Chapter 22 The first snow, the first power of great Dexiang
After late autumn, just after the winter solstice, there was a light snowfall in Zhongzhou, Yunqin, and it became colder day by day.
After the Leng family replaced the Huang family, Wen Xuanshu, the former chief official of the official department, took over as the chief assistant of Yunqin. Throughout the past Liangqinqin autumn, the annual performance evaluation of officials in Yunqin began early, and many officials were dismissed.
Officials were promoted, and the entire Yunqin court underwent another major purge.
The vast majority of low-level officials in Yunqin just followed the trend and faced this storm with extreme uneasiness. They didn't know what kind of confrontation the current Holy Lord had with the people behind the nine layers of curtains, but since those who had been kneeling in the golden
After Luan was forcibly taken away during a fight outside the main hall, everyone knew that the Southern Expedition was almost a foregone conclusion.
The famous old chief minister also began to fall ill, so the Justice Department and some Qingliu placed their last hope on the eldest princess.
However, after spending an entire autumn in anxious waiting, these people discovered that the eldest princess, who usually had almost as much influence on the political situation of Yunqin as Zhou Shoufu, seemed to have maintained absolute silence in the face of the emperor's strong will.
…
In the mansion of Da Sheng and Goldman Sachs, charcoal was burned in the copper basins, and every room was as warm as spring.
Sheng Manying changed into a new yellow wolf fur coat, which gave it a certain rough atmosphere unique to the rich in Shanyin Province.
Before the founding of Yunqin, most of the merchant houses in Shanyin Province were engaged in the escort and escort business. Later, although many merchant houses became bigger and abandoned their old business, the rough and arrogant atmosphere remained unchanged.
Many of the old houses of trading houses even enshrine the broadswords used by our ancestors when they walked the ancient roads in the rivers and lakes.
He was reading a book when there was a creak and the door was pushed open. An eight or nine year old boy wearing a cotton-padded jacket and wearing pink and jade sculptures pushed the door in with a gust of wind. When he crossed the threshold, he accidentally tripped and fell to the ground.
, but the boy didn't take it seriously at all. He immediately got up, rubbed his knees, and shouted to him excitedly: "Father, uncles and uncles have arrived. Mother asked me to call you."
"panic!"
Sheng Manying scolded with a smile, but there was not much sternness on her face. She put down the book in her hand, tightened her collar, and strode out following the happily trotting boy.
I saw the extraordinary momentum of the courtyard, with lights and colors everywhere, giving it a grand atmosphere. In the middle hall, more than ten shopkeepers from Dashenggao had gathered, all with their families, and there was room for all these people to sit down.
The large mahogany round table was staggeringly large, but there was an incense table on the east wall against the wall, and a large iron pot with boiling white soup cooking a whole big fat sheep.
Previously, I had just sprinkled some salt spray and wild onions, without adding wine, ginger or other substances to remove the smell. Suddenly, the whole hall was filled with heat, and the thick aroma of mutton and wild onions intertwined, both smelling of grass.
Seeing Sheng Manying walking out, more than ten shopkeepers and family members, including the chief shopkeeper Mu Zongli, saluted one after another. Sheng Manying repeatedly raised his hands in greetings. After a lively meeting, a servant handed a red copper
The tray and a butcher's knife were handed to Sheng Manying. Sheng Manying took it, strode forward, cut off the sheep's head with one knife, picked it out, cut a piece of hot lamb and put it in his mouth to chew.
Then he placed the tray with the sheep's head in Mu Zongli's hand. The hall was filled with cheers and commotion, more than a dozen shopkeepers were cutting the meat one after another, and stacks of hot pot dishes were placed on the table like running water.
The merchant houses in Shanyin Province have the longest history in Yunqin, and most of them have unique gatherings and ceremonies.
Da Sheng Gao has such a sheep head feast every year when the first snow comes. It originated from the founding of Da Sheng Gao. One year, a group of brothers could not afford to eat meat for a long time. It was snowing, and the Sheng family
The ancestors then came up with a way, spent the remaining money on hand, bought a sheep, pretended to be a wild sheep, and planned to deliberately sneak in during the banquet for the brothers... The excuse was that God was helping them, seeing that they could not eat meat.
, all sent a sheep to the door when it was snowing. The morale of those brothers who were low at that time was immediately boosted, and Dashengao managed to survive in this way.
Later, although the old people in Dashenggao understood what was going on, it became a custom in Dashenggao to eat a pot of mutton like that when the first snow fell, which meant that they would not forget the past.
Embarrassment, and remind yourself that even in such embarrassment, as long as you don't give up, you can still endure it, and all the hardships will be rewarded.
Although the outside world does not know this custom of Dashenggao, for Dashenggao, it is comparable to the opening of the market after the New Year. It is very grand and has the atmosphere of a big family. Even the shopkeepers who are resident in distant provinces will
Rush back.
When it comes to food, Da Shenggao, the first-class store owner in Yunqin, naturally does not have much requirements. Apart from enjoying the atmosphere of a successful year of business, the happiest thing when we get together is to chat about home affairs and see if there is anything new.
Newcomers, let’s talk about our daily experiences in various provinces.
After a glass of wine, several shopkeepers unexpectedly mentioned Da Dexiang in unison. One of them, Wu Qiutian, the shopkeeper in charge of Da Dexiang's business in Qixia and Guangyu provinces, spoke repeatedly and said in an envious tone: "Dade Xiang"
Xiangzhen is the most unpredictable trading company in recent years. A few days ago, even Lin Corn Store’s business was robbed of most of it. I originally thought that Da Dexiang’s acquisition of the rice store was self-defeating, but I didn’t expect that it was just two people.
In just over a month, Dade Xiang has been here, and I think it won’t take long for all the rice and flour business in Qixia Province to be under Dade Xiang’s control.”
Among the more than ten shopkeepers at the table, some knew about Da Dexiang's affairs, but some did not pay much attention to them. As the leader of the entire Da Shenggao, Sheng Manying was the busiest with things, so she decided that Da Dexiang had destroyed himself.
After that, she didn’t bother to inquire about Da Dexiang. When she heard what Wu Qiutian said, Sheng Manying was immediately shocked, “Lin Corn Shop is a long-established company, and its fine pearl fragrant rice is famous all over the world... I’ll decide on the raw materials.”
Da Dexiang’s move is bound to be a huge failure. I didn’t expect Da Dexiang to do this. Let me tell you what methods Da Dexiang used.”
Hearing that his bosses were openly concerned about Dade Xiangduo, the shopkeeper, who was not unhappy at all, immediately drank the wine in his hand and exclaimed: "Like Qi Maize, even though pearl fragrant rice is famous all over the world, but
After all, there are only a few people who can afford this kind of rice. It is just used to gain some fame. Of course, 99% of the business is in ordinary rice noodles. When selling rice noodles, the rice shop in Da Dexiang actually sells the sand, gravel, etc. in the rice noodles.
All the goods are picked and cleaned before being sold. The quality is much better than other rice shops, so it is naturally very popular."
Sheng Manying frowned fiercely, looked at each other with Mu Zongli, and couldn't help but said in surprise: "Most of the rice noodles are milled by water wheels and stones, and it is inevitable that there will be sand and stones. Da Dexiang did this,
Not only does it cost a lot of labor, but the weight is also lighter, so people who buy rice and noodles get more benefits, but their profits are much thinner."
"That's not all."
Wu Qiutian said with emotion: "Da Dexiang will also deliver rice to the door. When the family goes out to work, no one can pick up the rice, and they can deliver it directly to the door. Now it has become a custom in several big cities in Qixia that there is no need to go there to buy rice.
Mi Xing, just wait for someone from Da Dexiang to come to your door."
Sheng Manying was shocked and said: "The original profit is a little thin. How much manpower will be consumed by delivering it door to door? If the other rice shops only need to reduce the price slightly, what profit can Da Dexiang still make?"
Wu Qiutian smiled bitterly and said: "Originally I had the same idea, but after asking carefully, I found out that Da Dexiang kept careful records from house to house. How many people in a family eat approximately how much rice and noodles they eat a day, and when do they need to deliver rice?
...This way, there is no need for much manpower at all. A few people escort a few carriages and deliver rice and noodles along the way. They deliver rice and noodles to those who are running out of rice and noodles at home. The rest of the people who still have surplus food do not need to ask. In this way, there are several people every day.
Walking around the city with some grain carts, it only requires a few more workers, but it has made everyone in the city develop a habit. Don't go out to buy rice yourself, just wait for Da Dexiang to deliver it, even if there is a rice shop you like.
, the rice used was not Dadexiang’s. I saw that the rice used by the neighbors was good and easy to use, so it became a trend. What’s more, when I saw old people, women and children at home, Dadexiang
In addition to helping with some work, the people often leave a little golden honey pomelo tea. The golden honey pomelo tea was originally produced by Dadexiang. It is very expensive in takeaways, and most people can't afford it, but for Da Dexiang,
For Dexiang, the cost is not too high. Those who could not afford it originally felt regretful and grateful after experiencing the kindness of Da Dexiang. Not only would they talk about the benefits of Da Dexiang, but they would also help Da Dexiang.
Do something. In this way, other rice shops can only grab some business when they lose money and cut prices, but even if they follow suit, they will already fall behind and cannot compete with Dadexiang."
Sheng Manying's face changed slightly, and she said solemnly: "The most fearful thing about doing business is the formation of a trend. Just like linen clothes and cotton clothes have their own benefits, but if everyone forms a trend, they think that linen clothes are better than cotton clothes, even if cotton clothes are better than linen clothes.
No matter how soft it is, it won't be sold at all. Da Dexiang has established such a trend that other firms can no longer get involved."
Wu Qiutian smiled bitterly and said: "That's why I feel that the rice and noodle business in Qixia Province will soon be dominated by Da Dexiang. When Da Dexiang was short of money, he invested ruthlessly from the beginning, like a gambler who is red-eyed after losing.
It’s average, but it’s really accurate and it’s so calculated and perfect, it’s really impressive.”
Almost all the shopkeepers of Dashenggao at the banquet nodded with emotion. Mu Zongli, while admiring, said: "Just like this, the merchants in other provinces will definitely follow suit. Da Dexiang will at most bring Qixia Province and
With two or three surrounding provinces occupied, I’m afraid there won’t be enough time to squeeze out others.”
Wu Qiutian nodded and said: "What the big shopkeeper said is indeed true. Many rice shops in Guangyu Province have already followed suit."
Mu Zongli shook his head and said thoughtfully: "So I still can't understand why Da Dexiang wants to do this profit-making rice and noodle business when he can't do anything well."
While Wu Qiutian was talking to Mu Zongli and others, Sheng Manying had been silent and thoughtful. When he heard what Mu Zongli said, he suddenly spoke up and said calmly: "Zongli, it seems that we
I still misjudged it from the beginning.”
Mu Zongli and others immediately stopped talking, all eyes focused on Dashengao's boss.
"Although the rice and noodle business is low-profit, it is large in volume and is related to livelihood. It is the easiest business to accumulate reputation. As long as you have enough financial resources, it is not difficult to monopolize a certain product, but what is difficult is to monopolize people's hearts." Sheng Manying looked at everything.
These shopkeepers said slowly: "We previously thought that Da Dexiang made a bad move, but Da Dexiang showed it to us... and he used all business methods without tricks. Since we can prepare to operate like this
How could a person of the Tao be hot-headed and enter other businesses casually? Among Da Dexiang, there must be a person with amazing talent and talent, and he is even more powerful than we previously imagined. Therefore, although other business firms have followed suit,
But I think Da Dexiang will definitely make next moves to grab all the business from other provinces."
Everyone present was a famous businessman. They all had wisdom and insight that ordinary businessmen did not have. When they heard what Sheng Manying said, these people suddenly fell silent and started to be shocked in their hearts. If it is really like what the boss said
, then based on the outbreak speed of Da Dexiang...by this time next year, what will Da Dexiang be like?
"Such a character will definitely not be used by others. All we can do is cooperate."
Sheng Manying poured a full glass of wine and greeted Wu Qiutian and Mu Zongli, "I'm afraid I'll have to bother you two to go to Dadexiang."
***
(There is one more update in the evening, so today there are three more updates. Can you please help remind me, in the evening update, whose debt should be paid first? Is it the Sinful Pink Immortal Demon Transformation Group, the invincible Jie Ke, Jiangnan Red Moon, or
Gentle at the bottom, super wooden cl, still a scholar looking at life with a smile, still wearing an autumn dress that was extremely coquettish two days ago, or forgetting that you can't do it, and giving a reward number with the Red Flower Society? I owe too many debts, and I can't remember the end.
Which creditors have been repaid, and which creditors have been owed for a long time? It’s so sad.)
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