In Silicon Valley, there may be no one more legendary than Steve Jobs. [ ] Jobs is the only academician of the American Academy of Engineering who has not completed one year of college. Although Bill Gates did not graduate from college, after all, he is an eight-year-old
He studied for two years. Jobs only attended college for half a year, audited for a while, and then left school completely. The reason why he was elected as an academician was to "create and develop the personal computer industry."
But the legend of Jobs lies more in his ups and downs in life. In 1976, when Jobs was twenty, he and Stephen Wozniak founded Apple in the garage. The two developed the world's first
A general-purpose personal computer Apple-i.
By 1985, Apple was developing smoothly, with 4,000 employees and a stock market value of over 100 million US dollars. Jobs was also very successful personally, gaining both fame and fortune. But then, Jobs encountered two things that others may never encounter in their lives -
He was driven out of the company he founded by others, and then went to hell again. And Apple also began to enter a trough that lasted fifteen years.
After being kicked out of Apple, which he founded, he was not discouraged. In 1986, he spent $10 million to acquire Lucasfilm's computer animation effects studio in Emeryville, California, from George Lucas, and established an independent company, Pixar.
Animation studio. Over the next ten years, the company became well-known as a computer animation company and launched the world's first fully three-dimensional animated film "Toy Story" in 1995.
In 1996, Jobs returned to Apple, and when faced with a crisis, he boldly exerted his authority as CEO and carried out drastic reforms. He first reorganized the board of directors, and then made a major move that shocked people - abandoning
Due to old grievances, they shook hands with Apple's old enemy Microsoft and concluded the world-famous "Alliance of the Century", reaching a strategic comprehensive cross-licensing agreement, thus allowing Apple to regain its glory.
Jobs was known as a highly nervous workaholic. In fact, he was an arrogant and paranoid person. Although he invited Duan Zetao to his home for a dinner, it did not mean that he had a crush on Duan Zetao, so when Duan Zetao came in, Jobs just smiled.
Xiao shook hands with him instead of giving him a warm hug like a real partner.
Duan Zetao looked at this legendary figure who changed the world and made electronic products that were once expensive and rare become part of modern life, and his heart was filled with deep respect. He was tall and slender, wearing dark blue jeans, a black turtleneck sweater and sportswear.
Running shoes, very simple and lean, maybe due to long-term work and illness, his cheeks are a little thin, and his hair is bald, but his eyes are extraordinarily deep and lively. When he looks at you, he has the look of a Zen master.
The calming power of man.
It is said that Jobs had a very fiery temper when he was young. Many Apple employees would not dare to ride in the same elevator with him for fear of being fired before the elevator was finished. But now that he has reached the age of knowing his destiny, his temperament has become much more mellow, so even though he
Although he was wary of Duan Zetao, he still smiled kindly and said: "ea?".
After personally making tea for Duan Zetao, Jobs sat down opposite Duan Zetao, carefully looked at the young partner in front of him, and said curiously: "Miss Duan, you are really a wonderful person. I heard that you are really
I am a minor official in the Chinese government,
But you have a huge wealth of tens of billions, and you have recently been closely associated with the heirs of the Rockefeller family and the Rothschild family. And you bought a lot of our Apple stock three years ago and became our second largest shareholder.
Can you tell me why?".
Facing such a legendary figure for the first time, Duan Zetao was inevitably a little nervous, but he also knew that if he could win this legendary figure and friendship, it would undoubtedly help him immeasurably, so he calmed down his mood.
Neither humble nor arrogant said:
"Mr. Jobs, it seems that you have conducted an in-depth investigation and understanding of me before. Then you should know that I still have a good vision. If I tell you, the reason why I invested in Apple is entirely because I am optimistic about you and believe you."
, would you believe it?”.
"Oh?!" Jobs raised his eyebrows and said in surprise: "You invested tens of billions in Apple just because you believed in me. Don't you think it's too risky? You know, I have had a failure experience.
Oh, and although Apple's situation has improved and is slightly profitable, it is still very difficult...".
Duan Zetao was no longer so nervous at this time, and became more and more relaxed. He laughed and said: "It is precisely because you have been defeated and fired by Apple that I will be more optimistic about you. After the Phoenix Nirvana, you will
Even more beautiful, I never doubt that you will lead Apple back to its glory!"
"I only have one suggestion. Apple's initial success was because it brought expensive computers to families. Apple's subsequent failure was also because Apple took a closed path. It did not allow others to build compatible machines and wanted to monopolize the PC market.
If Apple had opened up the Macintosh hardware technology and allowed other hardware manufacturers to enter the market, we might not be using IBM today.
c series, but the Apple series, so I hope you can lead Apple to continue to innovate and continue to take the civilian route, making computers and electronic products simpler and civilian, and designing to cater more to the needs of ordinary people.
, let expensive and rare electronic products become a part of modern people’s lives, then I believe Apple will become one of the greatest companies in the world!”.
Jobs was not only surprised at this time, because what Duan Zetao said was what he thought in his heart. No one had ever understood him so deeply. He suddenly felt a close friend in his heart, and all the previous prejudices against Duan Zetao disappeared without a trace.
Without a trace, he said excitedly: "Dear Duan, you are simply amazing, how could you be like this?
Understand me, I only recently realized that being fired from Apple is the best thing that has ever happened to me in my life. Through this incident, I know what I should do and find my favorite, so I can start from scratch.
Come again, and your suggestions are exactly what I am trying to do and are the future development direction of Apple...".
The two chatted happily. Jobs told Duan Zetao about his hesitation and insights after experiencing setbacks, which inspired Duan Zetao a lot. Duan Zetao had a rebirth experience, and some of his ideas that were ahead of the times also inspired Jobs a lot.
I felt a sudden enlightenment. It is estimated that after this conversation, the iPod and iPhone will be launched at least two years in advance, and the development of Apple will be pushed forward at least three years.
The two of them didn't even notice that dinner time had passed. It was Jobs's beautiful wife Lauren who came over to urge them. Only then did they realize that their stomachs were already growling with hunger, and they looked at each other and started laughing.
The atmosphere at the dinner was even more harmonious. Jobs affectionately called Duan Zetao "Xiao Duan", and Duan Zetao called Jobs "Old Qiao" in return. Jobs said: "There are too many things that make people regretful, but the biggest regret is those things you didn't go to."
If I had understood earlier what I understand now, I could have done things better, but so what? The key is to grasp the present moment, life is short, and we will all come to an end soon.
, this is reality.”.
Duan Zetao heard Jobs's sentiments, which were like his last words, and then he remembered that in October 2011, in his previous life, this respectable old man passed away from pancreatic cancer at the age of 56. He became an immeasurable figure for Apple and even the entire world.
of losses.
"Old Qiao, I also want to give you a suggestion. I heard that you are very keen on technology and do everything by yourself. I admire you very much, but as a manager of a large company, this is not a good habit. There is also a very magical thing in China.
The breath technique, I feel your pancreas
If you have a problem, you'd better get it checked out. Don't ask me why. There are many things in ancient Chinese culture that cannot be explained. You must take care of your body. Your health is the greatest wealth for Apple's shareholders and employees!",
Duan Zetao said very solemnly.
Duan Zetao didn't know that his words really changed the fate of Jobs and Apple. After this meeting, Jobs went to the hospital for an examination and found a tiny tumor in his pancreas.
It was still in its early stages, so the treatment was timely, which also allowed Jobs to be more confident about himself.
He began to pay attention to his own health, and gradually delegated many things to the people below him, thus changing his fate of dying young. This also made him feel grateful to Duan Zetao and felt even more miraculous. In Duan Zetao's later career and relationship with Jiang Zi
The dragon provided a lot of help in the struggle. This is a story for later, let’s not mention it for now.
(ps: Readers of this chapter may feel that this chapter is trying to fill in the word count, but I personally have great respect for Steve Jobs. I am shocked and regretful about his death. I can have a conversation with a legendary great man in the novel.
It can be regarded as the realization of a dream in my heart. Moreover, Jobs will be a powerful ally of Duan Zetao in the future, so I will use some words to describe it and hope everyone will understand.)