It is said that wine is the courage of a hero. Under the leadership of Lao Ba, the seven wolves of the Yang family completed the transformation from humans to wolves.
After drinking and eating, Yang Yanrong took the opportunity to say: "Uncle Chen, my nephew would like to ask you to come to my side to help me."
Chen Chong smiled and said: "Eighth Young Master, I can still use this old bone for a few years. Tell me what you want me to do!"
"Uncle Chen, this is what I think. Don't you have the wine-making skills passed down from your ancestors? I will provide the funds and we will jointly open a winery." Everyone listened to what he was talking about and stopped one after another to listen to him say: "In this era
, Wine is a luxury product. Although the price is extremely high, it is still in short supply. That is to say, the seller's market is less than the buyer's market. In this way, our development space is also very large. I have drunk a lot these days.
The so-called famous wine, but due to the backward brewing technology, the wine yield rate of grain is very low, which is about 40 to 50%. What does Uncle Chen think of this?"
When Chen Chong heard him talk about wine making, he immediately became energetic. Over the years, Chen Chong has been able to take his daughter around here and there, and all his expenses came from the money earned from buying wine. He naturally knew that the profits of the wine making industry were very huge, if not
In order to find the Eighth Young Master, Chen Chong's ability to become a rich man when he was drunk was more than enough. He said: "That's very good. One hundred kilograms of grain can brew up to forty kilograms of wine. But the brewing procedures are complicated and must be made."
After ten steps of material selection, soaking, initial steaming, stewing grain, re-steaming, cooling, adding koji and packaging, tank mixing, barrel fermentation, and distillation, the finished wine can be produced. The cost of one stone of grain is about 70 yuan.
And the brewed wine can be purchased for 30 yuan per catty, and the price difference is enough to make a silver."
Yang Yanrong smiled and said: "Uncle Chen is indeed a brewing master, and the profit from this is absolutely right. Although the profit is quite large, I still feel that the profit from this is too small. In my opinion, the wine yield of the grain should be
It should reach at least 70 to 80 percent, and the process should be reduced to three steps, namely ingredients, fermentation, and distillation until the finished wine is produced."
Chen Chong was taken aback and lost his voice: "How is this possible? Forty percent of the wine yield is already very high. It is absolutely impossible to reach 80%. Moreover, the grain cannot be brewed without first steaming.
No wine will come out."
Yang Yanrong shook his head and said firmly: "Nothing is impossible. We just have to improve the process." Although Yang Yanrong was born in the second generation of rich people, his father in his previous life made his fortune by opening a winery, and later started his own business.
He owns real estate, opened a chain of supermarkets, and has a net worth of hundreds of millions. When he was a child, he often played in his father's factory, so he naturally understood winemaking very well. Moreover, the new technology used at that time greatly reduced the cost compared to traditional technology.
Later, when he grew up, he became lazy and was very dissatisfied with the management of the company's affairs. His father often asked him to go to the company to study with him, but he refused with various reasons. After so many years, he still paid attention to what he had done when he was a child.
Things are still fresh in my memory.
Yang Yanrong knew that changing the views of people of this era cannot be achieved overnight. Only when things are put in front of their eyes, people will believe it. He added: "Uncle Chen, don't worry, just listen to what I have to say. I know the core of winemaking.
It is distiller's yeast. The activity of the distiller's yeast you use now is too low, and it can only complete the decomposition of starch when the grain is cooked. The distiller's yeast I made can make wine without preliminary steaming of grain, and produce wine.
The rate must be increased by more than 30%.”
Chen Chong still had a hard time understanding what he was talking about, such as low activity and starch decomposition. But he understood the meaning of Yang Yanrong's words and said: "You are talking about distiller's yeast that can make wine with raw ingredients. There is really such a thing in the world."
? And if we can increase the wine production rate by 30%, this is simply impossible."
Yang Yanrong smiled and said: "Uncle Chen, you won't believe anything I say now. Later I will go to your place to demonstrate it myself, and you will understand. However, I have to make some special koji first."
Chen Chong heard that he was sure, but he was also doubtful. If what the eighth young master said was true, the cost of wine making would be greatly reduced. These things are fatal temptations for Chen Chong, who has been making wine for more than ten years.
He hurriedly stepped forward and said: "Eighth Young Master, how about we go test it first? If it is really as magical as you said, I, Chen Chong, will not go anywhere in the future, but will stay in the winery every day. By the way, no
Do you know how much money the Eighth Young Master is planning to invest?"
"Invest ten thousand taels first!" Yang Yanrong said nonchalantly: "If we make money in the future, we will invest more and strive to become the largest brewery in the Song Dynasty."
"Ten thousand taels?" Chen Chong took a breath of cold air and lost his voice: "Eighth Young Master, if you invest these ten thousand taels, how much money can you make? Have you ever thought about how much wine you produce every day?
?How can we sell it? I’m afraid that even the large and small restaurants in the capital can’t accommodate so many bars!”
Yang Yanrong smiled and said: "Uncle Chen, you don't have to worry about this. The wine we produce is not for the city of Tokyo, but for the entire Song Dynasty, including the Liao Kingdom, the Western Regions, the grasslands, and even overseas. They are all the people I want to sell. I want to
Let the wine produced by our winery be sold everywhere in the world. Wherever there are people, there must be wine produced by our winery. Well, my goal is to sell wine all over the world!"
Crazy, crazy! Chen Chong was completely stunned by the crazy idea of the Eighth Young Master. What would happen if one day happened? Chen Chong did not dare to think about it anymore, and said excitedly: "The Eighth Young Master, what do you say?
, I will do whatever I want. I will listen to you."
"Not only that, our wines are also divided into three grades: high, medium and low, which are sold to different customers. For example, in the high-end market, we can buy it to wealthy businessmen, squires and officials, and even sell it to the palace.
.The sales target of mid-range wine is well-off families with certain financial ability. As for low-end wine, it should be sold to ordinary people. After all, if the wine is too expensive, they cannot afford it." Yang Yanrong has a big goal.
, to earn 50 million yuan in one year, it is obviously impossible to do it just by selling wine. However, he has other ideas. As long as these ideas are realized one by one, let alone just 5,000 yuan.
Even if it's 500 million yuan, he can get it.
Everyone was silent, listening quietly to Yang Yanrong's great idea, and they all felt a little incredible. No one would have thought that these four famous golden signs of the wine industry were inadvertently mentioned by Yang Yanrong.