But the foreign blockbusters in the summer season include Transformers 4, Avatar 2, Rise of the Planet of the Apes 2, Avengers 2, Mission Impossible 5, Die Hard 6 wait.
All foreign blockbusters are sequels with box office guarantees. Each movie already has an audience base.
Even domestic films are dazzling. In addition to "The Legend of Dragons" starring Yue Longtian, there are also Stephen Chow's new film "Kung Fu 2" and Xu Zheng's "Man in the Lost Travel 3 Lost Travel 3 Lost Travel , etc.
There is also the most eye-catching four great kings who co-starred together for the first time. They are all so-called blockbusters.[
These domestic films are either with pearls and jade in front or are gathering stars and blockbusters. In contrast, "The Inheritance of Dragons" is updated as soon as possible, with basically no big-name stars.
Yue Longtian is familiar to everyone. That is not his achievements in the film industry, but his previous lawsuits that caused a nationwide sensation and his reputation in the martial arts industry.
Although "The Inheritance of Dragons" also has many favorable conditions. First, it is the previous hype. Second, it is relied on the status of Tsui Hark and Chen Kexin in the Chinese film industry.
But compared with the previous ones, industry insiders still feel that "The Legend of Dragon" has almost no advantages in the box office competition this summer, because everyone has the advantages you have.
Brothers of Huayi are obviously worried about this problem. What makes him most troubled is that in addition to the "Heritage of Dragons" he invested in, their company is also the largest publisher in China.
Stephen Chow's "Kung Fu 2" and the Hong Kong commercial film "Ultimate Showdown" were both released by Huayi Brothers. In addition, they also negotiated the release of the American science fiction film "Avatar 2".
So this year's summer vacation is a real test for Huayi Brothers. First of all, he has to consider the release time of each movie. He cannot collide with the company himself.
In addition, what Huayi Brothers should consider more is whether the released videos are important to you or the videos invested in by your company are more important.
Although relatively speaking, the investment in "The Inheritance of Dragons" is not small. However, these investments are almost completed by investing. So if "The Inheritance of Dragons" fails in the summer film war, Huayi The brothers' losses are foreseeable.
Compared with "The Inheritance of Dragons", other videos that are not produced by their own companies and are just published by them, the investment risk is even smaller. As long as the company is responsible for some publicity expenses, there will be almost no loss.
Tsui Hark and Chen Kexin knew about the difficulties of the Huayi brothers. They specially went to find Wang Zhonglei. Their meaning was to hold a small-scale test session for "The Inheritance of Dragons". They just invited media colleagues from all over the country to watch.
If the response of this premiere is not good, then the schedule of "The Inheritance of Dragons" will be entirely determined by Huayi Brothers. However, if the praise rate reaches a certain amount, then Huayi Brothers must use "The Inheritance of Dragons" to "The Inheritance of Dragons". 》 is the main one.
Wang Zhonglei did not respond to Tsui Hark and Chen Kexin on the spot. Instead, he held an emergency board meeting and updated it as soon as possible. Finally, the board of directors voted to pass the proposal.
After the film was completed, the first official promotion was held on the first weekend of the summer vacation.
We invited a famous domestic entertainment host to host Youku Video, which has the largest audience in China, to broadcast live online.
The audience who came to watch were basically a little familiar with it, or they had heard of Yue Longtian's name.
Yue Longtian didn't say much at the scene. He asked Yue Longtian the question. The most impressive thing was what he thought as one of the film investors.
Most of the interview time of the host is also interviewing Tsui Hark and Chen Kexin, as well as the investor Wang Zhonglei.
The interview process is also normal. The viewing rate is not too ideal. But it is not too bad. Please come with more and faster chapters. It can only be said to be of normal level. It cannot be described as success.[
Then Tsui Hark and Chen Kexin announced on the spot that they would hold a small-scale test session for the national media tonight. They invited reporters from major media and some film critics to come for the test.
During the test session, Tsui Hark and Chen Kexin, as well as Wang Zhonglei, Yue Longtian and Zhen Wanting were all on the scene. They wanted to understand the feelings of these media about the film as soon as possible.
When the video was halfway through, Tsui Hark looked at Yue Long Tiandao on the side. "Don't worry. This test will definitely succeed."
Yue Longtian has never participated in such an occasion. I don’t know how Tsui Hark saw it.
After the test session ended, all media friends stood up to applaud. Many media reporters and film critics also came to shake hands with Yue Longtian and other main creative staff. Updated as soon as possible
The most common words Yue Longtian heard in one night were, "Congratulations... it's great..." and so on.
At night, major media started working overnight. Huayi Brothers invited them to watch the video. Of course, it was not for nothing. After they finished watching it, they naturally had to publish their impressions, on the screen.
Many websites published screens or reviews that night. Some websites even posted the title "The Best Kung Fu Movie I've Seen So far. None".
After several days of fermentation on the Internet, Tsui Hark and Chen Kexin's purpose was achieved. Ninety-nine percent of the people invited that night were generous in praise of "The Inheritance of the Dragon".
Netizens also expressed their desire to watch this movie. However, some people suspected that it was the navy hired by Huayi Brothers. They said that there was no big brand and what good movie could it be.
Some people even began to abuse the main creator of the film, and dared to say that the best kung fu movie is not yet. What is the position of Bruce Lee, the man who started the kung fu movie.
Of course, this is also the main focus. Many fans of Bruce Lee expressed dissatisfaction with such comments and asked the critic to delete this review.
The critic who published this review not only did not delete the review, but also used his reputation to guarantee it on his Weibo. He absolutely did not praise the film.
Netizens are also asked to wait for the video to be officially released and then go to watch the video before discussing whether to delete the comment by yourself.
Huayi Brothers also took advantage of the hot public opinion and updated the premiere in Huanghai. This was also in response to Yue Longtian's request.
Because the citizens of Huanghai are half of Yue Longtian's fellow villagers, they can take a sneak peek. Moreover, Huayi Brothers also think that because Yue Longtian and Huanghai have an indissoluble bond, the premiere may be relatively successful.
As expected by Huayi Brothers. On the day after the premiere was announced, all tickets for "The Legend of Dragons" were sold out. Tickets for the premiere in Huanghai are hard to come by.
The premiere was packed. After that, many netizens from Huanghai went online to confirm that the critic's words were definitely not exaggerated.
But many netizens still don’t believe it. The questions raised are also very convincing. That is because you are from Huang Hai. Of course you will speak for Yue Longtian.
However, this kind of suspicion came to an abrupt end on the day "The Legend of Dragons" began to be released nationwide. Most people began to express themselves online after watching the video that their previous suspicions were indeed redundant.
The box office of "The Inheritance of Dragons" exceeded 100 million on the first day after its national release. Many theaters even urgently added the show on the same day. When it was almost zero, the box office of 150 million on the same day broke the film's box office record on the same day. And it is far ahead of the foreign blockbusters "Die Hard 6" and "Mission Impossible 5".
The headlines of major media and entertainment news on that day were all about "The Inheritance of Dragons". About Yue Longtian.[
The celebration banquet held by Brother Huayi that day. First, it was for celebration, and second, it was for thanking the media colleagues for their good reputation. At the celebration banquet, Wang Zhonglei took advantage of the wine and began to brag with the media. "The Inheritance of the Dragon" The box office will certainly break the previous record set by Lost in Thailand. There will be at least 1.5 billion.
This sentence was also recorded and published by reporters from major media and became the second day of discussion.
However, many industry insiders said that the momentum of "The Legend of Dragon" was good at the beginning. But don't forget. It is still the early stage of the summer season. Many videos have not been released yet.
The first to show off against "The Legend of Dragons" is foreign action films. Foreign actions are compared with Chinese kung fu. The advantages and disadvantages are based on the advantages and disadvantages. Therefore, whether the current good momentum can be maintained is the key.
Especially after the release of "Transformers 4" and "Avatar 2", which are known as the super blockbuster, will "Dragon Inheritance" still withstand the box office pressure? This is what these industry insiders are worried about.
After all, compared to these blockbusters, "The Legend of Dragons" has neither computer special effects nor their innate advantages. It has successful prequels.
Let’s not talk about these foreign blockbusters. In addition, there is also the long-awaited comedy blockbuster "Kung Fu 2" starring Stephen Chow again. "The Ultimate Showdown" co-starred with the four kings for the first time.
Also, "The Legend of Dragon" has one of the biggest weaknesses. The film ends with tragic endings. Industry insiders have expressed serious concerns about the prospects and money of "The Legend of Dragon".
In the next few days, "The Legend of Dragons" was still ahead of the way. Many theaters also gave way to the film, resulting in "Die Hard 6" and "Mission Impossible 5" being released in advance.
And then, what industry insiders are worried about. First, the super blockbuster "Transformers 4" was released. Then, Stephen Chow's "Kung Fu 2".
However, after watching these two movies, many people will still choose to watch "The Legend of Dragons" with a good reputation. They also say that watching a movie is not a single choice, but multiple choice. No one has stipulated that watching a movie has ever seen a movie After that, you can't watch other movies.
Therefore, although the box office of "The Legend of Dragons" did slow down as expected by those insiders, it did not have much impact.
On the contrary, many people started to leave messages online, saying that they actually forgot about those entertainment blockbusters after watching them. The tragic ending of "The Legend of Dragons" left a deep impression on him.
This is the same as "Lost in Thailand" created a box office miracle back then. "Lost in Thailand" was because of serious films, so the only funny film broke out.
"The Legend of Dragons" is the opposite. It is because of the crowds of entertainment films. His only tragic movie is even more impressive.
Later, after the release of "The Legend of the Condor Heroes", many people expressed disappointment with the film. Maybe it was because of the great expectations before.
This further led to the box office of "The Legend of Dragons". It broke the record set by "Lost in Thailand" in eleven days. It met Wang Zhonglei's request in fifteen days and exceeded 1.5 billion.
The major theaters have not yet intended to release "The Inheritance of Dragons" until after the full moon. The film's box office exceeded 2 billion, becoming the only film in the history of China's box office to exceed 2 billion. At the same time, it also broke the history of the film industry. The longest movie.