Chapter two hundred and ninety fifth comprehensive attack
The hot sales of Dongchen Automobile in China have made all automobile manufacturers restless, especially Japanese automobile companies that have been sweeping the global market with mid-range cars. They are facing a formidable enemy. Among them, Toyota is the most serious concern.
Dongchen's current product line has a huge impact on similar products around the world, but the reason why it has a more serious impact on Toyota is because of Toyota's other development direction.
Putting aside the Lexus brand, Toyota's market positioning in recent years has been very accurate and predictable. It not only occupies a very high market share in the ordinary mid- to low-end car market, but also has excellent performance in developing new channels.
Achievements, especially the production and manufacturing of hybrid vehicles and clean energy vehicles.
In recent years, international oil prices have continued to rise, causing many consumers to begin to turn their attention to hybrid vehicles and new energy vehicles. With the continuous progress of Toyota's hybrid technology in the past two years, it has become a leader in this field.
, Toyota thought that they could sell at least more than eight million hybrid vehicles in the next five years. However, the emergence of Dongchen made them realize that their investment and advantages in the hybrid field were basically eliminated by Dongchen.
Brown thoroughly.
The ultimate goal of hybrid vehicles, to put it bluntly, is to reduce unit fuel consumption. The so-called environmental protection is also based on reducing unit fuel consumption. Except for pure electric vehicles, hybrid vehicles still cannot reduce exhaust emissions to a great extent. Now the so-called
Hybrid cars, especially Toyota hybrid cars, are just that they reduce the displacement of the gasoline engine on the basis of gasoline-powered cars. They also add additional electric auxiliary drive and battery units, so that the driving of the car is no longer
Relying on gasoline power alone, taking Toyota's most mature hybrid car "Prius" as an example, the fuel consumption per 100 kilometers has been reduced from 7 to about 5 under good road conditions, and the fuel consumption has been reduced by less than 30%.
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But in order to reduce this 30% fuel consumption, the Prius added an additional electric drive unit. This made the cost higher, the repairs more complicated, and the maintenance more expensive. Its power output is only less than 80 horsepower, but the price is more than 20
Ten thousand yuan. It can be said to be a bit ridiculously expensive.
But if you throw away the damn 1.5L naturally aspirated engine of the Prius, dismantle the electric engine and battery, and replace it with a Dongchen 1.4 naturally aspirated engine, what about the environmental performance of the Prius?
The Dongchen 1.4 naturally aspirated engine can reach about 120 horsepower, but its fuel consumption is equivalent to that of a Prius equipped with an electric engine and battery. This alone defeats Toyota's years of efforts in hybrid vehicles.
Already.
Are you still making a damn hybrid? When other people’s pure petrol-powered cars are 50% more powerful than yours, and don’t need to go to great lengths to install the entire electric system, the fuel consumption and exhaust emissions are the same.
When you are almost indistinguishable, you still say that your car is environmentally friendly, which is pure nonsense.
At this time, Dongchen was the biggest contributor to environmental protection. He directly improved the fuel economy, reducing the car's fuel consumption by about 30% year-on-year. And due to the high fuel utilization rate, exhaust emissions have improved relative to fuel economy.
It is higher, enough to reduce greenhouse gas emissions by more than 40%. Toyota has spent more than ten years constantly seeking the best environmental protection and economy in the field of hybrid vehicles. Dongchen has done it with only one gasoline engine.
As the world's understanding of Dongchen Automobile continues to deepen, authoritative departments in many countries have greatly praised Dongchen Automobile's environmental protection and praised Dongchen Automobile for bringing new standards for automobile environmental protection. Since Dongchen Automobile officially
Since its launch, Toyota Prius sales in China have plummeted to less than 100 units per week. Based on this sales volume, it will not be able to sell even 5,000 units this year.
Other brands of cars have also been impacted, but Toyota has been impacted in two areas at the same time. Toyota originally planned to promote the fundamental global popularization of hybrid vehicles within the next ten years, and has already invested in this area.
With billions of dollars, I thought I could use it to dominate a field in the future, but I didn't expect that everything came to nothing after Dongchen appeared.
The increasingly severe situation has led Toyota to take a peek at Dongchen's advanced engine technology. Less than half a month after the launch of Dongchen, a rumor spread on the Internet that Toyota was privately selling Dongchen cars to Chinese consumers at a price that was at least twice as high as the market price.
He purchased 60 Dongchen cars of various models and transported them back to Japan through his own special channels. Toyota denied this.
Since Toyota's crisis public relations was very good, even Weibo defined this revelation as "untrue speech". As a result, the popularity of discussions on this topic among netizens began to decline. However, just as netizens
When Zhang Wenhao mentally believed that this was indeed a false statement, he received a call from Director Liu.
Director Liu has been busy working on Dongchen's new diesel engine production line in Zhangjiakou these days. During this time, the senior leaders designated him as the interface between the country and Dongchen, so he was very concerned about Dongchen's related matters and called him.
., he said very anxiously: "Comrade Xiao Zhang, I just received the news that Toyota is shipping Dongchen Motors back to Japan. The news is true."
Zhang Wenhao asked curiously: "Oh? Has it been confirmed?"
"That's right." Officer Liu said: "They bribed the customs officers and shipped all 60 Dongchen cars back to Japan on the grounds that certain Lexus products were recalled for local repairs."
Zhang Wenhao suddenly realized that most Toyota products are already produced in domestic joint ventures. Even if they are recalled, it is impossible to recall them to Japan. However, Lexus is an imported car and its production line is located in Japan. Toyota used the Lexus recall as a reason to ship its own cars to Japan.
Returning to China is a good way to hide from others.
At this time, Officer Liu said with some concern: "Comrade Xiao Zhang, if Toyota gets these cars, will it have any impact on Dongchen?"
Zhang Wenhao smiled and said: "What impact will it have? Cars are not fighter jets. Fighters are built for one's own use. Outsiders may not be able to even take a look at them, let alone buy them. But cars are going to gradually cover the global market. They buy them."
These sixty vehicles can be regarded as the first batch of products of Dongchen Automobile entering Japan."
Officer Liu asked worriedly: "Will Dongchen's related technology be stolen by them?"
"No." Zhang Wenhao smiled calmly and said: "Even if I give them all the theoretical technologies, without enough good materials, they will not be able to turn those theoretical technologies into reality, and Dongchen's four-wheel drive technology relies on
The most important thing is the modified differential lock and power distribution system, which they cannot imitate. As for Dongchen’s a1 interactive system, they don’t even have the software capabilities.”
"That's good." Officer Liu breathed a sigh of relief and said: "Recently, the car sales of all brands in the Chinese market have been greatly affected by Dongchen, but some brands have avoided Dongchen because they are different from Dongchen.
This kind of interference, such as the SUV market, high-end car, luxury car market, but Toyota has been very injured during this period, and their family cars have been greatly affected. Now, the international community continues to praise Dongchen's environmental protection, making Toyota in
The dominance in the field of hybrid vehicles has also lost its meaning. They must be very anxious now and want to find a breakthrough from Dongchen."
Zhang Wenhao smiled and said: "Let them study it, but since Toyota is so anxious, I think it is time to put more pressure on them."
Officer Liu asked curiously: "How to put pressure on them?"
"Seize more of their market." Zhang Wenhao said: "Toyota Rav4, Cruiser, Prado, Land Cruiser and many other SUVs have been selling very hotly. Now the market of all SUVs in China is very clear. I think it is time to give
The SUV market has brought some pressure."
Officer Liu exclaimed and said, "You want to build an SUV? Your current assembly productivity cannot meet the market demand for the four current models. If you build an SUV now, wouldn't it make your already weak production capacity even more severe?"
"
Zhang Wenhao chuckled and said: "Director Liu, aren't you still here?"
Director Liu hurriedly said: "I can't help with this. Even if you want to build a new production line, it will take time."
"No." Zhang Wenhao said with a smile: "I am not planning to build a new production line. I want to borrow a few production lines from you."
"Borrow?" Officer Liu laughed dryly and said, "Don't joke with me. I don't have a production line that I can lend you."
Zhang Wenhao said: "It's very simple. Now Dongfeng and BAIC are producing off-road vehicles for the military. The military's digestion capacity is not that high. Just lend me these two lines. I can provide these two factories for free."
With the technology of chassis and suspension system, we authorize them to manufacture the car body on behalf of Dongchen. As for the engine, transmission system, and four-wheel drive system, Dongchen will complete it himself."
Officer Liu did not expect that Zhang Wenhao would ask him to borrow Dongfeng and BAIC's off-road vehicle production lines. These two lines are indeed relatively mature, but the military's demand for pure off-road vehicles has not been very high, so these two production lines have been at a low level.
In the semi-closed state, if Zhang Wenhao wants to borrow these two production lines, then he can directly take over Dongchen's other core technologies and start producing SUVs immediately.
Director Liu secretly sighed in his heart, Zhang Wenhao is really good at scheming, and now he is scheming on the military partners. But thinking about it carefully, Zhang Wenhao’s idea is not unrealistic, but very practical. First of all, the technology of Dongfeng and BAIC
The content has not been very high, so it has not been able to occupy a place in civilian SUVs. Secondly, the number of military orders has been getting smaller and smaller. These two lines have been idle for a long time, the profits are very low, and the enthusiasm for production is also very low. If
Zhang Wenhao can give them a large number of orders. When these two manufacturers are making money, they can also introduce some advanced technologies. Why not?
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