As for how to cooperate, after they ordered Dahu, Erhu and Hou to go out, Wu Zhi and Qian Mu conspired behind closed doors. After discussing business, they finally drew up a charter of cooperation. Both of them are profiteers.
It's just that Wu Zhi may be more cunning than Qian Mu.
The cooperation charter is: Wu Zhi’s Osmanthus Winery covers the supply of goods, and Qian Mu’s Zhuangyuan Building covers the sales. The ratio is divided into 60% and 40%, Wu Zhi 60%, Qian Mu 40%, and the pricing power lies with Wu Zhi. Qian Mu originally planned to directly sell "Zhuangyuan Chun"
The unit prices of the "wine" and "Zhuangyuanlang" wine were set at 20 guan and 36 guan respectively, taking the most high-end route, but Wu Zhi did not approve. Wu Zhi made a suggestion, and first tasted it for free to the guests who came to the Zhuangyuan Building.
A small cup, free tasting for five days, and then an auction for seven days. Only six bottles will be auctioned every day, three bottles of each type of wine. The starting price starts from five guans and eight guans, and the higher bidder will win; after the auction, it will be open to the public
It was announced that in order to repay the public's love, it was decided not to hold an auction. It would be sold at a low price after three days. It would be exclusively distributed by Zhuangyuanlou. Only twenty bottles of wine would be sold every day, twelve bottles of "Zhuangyuanchun" and eight bottles of "Zhuangyuanlang".
while stocks last.
After listening to Wu Zhi's suggestion, Qian Mu was stunned, silent, staring at Wu Zhi strangely, with mixed emotions, and felt ashamed in his heart. After listening to Wu Zhi's suggestion, he found that he was like a
The apprentice is the master, and his business acumen is more sophisticated than the old businessman like him, and he is more like a profiteer than him! He could only sigh in his heart: "This is really true, the waves behind the Yangtze River push the waves ahead!"
After thinking about it, Qian Mu finally decided to act on Wu Zhi's suggestion, and the two parties signed a cooperation contract that day.
The cooperation started on that day. So Wu Zhi left four bottles of wine in Zhuangyuan Building, and Qian Mu implemented it, and started the free wine tasting session. He left four bottles of wine first, and when there were not enough, he would replenish them. As long as the free wine tasting session
Just don't drop the chain.
After discussing the cooperation matters, it was getting dark and it was time for dinner, so Qian Mu and Wu Zhi and his party had a meal in the private room on the second floor of Zhuangyuan Building. During the meal, Qian Mu asked Steward Hou to bring the "Zhuangyuan Chun" wine and "Zhuangyuan Chun" wine.
Lang's wine was placed in the hall and distributed to all the diners in the building to taste for free.
Sure enough, the exquisite packaging boxes instantly caught the attention of the diners. When the diners saw the two wines being taken out of the exquisite packaging boxes, they couldn’t help but become excited and marveled at the elegance and eye-catching beauty of the bottles. When everyone tasted the two wines,
When they were planting fine wine, they were even more pleasantly surprised, and they were so hooked that they wanted to buy a bottle or two to enjoy themselves. When they heard that there was no excess wine supply at the moment, and it was just for everyone to taste, they couldn't help but be disappointed. Waiting for the stewardship
When it was announced that the live auction would be held in three days, everyone's faces became happy and they all expressed that they would definitely come and bid. They didn't want to miss such a good wine!
At that time, for gluttonous diners, fine wines were like a beautiful woman seducing a hungry ghost, making people more itchy and unable to stop. Not even the people in the capital, who have seen and read all the prosperous world, have such fine wines.
Having seen it before, I am naturally very interested and want to see more.
Wu Zhi and Qian Mu specially watched the free wine tasting scene. Seeing the strong response from everyone and the gratifying effect, Wu Zhi and Qian Mu were half relieved. The other half still depends on the effect of the auction.
Later the next day, Qian Mu sent a man over and said that there were not many bottles of wine left. Wu Zhi took out two bottles of "Zhuang Yuan Chun" wine and two bottles of "Zhuang Yuan Lang" wine and brought them back to Zhuang Yuanlou.
Conduct a free tasting event. Do the same on the third, fourth, and fifth days.
The five-day free wine tasting event finally formed a storm of public opinion, which swept through like a whirlwind, causing a storm in Bianliang City. Passers-by knew that everyone was talking about these two magical champion series wines, which were very popular.
I want to take a quick look and drink for pleasure, so I am looking forward to the auction. The publicity effect of the No. 1 Series wine is surprisingly good!
Early in the morning on the sixth day, Wu Zhi took Xiao'e, Dahu and Erhu, got into the new carriage specially purchased two days ago, and delivered three bottles of "Zhuangyuanchun" wine and three bottles of "Zhuangyuanlang" wine.
When I go to Zhuangyuan Building, he will also be on site to check out the auction. He has already asked for leave the day before, so he doesn’t have to worry about being on duty.
Before noon, the entire hall of the Zhuangyuan Building was packed with people who came to bid and watch the excitement. The entire Zhuangyuan Building was very lively, with many well-dressed officials, gentry, wealthy guests, and literati crowded into the hall on the first floor.
Wu Zhi, Xiao'e, Qian Mu, Dahu, Erhu and other five people were waiting quietly on the second floor, waiting for the auction to proceed. Zhuangyuan Building specially invited a well-known geisha to be the auctioneer, Manager Hou
Help from the side.
At exactly noon, the auction officially begins.
Instigated by the beautiful geisha's eloquent words, the auction process went surprisingly smoothly, and the auction results were astonishing. Wu Zhi, who was uneasy, finally saw the madness of the rich in the capital!
After rounds of bidding, the "Zhuang Yuan Chun" wine, which started at five guan, was raised to 80 guan, 100 guan and 120 guan respectively; the "Zhuang Yuan Lang" which started at 8 guan
The wine auction became more intense, with biddings coming and going. Finally, three bottles of wine were bid to 150 guan, 180 guan and 200 guan respectively, and six bottles of wine were sold for a total of 830 guan!
The bidding results shocked both Wu Zhi and Qian Mu: It's so crazy! Most people really don't understand the world of rich people!
Seeing such auction results, Wu Zhi and Qian Mu smiled at each other, finally feeling relieved.
Poverty limits Wu Zhi’s imagination!
The looting effect of the auction the day before was spread by everyone, and it detonated the entire city of Tokyo in an instant. Moreover, the No. 1 Scholar House revealed quite mysteriously: "These No. 1 Scholar Series wines are all local brands."
Brewed by Mr. Wu Zhi, the No. 1 Scholar of Chaoxin Branch!" This "little trail" news spread like a plague, attracting the attention of dignitaries throughout Bianliang City.
The auction on the second day was as lively and crazy as ever. Six bottles of wine were auctioned for a high price of 910 yuan!
On the third day, Wu Zhi's reputation as the new champion, coupled with the word-of-mouth spread caused by the praise after drinking, some rich and senior officials who were watching also joined the bidding team, and the bidding price suddenly increased again. On the third day, six bottles
The wine sold for 1,100 yuan!
On the fourth day, there was a slight decline, but a thousand guans were sold. On the fifth day, a thousand and twenty guans were sold! On the sixth day, a thousand and sixty guans were sold! At the end of the seventh day, it was astonishing.
One thousand two hundred and eighty thousand dollars were sold!
This is the Matthew Effect, where the strong will always be strong. The exquisite packaging, the tall wine bottle, the amazingly strong and mellow wine that has never been seen before, and Wu Zhi's growing fame, all the people who won the auction took it.
As a high-end tool for showing off wealth, entertaining guests, giving gifts, socializing, and asking for help, it feels special when you take it out, and often gets heartfelt praise from guests. Guests also feel that they are valued and respected, and they can get things done when they ask for them.
It is also more sleek and effective, and it is simply a magic weapon! The dignitaries and dignitaries who have used it feel that it is worth their money and are more willing to come back to spend money.
After the seven-day auction ended, Zhuangyuan Building immediately posted a notice announcing that in order to repay the public's love, the auction would be temporarily suspended. It would be sold at a flat price three days later, and Zhuangyuan Building would be the exclusive agent. When everyone saw it, there was an uproar and discussion.
No, I'm looking forward to it.
The next day, when Wu Zhi brought Dahu and Erhu to the Zhuangyuan Building to settle the proceeds from the auction, Qian Mu and Manager Hou looked at Wu Zhi in a different way, with a hint of awe and flattery. They couldn't accept it!
Forty-two bottles of wine were auctioned for 7,200 yuan for Wu Zhi! He couldn't steal money so quickly! This is really a blockbuster! Wu Zhi, the new top scholar, is now in the minds of Qian Mu and Hou Guanshi
He has become their God of Wealth.
After settlement, the wine tax of 720 guan was deducted (the matter of wine tax was handled by Qian Mu with the government's liquor office. Due to the high bidding price of the No. 1 Series wine, a heavy tax of 10% was imposed. As for Osmanthus Liquor House,
The wine tax was levied according to the standard of twelve coppers per kilogram of wine, which was almost negligible for Wu Zhi). After that, there were still 6,480 yuan left, and Wu Zhi collected 60% of the profit of 3,800 yuan.
For eighty-eight guan, Zhuangyuanlou received 40% of the profit. The 2,592 guan are all banknotes and are easy to carry.
The ones used at the auction are all Jiaozi commonly used on Gyeonggi Road, commonly known as silver notes. It is a voucher that can be exchanged directly for silver and copper coins at a bank. It can be used as copper coins and silver coins. It was designated by the imperial court during the reign of Emperor Renzong of Song Dynasty.
.Bank notes are generally of large amounts, so if Wu Zhi wants to use small money, he has to go to a bank to exchange it for copper coins or broken silver. At the same time, he has to pay a 3% exchange fee, which is the usual money exchange fee.
For thirty articles.
After the settlement, Wu Zhi and Qian Mu closed the door to discuss the pricing together. After constant weighing, the two finally set the unit price of "Zhuang Yuan Chun" wine at 50 qian a bottle, and the unit price of "Zhuang Yuan Lang" wine at 50 qian a bottle.
For eighty-eight dollars a bottle, I will try selling it for a period of time and then make appropriate adjustments based on the sales situation.
On the second day, since Dahu and Erhu were already familiar with Zhuangyuan Building, Wu Zhi stopped running to Zhuangyuan Building. He took out twelve wax-sealed bottles of "Zhuangyuan Alcohol" and eight bottles of "Zhuangyuan Alcohol" according to the production time.
"Zhuangyuan Lang", and handed it to the two of them to take back to the Zhuangyuan Building. He had already agreed with Qian Mu that he would only go to the Zhuangyuan Building to see and make settlements when he arrived in Xiumu. Dahu and Erhu would just help keep an eye on it.
Things are rare and valuable!
The supply of twenty bottles per day was still far from enough for everyone to consume, which made everyone feel itchy. Qian Mu suggested to Wu Zhi several times to increase the supply, but Wu Zhi insisted on it without wavering.
Hungry marketing is always the secret to the longevity of high-end products! So Wu Zhi can't let go. He just has to whet everyone's appetite in order to continue operating in the long term.
But he can raise the price!
Six days later, seeing that the market was still in short supply, Wu Zhi and Qian Mu discussed and raised the unit price of "Zhuang Yuan Chun" wine to 60 guan a bottle, and the unit price of "Zhuang Yuan Lang" wine to 98 guan a bottle.
, but it still cannot meet the market demand. Every day, there are many diners complaining about not being able to buy Zhuangyuan series of wines in Zhuangyuan Building!