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Chapter 804 CCTV Advertisement

The capital railway station is crowded.

Fan Hongyu was alone and picked up a car outside the platform.

After a while, the bustling crowd rushed towards the exit. Three young men, carrying briefcases, rolled forward with the crowd. They were all in suits and tie, dressed in a very formal manner, among many tourists.

It looks particularly dazzling.

Fan Hongyu smiled and raised his hand.

"Secretary Fan..."

The youngest man behind the palace had the best eyes and saw Fan Hongyu at first sight and shouted in surprise. This man looked younger than Fan Hongyu, but he already had the calmness of a leading cadre. It was Yan

Lu Dazheng, mayor of Fenglin Town, Hua City.

The man walking in the front, wearing a pair of black-framed glasses, was gentle and full of bookish aura, and looked similar to Fan Hongyu, but he was Fan Hongyu's brother and director of "Kexin Food Co., Ltd." in Fenglin Industrial Park

The man behind Fan Hongxue is Gu Yanghao, the Party Secretary of Fenglin Town.

These three "power figures" from Fenglin Town rushed to the capital together.

Lu Dazheng still calls Fan Hongyu an old name.

The three of them came to Fan Hongyu. Fan Hongxue looked at his younger brother up and down and asked, "Hongyu, where is Hongcai?"

Fan Hongyu smiled and said, "Hongcai is in class, so I'll ask her to have dinner together tonight."

Fan Hongxue nodded and said nothing. The characters of the two brothers of the Fan family are two extremes. Fan Hongxue is gentle and elegant, cherishes words like gold, and is a typical humble gentleman; Fan Hongyu is youthful and resolute. I really don’t know how to be born to a mother.

How could my brother have such different personalities?

"Hello, County Magistrate Fan!"

Gu Yanghao put down the suitcase in his hand tightly, clasped Fan Hongyu with both hands, and looked very respectful, and his name to Fan Hongyu was very formal. Unlike Lu Dazheng, Gu Yanghao was not Fan Hongyu's old subordinate, so he dared not be casual in front of Fan Hongyu.

Gu Yanghao is the secretary of Song Min, the former secretary of Yanhua Municipal Party Committee. After Song Min was transferred from Yanhua, Gu Yanghao lost his backing and acted very cautiously, for fear of taking a wrong step. But in the past two years, the young town promoted by Fan Hongyu.

Chang Lu Dazheng was very involved in his work. Yue Xiting, the successor to the municipal party committee secretary, did not find any "faults" to him. Fenglin Town's economy continued to develop rapidly. Gu Yanghao gradually established his prestige and firmly took up the throne of the town party secretary.

The more this happens, the more respect Gu Yanghao is to Fan Hongyu.

Because he knew that the reason why Lu Dazheng cooperated with him was entirely because Fan Hongyu had a special explanation to Lu Dazheng. Yue Xiting did not look for his "fault" and was also related to Fan Hongyu. Fan Hongyu's fiancée Gao Jie is the executive vice mayor of Yanhua City.

.The real power figure in the city.

Of course, Gu Yanghao also knew that Fan Hongyu did this, not completely selfless and had his own considerations. The main reason was that Lu Dazheng was too young. Fan Hongyu hoped that the party and government team of Fenglin Town could work together to do a good job. The results came out, Lu Dazheng

Only with enough qualifications can we officially take over as the town party secretary. However, this is definitely not a bad thing for Gu Yanghao. As long as he does not make any mistakes, the city will naturally give him a reasonable arrangement, and it is very likely that he will be promoted.

class.

Now Fan Hongyu’s Laozi is a commissioner of the Administrative Office and has great prestige in the entire region.

Fan Hongyu held Gu Yanghao's hand and patted it twice, with an encouraging look in his eyes.

Gu Yanghao was quite excited.

As long as Fan Hongyu has a good impression of him, he has the hope of "re-selling" and being accepted by Fan Weiguo Yue Xiting and other city leaders. This means that Gu Yanghao has found his "organization" again. Based on the current actual situation, he analyzed it.

, the strength of this "new organization" is much stronger than that of Secretary Song Min, the "old organization", and its future potential is even more limitless.

Fan Hongyu, the 25-year-old county magistrate, is amazing.

"secretary……"

Lu Dazheng's performance was completely different from Gu Yanghao. He didn't shake hands with Fan Hongyu very seriously, and he was very excited, and his feet were jumping. In front of Fan Hongyu, the calmness and official power that Lu Dazheng had not easily developed disappeared in an instant

There is no trace.

Fan Hongyu smiled and patted his shoulder, saying, "It's not bad, Taisho, it's much stronger than before."

The tone is casual and kind, and it is completely the attitude of the elder brother towards his brother.

Gu Yanghao smiled and said, "County Magistrate Fan, Dazheng is really the successor of your robe. He gets up at 6:30 every morning and exercises for an hour without any movement. It is exactly the same as your previous routine in the town."

This sentence is just right.

Lu Dazheng was originally Fan Hongyu's confidant, and Gu Yanghao didn't have to take his "jealousy". Praise Lu Dazheng would be like gilding on Fan Hongyu's face.

"Is that true? Well, the body is the capital of revolution. If you exercise your body, you can devote yourself more energy to your work."

Fan Hongyu patted Lu Dazheng on the shoulder again and encouraged him a few words.

A group of four walked towards the parking lot.

Fan Hongyu borrowed Li Qiuyu's off-road vehicle. Generally speaking, Li Qiuyu used this vehicle relatively little. Only on weekends and holidays did Miss Li drive out for a ride. At school, Li Qiuyu pays great attention to the influence and will not

What's the matter with such a domineering college student driving an imported off-road vehicle with a small license plate in the General Staff?

Fan Hongyu took a fancy to Li Qiuyu's small license plate, which often saves a lot of trouble.

When Lu Dazheng glanced at it, he immediately shouted: "Secretary, this car is very exciting!"

In Fenglin Town, Lu Dazheng called Gu Yanghao also "Secretary", but with Fan Hongyu, Gu Yanghao would never make a mistake. You can tell clearly from the degree of intimacy in Lu Dazheng's tone.

Fenglin's economy has developed extremely rapidly in recent years, and the total economic volume has increased, and many wealthy classes have emerged. Now Fenglin Town has more high-end cars than Yanhua Prefectural Committee Courtyard. Although the town has

The official car is not very high-end, but Lu Dazheng's vision has been trained.

Fan Hongyu smiled and said, "Borrow your friend's car, be careful and don't get dirty, otherwise I can't eat it and leave."

Although it was a joke, Gu Yanghao and Lu Dazheng secretly accepted it.

What friend is so powerful?

After getting on the car, the fragrance was so refreshing that Gu Yanghao and Lu Dazheng became even more surprised.

Could it be that County Magistrate Fan is a lady?

A perfume that doesn't sprinkle this smell in a man's car is too feminine.

However, this surprise was naturally buried deep in my heart and would never say it out. Perhaps, this has touched Fan Hongyu's privacy.

Everyone understands the principle of "tagging for the respected one".

Only Fan Hongxue doesn't care about these things, and his mind is not on this at all. As soon as the car started, Fan Hongxue asked: "Hongyu, when will we meet and negotiate with people from CCTV?"

This time, the three most influential "leading figures" in Fenglin Town rushed to the capital together for this.

When "Kexin Beverage Co., Ltd." was first established, Fan Hongyu and his elder brother decided on a marketing strategy. The most important part was the advertising placement of a set of CCTV programs in the prime time. All other marketing techniques revolve around this

The link is unfolded.

In the early 1990s, advertising carriers were relatively scarce, and CCTV's "king position" in the national media was unbreakable, especially the short period before CCTV's program was first in the country at 7 o'clock in the evening, with no coverage.

The media is comparable. Before this, there were almost no companies that had the idea of ​​this prime time.

The concept is too backward.

In the eyes of ordinary corporate leaders and the public, how unattainable is CCTV? How dare you think of advertising on CCTV's program?

Therefore, "Kexin Beverage Co., Ltd." did not meet any competitors, and the negotiations with CCTV went very smoothly, and a cooperation agreement was quickly reached. "Kexin Beverage" broadcasts advertisements in CCTV's prime time, resulting in extremely huge

The sensational effect, almost overnight, the "Kexin Beverage" produced in Yanhua City, an old revolutionary base, became a household name. After three consecutive years of advertising, as Fan Hongyu expected, "Kexin Beverage" was unsurprisingly

It has become the number one beverage brand in China. Like CCTV's dominant position in the national media, its products cover all provinces, cities and regions across the country, and it has successfully entered the foreign market last year.

Although the sales volume in foreign markets is far from comparable to that in China for the time being, it is going to the world after all.

This is an extremely gratifying step, which is not only practical but also symbolic. All entrepreneurs and self-employed people in Fenglin Town see that the things in the mountains can also be accepted by foreigners.

Extremely joyful and encouraging.

But this year, the situation has changed unexpectedly.

Not long ago, the headquarters of "Kexin Beverage Co., Ltd." suddenly received a notice from CCTV that the three-year contract signed by the two parties was about to expire, and CCTV does not intend to renew the contract with Kexin Beverage Company. Please be informed.

It is not an invitation to "Kexin Beverage" to come to the capital to discuss related matters, but a notice, with a firm and unparalleled line between the lines, as if the three-year cooperation between them did not exist at all.

This sudden cold notice immediately disrupted Kexin Beverage Company's overall plan. With Kexin's geometric growth in turnover and net profit, Kexin Company has made a new marketing plan, relying on CCTV

A set of advertising in prime time, and additional advertising investment in some other aspects, and in conjunction with substantial concession promotion activities, further tap the potential of the domestic market.

CCTV's prime time advertising is still the cornerstone of this new marketing plan.

Without this premise, if nothing can be said, the advertising effect will plummet. For a company that is determined to be the leader of beverage producers across the country, this is an unbearable burden.

No wonder Fan Hongxue, who has always been gentle and always has a steady and quick work, was anxious this time and pulled Gu Yanghao and Lu Dazheng to the capital.

ps: Thank you for your 10,000 yuan gift of 50,000 yuan! Congratulations to Qianqian for becoming the new leader of "Absolute Power"! The leader is mighty!!!


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