After listening to this, Liu Taiping asked: "Sir, do you want to apply for residence registration?"
Di Bao is the earliest newspaper in China. Di Bao is an office of local senior officials in Beijing. It was established to facilitate the transmission of news, so it is called Di Bao. Di Bao is also called Di Chao. Also known as "miscellaneous reports", it is a kind of announcement news used to inform the imperial court of documents and political intelligence.
As early as the Kaiyuan period of the Tang Dynasty, "Kaiyuan Miscellaneous News" was published.
By the Song Dynasty, the content of "Di Bao" mainly included the emperor's edicts and orders, daily words and deeds, central government decrees and communiqués, as well as news about official appointments, rewards and punishments, and ministers' memorials and reports, which were controlled by the imperial court.
By the Qing Dynasty, it was even more common. Movable type printing was already used. Because wooden movable type was used for printing, the printing quality was poor, some fonts were skewed, the proofreading was not accurate enough, and there were many typos. However, the content of the newspaper was novel and sales were very good. After the introduction of Western printing technology, it was changed to type printing.
However, Di Bao is official and not controlled by ordinary people.
As early as 1827, Guangzhou had its first English newspaper "Guangzhou Record"; in 1833, Guangzhou's first specialized Chinese newspaper appeared, "Xiyang Kao Monthly Tongji Zhuan".
What Li Zhen wants to do is to control the daily newspaper in his hands.
It has both official and commercial nature.
Li Zhen looked at Liu Taiping, shook his head and said: "Sir, what I want to do is not controlled by the imperial court. It is a newspaper controlled by me. If it is controlled by the imperial court, the degree of freedom is too low. I can control the newspaper controlled by me." Content, make sure that some of it serves me, for example, Ma Mingde’s affairs, I can use newspapers to publish them and then disseminate them widely to expand their influence.”
Li Zhen looked at the other people and had other thoughts in his mind.
The imprisoned Russell, Burlon and others were also one of the reasons that prompted Li Zhenxing to set up a newspaper, because Li Zhen wanted to use Burlon, Bao Ling and others to make an issue. This incident involved something too shocking to the world. , Li Zhen did not disclose his thoughts to anyone, and just used Ma Mingde's incident as an excuse.
Ye Chengzhong's eyes were bright and he said: "Sir, I think this is a business opportunity."
"Oh, tell me."
Li Zhen looked at Ye Chengzhong curiously, full of expectation.
Li Zhen was very curious about what this historical business master had to say.
Ye Chengzhong stood up from behind Liu Taiping and said loudly: "The primary purpose of the newspaper is to gain momentum for you, to criticize your political opponents, and to promote you, but I think it is a business opportunity."
"Newspapers have appeared and can be profited."
"Once a family loses something or a child, you can publish it in the newspaper with a little money. This is far more useful than posting notices. Of course, this is just an idea I came up with. There are other ways to make money. For example, you can publish a notice in a newspaper for a manufacturer to recruit workers and charge a fee."
'Newspapers are printed every day. With a certain degree of popularity, more and more people will read them. In order to increase the appeal, you can also recruit materials and post them to attract people's attention. In short, anything that can make a profit can be used in newspapers. And the greater the popularity of the newspaper, the more helpful it will be to you. I completely agree with your initiative of running a newspaper, it is an excellent means."
Ye Chengzhong was talking eloquently, with the light of wisdom shining in his eyes.
After listening to this, Li Zhen sighed secretly.
Ye Chengzhong is indeed a business genius in history.
He is young but has a sharp and unique vision.
For newspapers, getting people to buy newspapers is part of their profit. More profits still come from overwhelming advertising, which is the main source of income for newspapers.
Wang Xiaoyang asked: "Sir, if you want to start a newspaper, you must have someone to support it. Who will support it?"
Li Zhen said directly: "Mu Zhongyuan."
Wang Xiaoyang thought for a while and said: "I heard from Tongtong that you recognized Mu Zhongyuan's daughter Mu Ziqing as your sister. Anyone with a discerning eye can see that your purpose is to hook up with Mu Zhongyuan, but Mu Zhongyuan is a businessman and definitely a If you are a smart person, you can guess what the Lord wants. If you ask Mu Zhongyuan to invest in starting a newspaper business, would it be feasible?"
Li Zhen said: "You have to give it a try."
Liu Taiping said: "I agree with your proposal, you can give it a try."
Li Zhen did what he said, took Ye Chengzhong with him, and left the Admiral's Mansion towards Mu's house. Li Zhen's carriage stopped outside the gate of Mu's Mansion. Ye Chengzhong went to hand over the famous assassin, and Mu Zhongyuan went out to greet him. , welcomed Li Zhen into the house, and Mu Zhongyuan had already guessed that Li Zhen had an agenda when Li Zhen recognized Mu Ziqing as his sister.
I originally thought that Li Zhen recognized Mu Ziqing as his sister and would come to visit him while the iron was hot, but I didn't expect that Li Zhen could hold his temper and only came to visit Mu Mansion now.
In the hall, Li Zhen sat on the left side of the main seat and Mu Zhongyuan sat on the right side.
Below, Ye Chengzhong and Mu Lianheng were sitting.
Mu Zhongyuan had a smile on his face, giving people an approachable feeling, and said in a neither humble nor arrogant manner: "The admiral came to visit, and the humble abode was filled with glory. The common people heard that Mu'er was having trouble with the doctor in the hospital. This child has a quick temper and does things easily. I am serious and have caused trouble to you, please forgive me."
Li Zhen shook his head and said, "What's wrong with Mr. Mu? Xiao Mu is very good and the doctors all like her." After a pause, Li Zhen said straight to the point: "I'm here this time to ask Mr. Mu for help. Please ask Mr. Mu for help." Please help."
Mu Lianheng raised his eyebrows, not expecting Li Zhen to be so direct.
At least, Mu Lianheng thought that Li Zhen was going to have a rambling conversation with his father, but he didn't expect to get straight to the point.
Mu Zhongyuan was also slightly surprised, but his face remained as usual and he said cheerfully: "It's okay, Lord Admiral, to just say it. If the common people can help, they will definitely help."
Li Zhen's heart was as clear as a mirror, and he knew that Mu Zhongyuan still had something he didn't say, that is, 'Those who can't help can't do anything.' However, Li Zhen knew that what he asked for was not difficult, so he said directly: "Mr. Mu, I want to set up a business in Guangzhou." Newspaper, I hope Mr. Mu can help me."
After hearing this, Mu Zhongyuan's brows trembled slightly.
Run a newspaper.
Mu Zhongyuan travels between the UK and Guangzhou and is well-informed. He knows that European countries have newspapers for a long time and also knows the functions of newspapers. Li Zhen wants to run a newspaper, which means that Li Zhen will further control the guidance of public opinion in Guangzhou through newspapers. , Compared with Qiling, Li Zhen's move is more domineering.
Mu Zhongyuan smiled and said without hesitation: "It is a good thing for the Admiral to establish a newspaper. The common people will naturally support it. The common people will contribute 200,000 taels of silver to support it. What do you think of it?"
"Thank you, Mr. Mu."
Li Zhen clasped his fists in thanks, with a smile on his face.
With Li Zhen's financial resources, he didn't lack two hundred thousand taels of silver, so he could run his own newspaper. Li Zhen asked Mu Zhongyuan to provide financial help because he wanted to test it out. Mu Zhongyuan agreed without hesitation. For the first time, he would be able to do the same in the future. Things would be much easier to handle, because if Mu Zhongyuan was asked for help and Mu Zhongyuan declined politely, Li Zhen could conclude that Mu Zhongyuan was unwilling to contact him.
However, Mu Zhongyuan's one-time payment of 200,000 yuan was already a good signal. Li Zhen received Mu Zhongyuan's support and returned in triumph with Ye Chengzhong, feeling extremely happy.
Next, in addition to running the newspaper, the most important task is to deal with Chen Qiankun.
ps: The fourth update is completed, call it a day and take a rest;