This morning, Xu Wenfeng walked out of the large office area of the "Huicheng Yaogong" advertising company. Thinking about what had just happened, his face looked ugly.《》%网{《》}There was no pop-up windowqi
The reason is very simple. Today, I didn’t receive an order from an advertising company. This is something unprecedented.
Since he joined Guanghui Building for more than half a year, his business relationship with Huicheng Yaogong Advertising Company has been going well. Basically, he can receive about 20 food orders every day.
Jin Yao was told that it was not needed for the time being. He was stunned.
After a while, Xu Wenfeng calmed down and pulled Xiao Geng, who was more familiar with him, to the wall and asked the reason.
"Xiao Geng, we have known each other for such a long time. Let me tell you the truth, did you order Jialihua's fast food?" Xu Wenfeng asked.
Jialihua Fast Food also does business in Guanghui Building and is one of his main competitors.
"Well, Jialihua's rice doesn't taste as good as yours. I don't want to eat it." Xiao Geng shook his head in denial.
"What's going on? Is it the "Shihaowei" fast food? It was fine yesterday, why suddenly..." Xu Wenfeng continued to ask.
"Hey, stop guessing. Let me tell you, there is a farm bun shop downstairs. It tastes pretty good. Everyone here wants to try it. I won't order box lunches today." Xiao Geng
Tell the truth.
"Farm steamed buns? What's the point of eating steamed buns? I really didn't pay attention to it." Xu Wenfeng was very surprised, because he had always been paying attention to his competitors in the building and never cared about the restaurants outside.
"Xiao Xu, don't worry, these are just for a taste. If you get tired of them after a few days, they will order another meal from you." Xiao Geng comforted.
Xu Wenfeng walked out of the advertising company. Xiao Geng's comforting words did not relieve the pressure in his heart. He intuitively felt that this matter was not that simple.
Next, he will go to other companies to inquire about food ordering business.
Forty minutes later, Xu Wenfeng met his companion Xiao Ding outside the building. Xiao Ding's complexion was not much better than his. Comparing the two, the orders received were more than half less than usual.
"Brother Xu, a lot of people over there said they were going to eat steamed buns from some farm." Xiao Ding explained to him.
It was farm buns again, Xu Wenfeng frowned.
"Brother Xu, how about we lower the price?" Xiao Ding suggested.
"Reducing the price? It's not necessary for now. We'll see what happens in a couple of days." Xu Wenfeng shook his head. They can't get much profit from a fast food now, so lowering the price is not a good idea.
A few days later, Xu Wenfeng discovered that the crisis had not passed, but had become more serious. The number of food orders he and Xiaoding received each day continued to decline.
Xu Wenfeng felt his head was spinning. The momentum was not right. Measures had to be taken.
So, he plucked up the courage to find Manager Zhang of the Dinghaoli Fast Food Branch, explained the situation to him, and requested that the price of each grade of fast food be reduced by about 10%, or that he could add a side dish.
"What? Price reduction? I said, your bag is fine, right?" Manager Zhang, who is in his forties and has blistered eyes, said with a stern face.
"Manager Zhang, it's not easy for us to enter Guanghui Building. The number of food orders has dropped sharply now, and it can't continue like this. Besides, the prices of our fast food are not low." Xu Wenfeng continued to request.
"Isn't it easy? Who has it easy nowadays? Do you think the company's fast food profits are very high? Today's workers will compare things with us in the vegetable market, saying how much does a pound of rice, a pound of vegetables cost, and how much does it cost to make a box lunch?
Money, and then came to the conclusion that we made huge profits. Is that actually the case? In our industry, gross profit is considered a p. Do you know that rents are rising every year, and do you know that the most enjoyable thing these days is the landlord? Do you know that each
How much is the tax? Even the price of commercial water and electricity is several times that of civilians. Use your brains and have more contact with customers. You are not ordinary food delivery people. Don't think of lowering prices whenever you encounter difficulties.
Competition is the lowest level of competition. Please remember it well." Manager Zhang spit out the stars and gave Xu Wenfeng a good lesson.
Xu Wenfeng had no choice but to remain silent. He walked out of the manager's office and came to the street, feeling confused.
Xu Wenfeng is twenty-five years old this year. His hometown is Heteng County, more than 100 kilometers away from here. He took the adult college entrance examination four years ago and came to the adult education department of a university in Yaohai City alone to study, majoring in international finance and
trading.
Two years later, I received a college diploma.
The professional name sounded quite resounding, and at first he wanted to find a white-collar position in a company. Who knew that once he entered the talent market, he realized the pros and cons.
These days, there are so many undergraduates in regular universities, and someone like him with a diploma in adult education will not even make a sound even if he is thrown into the water.
After hitting the wall one after another, he finally understood his own worth. In order to survive, he would do anything.
A year ago, I came to Dinghaoli Fast Food Company and started working as a food delivery boy. I had to work hard every day to earn some hard money to live. Fortunately, the company took care of the food, and I rented a cubicle, that's it.
A partitioned house with only five or six square meters is cheap and life is barely passable.
A few months later, the company implemented reforms. In order to increase the enthusiasm of employees, the previous single job content of food delivery staff was changed to two functions: food delivery and business.
And in the form of contracting, the company's marketing scope is subcontracted to each individual.
As for employee income, it becomes a model of basic salary plus sales commission. Of course, the basic salary is very low.
Xu Wenfeng and Xiao Ding team up, and their business scope is Guanghui Building, Anding Building, and several surrounding small units.
The fast food industry has low barriers to entry and fierce competition. Office buildings are a must-have for every fast food company.
In order to enter the office building, Xu Wenfeng and Xiao Ding resorted to various tricks, including attacking the security manager and giving benefits to the doorman on duty, so that they could get their foot in.
Then you have to work as a disciple in one company after another, and you have to fight with your peers from time to time.
Although there are many companies in Guanghui Building, there is not much room for them to move around. This is because many companies order food uniformly from their units, and the sources are from related households. In this case, outsiders cannot intervene at all.
Only advertising companies like "Huicheng Yaogong" provide meal subsidies and let employees pay for their own lunches. This is what they focus on.
Relying on the relatively good quality of Dinghaoli Fast Food and some of his own marketing efforts, Xu Wenfeng Erren finally gained a foothold in the office building. The number of food orders he received steadily increased, making his monthly income higher than before purely from doing business.
It almost doubled when the food delivery guy arrived.
Unexpectedly, something unexpected happened. Not long after this good life, his business was robbed by an outside restaurant that he had never paid attention to. This made him feel like crying without tears.