Although Fan Hongyu was so scattered, Guan Limei was still a little uneasy. After all, the benefits of Fan Hongxue staying in the capital were obvious. It was very risky to go to Fenglin Town.
"Hongxue, what about your own opinions?"
Hesitating, Guan Limei asked Fan Hong for learning.
Fan Hongxue did not answer his mother immediately, looked at Fan Hongyu and asked, "Hongyu, let's talk about what you plan to do with your beverage factory?"
After hearing this, Fan Hongxue was moved, and Fan Hongyu couldn't help but be overjoyed. In another world, after graduating from a master's degree, Fan Hongxue was indeed assigned to the National Institute of Food Research. Later, he studied, became a doctorate and researcher, and then went to the United States to study. In the field of food research,
It has been quite successful. Of course, it is not about beverages. But that doesn't matter. Fan Hongyu feels that with Fan Hongxue's enthusiasm and rigorous attitude towards learning, as long as he is willing to work hard in the beverage industry, there is no reason why he can't make a name for himself.
If Fan Hongxue can be pulled over in Fenglin Town, it will be the best candidate for chief engineer. To be honest, at this stage, Fan Hongyu can't afford to hire a truly famous expert. This is not entirely a matter of money, the key is
It is an administrative level. At present, domestic scientific research institutions and experts and scholars all have administrative levels. They include salary, bonus and allowance, housing and vehicle allocation, scientific research funds, travel specifications, medical benefits, etc., all of which are stipulated.
It must be clear. Fenglin Town is a regular department-level rack. If the beverage factory is considered to be administrative, it is only the stock level, which is amazing. As a deputy department level, a researcher at the department level is invited to serve as the chief engineer of the beverage factory, even if it is someone else
If you are willing to come, Fenglin Town must be able to tolerate this great god. As for experts and scholars at the deputy department level or above, don’t even think about it. Such a big-name scholar came over, even Liang Guanghua and Qiu Mingshan would come in person to receive it.
It is even more impossible for foreign experts. Fan Hongyu can't afford this salary and there is no such channel.
Pulling your own brother over will not only know the truth. You can feel at ease, but also gain a relationship with the National Food Research Institute. It is the best of both worlds. Of course, you have to ask Li Chunyu and other people in the capital to help you build a bridge for this matter. However, Fan Hongyu
It is probably not a big problem. This is not a matter of principle. Fan Hongxue was just assigned to the Food Research Institute, so he couldn't talk about displaying his talents at all. He would not have the leaders of the Food Research Institute attach great importance to him and refused to let him go.
The reason. Fan Hongxue named the Food Research Institute, moved his household registration and paid all his salary and bonuses in Fenglin Town. The institute still has a less burden. Why not? As for building a scientific research base in Fenglin Town Beverage Factory,
It's the next step.
At that moment, Fan Hongyu straightened his back and folded his spirits. He said, "Brother, the location of this beverage factory has been selected, and the infrastructure has begun. I have entrusted a friend to inquire at Jiangkou for preliminary negotiations. Everything goes well.
If the factory can be built in a very short time, the main issues that need to be considered now are researchers, technicians and skilled workers. The researchers will ask you, technicians and skilled workers must also be in the south and
Jiangkou finds a solution. They have a beverage factory there. Although it is not large in scale, they are finally experienced. This is the factory construction. Another part is the marketing strategy. I will do a complete marketing plan. It is simple.
The first step is to occupy the market in the entire region, the second step is the whole province, and the third step is to cover the whole country. According to my expectations, as long as the product is excellent, it can basically cover the whole province in one year and become a nationally renowned brand in two years.
, in the third year, we will seize most of the national market share..."
Fan Hongxue was surprised and said, "Three years of coverage of the whole country... Hongyu, are you too optimistic? Do you have a definite basis?"
This is the most typical way of thinking for those who do academic research. Everything should be based on a basis.
Fan Hongyu smiled and said, "Three years have been a very conservative estimate. The key is that there is not enough money, otherwise I will directly advertise in major national media, such as CCTV, which will cover the whole country in one year."
At that time in 1987, there was no sign of CCTV's first bid. The media's credibility is very high and the advertising price is particularly cheap. As long as there is enough funds, a single product can cover the national market in one year, which is definitely not a dream. Of course, this
The so-called coverage of the national market is also a general direction. If a larger city in each province can cover it, if you want to cover smaller cities and towns, there must be a process. It is not a matter of advertising intensity, but a problem of smooth logistics.
It is estimated that the so-called "provincial general agent" is still a new term!
Fan Hongcai said in surprise: "Advertise on CCTV? Second brother, is this okay?"
In the eyes of high school students, how unattainable is CCTV. Those who play "News Broadcast" every day are all super big figures at the highest leadership level in the country. In Fan Hongyu's mouth, it seems like CCTV's "No. 1" and
He has a deep friendship, and as soon as Brother Fan speaks, the director of CCTV will respond to all requests.
This is a bit awesome.
Fan Hongyu smiled and said, "As long as you pay advertising fees, there is nothing that can't be done. CCTV is also very legitimate to advertise products for companies. They have advertising fees, and companies and products can get good promotion, which is a typical win-win situation. In the future,
, media will be the main position in the advertising industry. Whoever can seize this position will be able to seize the opportunity."
After all, Fan Hongcai was young and seemed to understand all this. She asked casually out of curiosity just now. After hearing the second brother's words, she nodded repeatedly, with an admiration in her eyes.
My second brother is like my eldest brother, and I know more and more things.
Fan Hongxue smiled slightly and said, "Hongyu, where did you learn this knowledge? The huge role played by the media in advertising is not yet clear in China. However, many developed countries abroad,
There are many very classic cases.”
Fan Hongyu asked back, "Brother, do you pay attention to these things too?"
I thought that apart from professional knowledge, Fan Hongxue would not pay attention to other aspects of knowledge at all, and would not think it would be a big mistake.
Fan Hongxue replied: "I mainly read original English publications, which will help improve my English proficiency. I may not be able to read all professional books, some English publications that introduce other knowledge, and I will also read them."
Fan Hongyu was sweating. It seemed that Deputy Mayor Fan had learned English well in high school and junior college, but in the 1980s, most students learned "dumb English", memorizing words and grammar by rote, and
The text and spoken language are basically a mess. Fan Hongyu is no exception. After many years, the little English that Detective Fan had learned back then had long forgotten.
Fan Hongxue focuses on studying, and is naturally incomparable to him.
"Well, foreign market economy has been developed many years earlier than us, and we have basically established a complete set of mature and complete mechanisms. Now we want to develop a market economy, we must inevitably learn from their successful experience. Of course, we must do our best to do some good things.
Drawn.”
Fan Hongyu answered the elder brother's question from the side.
Fan Hongxue smiled and nodded, saying, "Hongyu, I understand a little now, why the superiors want you to be the deputy mayor. Not to mention anything else, at least in terms of accepting new external knowledge, you are better than most cadres.
At least you have this idea and want to understand the outside world without being self-consistent. Many veteran cadres cannot do this. Their thinking is basically rigid. The central government requires vigorously promoting young and knowledge-oriented cadres.
It makes sense."
Fan Weiguo said in a word: "Hongyu, what your brother said makes sense. Learn more about the outside world and draw on other people's good things. This is very correct, and I fully agree with it. But there is one thing you need to pay attention to..."
Fan Hongxue and brothers Fan Hongyu looked at his father very seriously.
Fan Weiguo said: "Foreign things are not necessarily good. There are many dregs and decaying capitalist things, so we cannot all move them over. Our country has the characteristics of our country, and the Western style is in ours.
Many countries are not feasible. So, you must pay attention to this point, don’t mix up with fish and dragons, and all the mud and sand are mixed. As long as it is Western things, they are all good, that’s not necessarily true!”
Fan Hongyu hurriedly replied, "Yes, Dad, I completely agree with your point of view. If you learn other people's things, you must remove the dross and take the essence. You cannot copy them all, as it will cause chaos. Once the thoughts of the cadre team are confused.
, that's a big problem."
"Well, as long as you know it. The thoughts of this cadre team must be unified. You are a leading cadre now and you must pay attention to this."
Fan Weiguo nodded with satisfaction.
He could see that his son was not perfunctory to him, and that was exactly what Fan Hongyu thought in his heart.
But Fan Hongyu also knew very clearly that this was probably difficult to truly achieve. The cadre team's thoughts had already begun, and there were signs of gradually spreading and deepening.
This is the biggest hidden danger in the future.
Without a strong cadre team, there will be no real backbone. A cadre team with inconsistent thoughts can only maintain normal social order. Once severe changes occur, it will become very troublesome.
But now, Fan Hongyu is inconvenient to express his big opinions on this issue. His current position is not his turn to take charge of the "nothing business" of cadre team building, which is the scope of noble responsibilities. Of course, Deputy Fan Town is not ruled out
The long-term use of all public and private opportunities to influence Secretary Gao’s decisions, and this impact must be very far-reaching.
However, what made Fan Hongyu happy was that Fan Weiguo had a very clear understanding of this point, the father and son had a completely consistent opinion, and at present, he seemed to have a very firm position.
As the county magistrate, Fan Weiguo's number and scope of cadres can be affected are far beyond Fan Hongyu's comparison!~!
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