in the Madam’s natal Zhang family in Puzhou, the old lady and the personal maids of the ladies in each house are directly responsible for these things.”
"So?" Gao Pingshi frowned. He felt like he heard something, but he just missed the mark, so he was still confused.
However, Shangyue clapped her hands in surprise: "Sister, you really think carefully!" She turned to Gao Pragmatically and said: "Master, Tingqin means that the three soaps you designed are only for men, but not for men."
For women who care more about the quality of these things, you should follow the principles of grade design and at least list women's soaps corresponding to 'Guo Shi' and 'Ya Shi', and they should also have nice names——
Women are more particular about these things than men."
"Oh!" Gao Pangshi suddenly realized and slapped his head: "That's right, that's right! How could I have forgotten this!" He felt that he was really having a brain attack. The soap advertisements before time travel, except for children's soap,
In addition, most of the other products used by adults are to find a beautiful woman to do it, but I have never seen anything about getting a grown man to advertise for soap! Fortunately, I am a time traveler, and I boast that my business acumen is hundreds of years ahead of the Ming Dynasty.
, how stupid you are to have forgotten this.
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"Ting Qin, your opinion is very important and necessary. This is a great achievement and must be rewarded. Write down the reward of ten... no, write down the reward of twenty taels of silver. I will reward you together after the soap business has achieved results.
!"
In this era, a reward of twenty taels of silver is definitely not stingy. At least as far as Gao Pangshi knew, the price when Tingqin was sold to the Gaofu was less than twenty taels! Of course, when Tingqin was sold to the Gaofu
She is relatively young and is not the most valuable period for a maid... But in an era when most skilled craftsmen only earn more than 20 taels of silver a year, a suggestion to "sell" it can cost a full 20 taels, and to an owner.
Her "personal ownership" of her own young master is definitely beyond the imagination of the times. After all, according to the concept of people in this era, it is natural to give advice to her own young master. It is a matter of course. If the young master can reward a few large coins, it is considered generous.
He was so arrogant that there was nothing unjustifiable even if he refused to reward him. Therefore, as soon as Gao pragmatically said these words, Gao Xiaozhuang and Gao Xiaozhuang were stunned when they admired the moon and listened to the piano.
After Tingqin was stunned for a while, he was so frightened that he waved his hands: "Master, even if my words are of any use, they are just a fool's errand and cannot deserve any reward."
Shang Yue seemed to have thought of something, and hurriedly advised: "Master, my servant and sister know that you are kind and kind to me. This is our sister's blessing, but such a generous reward is indeed... inappropriate. Please take it back, Master."
."
Gao Pingshi wondered: "I rewarded her because her words had a great effect on me. I have already explained the reason. Why should I reward her? Isn't it wrong?"
Shang Yue said: "My sisters were originally the ones who listened to the young master. If the young master has something to do, asking about the two of us is already a compliment. We should think carefully and answer with all our heart. The young master thinks Ting Qin's words are reasonable and praises her.
One sentence is enough... Even if I give a reward, I have never seen such a large reward at one time."
Gao Pragmatic laughed: "It is the people around you who should treat you better. There will always be a difference between closeness and distance. This is the same no matter where you are."
After hearing this, Shangyue said seriously: "What the young master said is certainly reasonable. However, Confucius once said, 'When you approach someone as a villa, you will respect them.' It is precisely because of the young master's kindness that my sister, who is no longer a useless woman, can still win the young master's close trust and is deeply trusted."
I feel that I have nothing to repay, and I can only abide by my duty and work conscientiously. How can I dare to take more than the reward? Please take back your life, young master."
Now that Kong Laoer has been revealed, you can't answer this casually, even in front of your personal maid - this is the Ming Dynasty.
Gao Pragmatic couldn't help but froze his smile, thought for a moment, and said: "Shuowen" says: Rewards are given based on merit. "Book" says: Virtue is rewarded and officials are rewarded, merit is rewarded. It can be seen that merit is rewarded, as the sages thought.
However, do you agree with this?"
Of course, Shangyue couldn't say she disagreed with this point. After all, "predecessors agreed", so she had no choice but to nod.
Gao pragmatic laughed: ""Shenzi" said: Confucius said: 'There are Yu family who do not reward but not punish, Xia Hou family who reward but do not punish, people of Yin punish but do not reward, people of Zhou reward and punish. Punishment means prohibition;
"Reward means envoy." You two are always by my side. I need you to do a lot of things for me. How can I do it without reward? "Huainanzi" also said: The loyal ministers are responsible for the king, and they will be rewarded based on their merits.
Don't be greedy for being noble; accept an official position according to your ability, and don't be greedy for rank and salary. If you can accept it, don't refuse it. Just listening to Qin's words, you may think it's not a big deal, but judging merit and reward is what it is.
It’s up to me, you don’t have to refuse.”
Although the sisters Shangyue Tingqin can be regarded as educated, they are only trained as maids after all. In terms of the "breadth" of what they have learned, they cannot be compared with Gao Pragmatic, a key training target of a scholarly family who has been carefully taught. p>
The two sisters saw that they really couldn't refuse, so they thanked them again and again and stopped refusing.
Gao Xiaozhuang, who was next to him, also quietly breathed a sigh of relief at this time. Although he was loyal, in his opinion, when the matter was done, if the young master did not say a reward, then it would be regarded as fulfilling his duty and there was nothing to say. But the young master had
Of course, you can get a reward, but it’s not a reward that you lied to the young master for failing to accomplish something.
Gao Wuzhen glanced at Gao Xiaozhuang's face and was secretly proud: "Tai Gong's Golden Chamber" said: If you reward one person and a thousand people are happy, reward him; if you reward two people and thousands of people are happy, reward him; if you reward three people and the three armies persuade you, reward him
, reward it. Although I am only rewarding Tingqin one person now, the news will definitely spread, let alone far away, at least in the capital of Gaofu at present, it won’t take long for the subordinates to know one after another.
Your reputation as a generous person will naturally spread. If you want to do something in the future, are you afraid that people won't rush to do it and do it with your heart? It's just a weakened version of buying horse bones for a thousand gold, it's a good deal!