Jewelry rental and private customization services are launched.
In addition, we also found dozens of Internet celebrity up owners to cooperate, and shot dozens of short videos to promote them widely.
This quickly attracted the attention of millions of netizens.
Qian Mengya, 27 years old, is a white-collar worker working in a first-tier city with a monthly salary of more than 11k. This salary is not too much or too little and cannot save much money, but it is enough to maintain a more refined petty bourgeoisie life.
Like most girls, Qian Mengya, who has a decent appearance and figure, likes to dress herself up. She spends three to four thousand dollars on clothes and cosmetics every month. This is still the result of being very frugal and restrained, and she rarely buys big-name brands.
Extremely pursuing cost-effectiveness, maintaining its exquisite beauty within an affordable range.
As for jewelry, she has a few pieces in her dressing box, but they are very few, and she doesn't usually wear them out.
But Tianfeng Jewelry's advertising video attracted her attention these days.
Beautiful, every piece and style is very beautiful, like a work of art.
At that time, she had a strong impulse to buy.
but……
She has no money. Even though her income is not low, she has too many expenses in various aspects. She can't spare hundreds or thousands of dollars to buy these jewelry, which is definitely not cheap.
However, after Tianfeng Jewelry launched cash on delivery and rental services, Qian Mengya was moved. She downloaded the Tianfeng Jewelry app on her mobile phone and started shopping in the mall. She couldn't help but scream:
"Such a beautiful carved wooden hairpin only costs 88 yuan with free shipping. This is too cheap, no, too affordable, right?"
“A genuine agarwood bracelet only costs 168?”
"And this pearl necklace, which only costs 888 yuan after adding a 50% handmade premium to the material cost."
"Except for gold jewelry, jade hairpins, and jade pendants, which cost tens of thousands, most of the jewelry is priced below a thousand yuan, following a low premium and high cost performance route. The material consumption of each piece of jewelry is honestly marked out.
The premium rate is clear at a glance and is very realistic.”
"But the workmanship is so beautiful. Compared with similar competitors who sell jewelry as luxury goods, don't they have too much conscience?"
purchase!
Qian Mengya plans to buy it.
She spent a long time choosing in the mall, and had many hesitations, because every item was beautiful and she wanted to buy it and try it out.
But I was short of money, so I finally picked 36 pieces, totaling 10,349 yuan - because if you purchase more than 10,000 yuan, you will receive a free golden nanmu jewelry box worth 988 yuan.
Then click to place an order for delivery, and pay a deposit fee of 1866 yuan.
That's right, the rules have been adjusted again. In order to slightly reduce the risk, for jewelry in Tianfeng Jewelry Mall, if the price is less than 1,000 yuan, only 10% of the deposit will be charged; for gold and silver precious metal jewelry, the deposit will be equivalent to 70.
% of the security deposit - this security deposit is also the priority for rent deduction. Calculated based on one ten thousandth of the daily rent, the 10% security deposit can be deducted slowly for more than two years, which is equivalent to buying the property for two years at only one-tenth of the price.
Multiple usage rights.
Two days later.
Through the safest and fastest Shunfeng Express, the package sent by Tianfeng Jewelry was delivered to Qian Mengya's hands by the courier.
I couldn't wait to open the package and take a look.
The antique-style, exquisite and simple gold-threaded nanmu jewelry box made Qian Mengya couldn't help but scream. It was so great. This jewelry box hit her heart and made her feel that it was worth every penny.
As for the thirty-six pieces of jewelry she placed an order for, each one did not disappoint her. There were no flaws, and the results were even better than those shown in the pictures in the mall.
During the next few days of use.
Qian Mengya was able to wear different jewelry every day for a week in a row, which significantly increased the number of people turning around when she walked on the street. The son of the company boss and the handsome manager of the department were all very attentive to her and looked at her with special eyes.
Even female colleagues in the company and some close friends gathered around her and asked: Where did she buy the jewelry she used? Why do they look so good? They must have cost a lot of money, right?
Qian Mengya couldn't stand their questioning, so she gave Tianfeng Jewelry Amway to them. A few days later, most of the female colleagues in the company owned several pieces of Tianfeng Jewelry brand jewelry.
In the process of using Qian Mengya, there were a few pieces of jewelry that she was not particularly satisfied with and wanted to return them. However, using Shunfeng Express to send packages was too troublesome and the cost was quite high. She felt that the gain was not worth the loss, so she had no choice but to give up the return plan.
.
Even these days, she successively placed orders for more than 40 pieces of jewelry at Tianfeng Jewelry Mall, with a total order amount of more than 30,000 yuan, but she did not feel much financial pressure because she actually only paid 4,533 yuan.
It’s only a yuan deposit, but I own more than 80 pieces of jewelry. Quickly fill up the golden nanmu jewelry box, and I will soon achieve jewelry freedom.
And looking at so many jewelry in the jewelry box, my heart is full of happiness and satisfaction. At a very small cost, I can realize the exquisite life dream of an urban white-collar woman, which naturally creates a very high trust in Tianfeng Jewelry.
and good feelings.
Of course, there are not only a few representative customers like Qian Mengya.
By February 10th, it was only half a month.
The number of online shopping customers of Tianfeng Jewelry has reached 113,800. Each person purchased nearly ten pieces of jewelry, and millions of pieces of jewelry were purchased without leaving a piece.
A total of RMB 82.859 million in full deposit was received.
What's going on?
Xu Yuan spent so much effort and launched so many sincere services. Why did it take so long to get more than 80 million in revenue? All the jewelry in the warehouse was emptied. Logically, he should have made a fortune.
In the end, I didn’t even get 100 million.
What is this if not failure?
What is it but being ripped off by consumers?
But don't panic!
There is absolutely no need to worry.
Xu Yuan's goal has been successfully achieved. Another bank account of Tianfeng Jewelry Group has already collected more than 3 billion in funds, and it is still increasing rapidly. It is expected to increase to 5 billion or 10 billion soon.
Complete this year’s money-making goal.
what?
In just half a month, you collected 3 billion in cash. How did you do it?
What kind of magic did Xu Yuan play?
The reason is simple: colleagues in the industry took decisive action against Tianfeng Jewelry!
Brands such as Lao Feng Xiang, Chow Tai Fook, and Chow Tai Sang have swarmed Tianfeng Jewelry, a potential competitor, and made crazy sniping attacks. The goal is to kill Tianfeng Jewelry, and there is no possibility of development and growth.
The main target of sniping is gold.
Although in order to reduce risks, Tianfeng Jewelry requires a deposit equivalent to 70% of the selling price for jewelry such as gold and silver.
That is, the average selling price of gold jewelry, financial gold bricks, etc. is 420 yuan/gram. No matter what customer wants to order, even if it is a rental model, they must pay a deposit of 294 yuan/gram before delivery.
However, in view of this not particularly obvious loophole, fellow businessmen and merchants still swarmed forward, like hyenas attacking a lone lion, showing bloodthirsty eyes. As long as Tianfeng Jewelry releases as much gold as possible, their peers will snap up as much gold as one gram.
There won't be anything left.
In just ten days, colleagues have snapped up more than ten tons of gold and paid more than three billion in cash, and they have no intention of stopping.
While these colleagues were frantically purchasing gold, they all privately rejoiced in the misfortune and invited many economic experts to release public opinion that was unfavorable to Tianfeng Jewelry:
"Greedy, Tianfeng Jewelry is too greedy!"
"I bet that Tianfeng Jewelry's style of play will not last for half a year. I will leave my words here and everyone will wait and see!"
"Other capitals are trying their best to cut users' leeks. Tianfeng Jewelry is so good that it turns itself into leeks and allows users to increase leverage by 10,000 times and cut like crazy."
"No one needs to worry about risks. You can buy Tianfeng jewelry as much as you want! It can take as little as half a year or as long as one year. After Tianfeng jewelry is completed, the more jewelry customers buy, the greater the advantage they will get, because
No one will collect debts from you in the future."
"The boss of Tianfeng Jewelry is either a madman or a fool! In order to occupy the market, he has become involved to this extent. We must not imitate Tianfeng Jewelry. We just have to watch how Tianfeng Jewelry will die!"
"In this day and age, it won't work if you try to take the wrong path."
"It's better to do business down-to-earth. The products of Tianfeng Jewelry are indeed good, and they have absorbed the essence of traditional culture. But in order to sell goods, they play such a dangerous game. It's a pity, it's a pity. A good national brand can only be like this.
You have ruined yourself." The expert lamented.
…
February 15, 2027 in the Gregorian calendar is the fifteenth day of the first lunar month.
No matter how external public opinion is negative and not optimistic about Tianfeng Jewelry.
Xu Yuan's goal was finally achieved. Tianfeng Jewelry has successfully opened up the situation, been recognized by the majority of consumers, and brought a very stable cash flow. In the next ten or twenty years, it will continue to flow smoothly and get a lot of benefits.
For considerable cash income, it can solve a large part of the economic pressure.
He also succeeded in fishing and asked his colleagues to help digest a large amount of gold.
If this is considered a failed business model, Xu Yuan can only laugh at those people who can't see through it. With the entire late Ming world as his backing, who can cut off all his leeks?
The task of obtaining a large amount of cash has been successfully completed.
So after today's Lantern Festival, Xu Yuan will have to go on a business trip tomorrow, to the world of the late Ming Dynasty, and at least he won't be back in the short term.
Purple Flower City Community, the home of my father-in-law and mother-in-law.
On the dinner table.
After drinking a glass of Maotai wine, his father-in-law Song Rongsheng said a little drunkenly: "Xiao Xu, that's good. Your performance this year can be rated at least eighty points. In such a short period of time, you have transformed the Tianfeng Jewelry brand."
After it was done, many experts were discussing it. It's awesome, it's awesome. With a genius son-in-law like you in our Song family, maybe we will also become famous. Come on, come on, I'll give you a toast, drink, drink."
"Dad, you're flattered." Xu Yuan clinked glasses with him and said a little shyly.
"You are going on a long journey tomorrow. I have nothing to say. A good man is everywhere, just pay attention to safety. Also, when you come back next time, bring me some top-quality Wuyi Mountain tea and two wild ginseng.
I brought some bubble water to drink, and the effect is really good. My dear son-in-law, can you satisfy my little wish?"
"No problem, Dad, it's not difficult to bring these specialties. I have a way." Xu Yuan patted his chest and said.
"Old Song, don't always take advantage of Xiao Xu." Wen Ruohong frowned and criticized.
"Dad, give me 100,000 yuan and I'll buy these things for you. Don't bother my husband all the time." Song Jiayun said unhappily.
Song Rongsheng coughed and laughed and stopped discussing the topic.
…
night.
After coaxing my eight-month-old son Xu Xingyu to sleep in the cradle next to the bed.
Out of reluctance before leaving.
Song Jiayun, who was wearing a silk nightgown, suddenly threw herself on Xu Yuan who was playing with his mobile phone, and said with an emotional expression: "Husband, I love you so much, let's have another child~!"
"Hey, don't rip your clothes off."
In the woman's passionate love, Xu Yuan responded hastily and passively enjoyed it. Tens of thousands of words have been omitted here...