Volume 19, the country is so beautiful, section 143, strategic advice
"It's not exactly." Du Qili continued, very natural, "Since you want to build a commercial center, you must consider many factors, including stores, catering, hotels, and high-end department stores, and entertainment.
But what entertainment is closest to popularization and can attract popularity the most, of course it is the theater, so we need to consider that when we started working in commercial real estate a few years ago, I didn’t think that it would also have film and television media, but now we combine it and find that
It can better reflect the linkage between upstream and downstream. And after doing film and television, you will know that a considerable amount of profit has been swallowed up by theaters. "Seven Swords" is a typical example. At that time, Deyong suggested to me that the theaters and film and television production should be considered.
United, I think it makes sense, so I have studied it on the board of directors of the company.”
"So, you already have a plan?" Lu Weimin sighed in his heart. Huamin's success is definitely not as simple as relying on his own strategic guidance. Although he can help them guide them in the general direction, it is truly implemented in detail.
At every link and every strategy, they still need to analyze and judge by themselves, so there is also a think tank established by Zhen Jie, which must be available in macroscopic and microscopic.
"Well, if nothing unexpected happens, we will be approved by the State Administration of Radio, Film and Television in March to establish Huamin Trendy Cinemas. Now we have four cinemas under our jurisdiction, two of which have been acquired, and the other two are under construction.
It is divided into Beijing and Shanghai, and the layout of other cities is also developing. The next step is Hangzhou/Jinling/Landao/Dalian/Shenzhen/Guangzhou/Chongqing/Wuhan/Chengdu/Xi'an will be our preferred development place, Hangzhou/Jinling
/Shenzhen/Guangzhou's four cities have been basically finalized and construction will start soon." Wei Deyong glanced at Lu Zhihua, who lowered his head and thought about something, cleared his throat, and replied that he is the planning and layout of the theater chain and
The specific executor of the construction. "We hope to achieve the goal of 80 screens by the end of the year, and at the same time, we need two imax screens, which can reach 200 screens and five imax screens by 2010, which is even greater than the leading Wanda
The gap, but the goal determined by our group is to be high-quality, high-efficiency and efficient. For example, we consider the construction of cinemas in Beijing and Shanghai, but we do not consider the extension for the third- and fourth-tier cities."
A few people here can be regarded as the absolute core of Huamin Group and are also shareholders of Huamin Group. If you want to say that only Lu Weimin does not have any shares in Huamin Group, of course, Lu Weimin's unique identity and role will not be mentioned, so these
The core secrets related to the development of Huamin Group have not been concealed.
The development ideas of Huamin Trend Cinemas are similar to those of Century Fenghua Real Estate, and they concentrate on first- and second-tier cities. Except for Hainan, this place is more special, because Lu Zhihua once stayed in Hainan, and after the real estate bubble burst in the 1990s, it left a place behind.
Chicken feathers have a lot of room for development, other regions have unswervingly determined the policy of not considering the development of third- and fourth-tier cities. Even some weak second-tier cities have not entered, so it can be said that it is inside.
In the central and western regions of the mainland, except for typical regional central cities such as Chengdu/Wuhan/Chongqing/Xi'an, Century Beauty has not entered. Now Huamin Cinemas has basically followed the strategic ideas of Century Beauty and only made it
The most mature area, without considering opening up areas with immature economic areas.
It should be said that although this strategy looks a bit conservative, it is a very wise strategy in terms of the long-term development of real estate. This strategy is also the advice Lu Weimin gave to Lu Zhihua and Xiao Jinfeng. In Century Fenghua, it is not yet available to Poly/Vanke/Country Garden.
With such giant real estate companies competing for strength, there is no need to spread the store too much, concentrate on doing every project in hand, and increase profit margin is the most important thing, but to increase profit margin, it is necessary
We need to make some choices in the project area. First- and second-tier cities have strong demand and strong purchasing power, which is more suitable for the key development of the century-old Fenghua. However, if we are greedy for scale and blindly seek big, it will make the company bigger and unscrupulous, and not strong.
Huamin Trendy Cinemas also continues the century-old strategy, which is a safe move in Lu Weimin's view, but the theater chain is still somewhat different from the commercial real estate sector. How to distinguish the nuances between the two
It depends on the Chinese side to consider it.
"Well, as the entertainment and media sectors develop in the future, the overall market size will become larger and larger as the economy develops, whether it is film and television production or theaters, there will be great development prospects. I am very optimistic about this
One piece, and there will be a long golden period." Lu Weimin nodded in agreement: "You are mainly developing first- and second-tier cities, which are relatively stable from now on. The profit rate is definitely stronger than that of third- and fourth-tier cities, but in the long run,
Look, if Huamin Trendy Cinema wants to further expand its share in the theater market, it will definitely expand its market to third- and fourth-tier cities. In addition, I think that since I have built a theater, I might as well relax my horizons, foreign markets, for example
American theater chains can also be considered, especially when the US financial crisis occurs, when asset prices shrink, you might as well consider it.”
Wei Deyong and Du Qili/Cui Lei were both surprised. Why did Lu Weimin suddenly turn his attention to the United States on the other side of the ocean? Lu Weimin said it very easily, but once he said it, his words would definitely be of weight. This is what they have dealt with over the years.
Even Lu Zhihua's eyes were cast in the conclusion.
"Sanzi, do you think you can invest in theaters in the United States? Are you optimistic about the American market?" Lu Zhihua frowned slightly.
"The cultural and entertainment market will show a long period of prosperity when the economy develops to a certain extent. This is true in China, and the United States is no exception. Compared with the domestic entertainment methods, Americans are actually much less entertainment methods. Of course, they will be thrown away.
Considering some factors such as religious beliefs, in fact, there are really not many ways for ordinary Americans to have entertainment in their spare time. For example, the very popular karaokes in our country, sitting in teahouses, playing cards, and not fashionable among them.
So watching sports/movies and travel is probably their most important leisure method, so the entertainment industry in North America is relatively single, but healthier. In my personal opinion, theaters should be a direction worth investing in. Of course, of course
This also requires your professional market research institutions to draw conclusions.”
Lu Weimin left such a topic for the executives of Huamin Group, which also made Huamin Group more interested and confident in the construction of theaters.
Indeed, judging from the scale of the film and television market in recent years, the growth rate is very fast. Both film and television production and theater companies have begun to show explosive growth. The most obvious ones are Wanda Cinemas and Huayi.
Private film and television production companies such as /Yongtian Entertainment/Hairun, the emergence of these companies also shows that many people in China have seen the prosperity and prospects of the film and television market.
But Lu Weimin's words brought the topic abroad and to the United States, which made the executives of the China Resources Group excited, especially Cui Lei, Du Qili, Wei Deyong and others, who were even more excited.
"Look, their temperaments were all curled up in your words, and Deyong's eyes were almost red." Xiao Jinfeng had a hint of disdain on the corner of his mouth, "The domestic theater chains have just started to move, and even the approval from the State Administration of Radio, Film and Television has been approved.
I have not got it yet, but I want to go abroad. Are you a little too big?”
"I didn't say that they should implement it now, but they can consider it in advance and study the market." Lu Weimin shook his head, "Don't be dissatisfied. Don't look at the current century as prosperous as the peak, but the domestic real estate market should have reached its peak.
Perhaps this hot situation can last for only two or three years, but in the future it will probably be a downward trend. Well, but I think you might as well look outward. If you really want to write an article in the real estate market
, You can also consider letting Century Fenghua go abroad.”
"Ah? Century Fenghua went abroad?" Xiao Jinfeng was surprised, "Where to go? Century Fenghua went to build a house and sell it to foreigners?"
"What's wrong? Have you noticed that the groups and numbers of middle-class immigrants in China are growing rapidly. Their main destinations are three, including the United States/Canada/Australia. There are also many Chinese residents in these three places.
It is also the most popular among immigrants. Places such as San Francisco/Los Angeles/New York/Vancouver/Seattle/Toronto/Sydney/Melbourne/Perth are very popular among Chinese immigrants. I estimate that the country will immigrate to North America and Australia in the next few years.
The number of immigrants will further increase. At the same time, the domestic wealthy class will have a further increase in demand for investment or preservation of value. So I think it should be a good idea to invest in the real estate industry in these places."
The attitude is calm and natural.
"This suggestion is a bit innovative, but didn't you say that the US real estate market has experienced large fluctuations due to the sub-debt crisis?" Xiao Jinfeng still had some understanding of the US real estate market.
"Well, but that's short-lived. The US government will not let this continue. Besides, the advice I give you is to target our domestic immigrants and investors. Of course, if you can do it more successfully, like the US real estate market
It's better to march." Lu Weimin laughed.
Please vote for recommendation! (To be continued.)