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Chapter 118 Differential Competition

Revitalize Northern Porcelain?

I have to say that Gao Jingjing was really surprised when he heard Cheap Mom's words. He had known for a long time that Zhang had a talent for business, but he didn't know that she had such a big ideal.

It has been a long time since Jingdezhen became the capital of porcelain, and the decline of Jun kiln has been even longer. It may be difficult to revive it, let alone form a northern and southern duo with Jingdezhen.

But having said that, competition can bring faster progress and greater development. Gao Pragmatism has always agreed with this theory. If it can really revitalize Northern Porcelain, it will not only have a certain stimulating effect on the northern economy, but also for Jingdezhen.

It's also a good thing.

Porcelain after the Chenghua Dynasty began to appear "shoddy", perhaps due to the slackness of Jingdezhen after it could not find a rival. Therefore, creating a northern rival for Jingdezhen should have more advantages than disadvantages. As long as the publicity is in place, Jingdezhen will

It will definitely be touched - especially if this opponent also appears in the hometown of Junci, China's top porcelain.

"Well... Mother has such an ambition, and as a son, naturally she can only give her full support." Gao Pragmatic expressed his attitude first, and then frowned slightly: "It's just that this matter is probably not easy, even if the three elders

The craftsmen have superb skills, but porcelain making is an industry after all, and it is a high-end industry with many complicated processes, which requires many talents. In addition to skilled craftsmen, a large number of promising apprentices must be continuously cultivated to ensure long-term development.

In addition, there must be people who are good at thinking and experimenting, and constantly create new skills. You cannot just rest on your laurels, otherwise you will be swimming against the current, and if you don't advance, you will retreat."

After hearing this, Mrs. Zhang was overjoyed and praised: "My son is indeed very wise. He can see the most critical issues at a glance! However, you don't have to worry about being pragmatic. My mother has carefully considered these things in the past few years. We must not only rely on

The three master craftsmen have cultivated talents, and they must continue to introduce talents from outside."

When she talked about this time, she smiled slightly: "Pragmatic, you may not know something. Jingdezhen is strong, but the competition there is also extremely fierce. Some of them have skills but are not good at business, and some who have no deep foundation are often squeezed out."

It has to be done. This will not stop our Gao family. We are neither short of money nor lack of foundation - although Jingdezhen is far away in Jiangxi, there is no one in Jiangxi to help us, so we can send people specially

Stay in Jingdezhen to recruit people!”

Oh, you might as well just say that our Gao family is rich and powerful, so we can poach people in Jingdezhen without fear of retaliation.

Gao Pragmatic pretended to be cautious: "Mom, I must explain it to you. You can poach people, but remember not to break the law or take advantage of your power to bully others."

"That's natural. Being a mother will not make it difficult for you." Mrs. Zhang happily agreed when her son agreed, and then asked, "Do you have any other considerations?"

Gao pragmatic thought for a while and said to the three master craftsmen: "You guys know, where is the strongest porcelain produced in Jingdezhen? I mean the technical aspect."

The three master craftsmen looked at each other, and Master Xu, who was still from Jingdezhen, spoke and said: "Young master, the strongest thing in Jingdezhen is blue and white. Although blue and white is an ancient method and is known to porcelain kilns everywhere, but only Jingdezhen's

Blue and white can be said to be a collection of masterpieces, and even bring forth new ones from the old. Now, it is far beyond the reach of other places."

"Oh?" Gao Pingshi nodded slightly and asked: "Then, let's not waste time on blue and white porcelain, just give this piece to Jingdezhen, and let's make colored porcelain - I just heard you introduce it, Jun porcelain is the main product

Is it also colored porcelain?”

Apparently Gao Pragmatic confused the concept, because multiple colors do not mean colored porcelain, he thought it was divided by color.

The three master craftsmen quickly corrected his conceptual errors. Gao Pragmatic knew the mistake and corrected it. He smiled and said: "Okay, I made a mistake... What I meant was to avoid Jingdezhen's strongest spearhead. Let's avoid it."

Focus on other places and strive to produce specialty products comparable to Jingdezhen blue and white."

In fact, what Gao Pragmatic is really worried about is not that he cannot achieve the level of Jingdezhen Blue and White. After all, with his wealth and power, it is indeed convenient to recruit people. If he spends more money and time, there will always be a chance. But he is unwilling to do so.

, his purpose is not to bring down Jingdezhen, that is unless he is crazy. He just followed Zhang's idea of ​​"revitalizing Northern Porcelain" and thought of differentiated development. It doesn't matter that your Jingdezhen blue and white is unparalleled in the world, my Jun porcelain kiln is also unparalleled in the world.

!For the Ming Dynasty, wouldn’t everyone be happy if the Northern and Southern Porcelains each had their own top products?

So Gao pragmatically decided on this one, and then sent the three master craftsmen to rest. Then he said to his mother Zhang: "Mother, my son has one more idea that he has to say."

Seeing that he had sent the three great craftsmen away on purpose, Mrs. Zhang knew that there must be something important, so she nodded and said: "Although I brought this up for my mother, in the end, this is your property. If you have any ideas, just tell me."

That is, whether it works or not, we two will just discuss it carefully."

"In the past, the output of Jun kilns was too low, and they only produced high-quality products. Almost most of them were tribute items." Gao pragmatically shook his head and said: "This is not possible. Since we are not an official kiln, we must not do it.

This must be done based on making money.”

Mrs. Zhang laughed: "Mom, I know you will not be vague about making money."

I don't know if this was a performance or a criticism, but Gao Pragmatic didn't care. He also smiled and said: "So one thing is very important, that is, our 'Yu Kiln' must also abide by two principles."

"What two principles?" Zhang asked.

"First, in the future, all porcelain produced by Yu Kiln must have the four characters "Jinghua Yu Kiln" on it. No matter where these four characters are left on the vessel, they must be there anyway. This is a symbol of status."

"Mother knows this." Mrs. Zhang nodded: "As you said before, it's called brand effect."

Hey, you are making rapid progress, are you so keeping pace with the times? However, every industry under the name of Gao Jingshi is based on this idea, and the same is true for porcelain, which does not surprise Mr. Zhang.

"Secondly, we have to divide the products of 'Jinghua Yuyao' into several grades, just like Jinghua soap."

Mrs. Zhang nodded and asked: "Is it also like 'Yu Gong', 'National Scholar', and 'Elegant Scholar'?"

"Hmm... Well, we can change the name." Gao Pragmatic thought: "Or we can divide it into four grades, and the highest grade is called 'Song', unless the emperor asks me to pay tribute or asks the inner court to find us

Buy it, otherwise it won’t be produced.”

"Why such a strange name?" Zhang asked curiously, "Is there anything special about it?"

Gao Pragmatic laughed: "Mother will know what it means after listening to the next few models."

"Oh?" Ms. Zhang nodded: "Then come and listen."

Gao pragmatically said: "It is divided into three levels, from high to low: Daya, Xiaoya, and Guofeng."

"Understood." Mr. Zhang nodded and said with a smile: "Feng, Ya, Song, this is the Book of Songs, but you discussed Daya and Xiaoya separately."

Gao Pragmatic blinked: "The finer the grades are, the more profitable they are, because those who have the ability to buy 'Guofeng' will find ways to buy 'Xiaoya' to show their wealth and status. Similarly,

Those who can buy 'Xiaoya' will think of buying 'Daya'..."


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