Facing Chen Buyun's praise, Zhang Xingguang was excited, touched and satisfied. There was no pressure at all. For him, pressure was not a problem at all. He had already seen the direction clearly and proposed a path for development.
, then the only thing left is to spread your arms and do it, so what are you afraid of?
However, Chen Buyun saw this subtle psychological change, and he could not help but feel a little worried. After all, when people are young and successful, it is actually easiest to ignore it, and even go to the valley of failure.
Therefore, Chen Buyun, as Zhang Xingguang's brother, had to give a kind reminder: "However, Xingguang, our direction and goal have been set, but do you have any specific plans and measures? It is not easy to come up with good ideas.
, but it is even more difficult to realize these good ideas one by one."
Zhang Xingguang nodded, put away his excitement, and said seriously: "I have done a lot of research on the rural market. In fact, when doing rural markets, we must first consider the trends and influence of the trends in the county. This is the first step.
There is action, which means that we have to sell various flavors of liquor based on local conditions to customers in counties and towns, and we cannot just focus on one flavor, nor can we just limit ourselves to one direction."
Chen Buyun nodded. This is indeed original. The current liquor market is mainly divided into five types of liquor.
The first type is called Maotai-flavor type, also known as Mao-flavor type, represented by Kweichow Moutai. The aroma of this type of liquor is fragrant but not showy, low but not light, mellow and elegant, not strong or strong, and has a long aftertaste.
Pour it into a cup overnight and the aroma will linger for a long time, and the empty cup is more fragrant than the real cup, making you endless aftertaste. Maotai-flavor liquor
It is a blend of Maotai-flavor wine, cellar-flavor wine and mellow sweet wine. The so-called Maotai-flavor means that the wine has an aroma similar to sauce-flavored food. The components of the aroma of Maotai-flavor wine are extremely complex, and there is no conclusion yet.
But it is generally believed that sauce aroma is a compound aroma composed of high-boiling acidic substances and low-boiling alcohols.
The second type is called the strong-flavor type, also known as the Lu-flavor type. It is represented by Sichuan Luzhou Laojiao Tequ. The strong-flavor type wine has a rich aroma, soft and sweet, harmonious aroma, sweet entrance, soft mouthfeel, and clean tail.
Characteristics such as length and length are also the main basis for judging the quality of strong-flavor liquor. It constitutes the classics of strong-flavor liquor.
The main body of Luzhou-flavor liquor is ethyl acetate, which has a high aroma content and outstanding aroma. The variety and output of Luzhou-flavor liquor rank first among Daqu liquor in the country. Among the eight famous liquors in the country, Wuliangye, Luzhou Laojiao Tequ,
Jiannanchun, Yanghe Daqu, and Gujing Gongjiu are all outstanding representatives of strong-flavor self-made wines.
The third type is called the light-flavor type, also known as the Fen-flavor type. Take Shanxi Xinghua Village Fenjiu as the main representative, the light-flavor type liquor is fragrant and mellow, the taste is sweet and harmonious, the wine tastes pure, mellow and soft. The main aroma of the wine is The combination of ethyl acetate and ethyl runate forms the main aroma of the wine, which is characterized by freshness, refreshing, mellow and clean. The light-flavor style basically represents the basic aroma characteristics of my country's Laobaigan liquor.
The last type is called rice-flavored type. It is a kind of small yeast rice liquor represented by Guilin Sanhua Liquor, which is a long-standing traditional type of liquor in China. The rice-flavored type of liquor has a soft honey fragrance, is elegant and pure, has a soft entrance and a long aftertaste.
Yi Chang, giving people a simple and pure beauty
The aroma composition of rice-flavor wine is that the content of ethyl rurate is greater than that of ethyl acetate, and the content of higher alcohols is also higher, which together form its main aroma. Representatives of this type of wine include Guilin Sanhua Wine, Quanzhou Xiangshan Wine,
Guangdong Changdong Shao and other Xiaoqu rice wines.
The fifth type is called dual-flavor type, usually also called compound-flavor type, that is, liquor with two or more main aromas. This type of liquor absorbs the essence of light-flavor, strong-flavor and sauce-flavor liquors in the brewing process. On the basis of inheriting and carrying forward the traditional brewing technology, we create an original creation. The styles of dual-flavor liquors are quite different, and some are even completely different. This kind of liquor has different aromas, mouthfeel and aftertaste, and has a unique aroma. The style of wine is multi-flavor. The mixed-flavor wine is represented by Dong Jiu. Dong Jiu has the rich aroma of Daqu Liquor and the soft and mellow flavor of Xiaoqu Liquor. It has the characteristics of comfortable and sweet taste, and has a unique style.
These five aroma types are only the more obvious aroma types in Chinese liquor. However, sometimes even the same aroma type of liquor is not necessarily exactly the same aroma. Take Wuliangye, Luzhou Laojiao Tequ, and Gujing Gongjiu, which all belong to the strong aroma type. For example, their aromas and flavors are also significantly different, and their aromas are also different, because the unique flavors of various famous wines not only depend on the content of their main aroma, but also are mutually enhanced by various aroma components. The impact of conflict and balancing.
However, in any case, basically the types of wine produced by every winery are basically the same, and there will be no such characteristic that Moutai has both Maotai-flavor and light-flavor types. As Zhang Xingguang meant, The idea is to divide the wine produced by the wineries in the Economic Development Zone into various aroma types, and then conduct investigations based on local conditions to sell different aroma types to different county markets.
This can be said to be extremely original, and it can also be regarded as very scientific. However, the reason for this is not small. Otherwise, why don't other wineries do this, but specialize in a kind of winery? Is it wine-flavored?
"Isn't the difficulty and cost of realizing this too great?" Chen Buyun frowned and asked aloud.
Zhang Xingguang nodded: "The difficulty and cost are naturally much higher than those of ordinary wineries, but our goal is to dominate the rural liquor market across the country, and China has a vast territory with different customs and different tastes. If we want This is the only way to accomplish such a grand undertaking. It doesn't matter if we work harder. Who said we have lost our reputation? We can't bully customers with big stores, and we can't throw away big names. All we can do is work harder, and we can't do it. To satisfy customers." Listening to Zhang Xingguang's passionate words, Chen Buyun was also deeply affected by it. He affirmed his words with a smile. Young people should sweat under the sun and aspire to dominate the country. As a small winery, it is natural that we should prepare more by ourselves, work harder, and make customers more satisfied. Zhang Xingguang's mentality and positioning are very correct and very good.
This is the provincial governor's unique overall view. Chen Buyun nodded with satisfaction.
"Second, I am ready to rapidly develop our rural terminal market." Zhang Xingguang said immediately.
"Oh? Are you ready to adopt a model that combines production and sales?" Chen Buyun looked at Zhang Xingguang, his eyes full of expectation. Even at this time, he had to wonder whether this was Zhang Xingguang's idea or a professional staff he hired with a high salary. However, Chen Buyun was immediately relieved. Whether it was done by himself or by professionals hired with high salaries, what does it matter? In short, this is what he came up with, and What we need to work hard for is to improve the happiness of the people of Mashan County.
As long as there is no plagiarism, what does it matter?!
Zhang Xingguang nodded and said seriously: "Yes, I am planning to adopt the method of combining production and marketing. However, today's rural market has disadvantages such as small store size, low grade, and lack of concentration. But I believe that with the development of our country,
The pace of economic construction is accelerating, residential houses in rural areas will continue to be concentrated, and the development of rural chain stores will be the general trend, which is beneficial to
It is important for us to develop the rural terminal market so that we can expand from one point to another and gradually expand. "Zhang Xingguang is obviously very confident and further explained: "By developing the rural terminal market, we can quickly boost the consumption of the rural liquor market. I plan to build an urban area
A modern rural circulation network with stores as the leader, township stores as the backbone, and village-level stores as the basis. And it can also be carried out
The introduction of some agents will not only save us too much money, but also promote the promotion of the rural liquor market in various places." Chen Buyun nodded, saying that it might be very useful to do this nationwide.
Difficulty, but at present, at least in Lingjiang Province, there is no big problem. No matter how bad it is, there will never be any problem in Mashan County.
Regardless of the problem, it is not difficult for SCO City. Therefore, as long as Mashan County and SCO City are revitalized, there will be two model projects, which will serve as a good demonstration for the introduction of agents.
It can also achieve the benefits of standardized management, and can also drive economic development and increase employment rates along the way. This is really a good thing that kills two birds with one stone.
The governor's son is indeed the governor's son. This perspective of looking at the problem is different. This view of the overall situation is just that, there is nothing to say.
Chen Buyun couldn't help but gave him a thumbs up and said with admiration: "Xingguang, you really have it. I believe that in less than ten years, our Economic Development Zone Winery will definitely become a well-known winery that dominates the province."
"Ten years? Brother Buyun, you underestimate me. Five years, within five years we will definitely succeed!" Zhang Xingguang looked confident.
In this regard, Chen Buyun also felt that he was eager to give up. Chen Buyun readily accepted this. As long as it was beneficial to the country and the people, it didn't matter if it satisfied his little vanity, so he smiled.
Said: "Oh, why are you so confident? Is there any magic weapon?"
"Magic weapon!? I also want to have one, but that's impossible." Zhang Xingguang paused and continued: "However, there are a few good methods."
A good man goes to the end and sends Buddha to the West. Chen Buyun will definitely satisfy Zhang Xingguang's vanity in one go. He continues to ask with a smile: "I would like to hear the details!"
"Okay! Let me tell you slowly..." Zhang Xingguang acted like a storyteller, waved his hand, and stood up.
ps: There is also the legendary third update, wow wow wow, vitality, full firepower...