At 2:30 in the afternoon, the launch ceremony for the launch of Toyota's blockbuster model Land Cruiser in China kicked off. More than 2,000 people from all walks of life were invited, and major leaders of the municipal party committee and government attended. The standards were very high.
CCTV covered the entire event and raised the standard of the press conference to a national level. To this end, the provincial government also sent a deputy secretary-general to attend.
Judging from this specification alone, it is higher than that of BMW when it was founded.
He Shirley asked for some tickets, and Yao Yuan pretended to be a guest and strolled around the venue slowly. Xiao Jiabing and He Shirley accompanied him.
Yao Yuan looked at the layout of the venue and said, "Judging from the layout, what stands out is Toyota Motor, and Sanqi has almost no sense of presence. Their cooperation is a bit humiliating and a loss of power."
He thought of Gree, which was almost sold in 2000. The local people hoped to have a Fortune 500 company. What should they do? Sell the only Gree Electric Appliances they could get to a Fortune 500 company...
This kind of operation seems very outrageous today, but at the time, it was very tempting to the local government. At that time, the local government offered a price of US$700 million. Ms. Dong argued that she wanted to start a war. This was also Ms. Dong's "debut war" and she was imprisoned ever since.
As the head of Gree, the famous domestic air conditioner brand Gree was born.
Sanqi Company has no products that can be produced. If it develops according to the historical trajectory, even if nothing happens, it will only be reduced to an assembly factory. Yao Yuan will not pity them. Besides, maybe the city government is selling them to Toyota Motors.
Idea, so that there will be a Fortune 500 company locally...
Xiao Jiabing observed from a professional perspective and said, "Toyota is very thoughtful. Their propaganda is in line with our traditional thinking and the language is very close to our lives."
The three of them walked around and found a seat to sit down.
This venue is a high-standard indoor basketball court that can accommodate 7,000 spectators. It is the only gymnasium in western Guangdong that meets world standards and is the pride of Nangang City.
The two hosts came on stage. They were famous hosts from the provincial station. They spoke very pleasant Cantonese. The other one used standard Mandarin to translate so that all the guests present could understand.
They have obviously done their homework, the presentation is clear and logical, and the copywriting is also very good, which constantly whets everyone's appetite.
There are very few individuals who can spend hundreds of thousands to buy a car. Maybe not a hundred people can be found in the entire Nangang area, but for government departments and enterprises and institutions, it is not a big sum of money. Many enterprises and institutions
Units, especially state-owned enterprises, lack foreign exchange rather than Chinese currency.
For example, banks and maritime departments have so much money that they don’t know how to spend it.
Therefore, most of the guests at the scene were people from these departments, units, enterprises and companies.
But it is very obvious that this new car launch conference planned by Toyota is for the whole country, and you can hear it from their words.
Very big appetite.
The press conference already has the flavor of twenty years later. The new car drove up from the backstage and parked on the stage at a 45-degree angle. From any position, you can see the most beautiful lines of the car.
The lc80 is truly a legend of its generation. Not to mention anything else, its strong and domineering yet rounded appearance has captured the aesthetics of the Chinese people. Chinese people are reserved and like the golden mean. This appearance is in line with everyone’s taste.
appetite.
The host spent more than half an hour introducing Toyota, first establishing the impression of Toyota as a world-famous automobile brand in people's minds. Then, a Japanese speaking blunt Mandarin took the stage and announced the selling price: 520,000 yuan.
It is a full 100,000 yuan cheaper than importing a complete vehicle.
It is only 100,000 yuan more expensive than the Pajero V33 assembled and produced by BMW.
Xiao Jiabing was very worried. Originally, the Land Cruiser was an off-road vehicle that was one level higher than the Pajero. It was a full-size off-road vehicle. The previously imported CIF price of the entire vehicle was between 650,000 and 700,000. They judged that the Sanqi company would assemble it.
The price of the models produced should be around 600,000 yuan.
Unexpectedly, it turned out to be a full 80,000 yuan lower than expected.
This price seriously threatens Pajero's market position.
But after Yao Yuan saw the selling price, he breathed a sigh of relief and became less worried.
He said carelessly, "Toyota is still too idealistic, and this pricing gives us an opportunity."
"How do you say this?" Xiao Jiabing asked in a deep voice.
Yao Yuan said, "The low pricing has blurred the gap between full-size off-road vehicles and large and medium-sized off-road vehicles. Chinese people still lack understanding of sedans, so how can they understand the difference?"
"In other words, Land Cruiser can choose to differentiate and compete, but Toyota has targeted Pajero and lowered its value." Xiao Jiabing reacted quickly.
Yao Yuan nodded slowly, "Yes, just imagine, if we come up with a full-size off-road vehicle, what model should Toyota use to compete?"
He Shirley also understood and couldn't help but clapped her hands and said, "Toyota has vacated the market for full-size off-road vehicles."
Smiling, Yao Yuan said, "I have been thinking just now that the Land Cruiser is indeed an excellent car, but what is the most important thing in the Chinese market? What should the current car companies improve most? What about our Chinese market?
What kind of market is it?”
He said, "FAW Audi's Audi 100 sold from just over 400,000 to 500,000. What's the reason? Their cars are getting better and better? I don't think so, but the supply exceeds demand. To put it bluntly, we have all ignored the supply and demand of the market.
relationship, focusing too much on the performance of competing products themselves.”
Xiao Jiabing suddenly woke up and asked, "Xiao He, what is the production capacity of Sanqi Company?"
"The latest data is 60 units per day." He Xueli replied.
Xiao Jiabing said decisively, "The focus of BMW's work this year should be to increase production capacity and improve marketing. Improving production capacity is the first, and marketing is the second."
"Just do it and seize more market share before Sanqi Company's production capacity is greatly increased!" Yao Yuan nodded slowly.
The current China is still in the stage of "solve any problems first". No matter how great Toyota claims the performance of the Land Cruiser, it is useless if it cannot be bought. In such a large market, the annual output is only 20,000 vehicles.
, it’s simply not enough to fit between your teeth!
Xiao Jiabing thought for a while and said, "It is too wasteful to use the automobile production line to produce the three-wheeled motorcycles of Fangfang Machinery Factory. It is recommended to adjust the production tasks of three-wheeled motorcycles to release the production capacity of Fangfang Machinery Factory."
"Can the workers' problem be solved?" Yao Yuan asked.
The three-wheeled motorcycles were a huge success once they were launched, which is why Sanqi Company felt a lot of pressure. Since United Bank launched loan car purchase services, the sales of three-wheeled motorcycles have been rising steadily, and they have been promoted to various coastal provinces.
Xiao Jiabing said, "The workers in Novosibirsk are already in place. They are all very experienced machinery manufacturing workers and can take up the job with a little training."
"Okay, let's do it." Yao Yuan nodded.
When it comes to Russia's industrial areas, many people are familiar with the three major industrial areas of St. Petersburg, Moscow, and the Urals, while the Novosibirsk region in the center of the country is less well-known. In fact, the Novosibirsk Industrial Region is one of the four major industrial regions in Russia.
one.
Industrial areas often have excellent universities, and Novosibirsk is no exception.
Twenty years later, Huawei will have a large technical team with a considerable number of technicians coming from universities in the Novosibirsk region. The universities in the Novosibirsk region are particularly good at physics and mathematics.
Yao Yuan offered double wages to technical workers and technicians in Novosibirsk, and most of them came over resolutely. Xia Honghua coordinated with relevant departments and issued thousands of labor visas alone.
Yao Yuan even took the opportunity to sign cooperation agreements with major technical universities in Russia in the name of the China Chunfeng Academy of Sciences, solidly laying the foundation for a talent team.
There are too many things, and Yao Yuan will forget them after many things are over, but Xiao Jiabing will not forget, and he cannot forget. Xiao Jiabing is basically responsible for the Southern Industrial stall, and Southern Industrial is the core asset of the group company. He is
Don't dare to take it lightly.
There is no problem with the production line, and the problem of the workers has been solved. It is just assembly production, which is not difficult.
Yao Yuan said in a deep voice, "This year my focus is still on overseas. I have work for you to worry about at home. The two major projects of Southern Industrial are the Lingang Industrial Park and the three major automobile production bases. Before going abroad, I will put these two
The matter is settled.”
He Shirley couldn't help but said, "Boss, I'll go out with you this time."
Yao Yuan glanced at her, hesitated, and nodded, "Okay."
"Mr. Yao, when do you plan to go abroad?" Xiao Jiabing asked.
Yao Yuan shook his head, "There is no timetable yet. I have something else I want to discuss with you."
Since it is a discussion, it is probably a private matter.
Yao Yuan said, "I want to donate a sum of money to the school, Hope Primary School. The relevant policies in the mainland make it difficult to ensure that all the money I donate is used to build schools. I want you to be responsible for this matter."
Xiao Jiabing was very surprised and said, "I am doing this, Mr. Yao, how much money do you plan to spend to do this?"
"Ten percent of the annual profit will be increased by one percent every year." Yao Yuan said.
Xiao Jiabing suddenly took a deep breath.
After the completion of the merger and reorganization, all profits will belong to Dongfeng Group, which is Yao Yuan personally. Xiao Jiabing is very few people who know one of these core figures.
In 1991, Yao Yuan's personal profit was US$500 million, about 4 billion Chinese dollars, while Lin Wei received 130 million Chinese dollars. Lin Wei was already the richest man in China.
At 10%, it would be 400 million Huaxia coins.
This is a huge amount of funds that can build 400 hope primary schools.
The most jaw-dropping thing is the second half of the sentence - increasing at a rate of one percent every year.
It is 1% of that year, not 1% of 1991. Calculated based on the predictable profit growth rate, by 2000, the amount of money Yao Yuan will use to donate to education will easily reach 10 billion