"Do you think these people have too much money? How can they spend money indiscriminately without taking money seriously?" In the general manager's office of the building where Jiahe's headquarters is located, there is a man holding a big cigar.
Zou Wenhuai couldn't hide his heart when he saw that the entire newspaper page was full of propaganda for "New Shushan Swordsman".
He was so angry that he mocked rudely: "I think Wu Siyuan is very cruel this time. The entire publicity campaign and the lottery activities are estimated to cost more than one million. How can he be so generous and spend such a heavy sum at once?"
, aren’t you afraid that the box office will fail miserably and the cost will not be recovered?”
He Guanchang, who was sitting calmly in the general manager's seat, was not as impatient as Zou Wenhuai at all. He was sipping tea calmly. Sometimes he would read the newspaper that Zou Wenhuai had brought in, and sometimes he would look at the thick smoke caused by Zou Wenhuai's fierce cigar smoking.
Seemingly dissatisfied with He Guanchang's egg order, Zou Wenhuai glared at him and said: "Are you not nervous at all? Now that Wu Siyuan has come over and wants to sign a contract with us to be released in theaters, are you just a little nervous?
Don’t you have any opinions?”
"Haha" He Guanchang finally put down his purple clay tea cup, pointed to the newspaper with the promotional poster and said: "Then look at this poster, what do you think? And their propaganda methods during this period, what do you think?
?”
"Poster?" Zou Wenhuai didn't understand what He Guanchang meant. He looked at the entire poster carefully. It was a large poster that gathered all the leading and supporting characters of "New Shushan Swordsman". Zheng Shaoqiu and Liu Songren stood back to back, Zheng Shaoqiu carrying two pairs of hands on his back.
Sword, Liu Songren clasped his hands together, seeming to deliberately distinguish the formations they belonged to in black and white. Behind Liu Songren stood Meng Hai and Li
Behind Sai Feng and Zheng Shaoqiu stood Yuen Biao and Brigitte Lin. Based on the number of people, they stretched back to reveal the shapes of Xu Shaoqiang, Weng Qianyu, Sammo Hung and others. The poster is very eye-catching and can attract people's attention. "It's also
Not bad! As for the publicity method, it’s very fresh and novel, and it’s also very expensive, but what does this have to do with what I just told you?”
"Don't just focus on the word money. Think about it for yourself. When you see this poster, other single posters, and the 30-second trailer, what do you think? Don't think about it.
Your identity as the boss of Jiahe should be viewed with the perspective of an ordinary citizen." He Guanchang said loudly and dissatisfied that Zou Wenhuai only valued money.
"Ordinary citizens? If I see this poster, I will definitely be curious about what kind of movie this is? Who are the characters in it? Are they loyal or traitors? What other posters are there? I just want to see what these people are like in the movie.
"As for which trailer, I want to go into the theater and have a closer look." Zou Wenhuai frowned and thought for a while, reluctant to admit it.
"That's right." He Guanchang nodded and agreed with Zou Wenhuai's point of view. He continued: "Actually, this movie started shooting without any news at all. I was still curious at the time. I thought it was just a small-budget movie by Tsui Hark.
Wu Siyuan, it was just for financial reasons. But then they invited [Star Wars]
With the special effects team, the sets built and the actors hired, I realized that this film, in terms of investment, is definitely not smaller than the sequel of "The Best Partner" invested by 'New Art City'. When I saw
After this poster, I have the same idea as you, what kind of movie is this? The next one
With the appearance of human-shaped posters, I want to know even more what kind of plot will appear in each character in the movie, and what is the relationship between these characters? Finally, which trailer, I
It can only be described as a "magic touch". Although Hong Kong's previous movies were promoted, they have never been
This kind of trailer has never appeared before. What's more, this trailer, the computer stunts and martial arts design shown in it, completely subverted the norms of previous martial arts movies. It is not only refreshing, but also feels real and lifelike. I
After seeing it on TV, I had the urge to go to the theater and watch the movie."
Zou Wenhuai listened carefully to He Guanchang's analysis and explanation, and kept nodding his head. After he finished speaking, Zou Wenhuai asked: "Then what do you want to say? Don't you think that our future movies will all adopt this method?"
Propaganda technique, right?”
"Why not?" After making a cup of tea for Zou Wenhuai, He Guanchang revealed his inner thoughts, smiled and nodded: "No matter how much money is spent on this publicity activity and lottery event, the effect is beyond doubt.
. I would like to ask if anyone in Hong Kong doesn’t know about Siyuan Pictures’ film [New Shushan Swordsman]? Who doesn’t know that this film is the first one in Hong Kong that uses computer special effects, integrating
A new type of martial arts blockbuster that combines science fiction, technology and martial arts? The effect of this publicity has already been seen. As long as the film is not too bad and the investment is recovered, there will be no problem at all. I also heard that this movie is divided into two parts.
The trailers in Taiwan, Japan and Southeast Asia alone have almost repaid most of the investment in the entire film. Since it has this effect, why can’t we learn from it?”
Zou Wenhuai is actually also very interested in this publicity project, but he is not willing to be eaten by others. Now that his good friends and partners have agreed, he will not be too pretentious.
"Yeah! Indeed. I don't know where Wu Siyuan found this talent, and he actually came up with this kind of publicity technique. It can be described as overwhelming. As long as you go out on the street, see it in taxis, buses, shopping malls, restaurants
You can see it in shops, on the street, outside shopping malls, and even when watching TV at night. You can see it when you open a newspaper, see it on the subway, or buy some daily necessities.
movie. Including a lottery activity, it mobilized the enthusiasm of people who don't like watching movies very much. Hong Kong people are like this, they like novel things, like adventure, and like gambling. The 50,000 bonus is a year's bonus for many people.
This guy is really awesome! If we can recruit him to help us with publicity, we won’t have to worry about no one knowing that our film is about to be released."
"I'm afraid it will be more difficult." He Guanchang rejected Zou Wenhuai's delusion. "Since 'Siyuan Film Company' was acquired by a Taiwanese company, I know that the company is still managed by Wu Siyuan and Yuan Heping. Taiwan has not sent anyone.
Or carry out any transformation of 'Siyuan Film Company'. I heard that Wu Siyuan acquired 'Broadway Theater'
The funds for the "Broadway Cinema Line" also came from a Taiwanese company. But why the Taiwanese company injected capital into Wu Siyuan and why it acquired the "Broadway Cinema Line", I haven't found out yet. As for the person who planned the publicity plan for the movie, it is even more invisible.
There is no trace, even the people in Siyuan Film Company don’t know who this person is.”
"You are talking about this Taiwanese company, is it the 'Tianchen Entertainment' that became very popular in Taiwan some time ago and caused a lot of complaints among Taiwan's established film companies and record companies?" It seems that "Tianchen Entertainment"
"Entertainment" is not unknown in Hong Kong. It has long been in the eyes of these film industry bosses.
"Yes, it is this company. Not only in Taiwan, I heard that it has also entered Japan and Southeast Asia. It has invested hundreds of millions of dollars to build the largest theater chain in Asia. I also recently received news from Thailand. As long as you follow
By establishing a relationship with Tianchen Entertainment, the film can be distributed and screened throughout Asia unimpeded. Therefore, there are many small film companies in Hong Kong who have tried to cooperate with them." He Guanchang also shared the information he received.
Zou Wenhuai lowered his head and pondered for a moment, and even the cigar in his hand seemed to have been forgotten by him. He Guanchang did not stop his deep thinking. Whenever he encountered a strong opponent, Zou Wenhuai would have this phenomenon. In addition to countering Shaw Brothers,
After directly facing Shao Liushu, signing Bruce Lee, and entering Hollywood, Zou Wenhuai rarely thought about it for such a long time. Even when Huang Baiming and Mai Jia joined forces with Lei Juekun to form "New Art City", he didn't attach so much importance to it.
Pass.
"The person who came here is not a good person!" Zou Wenhuai finally raised his head, but from the look on his face, it didn't seem to be very good. "I know that Tianchen Entertainment has been aggressively entering the entertainment circles across Asia since signing Teresa Teng. I
We once sent people to investigate and found that this company has a very deep background, and all the funds seem to come from a consortium in the United States. Lu Le's third son, Lu Kai, is just an agent. Although he helped form the company, he is also one of the company's shareholders.
But now the company’s general manager
The directors and managers are Liu Tianci and Wu Yu. Lu Kai is only responsible for human resources and public relations. Even the Japanese Saito Akiya who he used to support is now the Japanese branch of Tianchen Entertainment.
The club's president.
I'm afraid that injecting capital into Siyuan Pictures and acquiring Broadway Cinema through Wu Siyuan will pave the way for entering Hong Kong. As for Tsui Hark's "New Shushan Swordsman", I'm afraid it will be the first step for Tianchen Entertainment to explore the future.
do."
"Then have you found out who is the boss of Tianchen Entertainment? Since it is an American consortium, why don't you develop in Hollywood and come to Hong Kong? Isn't this a matter of sacrifice?" He Guanchang asked what has been bothering him.
question.
But this question also stumped Zou Wenhuai. He smiled bitterly and said: "I don't know. I checked it in Taiwan. It seems that this boss is very mysterious and has never appeared in the company. It seems that only Lu Kai can
I kept in touch with him alone. I also asked my friends in the United States to help me investigate, but he received warnings from the CIA and FBI at the same time. It seems that this person is not simple!"
"CIA? FBI? Shooting a spy movie?" He Guanchang couldn't believe it. He opened his eyes wide and asked in shock: "If there is the support of American law enforcement agencies, why not go sideways in the United States? It can't be Hollywood.
The development prospects of Asian movies, do you want to turn around and invade Asian movies? Hahaha!" After He Guanchang finished speaking, he felt ridiculous.
Perhaps because he thought He Guanchang's joke was not funny at all, Zou Wenhuai frowned and said: "It's not surprising. You and I both know that with so many film companies in Hollywood, they have been saturated for a long time, so we have been excluded many times after entering.
In addition to cultural and historical reasons, the main reason is that Hollywood cannot support more film companies, not to mention that we are still outsiders? It is extremely difficult to survive in a foreign country and a completely unfamiliar place.
Difficult. So if Hollywood companies come to Asia to develop, they will also encounter similar problems to us. But now, 'Tianchen Entertainment' is run by Asians from top to bottom, inside and outside, which reduces
There are many obstacles that allow people who are familiar with Taiwan, Japan and Southeast Asia to run local companies. Now Wu Siyuan is their pioneer in entering Hong Kong. Our "Jiahe" future enemy is very likely to be this "Tianchen Entertainment".
"
"It makes sense." He Guanchang once again agreed with Zou Wenhuai's point of view. "I thought that after Shaw Brothers reduced production, our 'Jiahe' would be able to dominate. But now not only has 'New Art City' popped up, but there is also a strong entry.
'Tianchen Entertainment' really rejects tigers through the front door and lets in wolves through the back door!"
"The greater the challenge, the greater the opportunity. It is not easy for Tianchen Entertainment to enter Hong Kong, otherwise it would not be so cautious. Why don't we try it out and see if there is any chance of cooperation. 'Jiahe'
Can help 'Tian Chen
Entertainment' comes to Hong Kong. Similarly, 'Tianchen Entertainment' can also help 'Golden Harvest' go out of Asia. What's more, it's not us who should be nervous. 'New Art City' is more uncomfortable than us." Zou Wenhuai has never given up on important matters.
The desire to return to Hollywood.
"You are the boss, so it's up to you to decide. I support you unconditionally." Whether he is a friend or a partner, He Guanchang has always supported Zou Wenhuai's decision.