Chapter 310: The Request of Private Enterprises (1)
The birth of the Huahe Alliance not only made Dongchen a beneficiary, but all the brands that cooperated with it also benefited a lot from it. First of all, because they gave 70% of their production capacity to the production of Dongchen models, so
, they can also get a lot of OEM profits from it. In this way, their originally idle and wasted productivity can be fully utilized, but the biggest help is the sales of its own models.
Due to the replacement of Dongchen's engines, their original price positioning of Pentium, Xiali, Jiabao and low-end SUV models was below 150,000 yuan, which did not directly conflict with Dongchen's products, although they originally lacked competition.
However, because it has always followed the cost-effective route, its cost-effectiveness was originally very high before Dongchen entered the market. Now that it has been replaced with Dongchen's engine, its competitiveness and cost-effectiveness have been greatly improved, which has given
This provides consumers with more choices, and now consumers simply regard the models of these brands with modified engines as sub-products of Dongchen Automobile, just like Dongchen's own low-end sub-brands.
This is also due to consumers' great enthusiasm and attention to Dongchen. Therefore, when overseas brands began to cut prices, Dongchen Automobile, which maintained its original price, and its own brands under Huahe Alliance, did not decline in sales.
Lift.
The initial success of the Huahe Alliance made the relevant leaders of the Ministry of Commerce very happy. They even immediately formulated a long-term development plan and listed the Huahe Alliance as a key cooperation project of the Ministry of Commerce this year. Although during the whole process, the Ministry of Commerce only
It plays a role in the process. However, because Huahe Alliance, except Dongchen, is a state-owned enterprise, the achievements of Huahe Alliance are inseparable from the Ministry of Commerce and are also a very big achievement for them.
It is precisely because of the success of the Huahe Alliance that civilian domestic car brands suddenly fell into trouble. Moreover, it can be said that there are tigers in front and pursuers in the back. They have no ability to cover product lines above the mid-range. But they only go to the mid-range and low-end.
route, there are also low-end products from Volkswagen, Toyota, Honda and others competing with them in the market. In addition, the products of state-owned enterprises are basically the same as their market positioning. In this way, they have to face domestic and foreign problems at the same time.
Two sets of competitors.
Now, all state-owned enterprises have joined the Huahe Alliance. With Dongchen's reputation and technology, they have improved their competitiveness and stabilized their foothold in the wave of price cuts. As a result, private enterprises have become the bottom enterprises without any advantages and want to reverse the situation.
In this tragic situation, the only way out is to join the Huahe Alliance. Only in this way can they, like state-owned enterprises, stabilize their base and gain a firm foothold.
However, at the beginning of the establishment of the Huahe Alliance, except for Dongchen, a private enterprise that took the lead, all those that followed were state-owned enterprises. The reason was that the Ministry of Commerce believed that state-owned enterprises had higher execution capabilities and were not like private enterprises, which were full of variables and
It is too market-oriented, but now it seems that the cooperation model of Huahe Alliance is very successful, which is why private enterprises continue to beg the Ministry of Commerce, hoping that Huahe Alliance can open its doors to domestic private enterprises.
Zhang Wenhao has never considered cooperating with private enterprises. The reason is that it is too market-oriented and it is not easy to control the situation. This is like fighting floods, and those on the front line are soldiers instead of workers. The workers may feel uncomfortable because of their salary.
Waiting for various problems to stumble, but soldiers will not, because they have extremely strong execution ability. When orders require them to make sacrifices, they will never question or neglect.
At first, I felt that private enterprises were difficult to negotiate with, but now, with the success of the Huahe Alliance, private enterprises have started to come to us. This is something Zhang Wenhao had never thought of before.
Qirui, Geely, Zhongtai, Great Wall, Haima, BYD and other companies have submitted requests to the Ministry of Commerce to join the Huahe Alliance. Private enterprises are eager to join. Even the Ministry of Commerce has not thought of it. Logically speaking, the Ministry of Commerce
We can only put forward requirements and regulations for private enterprises in terms of macro policies, but we do not have the ability to directly manage these enterprises. It was not that we did not want to bring private enterprises with us before, but we just felt that communication would be troublesome. But now, private enterprises are desperate and have to find ways to do so.
Coming to the door, the Ministry of Commerce also believes that from a long-term perspective, all private enterprises should be included.
The person who contacted Zhang Wenhao was still Director Liu. This time, a total of twelve private automobile manufacturers made requests to the Ministry of Commerce, covering basically all civilian family car brands. Even the senior management paid great attention to this situation and have already given it to them.
The instructions given are to promote cooperation as much as possible, so that the Huahe Alliance will not only become a refuge for state-owned enterprises, but also a safe haven for the entire domestic automobile brands in China. If a unified camp can be formed to jointly fight against foreign brands, it will have a great impact on the entire domestic automobile market.
, all have great strategic significance.
When Director Liu gave Zhang Wenhao the list of private enterprises, Zhang Wenhao roughly weighed it and said: "Qirui, Geely and BYD are all private enterprises with relatively strong strength and scale. These three enterprises also have
They have the strength to carry out OEM production for Dongchen, but other brands do not have this strength. With their manufacturing level, some are not enough to do OEM for Dongchen, so Dongchen cannot make requests to borrow their production capacity. If they
Joining is not the same as other companies, but it only obtains Dongchen's engine authorization, so will other companies in the alliance have any objections?"
Director Liu nodded and said: "Everyone bought a ticket to enter and eat this buffet, but some people came in to eat with everyone without buying a ticket. It's okay for others to have opinions, but we also have to find a balance point.
, for these companies that are too low-end and too weak, you cannot directly shut them out, nor can you directly open the door to let them in, otherwise the people who buy tickets will definitely feel unbalanced. "
Zhang Wenhao smiled slightly and said: "It's hard to find this balance point."
"That's right." Director Liu nodded in agreement and said, "In my opinion, this matter cannot be rushed. We must formulate relatively fair rules for these companies, otherwise it will destroy the current balance of the alliance.
"As he said, he said: "Otherwise, let's divide it into two batches. First, meet with Jili, Qirui and BYD. Refer to the previous cooperation terms of the Huahe Alliance. If they accept, we will first
Get them in and then figure out how to deal with the rest.”
Zhang Wenhao had no objection and said: "Okay. Then I would like you to make arrangements with the leaders of the Ministry of Commerce and make time to meet with them."
Director Liu smiled and said: "This is easy to handle. We can arrange it immediately. Just make a phone call and their person in charge will come to Yanjing within 24 hours."
As he said that, Director Liu glanced at Zhang Wenhao and said meaningfully: "Actually, attracting a few more companies will definitely be a good situation for Dongchen. The last issue of "Famous Cars" was calling for Dongchen to enter North America.
Market, in my opinion, now is the time to export first. The annual production capacity of these three brands exceeds one million units. Among them, Geely has at least 1.2 million units even if Woerwo is removed.
Annual output, once these three brands reach a cooperation, they can produce at least two million more vehicles for Dongchen every year. With these two million vehicles for export, I think it will be a big market."
Zhang Wenhao thought for a moment, nodded, and said: "If that's the case, then you can consider exporting first. The export market is opened. After occupying a certain share overseas, you can start to acquire overseas local companies or cooperate in production. This
It’s better to plan carefully.”
The total annual output is 3.2 million units. If 70% is given to Dongchen, it will have a productivity of at least 2.2 million units. If Dongchen transforms it, the productivity can be easily increased to 3 million units, more than 2.2 million units.
The production capacity of three million units can indeed open up overseas markets, and the production line under construction by Zhang Wenhao also has a production capacity of at least two million units. Next, perhaps we should talk to Director Liu about continuing to expand the production line.
Yes, it involves multiple links such as approval, review, land, construction, etc. If the top management nods, everything will be accelerated a lot.
Zhang Wenhao plans in his mind to develop Jiangcheng into his largest industrial base, so the previous two thousand acres will not be enough. Even the remaining land area of the entire Jiangcheng High-tech Zone may not be enough. If this is the case,
If so, I might as well apply for an industrial base project through the government and turn the high-tech zone directly into Dongchen's industrial base. In this way, I would have more space to centralize the operation of industrial manufacturing projects in Jiangcheng, and finally
The important thing is that once the industrial base reaches a large scale, it will definitely play a mainstay role in promoting Jiangcheng's economy. Jiangcheng is his hometown after all. At this time, Zhang Wenhao is a taxpayer everywhere, so Zhang Wenhao is naturally more willing to spend money.
In my hometown.
Just when Zhang Wenhao was thinking about the feasibility of the whole thing, Director Liu smiled and said: "No matter what your plan is, you have to attract these three companies first. I will contact the person in charge of the Ministry of Commerce now and let them
Arrange a meeting as soon as possible."
Zhang Wenhao nodded and asked: "Director Liu, if I want to build a large-scale industrial base of unprecedented scale in Jiangcheng, what kind of help and support can the government give me?"
Officer Liu asked curiously: "The scale is unprecedented? Can you tell us in detail what kind of scale it is?"
Zhang Wenhao said: "In terms of automobiles alone, the annual output will exceed 10 million units. After all, Dongchen's future consideration must be the global market, and the annual output of several major automobile production giants in the world has basically exceeded 10 million units. Dongchen
If we want to occupy a larger market, our production capacity can only be more than this number, not less."
Officer Liu frowned and asked: "Since we are considering this aspect, Jiangcheng is probably not a suitable place. Jiangcheng is an inland city and its economy is not very developed."
"This is a trivial matter." Zhang Wenhao said: "Although it is an inland city, it is only more than two hundred kilometers away from the coastline."
"No." Director Liu shook his head solemnly and said: "If it is a small or medium-sized scale, it doesn't matter. However, what you want to do is a super-large scale, and your future focus will be on overseas markets, so you must be careful in choosing your location.
, Now, it is a recognized fact that inland cities are not as good as coastal cities, and coastal cities are not even slightly better than inland cities. There is a gap of several times. If you look at the Great Lakes region in the United States, they are basically all now
It has become lonely. The worst place is Detroit. It used to be so glorious, but now it is almost a ghost town. If you choose to develop in an inland city, there may not be any problems at first, but once problems arise, it will be a time bomb!"
Zhang Wenhao pursed his lips for a long time, and was thinking about the seriousness of it. The inland is indeed inferior to the coast. This is not only because coastal cities are close to the sea and ports. The most important thing is that the economic pattern in the past few decades has always been focused on
Coastal development, therefore, the first echelon, which is dominated by coastal cities, is far better than inland cities in terms of city size and infrastructure construction. Choosing inland is equivalent to adding a chain to one's neck.
The shackles, this shackles are insignificant at first, but as they continue to expand, this shackles may cause suffocation!
However, Zhang Wenhao hopes from the bottom of his heart to place his industry in Jiangcheng, the city where he grew up. Jiangcheng means far more to him than any other city, because this is his hometown, and no one wants to be able to use it.
With his own ability, he can make some contributions to his hometown. If this large-scale industrial base is settled in Jiangcheng, Zhang Wenhao dare not say anything else. With the strength of Dongchen and the solid backing provided by the super learning system, he will definitely make Jiangcheng one of the
Among the first-tier provincial capital cities, however, as Director Liu said, if he chooses Jiangcheng, it will be equivalent to planting a time bomb for himself.
Seeing Zhang Wenhao frowning and thinking, Officer Liu said: "I still recommend you to choose a coastal city in the southeast. The local government has a broad vision and is forward-looking. It can see further. With Dongchen's current strength, it can settle in any coastal city.
, you will be treated like a treasure by the local government. In order to retain you, they will do their best to meet your various requirements without the need for senior officials to come forward, which is much better than what you would do in an inland city."
Zhang Wenhao nodded and said: "I understand this in my heart, but I still hope to develop in Jiangcheng. Even if it requires me to pay a certain price, it is within the scope of what I can accept."
Immediately, Zhang Wenhao's eyes lit up and he said: "Jiangcheng is along the Yangtze River, not far from the seaport, and the High-tech Zone is on the riverside. If I build an artificial port in the High-tech Zone, will it be able to solve the problem of sea transportation?
"
Officer Liu shook his head helplessly and said: "This is not just a transportation problem, it is an infrastructure problem. To use the simplest metaphor, coastal cities are high-speed rail, while inland cities are the speed of 100 kilometers per hour with an average speed of 100 kilometers per hour.
There are no existing lines. If you give up high-speed rail and choose to develop on existing lines, you will be restricted not only from a simple aspect such as transportation.”rs!~!
{Piaotian Literature www.piaotian.net thanks all book friends for their support, your support is our greatest motivation}
