When Lu Weimin placed the selected pictures in front of Shen Zilie and Zhou Yuming, Shen Zilie and Zhou Yuming were involuntarily attracted by this series of pictures.
The things produced by professional photographers are indeed not comparable to those of amateur photographers. Lu Weimin is still happy that he has made a wise decision. He specially invited the Changzhou Photography Club to Nantan to shoot, and the shooting was divided into morning, afternoon and evening.
There are distant views and close-up shots, especially the good ecology of the kiwi fruit orchard in Nantanqiu District is quite vividly displayed.
Both Shen Zilie and Zhou Yuming were shocked by this series of photos. Of course, they were even more shocked by Lu Weimin's series of ideas and plans.
Although Lu Weimin previously proposed to do some publicity in Changzhou, Shen Zilie also agreed and even told Lu Weimin the address and phone number of his wife who worked at Changzhou Daily, but he did not expect that this series of advertising proposed by Lu Weimin would actually
So colorful and impactful.
"Xiao Lu, what do you mean is that you plan to have the supplement of "Changzhou Daily" publish an introduction to the nutrition and eating methods of kiwi fruit?" Shen Zilie put down the plan written by Lu Weimin in his hand and took a breath subconsciously.
"Well, it's not actually an introduction. It's just a short essay. I gave it to Sister Zhang. Sister Zhang read it and said it was okay. She is helping me polish it up." Lu Weimin answered respectfully.
Shen Zilie already knew about this. His wife called him and told him that the young man in front of him had broad ideas, quick reactions, and good writing skills. He was a good prospect, especially when he proposed to use it in "Changzhou Daily"
Writing this kind of essay as a disguised advertisement is a stroke of genius.
"Then you still plan to use this kind of printed matter to promote kiwi fruit?" Shen Zilie asked thoughtfully.
"Secretary Shen, that kind of casual prose can only be regarded as a kind of soft advertisement. I don't know how effective it is. At most, it can be regarded as promoting the reputation of Nantan Kiwi. This kind of printed advertisement is more influential to ordinary consumers.
, using the two methods together, I think it can bring a relatively big boost to the kiwi fruit consumer market in Changzhou, which will also help our Nantan kiwi fruit to gain a reputation in Changzhou, occupy and consolidate the market." Lu Weimin explained with a smile.
"Then what's the point of hiring a professional photographer to take these photos?" Zhou Yuming couldn't help it anymore.
He delegated the power to Lu Weimin during this period of time to do this, and he was very upset, especially when he heard that the Agriculture Bureau sent a young girl who had just graduated from college, and the Commerce Bureau even sent the two people who were hated by everyone.
The gangster Chang Chunlai sent him here, which made Zhou Yuming even more angry.
However, Lu Weimin didn't seem to feel anything, and he only stayed in Nantan for two days before going to Changzhou to run the market. He couldn't be contacted, and he didn't come back until this week.
"Director Zhou, we have 400,000 kilograms of kiwi fruits to be sold in Nantan. We have calculated now that even if the batch of kiwi fruits ordered by Factory 195 and Changzhou Iron and Steel Plant is finalized, based on six kilograms per box, it will only be only 120,000 to 30,000 kilograms.
We calculated the market in Changzhou and conservatively estimated that there could be sales of 50,000 to 100,000 kilograms, but there are still nearly 200,000 kilograms with no place to go, so we have to go to Beijing and Shanghai to run the market.
But I’m not familiar with the place there, and maybe people haven’t even heard of the name of our place, Nantan. Why should they trust us? Then we have to do enough superficial things. I plan to use the best promotional materials like these.
Even if it is printed on coated paper, even if it is hyped up, at least we have real pictures to prove it, we are not just talking about it in vain, and they are welcome to verify it."
Lu Weimin's trip to Changzhou helped him sell more than 100,000 kilograms of macaques, which greatly surprised Shen Zilie and Zhou Yuming. However, Lu Weimin and Su Yanqing were both from Changzhou, and some of their skills were reasonable, but This subsequent series of plans made both Shen Zilie and Zhou Yuming realize that Lu Weimin was unusual.
It is recommended that the county unite kiwifruit farmers to establish a professional kiwifruit planting cooperative, and then the county establishes a modern agricultural development company to register regional trademarks, print and package, promote advertising, and then contact sales outlets inside and outside the province to unify sales. The planning is meticulous and well-founded. Can you imagine this is the performance of a newbie who has just graduated from college?
Shen Zilie took a breath and tapped the pen in his hand lightly on the notebook, "Xiao Lu, just like you said, relying only on the market in our province, I'm afraid it will be difficult to digest the kiwis from Nantan, but provinces like Beijing and Shanghai I'm afraid our business system has never even set foot in the foreign market, and now we only have a short period of ten or twenty days, are you sure?"
"Secretary Shen, I'm not sure about this, but you can't do it if you don't give it a try. The provincial market is so big, this is the limit we can think of, and it is inevitable to open the market outside the province, otherwise After this year, Nantan kiwifruit will enter its peak production period next year. According to the rules, the output will increase by at least 60 to 80%. In other words, it will increase by at least 250,000 kilograms. If not as soon as possible, If we open up markets outside the province, we may face greater pressure next year." Lu Weimin said calmly.
The shock in Zhou Yuming's heart is indescribable. Is this Lu Weimin really just graduated from college? Why does he feel like a character who has been in the business field for many years? How can he understand these agricultural product sales market issues so thoroughly? So far?
At least I, the director of the Agricultural Office, didn’t think about it so far or so deeply, or even if I thought about it, I couldn’t figure out a good way. How could this guy think of it and plan a countermeasure?
"Then what are you going to do?" Shen Zilie didn't ask too many questions. He didn't trust the people he hired, but he didn't use the people he doubted. Since he believed that Lu Weimin was a talented person, he confidently and boldly handed over the matter to Lu Weimin. Besides, Lu Weimin was also quite sensible. Every planning action was reported in advance, and every link was carefully considered.
"I plan to let Chang Chunlai be responsible for the implementation of the contract between 195 Factory and Changgang Steel. At the same time, I will also contact the sales here in Changzhou. I have basically contacted Su Yanqing for publicity in Changzhou, and Chang Chunlai for packaging and printing has basically already done so. Once it has been implemented, we just need to find someone to implement it, and we can leave it to Chang Chunlai. Here, Director Zhou is asked to take the lead in establishing the Nantan Kiwi Fruit Production Cooperative. Originally, this economic cooperative was supposed to be headed by the farmers themselves. , but now the time is too tight, and secondly, hundreds of farmers in Nantan are involved, and it is probably unrealistic to ask them to choose a suitable candidate for a while, so I can only trouble Director Zhou to temporarily take on the responsibility of the person in charge of the cooperative. The main task is to supervise the farmers in picking kiwi fruits and sorting and packing them. Firstly, the packing quantity must be sufficient. Secondly, the kiwifruit must be as consistent as possible to ensure quality. This is the first step for our Nantan kiwifruit to go global. The first shot must be launched, so as to help our kiwi brand sales next year."