David Silva is on vacation with his family in the beautiful island of Mallorca. The bright sunshine, snow-white beaches and turquoise sea, as well as the clear blue sky and white clouds, form a beautiful oil painting.
The beautiful and sexy wife and children were playing on the beach in the distance, while David Silva was lying on the beach chair, enjoying his vacation comfortably.
On the table next to him are an open book, a glass of juice, and a mobile phone.
Just when David Silva was about to reach for the juice, his cell phone suddenly rang with a pleasant notification tone.
David Silva's hand was on the edge, he gave up the juice and picked up the phone.
After turning on the screen, I found that a dialogue interface popped up on the phone screen. There was a volume label in the green dialogue bubble on the left.
The sender at the top of the conversation interface says "Boss", and the sender's avatar is a picture of David Silva's boss Chang Sheng.
David Silva clicked on this voice message, and Chang Sheng's voice sounded on his phone: "Guys, there is good news and bad news. Which one do you want to hear? If you want to hear the good news, the reply number is one, I want to hear it.
Bad news recovery number two!”
David Silva rolled his eyes, then moved his fingers quickly on the keyboard and replied with the number one.
The reply came out immediately, also a voice message.
Clicking on it, Chang Sheng's voice sounded again: "Actually, there is no good or bad news. No matter which one you reply to, you will hear this message: I am officially informing you, guys, that the reporting time for the pre-season training camp has been advanced!
So you must rush back to Formello before noon tomorrow! Now, no matter where you are in the world, take action! As for the punishment for being late, you know!"
David Silva was stunned for a moment while holding the phone.
Then he jumped up from the beach chair, and the leisurely background music suddenly changed to a fast-paced drum beat!
At the same time, at home in Dortmund, Germany, Mario Gotze, who was playing video games with his brother, also heard the phone ring. He heard the same message as David Silva, so he threw away the game controller.
, rushed out.
In the fiery Rio de Janeiro, Hernanes had just whistled at a hot bikini beauty when a familiar message alert sounded on his mobile phone in his pocket.
When I took it out, I heard Chang Sheng's voice, but his voice only opened at the beginning, and the screen cut to the airport.
In the crowded JFK International Airport in New York, Cavani, who was sweating profusely, was telling the waitress at the ticket counter: "I want a ticket to Rome, and I want to take off as soon as possible!"
Amid Chang Sheng's voice, the screen kept switching.
Lazio's players take turns to be in the same situation, most of them are dusty and in a hurry.
Some people are at the airport, some are at crowded train stations, and some are driving on the highway fighting traffic jams.
Finally, when the sound of victory ended, the scene cut to Lazio's Formello training base. The players were wearing all kinds of clothes, carrying luggage, carrying bags, and some even wore colorful beach shirts.
, appeared in front of Chang Sheng wearing flip-flops.
Everyone looked miserable.
Chang Sheng, who was wearing a neat suit, looked very satisfied. He looked at his players with a smile.
But the next second, his expression suddenly changed and he asked: "Where is Fabio?!"
A group of players looked at each other, and then a voice in the crowd said weakly: "He doesn't seem to have added your prestige platform, boss..."
The last shot is of Fabio Coentrao lying on the sofa with his feet up on the coffee table, watching a high-definition blockbuster on the TV. The mobile phone placed on the coffee table looks very special under the fluorescence of the TV screen.
Quiet……
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Don’t get me wrong, this is not Lazio players really playing life and death. The above is a TV commercial that has been broadcast intensively on many European TV stations recently. Whether it is the soundtrack, the pictures, or the split shots, it is shot like a Hollywood movie.
Because of the full cast of Lazio, the interesting plot, vivid performances, and lively soundtrack, it quickly became popular throughout Europe.
The final ending also makes people laugh. When they think of Chang Sheng's angry expression and Coentrao's uninformed appearance, everyone mourns Coentrao's fate...
This is an advertisement promoting a special product - an instant messaging software.
At the end of the advertisement, the logo of this product appears.
There is a green chat bubble villain and a white chat bubble villain, and below it is its English name "WeChat".
This logo will definitely look familiar to Chinese audiences, because yes, this is actually a Chinese software.
This is a new sponsorship contract that Lazio recently received. They have become the global promotion partner of a new real-time multi-person chat communication software launched by the Chinese technology company Penguin.
To put it simply, Penguin spent money to sponsor Lazio and obtained Lazio’s endorsement rights.
So all the Lazio players and the head coach advertised for them.
This software was launched in China not long ago, and it has another name in China: "Weixin"!
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The Italian media just complained that Lazio has become more and more Chinese. As a result, Lazio proved that they still have potential to be tapped, and new Chinese companies have found endorsement space in Lazio!
This is the largest endorsement contract Lotito has negotiated since he went to China this summer, three million euros over three years, an average of one million euros per year.
For Penguin, the newly launched Prestige software urgently needs to expand its influence and market share. Cooperating with a top international team like Lazio is naturally a very beautiful move.
With the help of Lazio's reputation, Weixin has extended their popularity to the European market and opened up overseas markets. At the same time, for the Chinese domestic market, being able to invite Lazio to be the spokesperson naturally means that this is a high-end and high-end product, and there are also
It helps to promote the positive image of products in the domestic market, improve product quality, and attract more users.
Therefore, this TV advertisement was not only distributed in overseas markets, but also began to be broadcast simultaneously on domestic TV stations and the Internet in China.
Many fans were pleasantly surprised. This creative and well-produced advertisement also aroused heated discussions on the Internet and attracted much attention. For a while, Penguin's prestige software became the focus of heated discussions.
Everyone also made fun of Coentrao, who did not come to the training camp because he did not pay attention to the prestige platform of Changsheng.
All kinds of black jokes have a way out.
But what they didn't expect was that shortly after that, Lazio Club officially announced that Coentrao had left the team and that he had transferred to Real Madrid for a worth of 20 million euros!
Now even the European media has taken issue with this advertisement.
"In the advertisement, Coentrao became the unlucky guy, but in reality Coentrao also left Lazio!"
"Is the advertisement virtual or reality? At this moment, Lazio Club makes it difficult for people to tell each other apart. Is this scene in reality the answer to the last suspense in the advertisement? Coentrao did not pay attention to Chang's prestige platform, which led to
Missing the team gathering day caused Chang's anger, and was he eventually kicked out of Lazio for this reason?"
"Of course, advertising is advertising after all, and it cannot really affect reality. If Lazio really doesn't pay attention to coach Chang because of Coentrao,
The platform sold him, which only shows that Lazio is a bunch of idiots from the management to the coach... In fact, Coentrao's departure has nothing to do with this advertisement. He has long been determined to leave the team.
In the second half of the season, he expressed such a wish. This summer, Lazio has been looking for a buyer for Coentrao... As for why, not long after this advertisement was released, the Lazio club announced that Coentrao
Trung's departure from the team can really only be said to be...a coincidence."
Some reporters went to interview Chang Sheng and asked him if he really had such a prestigious platform.
Chang Sheng nodded and admitted: "In fact, the team does have such a platform. Generally speaking, I will notify everyone on this platform of any news and arrangements so that everyone can be prepared. Of course, the advertisement is exaggerated.
,I won’t do that…”
A reporter asked Chang Sheng what his prestige platform account was. Chang Sheng smiled and said: "The team's internal platform, the account is confidential."
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A creative advertisement brought Weixin and Penguin to fans all over the world, and the subsequent real-life transfer incident that perfectly matched the advertisement made Weixin become the focus of public discussion.
The extension of this topic is an additional effect of advertising. Even advertising companies and sponsors did not expect it. It can be regarded as a "windfall"...
When an advertisement becomes a hot social topic, this is the highest level of advertising.
I didn't expect to achieve it like this.
This was of course an accident. Coentrao left Lazio because he wanted more opportunities to play. A player who had played for Lazio for many years just left. This should have been a very sad thing, but because of this advertisement
, suddenly became a little happy...
After Coentrao left, Lazio quickly announced signings. They announced the introduction of Italian U21 international Salvatore Bochetti from Rubin Kazan for a transfer fee of 5 million euros to replace Coentrao.
The left space left by Long's departure.
Bochetti seemed very happy to join Lazio.
He said in an interview: "I have always dreamed of playing football under Chang, and now my dream has come true!"
What he said is true. Throughout Europe, many professional players dream of joining Lazio, but they are not qualified. Bochetti can join Lazio, but he is still asked by Changsheng. It feels like being dropped from the sky. It was like the cake was hit on the head, making people feel dizzy with happiness.
As for not being the main force but rotating players, Bochetti doesn't care at all. Maybe it will take a few years until he gets tired of rotating players before he will think of pursuing more things... Just like Same as Coentrao.
An iron-clad camp with flowing troops is the method Chang Sheng chose in order to maintain competition and vitality within the Lazio team.
You can leave if you want, but Lazio will not force you to stay, because Lazio has never lacked players who want to come, and Lazio has never had an indispensable core.
It may be cruel to say this, but this is the story behind this glorious and wealthy family that must be mentioned. (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)
