Chapter 664: The Sales Explosion Driven by the Spring Festival Gala
Just before the Spring Festival Gala, an advertisement was suddenly played on TV. The black and white tone was like an ink painting, and in a flash, it was the scene of hundreds of miles of vast Daqing Mountains. Then the camera focused on the vast land, including the Daqing Mountains.
The arable land in Xichuan and Liao provinces where it is located, as well as the overhead views of warehouses No. 1, 2, and even No. 3, were accompanied by dubbing, introducing the development experience of Daqingshan.
It later sounded in the final seconds.
"Daqingshan is the title sponsor of this Spring Festival Gala."
"This ad was shot well." Li Yang nodded and smiled at Cheng Wan'er beside him.
"Time is tight, so I can only create this effect." Cheng Wan'er smiled. She set out to do this, but she didn't expect that the capital would broadcast it during the prime time before the Spring Festival Gala.
When it comes out, just this one-minute advertisement is worth hundreds of millions of dollars.
Regardless of whether people like to watch the Spring Festival Gala or not, they usually watch it for a few minutes.
At this time, dinner also started. Everyone raised their glasses and had a drink first. Later, they ate and watched the Spring Festival Gala. From the beginning, the host came to the stage to give a speech and once again gave a brief introduction to Daqingshan.
Li Yang nodded and introduced them according to the pre-planned slogan.
Later, Li Yang took out his mobile phone and sent a message to Mr. Hou, asking him how he was preparing. Even though he had spent money to name the title, Li Yang had to make sure everything goes smoothly. Money is a trivial matter. If on the day of the Spring Festival Gala, Daqingshan
If the official website of the online shopping mall is overcrowded, it will be embarrassing in the eyes of the people across the country.
"Don't worry, Doctor Li. I have been in the technical department and have debugged it five times today. It can log in up to two billion times at the same time. I guarantee there will be no problems." Mr. Hou immediately replied with the message.
"Thank you for your hard work." Li Yang replied, and later he saw messages popping up in the group chat on his mobile phone. Everyone expressed excitement about the introduction and promotion of Daqingshan before and after the Spring Festival Gala.
.
"Dr. Li, I just called and inquired about Warehouse No. 3, which is the closest to the capital. In just ten minutes, millions of orders have been automatically placed there," Wang Jun's message read.
"Dr. Li, our orders in Guangdong and Guangxi are also booming. Brothers staying in Guangdong and Guangxi expressed their hope that delivery will start later." Gao Yuliang also sent a message.
"The nine provinces in central China are also experiencing a surge in orders. The continuous summaries of orders are automatically distributed to the backends of warehouses in various cities. Brothers staying in other places also hope that they can be delivered in time." Liu Daquan sent a message.
"Mr. Li, none of us here have gone home to celebrate the New Year. Everyone said that we can start distribution immediately. Haha, our logistics speed this time will definitely be faster than that of Daqingshan itself." Qiu Zetian sent a message.
"Seconded."
"Seconded!"
Chen Kang and Zhao Lei also sent messages, followed by emoticons of cheers.
"Let Lao Qiu go first, you will be proud for two days." Wang Jun sent a message helplessly.
"Lao Chen and Lao Zhao, let's compete in a few days." Gao Yuliang also replied.
"Haha, there are quite a few of us left behind. We have figured out the terrain a long time ago. If we really want to deliver goods, it may not be bad. Now we are just waiting for Dr. Li's order. On New Year's Eve, our Daqingshan logistics will still maintain high speed.
Operation." Liu Daquan sent a message.
"..." Li Yang sent out a string of ellipses in the group.
"Let's do it?" Wang Jun said two words.
"Do it."
"Do it!"
A person in the group sent a fist emoji and text.
"Pay attention to safety and act according to your ability. There is no need to tighten the time limit during the Chinese New Year." Li Yang saw that everyone was united and replied later.
"good!"
"good!!"
"receive!"
One person immediately responded to the message, and then the group became quiet, and everyone probably started giving instructions one by one.
Li Yang also immediately took a look at the news on the Internet, and sure enough, the topic of Daqingshan sponsoring the Spring Festival Gala surpassed the financial crisis and reached the first place on the popularity list.
Daqingshan’s announcement at that minute is still fresh in the online comment section.
"Beautiful Qingshan, Daqingshan is amazing. It has developed so far in just over half a year. It is amazing."
"Yes, when I saw Daqingshan's advertisement just now, my heart was full of ambitions. Now I am not afraid of the financial crisis. Daqingshan can become the top class in the country in half a year. How can I even make a living?"
Money is not enough?"
"Yes, yes, Daqingshan is an inspirational expression. This advertisement is so spectacular and atmospheric."
"I really want to go to Daqingshan to see it after the Chinese New Year."
"I want, too."
"Me too."
"Everyone forms a group."
…
Netizens continued to comment.
"Brothers and comrades, Daqingshan's lottery draw will begin soon. The program schedule circulating on the Internet has been released in advance. In this draw, Daqingshan has brought out nearly 20 billion in benefits to share with everyone. Two
Tens of billions, which is equivalent to how much people in the country can earn a cup of milk tea." A netizen sent a message.
"Put it up, lift it up."
"Try your luck, my baby wants to drink free milk tea during the Spring Festival Gala."
"Take up the big green mountain, brothers, come on."
The popularity on the Internet has made the topic of Daqingshan far away from the second most popular financial crisis. The popularity value has been more than doubled. Looking at this situation, at least the Chinese people will not discuss the financial crisis tonight.
Instead, it was changed to the Spring Festival Gala named after Daqingshan.
Perhaps this is also the concept that this Spring Festival Gala hopes to convey, self-improvement, hard work, and struggle!
Li Yang also took back his cell phone with great satisfaction, and watched the Spring Festival Gala while eating. Everyone was drinking wine at the dinner table, and everyone's face was filled with happiness and joy.
Even Song Tianhe had a smile on his face. This was the first Spring Festival after he recovered from his illness. In previous years, he had been lying on the hospital bed. Even if he held on for his daughter, he still couldn't live a safe life every year.
Soon the draw came, and everyone present took out their mobile phones and started to open the Daqingshan online mall website.
In the first round of the lottery, in addition to distributing agricultural products for free to poor households and low-income migrant workers in cities, there is also an additional link where three people can help in the lottery to obtain agricultural product gift packs. Each person has only one chance to help, which means that the original
After the customer support of Daqingshan Online Mall is completed, it is necessary to recruit new people in order to continue to draw prizes.
Li Yang also opened the Daqingshan online mall and took a look. It was quite smooth. He found two people to help form a team and also tried the lottery. There was no pause and he felt at ease.
The three warehouses have prepared small gift packages of agricultural products in advance.
It was originally planned to be delivered after the Chinese New Year, but now it seems that if it goes quickly, many people will receive it tonight.
The girls also found people to form a team, completed the lottery requirements, and then the lottery began.
"Ah, I got it." Hu Lan suddenly said happily.
"I think I got it too." Ma Ling'er also said happily.
"I also got it." Cheng Wan'er was stunned, glanced at Li Yang and said, "You have set a regional preference, right? The probability of winning is too high."
"This gift pack is quite large, so it's normal for you to win. But all three of you won. I can only say that you are very lucky." Li Yang laughed.
Then we continued to watch the Spring Festival Gala, and everyone did not clear away the dishes after dinner. The second round of drawings was for home appliances and daily necessities, which amounted to 500,000 copies, which is a lot. If the whole country watched, it would be about 2,000 copies.
The probability of one is not small.
As well as the third round of membership coupons, there are as many as two million. Members can enjoy the full membership price. This has the largest number of rewards, and the probability of winning is also greater. The most important thing is that the third round of lottery is directly
Daqingshan’s financial sector was launched in public.
This is what Li Yang cares about most.
After the third round of lottery was over, Mr. Hou hurriedly called me.
"Mr. Li, after three rounds of draws, the number of members we have recharged has exceeded 30 million, and the total recharge amount has reached 1.2 billion. In addition, orders for goods have been rising, and the total order volume has exceeded 100 million orders.
, almost one out of every 14 Chinese people has placed an order in our mall. I just calculated that the total order amount exceeds more than 10.5 billion yuan. In just a few hours, the sales volume has increased from 100 million yuan per day.
Well, it has doubled more than a hundred times." Mr. Hou said excitedly.
"How is the registration volume in the financial sector?" Li Yang asked.
"I just checked. There are now more than 930 million people registered for our Daqingshan Mall accounts. The conversion rate is over 10%. About 100 million people have registered for the financial sector." Mr. Hou said hurriedly.
"Okay, when the New Year's bell rings in the early morning, the data will be summarized and announced." Li Yang felt completely at ease.
"Yes!" Mr. Hou said loudly.
Li Yang didn't read the online comments at this time. The topic of gifts must have become popular at this moment. After all, the probability of winning the lottery is much higher than the probability of winning the prizes on some platforms.
However, I still received a lot of messages of congratulations. Zhao Shushan, He Zeping, Hu Zefeng and Ma Sihai all sent special messages. Li Yang also replied to the messages one by one, wishing him a happy New Year.
According to Chinese tradition, most people will also pay New Year greetings tomorrow, which is the first day of the Lunar New Year.
But it's the same now.
When midnight was approaching, Chunfeng quickly got up and ran into the utility room, and then rolled out a large plate of firecrackers. Good guy, they were really big enough, so they could only be pushed around.
"I'll do it, you tell the time." Li Yang chuckled, then raised his hand and picked up the firecrackers and walked into the yard.
When the time was announced at midnight, Chunfeng shouted loudly, and Hu Lan also covered her ears and shouted loudly, "You can order now."
When Li Yang picked up the lighter and lit the firecrackers, after a while, almost all the villages in Daqingshan rang with the sound of firecrackers, as if they were all waiting for Li Yang to light the first blast.
"It's Chinese New Year!"
“Ah, it’s Chinese New Year!!”
Several women in the room were hugging each other, and the joy and jubilation were beyond words. Li Yang looked at this scene, and a smile flowed from the corner of his mouth. He recalled that in the past few years, although everyone was happy during the New Year, they were somewhat depressed.
But this year is completely different. There is no shortage of food and fish in every household. Everyone is wearing new clothes and their pockets are bulging. They can sit at home and watch the Spring Festival Gala. They no longer need to spend as much money as they did in the past just to watch TV.
He traveled a long distance, and even at that time, LCD TVs had long been popular in big cities outside, but poor Daqingshan still had small black and white TVs.
After the excitement, Zhao Wanru first put away the dishes and went to the kitchen. The other girls also started cleaning. They were not sleepy at all. They all talked about the interesting program of the Spring Festival Gala just now. I don’t know who started it, saying that they were going to play poker.
Card.
Afterwards, the girls cleaned up and went to the kitchen to help for a while, but Zhao Wanru kicked them out and told them to go play quickly.
"Brother Li, are you going?" Hu Lan said happily.
"You go ahead, I won't play anymore." Li Yang shook his head and was looking at his phone, replying to messages one after another. In the early morning, an announcement was made on the official website of Daqingshan. The total sales of a Spring Festival Gala exceeded 170.
100 million.
It really shocked the entire Internet. After all, it was only a few hours at night, and it didn't last more than five hours. It was so scary.
Many people shouted loudly that the financial crisis was far away from the country.
The pessimism and disappointment have been swept away, especially some business owners who have become more ambitious and motivated.
Li Yang also looked at the results announced by Shengshi.com, which were worth 4.5 billion. Dongfang.com also announced the results, which reached 2.5 billion, which was better than previous years. It can be regarded as Vice President Chen's achievement.
A satisfactory answer.
"Congratulations, Mr. Li." A message was sent, with the name Gao Zhenyang at the end.
"Congratulations, I hope Mr. Gao's production base in Jiangsu and Zhejiang will be completed soon." Li Yang also replied with a message.
"I just watched the Spring Festival Gala. Daqingshan has publicized the new quality control system to the outside world. Mr. Li is one step ahead again." Gao Zhenyang sent a message.
"It's not about being one step ahead. The quality control system needs everyone's support to become a standard. I also hope that Mr. Gao can provide support." Li Yang replied.
"Okay." Gao Zhenyang replied with one word.
Li Yang chuckled, Gao Zhenyang must be very depressed, but there is nothing he can do about being depressed.