What kind of person is Lin Zhentian? Naturally, it is impossible to be moved by Zhang Yang in just a few words. He is also very clear about Zhang Yang's idea. He had also done e-commerce and online sales three years ago, but in the end he found that investing in
The difference with output is really huge.
As a last resort, he took the initiative to close down the half-baked e-commerce sales platform that he had invested tens of millions of yuan in establishing.
Then he never mentioned the online shopping again and concentrated on his physical retail.
Now that Zhang Yang is bringing up old things again, it is like pouring salt on his old wounds.
Of course, those who don’t know are not guilty, and Lin Zhentian doesn’t want to blame Zhang Yang, because electronic sales are indeed the future trend, but the current online display platform and logistics system cannot support the entire retail industry entering the online shopping era.
Moreover, there are already many successful electronic sales platforms on the Internet, such as T-cat, Aba, etc. Their brands and images have long been deeply rooted in the hearts of the people. If the Lin Group really wants to cooperate with others, it will choose these mature Internet platforms, and
Why place your hopes on the newly built e-commerce platform?
Of course Zhang Yang knew what he was thinking in his heart and had already anticipated it.
So he did not immediately explain to Lin Zhentian how awesome and generous the online sales platform he had rebuilt was. Instead, he asked a question that Lin Zhentian had just explained briefly: "Do you think the retail industry is now on the online sales platform?"
What’s the biggest reason why it can’t fully rise?”
Although Lin Zhentian had briefly explained the reason, he didn't mind if Zhang Yang asked him again. He explained in more detail: "I might as well tell you frankly that I have built an online sales platform before, but unfortunately it failed.
I summarized it and the main reasons are as follows.”
"First, there is the issue of timeliness of fresh produce; in the retail industry, fresh vegetables, fish and fruits, snacks, etc., which account for a relatively large proportion, need to be weighed. Customers will not be reassured unless they see the actual items.
For example
Therefore, he felt more confident about persuading Lin Zhentian because he had a heaven-defying artifact.
"Everything you said is indeed very accurate. You have mentioned all the disadvantages of online supermarkets. I remember that Lin Group created such a platform three years ago, but that platform lasted for more than three months.
, it was closed, and soon after, Lin Group's Lightspeed Logistics came out. I think the word "lightspeed" is enough to reflect your determination to completely solve the logistics speed and logistics cost problems of online supermarkets."
Hearing this, Lin Zhentian's face froze slightly. Zhang Yang's words really hit his mark. Yes, the reason why he suddenly set up a logistics express company was because he wanted to solve a logistics problem in the online supermarket first.
After thinking for a while, he nodded and admitted: "You are right, I admit that, but the problems of online supermarkets still exist..."
"If a problem exists, it will naturally have its solution. I have read the internal goals of Lightspeed Logistics. In the future, the delivery of objects within the same city in first-tier cities must be delivered within two hours, and the delivery requirement in second-tier cities is within one hour. This concept is basically
It is for serving fresh fruit and vegetable products in the future, I must have guessed right, right?" Zhang Yang said with a smile.
Lin Zhentian glanced at Zhang Yang, nodded with a wry smile and said, "Yes, is this what Shanshan told you?"
After a wry smile, there was a hint of surprise in his eyes: "So, she started studying the Lin Group's business?"
Zhang Yang nodded: "Then the problem of consumption concept and online monopoly is actually not a big problem. The key lies in how Lin promotes it... So after all, it is still a problem of the online supermarket sales platform."
Hearing this, Lin Zhentian smiled bitterly again: "It seems that you and Shanshan have done a lot of homework. Yes, my online supermarket project failed three years ago. The direct loss was more than 30 million. In fact, plus
Taken together, it's a hundred million yuan. This hundreds of millions of yuan is equivalent to teaching me a lesson, and the most important thing about this lesson is to remind me not to rush into anything."
"So, in the past few years, I have been dormant, and I really want to make a comeback one day. However, the more I calm down, the more I find that the concept of this online supermarket is not that simple. The more I find that it is not simple, the more hesitant I am.
Dare to move, you know, when you are old, you will inevitably have to look forward and backward when doing things..."
Zhang Yang naturally wouldn't believe what Lin Zhentian said, but he couldn't point it out. He just smiled and said: "I believe you are just waiting for a suitable opportunity..."
Lin Zhentian glanced at him, calmly refilled Zhang Yang's cup of tea, and asked, "So, when do you think the time is right?"
"Four months later." Zhang Yang said with a faint smile. Since he took the initiative to come to Lin's house, he naturally couldn't just play riddles with Lin Zhentian.
"Four months later?" Lin Zhentian was surprised for a while, not because he didn't believe that Zhang Yang had no plan, but because he was surprised as to why Zhang Yang gave such a definite answer.
Most people who are polite to this kind of question would just say a few years at most and gently kick the ball back, but Zhang Yang answered him bluntly: four months.
"I'm a little interested in this. You might as well tell me why?" Lin Zhentian also filled a cup of tea for himself and sat up a little straighter and asked.
"It's very simple. In four months it will be the 20th anniversary of x-**art..."
Hearing this, Lin Zhentian couldn't help but laugh in surprise: "Is it that simple?"
"Announcement of the start of the online supermarket on the anniversary of x-**art is a good thing that kills two birds with one stone." Zhang Yang gave it a try, then added with a smile. "Of course, the new x-**art line
When you go to the sales platform, you should also go to the website.”
"A brand new x-**art online sales platform?"
"Yes. It is an intelligent sales platform jointly developed by Nuwa Group, Feiyang Technology and Lin Group."
"Intelligent sales platform?" Lin Zhentian was once again attracted by Zhang Yang's words, "What is intelligence?"
"First, this platform can determine the customer's preferences based on their past online surfing records, and then automatically recommend x-**art's online products to them according to their preferences; second, this platform can determine the customer's preferences based on their past Internet browsing history.
Purchase records, intelligently determine when the other party has finished using the goods they purchased last time, and recommend products to them based on historical consumption records;
The most important thing is that when this platform sends advertisements, it will do so in a way that customers will not get bored."
Zhang Yang took the trouble to explain his idea to Lin Zhentian.
Of course, such a platform would cost Zhang Yang thirty system points, and it would also require the assistance of many IT technicians to develop it, so Zhang Yang wanted to work with Feiyang Technology to complete it.
When Lin Zhentian heard this, he couldn't help but sit up slightly, stared at Zhang Yang and said: "I have some ideas about your idea. Now many large online portals have begun to try, such as using Weibo and WeChat to send messages to
Specific customers recommend products, but there are still many technical problems that need to be solved. Those things that large portals dare not guarantee, do you have the confidence?"
"Moreover, I hear what you mean. You have to complete the development of this platform in just four months. Isn't this time too hasty?"
"Grandpa, I have this confidence." Zhang Yang said confidently, "You should know that this time last year, I was still a college student, and now I am the president of Nuwa Group. Although I am not in the IT industry,
However, computer juniors also know a lot, and coupled with the strength of Feiyang Technology, I believe we can complete the development of the intelligent platform in less than four months."
Lin Zhentian was stunned. If these words were spoken by others, he would definitely sneer at them, but these words were spoken by Zhang Yang. He knew the details of Zhang Yang very well. A man who founded a quilt company in less than half a year.
A biopharmaceutical company with an estimated value of 30 billion, even Lin Zhentian can't match it.
He had no reason not to believe it.
"This platform... you know, if it can be developed, it will definitely be a revolutionary initiative for the sales industry, and its value may not be limited to retail sales. Now I want to know why you chose
Lin family?" Lin Zhentian is a businessman, and businessmen pursue profits as a matter of course. He does not believe that Zhang Yang will spend manpower and material resources developing this platform to help the Lin Group for no reason. (To be continued.)