Li Mei smiled awkwardly and asked, "Sister Dong, you know the situation of Yuanda Electric better and have the most communication with Mr. Yao. What do you think the purpose of Yuanda Electric is doing this?"
"Mr. Yao basically doesn't care about the specific affairs of Yuanda Electric, but this decision should be made by him. It is very similar to his acting style. I have made some guesses, but I am not sure. Keep reading, and the answer will naturally come out." Dong
The young lady has something to say.
The focus of Zhang Jing's attention is not here. Like him, there is Fang Dezhong, both of whom make refrigerators. They should be competitors, but with Yuanda Electric, the relationship between them is as harmonious as old friends.
This is the power of the supplier catalog system - no one company can take orders from Yuanda Electric, so in that case, it is better to join forces and make money together.
Therefore, the two of them went downstairs to check the situation on the first floor, while Miss Dong and others continued to follow the follow-up on the second floor.
As a result, Zhang Jing and Fang Dezhong were shocked by the scene in front of them as soon as they went down to the first floor.
It’s densely packed with people!
At this moment, the two of them thought at the same time that it must be Yuanda Electric's request!
But if you take a closer look, it doesn't look like it.
Fang Dezhong reacted the fastest. He slapped his thigh and said, "Mr. Zhang, I won't accompany you for now. I'll go out and make a phone call!"
No matter how stupid you are, when you see the sales scene in front of you, you will know that Yuanda Electric will definitely create another sales miracle!
Meiling Refrigerator Factory did not fully comply with the requirements of Yuanda Electric. They were worried about slow sales, so they were not prepared to produce at full capacity, and even entered an 8-hour daily production rhythm as in previous years.
Obviously, with the current preparations of Meiling Refrigerator Factory, it is simply unable to cope with the sales intensity of Yuanda Electric. Even if only 1% of the products are refrigerators, it is enough for them and Qianbao Refrigerator!
Zhang Jing was really shocked. He recalled the scene of people queuing up to buy daily necessities when supplies were scarce when he was a child. Compared with the scene in front of him, it really pales into insignificance.
How come the people in the Nangang area are so rich!
It was impossible to walk out through the front door. Zhang Jing stamped his feet, turned around and went out through the back door. He walked around the entire department store building and came to the front door. When he took a look, he was completely dumbfounded.
The streets are empty of people.
This was the first idiom that came to Zhang Jing's mind.
After living for forty years, he saw for the first time what an empty alley meant.
The queues of people extended outward from the Yuanda Electrical Appliances Gate, overflowing onto People's Avenue, blocking traffic, and then extending hundreds of meters to both ends...
"Crazy..."
Is it just because of the so-called 50 yuan voucher?
Zhang Jing didn't believe it. Thinking of a leaflet in his pocket, he quickly took it out and unfolded it to look at it carefully.
The details of the activity clearly stated: a deduction of 50 yuan for purchases over 1,000 yuan, a deduction of 120 yuan for purchases over 3,000 yuan, a deduction of 200 yuan for purchases over 5,000 yuan, a deduction of 300 yuan for purchases over 7,000 yuan, and a deduction of 500 yuan for purchases over 10,000 yuan...
"Crazy."
This time I’m talking about Yuanda Electric.
With this approach, Yuanda Electrical Appliances will make no money at all except for products worth more than 3,000 yuan!
Zhang Jing finally understood why there was such a crazy queue to buy.
It turns out that everyone’s focus was on the 50 yuan voucher, and they didn’t notice that the value of the discount increases with the change in consumption!
The problem is that the sales performance of products over 3,000 yuan has always been very mediocre. Products below 3,000 yuan are the absolute main sales force. Yuanda Electric has given up the easiest profit and chosen the hardest one.
chewing on a piece of bone.
Is this the promotion method that the talented young boss came up with?
Has he lost his mind because of his talent?
Zhang Jing frowned, vaguely feeling that things were not that simple.
He decided to study the matter in depth.
At this time, Bai Ling accompanied her mother around the corner from the south side of the department store. She saw the crowded department store and the buying queue that stretched to the People's Avenue in front of the department store. Upon closer inspection, she saw that it was from the entrance of Yuanda Electrical Appliances.
After queuing up, there is another line almost as long at the other end!
"It's crazy, there are so many people!" Bai Ling covered his mouth and exclaimed.
Bai Mu was also dumbfounded. She opened her mouth and said, "Are they all buying TV sets?"
Bai Ling was still in shock and subconsciously said, "Yuanda Electric is a home appliance mall and sells all household appliances."
She suddenly came back to her senses and said, "Mom, these people are not invited by Yuanda Electric to show off, are they?"
"How much does it cost to invite so many people?" Bai Mu didn't believe it.
Yes, there are thousands of people queuing up visually, and the queue keeps moving forward, with more people joining all the time. The police and the security guards of Yuanda Electric have blocked both sides, and there is no way to get in except for queuing up.
Bai Ling shook his head and said, "Mom, look at it like this, even if you wait until tonight, you may not be able to buy it. Why don't you go home first and come back tomorrow to have a look."
Bai Mu touched the newspaper in her pocket and said worriedly, "I'm afraid they won't admit it tomorrow."
"No, isn't it clearly written above? It's valid until closing time on the 7th. Besides, we want to buy a refrigerator and a color TV. We'll take this opportunity to check out other places. There might be price cuts." Bai Ling drew inferences.
Think about it.
Bai Mu immediately laughed, "That's right. Yuanda Electric has reduced its prices and given discounts. There's no reason why their small stores shouldn't be cheap."
"Anyway, we're at the door. Let's take a look at the department store first."
The mother and daughter walked into the department store hand in hand.
There were many people who had the same idea as Bai Ling and others, and they all came relatively late. When they saw this situation, they immediately thought of going to other places.
With Yuanda Electric making such a big move here, there's no reason why other stores can't.
Anyway, I can't wait in line today, so I just went to take a look.
As a result, department stores, including department stores, experienced their largest customer flow in two months because of the promotional activities held by Yuanda Electrical Appliances...
Liu Xiaohua became notorious after her accident, but because she was the victim, everyone still sympathized with her.
After returning to work, Liu Xiaohua seemed like a different person. Uncharacteristically, she was very active in her work. Using the skills she learned during the training at Yuanda Electrical Appliances, she actually opened a store and became the only TV sold in the home appliances counter.
One of them, and three more were sold, all imported.
She saw the grand scene outside and was extremely anxious. On the contrary, other colleagues lay flat on their backs and untied their sweaters with peace of mind.
While she was in a hurry, when she saw Bai Ling and Bai Mu approaching, she immediately showed a bright smile and took the initiative to greet them. It was completely different from her previous work attitude.
"Hello, aunt, hello, sister, are you here to buy color TVs? Our department store has the most complete range of imported color TVs and the cheapest prices. Please come here." Liu Xiaohua greeted her enthusiastically with a smile.
In department stores, only imported color TVs can be sold, and these are extremely difficult to sell.
This is because Yuanda Electric has intentionally canceled the promotion of imported home appliances and kept the prices consistent with the same products in department stores. Except for one extra product, free door-to-door delivery, everything else is the same.
Despite this, most customers who want to buy imported color TVs will still choose Yuanda Electric instead of department stores.
Yuanda Electric's service quality is there. It's not that the department stores next to each other have not seen it. They don't even have the awareness to copy the homework, or they are too lazy to copy it. After all, no matter how well they do, the salary is neither more nor less.
point.
The same thing, the same price, and better service, people will naturally choose it first.
A very small number of customers who are deeply superstitious about state-owned stores will choose department stores without hesitation. This is how Liu Xiaohua sold several imported color TVs with her service attitude that is not inferior to that of Yuanda Electrical Appliances and her sharp tongue.
reasons.
As for domestic color TVs, no one in department stores cares about them...
As Bai Ling and the others came in, some more customers came in one after another, all choosing to come in for the same reason.
Liu Xiaohua was very excited. After observation, she found that Bai Ling and Bai Mu were well-dressed, behaved and spoke like the family members of cadres, and immediately focused on them.
"Auntie, look at this, the best color TV made by Japan's Panasonic, 20 inches, is our best-selling color TV. A few days ago, a division director of the municipal party committee came over and bought one." Liu Xiaohua
He is very good at focusing on key points and promoting "leadership purchase", which has a psychological guidance effect on the cadres below.
The same skills were learned during training at Yuanda Electrical Appliances.
Bai Ling didn't wait for Bai Mu to speak, then said, "This is too expensive. We want to buy a domestically produced Changhong 21-inch color TV. Do you have it?"
"Yes, there are some." Liu Xiaohua was a little disappointed and said quickly, "It's in the warehouse. If you don't mind, I'll ask my colleagues to take you to have a look."
Bai Ling thought for a while and said, "Okay."
Liu Xiaohua quickly walked behind the counter and said to the eldest sister wearing a sweater, "Sister Hui, there are customers who want to watch the Changhong 21-inch color TV. No one has asked about that model before and it is not on the shelf. Take them there."
Let’s take a look at the warehouse?”
While they were talking, Bai Ling and Bai Mu walked up to them and waited for each other's response across the high counter.
The eldest sister wearing a sweater rolled her eyes and put down the sweater, then stood up, looked at Bai Ling and Bai Mu condescendingly, and said impatiently, "You really want to buy it. Don't waste everyone's time by saying it's not suitable after going to see it."
time, isn’t it?”
If Bai Ling and Bai Mu had never visited Yuanda Electric, then they didn't think there was anything wrong with the department store salesperson talking like this.
This is the only place where you can buy TV sets, and the price is the same, so you don't have a choice.
From this point of view, it seems that the sweater saleswoman is right - just looking at it would be a waste of everyone's time.