Despite the care of Master Yao, it was a foregone conclusion that Tianle Company snatched the advertising position from Kexin Company, You Tianle still offered a price twice as high as Kexin Company in one breath.
Master Yao's face suddenly calmed down, the corners of his mouth slightly raised, and a satisfied smile appeared.
You Tianle is worthy of being the big boss of Donghai, and he is brave enough to do things. When he offered such a high price, Master Yao no longer had any worries and had explanations inside and outside.
My old Yao is not pretending to be public and private. You Tianle and others are selling more expensively, so it is natural to give them advertising positions. My old Yao has won more income for Taiwan. What do you have to say?
"We can also make a fortune in two million a year."
Fan Hongxue said without hesitation.
He and Fan Hongyu had had a very in-depth exchange of this topic. CCTV's advertising position during prime time is one million a year, which is indeed very cheap. Kexin's company won a three-year contract at such a price, taking a big advantage.
It is because the domestic business atmosphere is not strong enough. CCTV is still the mentality of "official media" and not many people realize the great potential of CCTV in advertising business.
Fan Hongyu clearly remembers that in another world, several years later, CCTV's "Bidding King" once sold a sky-high price of over 300 million yuan.
Of course, there is a hype element.
But there is no comparison between 300 million and 1 million. This time, Fan Hongxue and others came to the capital and made psychological preparations for the price increase. You Tianle doubled the price in one breath, and Fan Hongxue was not surprised at all.
"Three million!"
As soon as Fan Hongxue finished speaking, You Tianle spoke coldly.
Before coming to the capital, You Tianle must have evaluated the real value of CCTV's advertising position during prime time and was mentally prepared. When I learned that Kexin Beverage Company only spent three million to sign a three-year contract with CCTV, You Tianle
I was stunned and thought the other party had an extremely tough backstage. Later, after investigation, You Tianle finally understood that Kexin Beverage Company just took the lead in front of everyone, picked up a ready-made bargain, shook his head and slapped his thigh, regretting why he hadn't been early
Yidian was in power in Tianle Company, and he did not realize the great power of CCTV's advertising position in the prime time to expand the market, so that this small collective enterprise in the mountains and valleys of Qingshan Province had been used for three years without any compensation.
What is the difference between one million yuan and free use?
But now Tianle Company has "awakened", you local buns in Qingshan Country want to continue to take advantage of this?
There is no door!
But then again, if you hadn't seen the advertisement of Kexin's beverage during CCTV's prime time, You Tianle would not have put your ideas on this, at least in a short period of time. From this perspective, Kexin's company is You Tianle's "
teacher".
"We can also give out three million."
Fan Hongxue still kept up with her. Unlike You Tianle, Fan Hongxue was always very calm and had no intention of showing off. According to the contract, as long as the conditions are equal to the competitors, Kexin Company has priority.
He doesn't need to raise the price on his own initiative.
What is the real value of CCTV's advertising location during prime time and how much they spend is different.
From the perspective of entrepreneurs, try to spend as little as possible. Cost control is very important. As for whether CCTV is "favorable", it is not a question that Fan Hongxue should consider.
"It seems that Chairman Fan is having a fight with me?"
You Tianle was angry and stared at Fan Hongxue's young and resolute face and asked coldly. The good demeanor he pretended was finally thrown away.
Fan Hongxue said lightly: "We have priority in quarrels. This is a reasonable competition in business. We can also pay any price that Tianle Company can offer. Whether it is a business or a businessman, we can do it."
, we must pay attention to the ratio of input and output."
"Five million!"
You Tianle was almost angry by Fan Hongxue's tone of lessons and vomited blood and called out the price of "five million" in one breath.
"Mr. You, no..."
The senior vice president sitting beside Director Yao couldn't help but scream, with an anxious look on his face and looked at it with a reproach.
Five million in a year has exceeded their original estimate. Tianle Company's internal evaluation of CCTV's advertising position during prime time is the highest price code of four million in a year.
This assessment is not only an assessment of the value of CCTV's advertising space during prime time, but also an assessment of Tianle Company's cost control.
Four million a year, and a three-year contract is signed at one time, it is 12 million.
For Tianle Company, this is a considerable expenditure and the financial pressure is quite large. Even in a wealthy area like the East China Sea, a food company can't just take out 12 million yuan.
Many other factors have to be considered comprehensively when taking it out.
Now, in order to learn to fight with Fan Hong, You Tianle increased his investments by himself, and suddenly broke through the highest price set at the collective evaluation meeting of the company's executives, with an additional one million a year, and three million in three years.
These three million are pure expenses, in other words, the company's net profit.
You always drink too much, right?
With a big backer like Master Yao, why should I fight against Qingshan people?
This is not how you play with relationships.
Other executives of Tianle Company also looked at You Tianle in unison.
You Tianle's eyes became vicious.
"We can also give out five million."
Fan Hong learned to be leisurely and said the same thing, it was plain, but it showed great confidence.
Everyone's face changed suddenly.
I never thought that this mountain valley beverage company was so confident.
You Tianle's face turned into a pig's liver. He picked up the wine glass in front of him, drank it all, and exhaled a breath of turbid air. His eyes were extremely ferocious, without any concealing his anger.
Fan Hongyu smiled slightly and said, "Mr. You, I think our thinking should be adjusted. If we simply compete for financial strength, Tianle Company cannot compete... Mr. You, don't stare at me, it's not the time to fight.
How long has it been since you took over Tianle Company? Kexin Beverage Company has been advertising on CCTV for three years. I am sure that everyone here should have drunk Kexin Beverage. Three years is enough
Kexin Company has opened up markets in all cities and even towns across the country. It is hard for you to imagine how much profit is every year. To be honest, Mr. You, maybe all the assets of your Tianle Company are combined, which is not as good as that.
Kexin Beverage Company’s current annual sales revenue. If you really see a high or low price, Kexin Company can sell for 20 million yuan a year, can you?”
Like his elder brother, Fan Hongyu's voice was also very gentle, neither slow nor fast, but every word he said was like a super heavy hammer, hitting the heads of You Tianle and all the executives of Tianle Company.
My mind was filled with strange rumbling sounds.
Two million a year!
For an advertising space?
Even Master Yao showed a look of surprise.
This is not something that can be talked nonsense. In front of the deputy director in charge of advertising business of CCTV, who dares to make such a boast of Haikou? It is the real thing. If Director Yao takes the conversation now, he will say it will cost 20 million.
If Xin Beverage Company cannot afford money, it means that it will automatically withdraw from the competition.
But Master Yao still held back and didn't speak.
After all, the amount of 20 million is too large. Director Yao himself doesn't think that CCTV's prime time advertising space is worth so much money. Besides, he really wants to answer this price. If Kexin's company can really take out the money
When he came, he forced Master Yao to the wall. He agreed or not, he couldn't agree. He patted the breasts with the friend who introduced You Tianle and would definitely help Tianle Company solve this matter.
Besides, Master Yao suspected that Fan Hongyu was still making trouble, so he deliberately said that a sky-high price that no one could afford, so that he could ruin You Tianle and his old Yao. You Tianle had been fooled and claimed five million.
Price? Since You Tianle has opened this post, the contract must not be signed by the time of formal signing, so it is probably necessary to have three million yuan a year.
Isn't this spending more money in vain?
Master Yao had already thought about it for You Tianle. Just add about 500,000 yuan per year on the basis of Kexin Beverage Company, and you have explained everything. Unexpectedly, you coincidentally met Kexin Company at the entrance of the hotel.
This unexpected happened to the person.
For a moment, Master Yao was not good at making a decision.
You Tianle finally came to his senses, sneered, and said, "County Magistrate Fan, anyone can brag about it. Two million yuan a year, what are you kidding..."
That being said, but You Tianle is obviously not as confident as before.
Fan Hongyu, who is old and doesn't seem to be completely nonsense. No matter what, he is also a county magistrate. He can be a county magistrate in his twenties, but he doesn't have any real skills. And just from the literal perspective, he is still a person who is a county magistrate.
Understand the above, what Fan Hongyu said is not outrageous. Kexin's company has been advertising on CCTV for three years, and even the Xiaoshiduo store in front of their Tianle company is filled with Kexin's drinks. You Tianle has tasted it more than once.
Two times, even hosted guests, they all served drinks from Kexin Company.
Then sales revenue must be astronomical.
It is precisely because of seeing the successful example of Kexin Beverage that You Tianle resolutely decided to enter the beverage market and get a share of the pie. All collective enterprises in the mountains and valleys of Qingshan Province can make the cake so big, and there is no reason why You Tianle can't make it
.When talking about modern enterprise management, they are still far from it. I don’t know who gave such an idea and hit the target by chance.
Fan Hongyu ignored You Tianle's sarcasm and continued: "Mr. You, CCTV's program, in addition to the prime time of 7 o'clock, there are other periods that are also very good. Tianle Company might as well invest in advertising in those periods. Relatively speaking,
, the price is relatively low and the advertising efficiency is also very good. There is no need to fight with Kexin Company to the death. Commercial competition can be a win-win situation."