In the next few days, Feng Yifeng went to Wang Jing and Johnnie To and asked them if they were interested in shooting two commercials. TV commercials were not unfamiliar to them at all, and they had shot many TV programs for TVB.
Advertisement.Wang Jing is still preparing for him
Liu Luanxiong’s self-written and directed movie, he said he didn’t have time, not to mention that he was not from TVB himself. This time, the post-production of Liu Luanxiong’s commercial was edited and broadcast by TVB. However, as the boss, he has the right to choose what he likes.
actors and how much money was invested.
Johnnie To readily agreed to take on commercials. After all, many of these commercials are income-generating. For directors and producers who are not wealthy, many like this kind of shooting that takes less time and earns more.
He is still a professional. Through Du Qifeng's explanation to Feng Yifeng, he also found some information related to wireless shooting advertisements over the years to show him. Feng Yifeng, who previously only believed that advertising is to promote new products and promote existing products. After reading the information,
It turns out that advertising can also shape brand image, enhance visibility, increase product affinity, and give products non-homogeneous characteristics such as emotion, culture, and taste.
Advertising is not just about finding a celebrity, and then asking him/her to stand in front of the camera with a product and say how good it is, how economical it is, and how durable it is. In the end, it is all hype. Johnnie To said that this method is called celebrity recommendation.
It is still commonly used, but it is not the only way to promote advertisements. There are also special effects, which add special effects to the sound, picture, lens, etc. to create an atmosphere, so that the audience can have new visual stimulation and have a strong impression on the advertised content.
Products leave an unforgettable impression.
In the testimonial type, famous people or ordinary people are used to cite the uses and benefits of the product to achieve a word-of-mouth effect. However, the advertising skills must be clever, otherwise the audience will doubt the credibility and authenticity of the interviewee's words. In the demonstration type, use
The method of comparison or demonstration shows the superiority or unique advantages of the product. The problem-solving method exaggerates a problem, and then introduces the product and provides the answer to the problem.
There are many different types of methods like this, which makes Feng Yifeng feel that he is really the best in his field. Even on TV, there are so many advertisements in just ten seconds.
In addition to these, Johnnie To also introduced that the advertisements currently broadcast on wireless are divided into time and types, but not all advertisements can be broadcast on TV at any time.
Wireless now relies on special advertising or sponsorship advertising to make money. TV stations provide advertisers with specific advertising broadcast time. By ordering this type of advertising time, customers can advertise their products before, after or before designated TV programs.
Broadcast in the middle of the program. Some popular TV dramas or large-scale live broadcasts are the most popular among these advertisers. They usually have to be scheduled to get enough time to broadcast their own advertisements or brand their own products.
name.
Of course, in addition to the most profitable special broadcast advertisements, even during the prime time from 8 to 10 pm, TV stations set several time periods in their daily broadcast time for customers to choose to broadcast advertisements. The early morning and early morning periods are the most profitable.
Cheapest, followed by morning and afternoon, then lunch and dinner time. And so on, the further back you go, the more money you need to spend.
Looking at so many different types and methods, Feng Yifeng felt dizzy. When Du Qifeng listed the different types of advertisements, different creative ideas, and different copywriting creations in front of Feng Yifeng, he had already decided to surrender. No.
When I came into contact with him, I thought it was so few
Seconds, it may not take half an hour to do it during filming, but now it seems that there is still countless things to learn in terms of preliminary preparations. Feng Yifeng still doesn’t even understand the production of TV and movies, so where else is there?
Do you have so much free time to learn how to make advertisements?
Du Qifeng didn't care about this. Since Wang Tianlin once told him that as his senior brother, he would teach him some relevant knowledge when he had time. Now he just threw all the books! Documents! to Feng Yifeng, and he himself
I went to find someone to discuss script creation for two commercials.
Feng Yifeng has learned enough about TV and some movies. Now looking at the large stack of information that Johnnie To threw at him, Feng Yifeng has the urge to cry. Fortunately, he is not the kind of person who perseveres now.
It's impossible to learn it in three seconds, so let's put it down for now. As for what Liu Luanxiong asked him to do as an assistant director, it's just an international joke. He hasn't figured out anything serious yet, and he's still a bad assistant director!
In addition to appearing on time on various TVB crews every day, he now goes to the "Lee Stage". The countdown to the Miss Hong Kong semi-finals has begun, and the Miss Hong Kong candidates have also arrived at the semi-finals venue to familiarize themselves with the stage.
Since no one was seen all day, Feng Yifeng was punished by Weng Meiling, which was to take her to and from get off work every day. No matter whether it was sunny or rainy, she could not be late for even one minute, otherwise there would be a more severe punishment. As for what is more severe? Weng Meiling didn't mention the punishment, she just said that he would give it a try if he had the guts.
I almost forgot about my favorite castration
Entering the final hour, the Miss Hong Kong election has attracted even more attention. Nowadays, media reporters are following every candidate closely, especially those who are rumored to be the favorites by the outside world, are even more sought after. Even during their breaks,
Reporters would rush in and ask all kinds of questions.
To avoid any situation happening now, TVB has issued a gag order to all candidates for Miss Hong Kong. They cannot talk about any relevant personal issues, cannot disclose the details of the competition, and cannot answer any questions from reporters about themselves or other contestants. In the end, except
What is your last name? You can't say anything except your age.
What is a reporter? A reporter is someone who looks for news and reports the news. The Miss Hong Kong election held by TVB every year has become the hottest topic in the city. If those entertainment reporters cannot find topics that cater to the audience's taste, then where are they?
The sales of newspapers or magazines will plummet, and their boss's attitude towards them will also plummet. As for the consequences, you can think about it yourself.
If you don’t get news, you have to dig deeper. Where to dig? As reporters, especially entertainment reporters, they all have different paths. Build good relationships with some staff at the TV station, and people related to the Miss Hong Kong election.
Searching for information, these are their most commonly used and most effective methods. Those
The staff, seeing the benefits, will not be stingy with some irrelevant information. Which Hong Kong girl has signed a contract with that advertising company, which Hong Kong girl has been favored by the company, and which Hong Kong girl is valued by the young master in Hong Kong.
In pursuit, these have become the most common content in newspapers and magazines.
This year is the same. The staff started collecting some information about the Miss Hong Kong candidates very early. They knew very well that before this time, TVB would issue a gag order to all the contestants, even to the rehearsals of "Lee Stage". If not,
If necessary, it will usually be closed and no irrelevant personnel will be allowed in or out. If more different information can be collected, those staff can get extra rewards from the reporters who come to interview the news.
A few days passed, but the reporters who came to ask for news only had two or three kittens. Everyone was surprised. One of them was familiar with a reporter, and he had sold news for no less than a few hundred yuan from him.
"Hezai, why hasn't anyone come these past few days? Have they found any information and don't need to come to us anymore?"
The reporter named He Zai was still looking at the news he had just bought. He looked up at the staff member and said angrily: "No way? Your news won't be so out of date. Even the recent news is more sensational than the Miss Hong Kong election."
Don’t know?”
"What's the news?" I really don't know. I've been busy walking around the TV station and "Lee Stage" all day, and fell asleep when I got back. How can I have time to care about other things?
He Zai put away the news he bought from the staff. This was his job today. He had no news to report to his boss when he returned, and his life was not easy. He took out a newspaper from his leather bag hanging sideways, but from the page
It’s obvious that it’s not a newspaper published in Hong Kong. “See for yourself! Reporters from our newspaper and reporters from other newspapers and magazines all went to Taiwan because of this piece of news. If I hadn’t been following and reporting on those
If I am a candidate for Miss Hong Kong, I may also go to Taiwan."
"Go to Taiwan? You can find gold in Taiwan!" So many reporters went to Taiwan, which greatly reduced his income. No one was willing to do so. He opened the newspaper handed over by He Zai and saw that it was a copy issued the day before yesterday.
The Taiwan United Daily News occupies the entire report on the top page. In addition to the well-known large photo of Teresa Teng, there is a headline in large characters: Teresa Teng has made an appointment with PolyGram and returned to the embrace of the island.
The fact that Teresa Teng, who had already completed her contract with PolyGram, joined Tianchen Entertainment as promised had already been rumored when Teresa Teng held a concert in Hong Kong. However, neither Teresa Teng nor PolyGram has ever come forward to confirm it.
This news, however, had a far-reaching impact. Many entertainment companies in Taiwan had already heard about it and came to Teresa Teng's home in Taipei to wait for her, hoping to gain her affection and join their companies.
Having promised Feng Yifeng to keep it secret until the last moment, she naturally would not refuse her husband's wishes. When she returned to Taiwan for the Chinese New Year, she refused all interruptions from reporters and CEOs of entertainment companies and record companies. After the new year, Teresa Teng
Called Lu Kai to come to his home to discuss the details of the signing, which also included Liu Tianci, the newly appointed general manager of "Tianchen Entertainment" and Wu Yu, the artist director.
Teresa Teng's contract with "Tianchen Entertainment" is a sure thing. Liu Tianci and Wu Yu both admire the boss behind them for being able to seize the treasure of Taiwan from so many big companies. Such a deal with "Tianchen Entertainment"
It is undoubtedly a shot in the arm.
From what Lu Kai said, Teresa Teng is likely to be their boss's girlfriend or have a closer relationship, but these are no longer important. With Teresa Teng as their banner, they will have the chance to win the title of Taiwan.
The capabilities of the largest entertainment company. Plus just came from Hong Kong
The large amount of funds remitted from the United States is enough for the next development. Now both Liu Tianci and Wu Yu are full of confidence in the future. They both know that as long as they capture Taiwan, enter Southeast Asia, and finally return to Hong Kong, they can complete their plans.
The ambition I had when I came to Taiwan.
ps: Thank you tin0717 for your reward and support, we are working hard to update it.