Liu Jian knew that everyone's enthusiasm had been mobilized, and then talked about the sales he was responsible for: "The fourth is sales. We have to abandon the original model of waiting for customers to buy. We have to go out and actively look for customers.
.We have a good product and good packaging, but no one else knows about it. What should we do? We need to hype and promote it. We need to make everyone know about this wine through some hype, so that the entire market thinks it is good.
When it comes to wine, if one person says it, no one will believe it. If a hundred people say it, someone will believe it. What if a thousand people say it? Now that we are famous, are we afraid that no one will buy our wine? In terms of sales, we need to strengthen and recruit people.
We need to cultivate a strong sales department. Now I am alone in the sales department and there is no way to carry out the work."
Liu Fu nodded. After listening to what Liu Jian said, he also realized the importance of sales. His expression already agreed with Liu Jian's opinion.
After hearing what Liu Jian said, everyone knew that he must have other suggestions. Everyone looked at this young man who had just turned 18, and no one regarded Liu Jian as his second generation ancestor.
Liu Jian smiled and said: "That's all I think about. As for the rest, it's up to you. For example, when can the equipment in the workshop be started, how many raw materials are needed every day, and how much wine can be produced every day? That is Director Li Cai's business.
.As for purchasing raw materials, when to purchase, how much to purchase each time, and how much inventory we need, this is the matter of Section Chief Li Wenwu, and Section Chief Li Si, you need to schedule your security, how to arrange the work time, and how to protect the factory.
We must have a plan to prevent theft of our property. As long as we do our jobs well, the vigorous development of the factory will be just around the corner."
After listening to what Liu Jian said, everyone had a clue and a preliminary idea about the things they were responsible for. Everyone had been thinking together for a long time. Although many things have not been finalized, everyone
Everyone has a goal and knows the direction of their work.
I believe that in a little more time, the problem will be solved and the factory will be back on track soon.
After the meeting, everyone left, leaving only Liu Jian's family of three.
Liu Fu said with a smile: "Xiao Jian is really good. I haven't thought about many things and have no clue at all, but you have thought everything about it. No wonder you want to be the director of this factory. Why are all these people's work being ignored by you?"
Now that the arrangements have been made, what are you going to do with your mother and me?"
Liu Jian said with some embarrassment: "Dad, please stop making fun of me. I only found out after reading a lot of books."
Liu Fu shook his head and said: "Xiao Jian, dad is not joking. I thought it was easy to manage a factory. After I bought the winery, I realized that I had no clue. You don't know that these days I am so worried that my mouth is blistering. Back then,
I just thought about taking advantage, but I never thought that no one else would take advantage of it. I don’t regret it at all, but I don’t have the confidence in my heart. You don’t know how happy I am to see you chatting there today. I, Liu Fu, am the successor.
There are people, and they are better than masters. When you were discussing just now, I told your mother that all I can do now is to protect you. No matter what happens to this winery in the end, as long as I train you, everything will be fine.
It’s worth it.”
Liu's mother also nodded and said: "Yes, Xiaojian, why do your father and I earn so much money? It's not just for you to live a good life in the future. Your father and I have already suffered enough. So we are still here
I'm worried about what you will do in the future. Now it seems that this is what you should do. You can do it boldly. Your father and I are your strong backing. But you still have to go to school. I agree with your father now. Shudu
Having more is always useful."
What his parents said brought tears to Liu Jian's eyes. It was the same in his last life. His parents did everything for him. Even though his family was in decline and he was being collected for debts, his parents never asked for a penny from him. Even though his father was reduced to
Earning wages as a foreman at someone else's construction site, my mother, who had not worked for more than 20 years, went out to sell clothes, pay off her debts bit by bit, and did not sell the house left to him. In the end, she only had that house because of it.
Someone introduced someone to him. It was still the same in this life. Although his parents were not sure whether what he said was correct, they stood firmly on his side and even used their family savings to buy the factory he wanted to buy.
How could Liu Jian not know the risks?
Liu Jian nodded and said with a choked voice: "Mom and dad, don't worry, I will definitely do a good job. I will not only run the winery well, but also develop it. Now dad, you are a millionaire. In the future, I will
Let you become a multi-millionaire or even a billionaire."
Liu Fu and his wife looked at each other and smiled. They found that their son had changed a lot. He seemed to have grown up all of a sudden. He was not as useless as before and had many unique ideas about things. The most important thing was that Liu Jian now knew how to be grateful.
I know how difficult it is for my parents.
But although Liu Jian has formed his own world view, he is still a little timid when doing things. Sometimes he still wants to hide under the protection of his parents. He dare not say many things directly. Sometimes he goes around the bush, and sometimes even makes mistakes.
At home, I no longer express my opinions.
The two of them were very excited to see their son talking freely today, and decided to take this opportunity to reveal their ideas to Liu Jian, asking Liu Jian to go ahead and do it without any worries.
Liu Jian continued: "Dad, I have already considered the name of the wine. I think with the current market, we can produce two brands of products. One is low-alcohol wine, which is around 38 degrees. This is ordinary wine.
We can name the wine that is most in demand at banquets and shops "囍" with a red trademark and red packaging to make it look festive. As long as we publicize it well and create a good reputation, we can just get married if we don't say anything else.
, the consumption for birthday celebrations far exceeds our production capacity.”
Liu Fudeng smiled and said: "Okay. Son, if your plan succeeds, we can resurrect the winery just like this. Not to mention 24 hours a day production, it will be almost the same. You mentioned two brands, what is the other one?
"
Liu Jian continued: "The other is to produce high-altitude wine with 58 degrees. Nowadays high-altitude wine is generally 52 degrees. When we produce 58 degrees, we will be distinguished from other wines. This kind of wine can be called Panshi Laojiao. We can
It was announced that the original Manchu wine cellars had been discovered, and some cellar wines that were stored for hundreds of years were stored. By re-studying these cellar wines, we found the formula and could produce it. And this is precisely the reason why we acquired the winery. This wine is
We can go to Jingdezhen, where porcelain is produced, to specially order wine bottles, and ask for them to be produced exclusively for us. Even if they don’t drink alcohol, we must let others see the bottle and think it is high-end wine. We produce less of this kind of wine, and we must ensure the best quality.
Good quality, best packaging, and finally sold at the most expensive price. We will never sell it to high-end hotels or high-end shopping malls. Find an opportunity for Uncle Chen to do some publicity and let Panshi Laojiao become our market leader.
I believe that special wine for entertaining can not only bring us high profits, but also greatly improve the value of our brand, making everyone think that our winery produces good wine and has a long history.
Our brand value can also drive the sales of our low-alcohol wine."
Liu Fu didn't know what to say for a moment. He was shocked by Liu Jian's ideas. Is this really his son who couldn't even pass the key high school? How could he have so many ideas, some of which he had never heard of?
, and glanced at his wife beside him.
Liu Fu remembered what Liu's mother said last night: "Xiao Jian may be born to do business. He may not be able to go to school, but there is absolutely no problem in becoming a big boss."
At that time, Liu Fu thought that his wife was selling her own melons and boasting, but now he feels that what his wife said was too right. Perhaps the one who understands Liu Jian best is her as a mother.
Liu Jian continued: "Dad, we need to quickly register the new wine name and issue a trademark. These are the first things to do. If the wine bottles are made in Jingdezhen, you have to leave now. As for the wine bottles, I
I drew a simple diagram myself. You can take it to the master there to see if it can be produced. However, there are too many porcelain manufacturers in Jingdezhen. We would rather spend more money than find one with good quality and reputation.
Factory, we are looking for a long-term partner, and price is not the most important factor.
Liu Fu nodded and said: "Well, I will change the name of the wine as you said, but as for the old cellar, since it is a show, I have to do it more fully. I will find a few people to operate it and build a wine cellar. Xiaojian Sales
If there is any shortage of people, just go and recruit them, your mother and I will fully support you."
Liu Jian nodded and agreed and said: "Dad, I want to recruit more sales people, based on performance, and those who are not good will be eliminated. Before they take up the job, I will conduct a training for them. I plan to recruit mainly young people as salespeople."
.Young people are energetic and motivated, and they have a fighting spirit, but older people are lagging behind in this regard.”
Liu Fu asked worriedly: "Is it okay if we are all young people? Will there be no problems if we have no experience?"
Liu Jian shook his head and said: "I would rather find some young people to train slowly rather than recruit old people. Problems can be solved and there is no experience to accumulate, but there is no way to train without energy. Our factory needs to be rebuilt the most.
What is important is vitality, confidence, and vitality. Without surging vitality, there is no development or change if it is lifeless all day long."
Liu Fu nodded and said, "Okay, let's do it."
Liu's mother said: "Xiao Jian, it's okay. You should go back to school first. Don't skip classes all day. Your dad and I don't have time to take care of your studies now. You can take charge of it yourself. Don't let the school find your parents one day.
, we don’t want to listen to the teacher’s lectures, we have heard enough in the three years of junior high school.”