Volume Eight, Liaokuo River, Tianwanli Shuang, Section 97: The Three Caves of Crafty Rabbit
However, Andejian did not discuss the situation in Songzhou with Xu Xiaochun, Lu Weimin and others. This was not a topic that Xu Xiaochun, Lu Weimin and others could discuss. Andejian just used this opportunity to resolve his inner troubles. (
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In fact, everyone has moments of loneliness and boredom in their hearts, no matter whether he is a powerful person or an ordinary person, and through communication and talking between relatives, friends, colleagues and friends, you can get a kind of emotional relief, even if the other party is unable to help you,
But this kind of emotional resolution is also of great benefit to maintaining a good mentality and mood.
When Ande Jian was talking about the situation in Fengzhou City with Xu Xiaochun, Lu Weimin's phone rang, and it was actually the call from his second sister Lu Zhihua.
"How did you know I was in Songzhou?" Lu Weimin was quite surprised. After walking out of the small reception room, he looked around, but he didn't see Lu Zhihua.
"I saw your car parked in the hotel parking lot. Did you eat at the Hanting Hotel? I'm at the Chinese Gallery opposite the Hanting Hotel." Lu Zhihua's voice on the phone was very relaxed and pleasant, and Lu Weimin felt that he was his second sister.
I have been in a good mood for quite some time recently.
Lu Zhihua certainly has reason to be in a good mood.
1995 was a year of explosive growth for Huamin Bio-Health Products Co., Ltd. The comprehensive sales of Lean Marrow Essence Liquid almost swept the entire Central China region at once, conquering the markets of Chang'an, Anhui, Jiangsu, Hubei, Shanghai, Zhejiang, Hunan and Henan.
, like a violent storm, the entire Central China land
The Internet is full of advertisements for Lean Marrow Replenishing Liquid, whether it is TV stations or newspapers, introductions by experts and professors, sworn lectures by top scorers in the college entrance examination, students wearing doctorate hats, or praises from an old man with a fairy-like air.
Like a tide, it flooded consumers' minds.
There are also promotional posters with famous film and television singers as spokespersons, as well as beautifully printed coated paper brochures. The overwhelming roadside billboards all declare the advertising efforts of the Lean Marrow Replenishing Liquid.
After 1994 years of savings and reserves, Huamin Health Products Company finally showed its fangs to the surrounding provinces of Changjiang Province at the beginning of 1995. According to Lu Zhihua's concept, since advertising is king, advertising must be achieved to the extreme.
, starting from March 1995, 20% of the turnover will be used as advertising expenses every month, excluding marketing expenses. This advertising method that almost completely sacrifices corporate profits looks more like
It was a desperate move, but it had an unparalleled effect in this era.
The publicity campaign first achieved breakthroughs in the three provinces of Henan, Anhui and Jiangsu. Just half a year later, in September, the sales in Henan and Jiangsu had surpassed Changjiang Province, the base camp of Huamin Company. By November, the sales in Jiangsu Province were even higher.
It has firmly occupied the top spot in all provinces in the country for Lean Marrow Supplement. Henan Province follows closely behind, while Changjiang quickly dropped to fourth place due to limited consumption capacity, even behind Zhejiang Province.
The production base of Huamin Company has also quickly followed up. Production bases have been built in Jiangsu, Anhui, Henan and other provinces to ensure that production capacity can keep up. This will also make Huamin expand more into surrounding markets.
Huamin Company achieved sales revenue of 1.5 billion last year, and this year's sales revenue target was originally set at 500 million. However, after seeing the explosive growth of advertising effects, the sales target was raised all the way, from 500 million to 800 million.
1.2 billion, which was finally determined to be 1.2 billion. This is what Lu Zhihua mentioned when he called Lu Weimin in October. In October, Huamin Biotech’s sales revenue is estimated to exceed 1.2 billion, and it should not be a problem to exceed 1.5 billion for the whole year.
big.
The advertising strategy Lu Weimin suggested to Lu Zhihua was used to the extreme by Lu Zhihua. And this strategy has indeed achieved unprecedented success in a situation where the national immunity to advertising is still insufficient. Several of Lu Zhihua's entrepreneurial partners are very interested in Lu Zhihua's crazy approach.
I was so impressed by the strategy.
Lu Weimin has basically not seen his second sister for more than half a year. Lu Zhihua is indeed too busy. He spends almost half of his time on planes or trains, setting up locations in several provinces, inspecting and analyzing the market, and conducting research on sales companies.
In the words of Lu Zhihua, she cannot do everything by herself, but she must at least know whether the company's strategies are implemented in place and what problems exist. She cannot be ignored by people below, especially those in sales companies.
People are deceived without knowing it.
Lu Weimin's principled advice to Lu Zhihua that the company's headquarters should be directly responsible for the company's financial revenue and expenditure was also unswervingly recognized by Lu Zhihua. It was this principle that caused Huamin Company to have efficiency problems in the process of rapid expansion.
, but it ensures financial stability.
After talking to Ande Jian, Lu Weimin went to the Hualang Garden Hotel opposite the Hanting.
If the Hanting Hotel is a down-and-out lady, then the Hualang Garden Hotel is undoubtedly a newly minted daughter.
"Sister, are you alone?" Lu Weimin was very surprised when he saw Lu Zhihua sitting alone in a corner of the cafe, holding a mole leisurely on his fingers, and there seemed to be a pensive expression between his eyebrows.
As a CEO of a company whose annual sales revenue exceeds 1.5 billion, it is undoubtedly too bizarre to sit here alone.
"They are over there." Lu Zhihua shook his head lightly and pointed with his finger. Only then did Lu Weimin see a man and a woman sitting in a booth next to him. The woman was only in her twenties and had a pretty face.
, the man is probably in his mid-twenties, his thick and muscular body reveals an aura of strength at first glance, but it is hidden very well, both of them are wearing suits and leather shoes.
"Sister, did you come to Songzhou alone?" Lu Weimin sat down, ordered a cup of coffee, and asked curiously: "Where are they?"
The "they" in Lu Weimin's words refer to Lu Zhihua's partners, not the man and woman next to them. At a glance, these two people knew that they were Lu Weimin's assistants or driver's bodyguards.
"Why, I can't come out alone? Do you think I should be hugged wherever I go?" Lu Zhihua glared at Lu Weimin, "Cui Lei and the others are in the kt over there, receiving a deputy mayor and a few people.
Director."
Cui Lei was Lu Zhihua's partner when he was working at Lingnan Sun God. He is now Lu Zhihua's partner and the vice president of Huamin Biotechnology Co., Ltd. Lu Weimin is also familiar with him. After that meeting, Lu Weimin became familiar with several of Lu Zhihua's entrepreneurial partners.
It took a lot of effort to understand. It should be said that they are all passionate but capable characters. It is these entrepreneurial partners that can support Huamin Biotech to enter a period of crazy growth in just over a year.
.
"That's not true. I just think it's a bit unreasonable for the second sister to come alone." Lu Weimin smiled and said: "Look at the performance of Huamin Biotechnology this year, countless people have dropped their eyes, right?"
Lu Zhihua still had that calm expression, as if he still couldn't say anything, "Huamin is nothing. Look at the three plants. Last year, the sales revenue was only 100 million. This year, it is said that it will exceed 2 billion, an increase of twenty times.
There really is nothing impossible, only unimaginable, can you believe it?"
"Second sister, do you feel anything?" Lu Weimin noticed a hint of worry in Lu Zhihua's tone and asked carefully.
"Well, I think such a market is indeed a bit too crazy. It's so crazy that everyone seems to have lost their minds. It's unimaginable. We have invested nearly 200 million in advertising this year. I feel that we have achieved such sales revenue.
It is unimaginable. The question is, can this situation continue? Maybe it can be maintained next year.
But what about the year after tomorrow and the year after that?" Lu Weimin was also impressed by the bone-deep calmness in Lu Zhihua's tone. If he can judge the development of the health care product market based on the memory of past lives, then the second sister's foresight is the reason.
She relied on her analysis of the market to grasp the situation, and of course she did not rule out her own deliberate reminders.
"Then what are the plans for the second sister?" Lu Weimin knew that he did not need to remind him in this regard. Since Lu Zhihua was aware of this, she would naturally make arrangements.
"Well, there are some plans. Judging from the current market response, the advertising effect can last at least one to two years. Our advertising investment will be quite large in the second half of this year. I think the effect will not really explode until the first half of next year. Three
That kind of advertising method is not suitable for us. They are targeting the rural low-end market. We still focus on it.
We have to go to the market above the county seat, and we basically don’t do it in the towns and rural areas below the county seat. Feilong, Sungod, Life Nuclear Energy, and now the Eight Immortals are crossing the sea to show their magical powers. But I estimate that our Huamin sales revenue will exceed 3 billion next year. But in the future
"To be honest, I am not sure what the market will be like."
The worry in Lu Zhihua's tone would only show up in front of her younger brother. Even in front of several of her entrepreneurial partners, she still showed confidence.
"Then what countermeasures do you have?" Lu Weimin took a sip of coffee with interest and asked.
"It's hard to say now, but I think the health care products market has gone crazy when it reaches this state, and it may be a collapse." Lu Zhihua shook his head, "A cunning rabbit has three holes, and people have no foresight.
With recent concerns, I feel that maybe Huamin needs to take advantage of the abundant cash flow brought by the current income from the health care product market and see if there are other options."
Lu Weimin finally felt relieved. It seemed that her second sister was calmer and more rational than she imagined. The abnormal development trend of the health care products market had caused her concern. However, such a hot market was too difficult to grasp well.
It's a pity, the key is to seize this opportunity.
"Second sister, I agree with your judgment. Maybe the health care products market can maintain development next year, but it's hard to say the year after that. We have to make forward-looking arrangements, and the sooner the better." Lu Weimin nodded.
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