Chapter 652 Use the Spring Festival Gala to build momentum and finalize the financial system
The Shengshi.com delegation suddenly gave up and left.
This made Mr. Guo of Sanyuan Group look ugly immediately, but he was still stubborn and did not let go.
"Mr. Guo, Taili has issued a stipulation that three companies will run for the Spring Festival Gala together. It has given you a good publicity. This advertising fee is not charged to you, which is already very good. If you really participate in the election, compare money, compare
Social driving force, compared with strength, will we be in trouble when the time comes? Daqingshan has its own beverage company. As long as it is aggressive, fills milk and enters the milk field, relying on Daqingshan's channels and brand effectiveness, it will still suffer when the time comes.
You, you are a well-known company in our capital, and the higher-ups want to take care of you, so don't get yourself into trouble." Director Chu said bluntly when he saw that Mr. Guo didn't know how to praise him.
These words were said in front of everyone in the TV station hall, loud and clear, almost like a slap in the face of Mr. Guo in public.
"I didn't think carefully." Mr. Guo looked ugly, and finally had to admit defeat. In fact, the naming fee for the Spring Festival Gala this time was only 3.5 billion, which was too cheap. With the financial resources of previous years, he could not beat these Internet companies.
He thought that this time he would be the first to get the moon, but he didn't expect that he would be a companion. However, he was feeling depressed, but he did not dare to get angry, because Master Chu's words were implicit, but they were also warnings, so he had to be cautious.
"Okay, let's go first. Today is already the 27th of the Lunar New Year, and there are a lot of things to do." Director Chu waved his hand, without giving the other party any favors. As long as the official is not senior to him, he will be in charge of publicity.
With his status as a mouth, almost no one needs to give face to him.
"Yes, yes." Mr. Guo glanced at Li Yang in awe, showed a submissive smile, and then hurried away with others.
"Mr. Li, please, let's chat in the conference room." Director Chu said with a smile.
Wang Jun glanced at Mr. Guo and said nothing.
Director Chu then took Li Yang and Hu Jianfeng to the conference room. Wang Jun stood outside the door of the conference room and did not go far.
The atmosphere in the conference room was very good at the moment. Hot tea was brewed. Li Yang, Hu Jianfeng and Director Chu were drinking tea and chatting. There was no tense atmosphere at all when discussing prices.
"Mr. Li's Spring Festival Gala naming fees over the years have ranged from more than a billion to as little as 7 or 8 billion. However, this year's leaders have ordered that under the general situation of the financial crisis, as an official propaganda outlet, we will not engage in those false and fixed prices.
Three to five billion means anything, as long as it can help enterprises that have influence on the masses to become bigger and stronger and play a publicity role, that's enough." Director Chu said with a smile, and also took out the advertisement inserts from previous Spring Festival Galas.
Show Li Yang the process and quotation list.
Li Yang just took a general glance. In fact, he knew the approximate price of the Spring Festival Gala every year to some extent.
"Price is a trivial matter. What I care more about is the focus of the promotional rhetoric," Li Yang said.
"This is a node for inserting advertisements prepared for Daqingshan. After each major program, the host will introduce the sponsoring company. During the period, he can also participate in lottery and other activities to directly divert traffic to the homepage of Daqingshan Mall.
As long as your technical staff can connect well." Director Chu took out an advertisement and program list and introduced it in detail.
"At the beginning of the program, the host will come on stage and introduce the sponsoring company."
"This year's time is tight. Up to three lottery sessions can be set up. Specific amounts and event reward lists will be given. We sincerely invite Chinese people watching to participate."
“The three words Daqingshan will be inserted in eye-catching and conspicuous places.”
Li Yang took a rough look at the process and the slogan.
"Director Chu, here is the introduction to the naming company and the lottery. If you want to insert it, I have already written it for you. You can review it. If there are no problems, just follow this idea." Li Yang chuckled, took out a piece of paper and handed it over.
In the past, it turned out that the promotional slogans given by the TV station were too rigid and formatted.
Introducing Daqingshan, it is directly that this Spring Festival Gala is sponsored by Daqingshan. If it is delicious and not expensive, you can go to Daqingshan online mall.
This taste is completely wrong, it directly regards Daqingshan as selling products.
Director Chu took it over and looked at it carefully. Hu Jianfeng on the side also looked over curiously.
"Introduction to the sponsoring company before the program begins."
"Daqingshan is an ethnic group with hundreds of years of heritage. From the beginning of the establishment of the company, it has been adhering to the principle of serving the country and the people and putting justice first. It has taken the lead in establishing the most complete and highest-standard quality control system in the country and creating super-first-class quality control
Standards allow customers to buy with confidence, eat with confidence, and use with comfort... This Spring Festival Gala will be sponsored by Daqingshan."
"Brother Li, you have reached your goal as soon as you come up. It will make the companies that participated in the Spring Festival Gala feel ashamed. The newcomers will probably be a little embarrassed as well." Hu Jianfeng laughed.
"No problem. According to our previous propaganda, it was indeed a bit too superficial. This Spring Festival Gala is to promote and boost the nation's self-confidence. It should have a deeper intention." Director Chu nodded.
Then look below.
"In the first part of the lottery, Daqingshan's agricultural products will bless the people of the country. Daqingshan will invest tens of billions of dollars in agricultural products. All low-income groups working in other places, lonely elderly people, and poor households can scan the QR code in the lower right corner of the screen and fill in your
The contact information of Daqingshan Logistics will be delivered to you one after another."
"Light up the Daqingshan support button, mobilize the whole family, and help three friends together. You will have the opportunity to provide your friends and family with an exquisite gift package of Daqingshan agricultural products."
"In the second part of the lottery, Daqingshan Daily Products and Electrical Products will give out 500,000 gift packages worth 3 billion. They will send warm love this winter. All customers who participate in the lottery will
There is a chance to win a big prize.”
"In the third part of the lottery, Daqingshan's financial system is about to go online. Two million membership coupons will be issued. Each coupon can be used as cash or to purchase Daqingshan membership. This winter, Daqingshan will
Enable Daqingshan online mall membership service and get 12% off on all products.”
"Mr. Li, your investment in the three lottery rounds is probably close to 20 billion. This is the highest investment in all previous Spring Festival Galas." Director Chu said in shock.
"Under the premise that the country is facing a financial crisis, this year is not peaceful. It is what our company should do to provide more warmth." Li Yang laughed, then coughed dryly and said: "This is the slogan of Director Chu.
After you've done it, please report it to the boss and show it to the leaders."
"I don't think so. I can make the decision." Director Chu chuckled.
"No, you'd better report it." Li Yang insisted.
"Director Chu, the payment license for domestic online shopping malls has not been implemented yet, and the personal financial system is not yet complete. You can submit it and see if the leadership can approve it first, and then reissue the official documents after the New Year.
Okay, if it passes, we may have to change a few sentences in the third round of the lottery." Hu Jianfeng added hehely on the side.
"The payment license and the personal financial business in the later period have been discussed for a long time. If it were not for the financial crisis, I am afraid it would have been issued long ago. Okay, I will report it later." Director Chu nodded, today
It's New Year's Eve, so time is quite tight.
"If approved, Daqingshan and the eight provinces will use Daqingshan's most extensive online mall to launch personal financial services to provide small loans to people living in poverty during the financial crisis.
Part of the rescue funds will be distributed using our platform." Li Yang said.
"Okay, I will report this matter immediately." Director Chu knew what Li Yang said and wanted him to convey it.
Li Yang nodded and smiled. If he could get a payment license and successfully launch the personal financial business, then the Spring Festival Gala would be worth it. It seemed to be worth nearly 20 billion, but in fact the cost price was not too high.
Then everyone looked at the promotion of Daqingshan in the Spring Festival Gala's concluding remarks. The concluding remarks were quite satisfactory. After all, it was past midnight when the Spring Festival Gala ended, and there was not much publicity.
"As for the conclusion, can we change it?" Hu Jianfeng suddenly laughed and looked at Li Yang.
"Change it to what?" Li Yang said. Hu Jianfeng must be on a mission if he can come at this time.
"Click on the country's six major economic corridors. Daqingshan agricultural products, as the first batch of agricultural products to be promoted abroad, will officially start operations after the Chinese New Year. Haha, it will boost national morale." Hu Jianfeng laughed.
Director Chu chuckled, and naturally had no objection. The Spring Festival Gala was originally one of the windows through which the higher-ups conveyed their will.
"Okay." Li Yang nodded, as long as he added the words "Da Qingshan", not to mention he didn't pay much attention to the concluding remarks, he just took it as a favor to betray Hu Jianfeng.
The next few details were insignificant. In the end, the contract was signed. Director Chu only received 300 million in naming fees. According to his words, although Daqingshan was advertising this time, it invested a lot, allowing ordinary people to get it.
Benefits, they can't just focus on money.
After these things were done, it was already past four o'clock in the afternoon. Director Zhao did not dare to delay and hurriedly prepared the car and reported to the superior leaders. After all, the payment system and personal financial services also involve the benefits of ordinary citizens.
Hu Jianfeng's mission was completed. He chatted with Li Yang for a few words at the entrance of Beijing TV Station and then left.
Then Li Yang left the Beijing TV station, followed closely by Wang Jun.
"They are climbing the Great Wall." Wang Jun chuckled.
"Come on, let's go take a look too." Li Yang nodded and smiled, and then got into the car directly.