Dong Mingqing's body trembled slightly. Duan Zetao did not call him "Mr. Dong" but called him "Mingqing Comrade". This made him feel very friendly and warm, and a trace of hope ignited in his heart. Perhaps he could persuade Duan Zetao to let go.
Oriental Pharmaceutical may not be able to do it.
Thinking of this, Dong Mingqing calmed down and walked to the sofa opposite Duan Zetao as smoothly as possible to sit down. However, his knees that were tightly closed and his left hand that had been holding tightly betrayed his mood at this time.
Next, Dong Mingqing began to try his best to convince Duan Zetao. He talked about the difficulties he encountered when he first arrived at Oriental Pharmaceutical Group, and his dream of turning Oriental Pharmaceutical Group into a world-renowned pharmaceutical company, which was even more great.
Tan Te talked about his proud "famous brand strategy"...
Finally, Dong Mingqing became more and more excited as he spoke. He waved his arm hard and said emotionally: "Director Duan, we have a quality accident this time. I am the chairman of the board. I have a responsibility. I express my opinion. We are willing to cooperate with the national food and medicines behind closed doors.
The Supervision Bureau's investigation and rectification, but it is really not easy for Oriental Pharmaceutical Group to achieve its current scale, and it is even more difficult for Oriental Pharmaceutical's brand to be known to everyone. I really don't want all this to be ruined in my hands.
Now, please show mercy to Director Duan and let Oriental Pharmaceutical go. I promise that there will never be any other similar accidents!..."
Duan Zetao listened to Dong Mingqing's excited narration calmly. He noticed that when Dong Mingqing spoke, he always liked to gesture with his hands to strengthen his persuasion and leaned forward slightly, which shows that he is a very strong and persistent person, such a person
If you choose the right path, it will be very successful, but once he reaches a dead end, it will be difficult for you to convince and change him.
Dong Mingqing looked at Duan Zetao with a bright look, full of expectations, Duan Zetao smiled and said, "Comrade Ming and Qing, you are a very outstanding entrepreneur. You also have your own ideas about the operation and development of Oriental Pharmaceutical Group. I
I would like to ask you a question, what do you think is the difference between a famous brand and a brand?...".
Dong Mingqing was stunned for a moment. How did Duan Zetao talk to him about brand operation? He didn't think an official could have any unique insights in this regard, so he responded lightly: "There is of course a difference between famous brands and brands,"
But I think the two are also unified. Our Oriental Pharmaceutical Group promotes the "famous brand strategy" and the "brand strategy"..."
Duan Zetao shook his head and said seriously: "Comrade Ming and Qing dynasties, it seems that you have not realized what you are wrong. Brands are not the same as famous brands. Although they are related, they are two completely different concepts, famous brands and brands.
The biggest difference is that the former is more like young people who like to shout loudly, calling friends in order to attract everyone's attention, and expanding their popularity, it naturally has a kind of impetuous mood. However, the latter focuses on it like middle-aged people who have experienced the world.
Introverted, every time you raise your hands and feet, you will seep a kind of brilliance of rationality. "Famous" is the appearance and "Quality" is the inner. If you do not pay attention to product quality and only pursue popularity, you will be like a flower without roots, which will definitely not last long...
…”.
Dong Mingqing opened his mouth and was about to refute. Duan Zetao waved his hand and said, "Listen to me first. Our Chinese medical culture has a long history. There were no advertisements in ancient times, but it still created many time-honored brands that are famous at home and abroad. On the contrary, now, information dissemination
We are so developed and fast, but we don’t have many famous medical brands internationally. Why? In addition to the differences between Chinese and Western medicines, is it related to our lack of strict quality requirements?!..."
Dong Mingqing seemed to be touched, frowned and pondered. Duan Zetao emphasized, "Why did Oriental Pharmaceutical have such a quality accident?! Is it accidental or inevitable?! It is not terrible for a company to have problems, but what is terrible is that it has happened.
The problem is not digging deep, and the cause is not found from the root of management! What's more, the problem with pharmaceutical companies is far from the problem of the company itself, but a big problem related to the safety of people's lives! It is far more than a problem of loose management, but
Crime! It is impossible for a company without a sense of social responsibility to become bigger and stronger! It is also impossible for a future!...".
Duan Zetao's words were loud and loud, like bombs hitting Dong Mingqing's heart, causing storms in his heart. He finally realized his mistake and lowered his arrogant head and his eyes dimmed.
Seeing that Dong Mingqing lowered his head, Duan Zetao slowed down and said in a slow tone: "Comrade Ming and Qing dynasties, this may be a good thing for Oriental Pharmaceutical Group. If Oriental Pharmaceutical Group can learn from this incident and strengthen quality.
Consciousness and strengthen internal management, I believe that Oriental Pharmaceutical Group will soon get out of the predicament and become a truly strong pharmaceutical brand!...".
"I have seen the development history of M Guo Johnson & Johnson. Johnson has also had quality accidents and a large number of products were recalled. However, Johnson & Johnson did not go bankrupt because of this. Instead, he learned from his mistakes, focused on product quality and strictly carried out product inspection procedures.
Become one of the largest and diversified medical and health care products and consumer care products companies in the world. Whether Oriental Pharmaceutical Group can become the Johnson & Johnson company in China depends on how you, the helmsman, deal with this crisis.
Now!...".
Dong Mingqing suddenly raised his head, and a warm spark burst out from his dim eyes. Duan Zetao's words were like a bright light that allowed him to see the direction of his progress. He suddenly stood up and held Duan Zetao's hand tightly and said, "Duan Director Duan
Thank you! I was wrong! We are willing to unconditionally cooperate with the investigation of the State Food and Drug Administration, and we must dig deep into the bottom of the matter to find out the loopholes in our management, and we are willing to accept any punishment from the State Food and Drug Administration for what we have committed.
Responsible for mistakes!...".
With the comprehensive cooperation of Dong Mingqing, the subsequent investigation went very smoothly. According to the raw material procurement records of Oriental Pharmaceutical Group, it was soon found that the raw material propylene glycol in this batch of leucorrhein injection was a man named Wang Fugui.
Huaxia Mining Corporation's Longxing Chemical General Factory was sold to Oriental Pharmaceutical Group in the name of the.
In the subsequent investigation, there was an even more surprising discovery. The various procedures provided by this man named Wang Fugui to Oriental Pharmaceutical Group, including business license, drug registration certificate, drug production license and product inspection form, are all provided by the person named Wang Fugui.
It is forged! Through investigation and verification with the Longxing Chemical General Factory of Huaxia Mining Corporation, it was also known that there was no one named Wang Fugui at all in the factory, and the factory mainly produces industrial dyes and does not have the equipment and ability to produce propylene glycol!