Before Feng Yifeng returned to Hong Kong, TVB had completed the planning and budgeting of all awards and awards processes for the entire award ceremony. This was the first time in Hong Kong and also the second in Asia after South Korea's "Korean Drama and Film Arts Awards" (established in 1965).
In 1984, it was renamed the "Korean Drama, Film and Television Arts Awards", and in 1986 it was officially renamed as the "Korean Baeksang Arts Awards". It covers various genres such as movies, TV series and variety shows, aiming to promote the balanced development of various art forms.
, to encourage the popularity of artists), it is the first and purest TV drama awards ceremony organized by regional TV stations (Japan did not have the "Drama Awards" until 1994. It is now widely known as one of the Japanese TV drama Oscars.
(known as the "Japanese Drama Academy Award"). Therefore, everyone at TVB attaches great importance to it, even as the final summary of the last major program of the year.
Before the National Day, the momentum building had already started. In all newspapers, magazines, radio and television advertising time, there will be publicity about this award ceremony. For a time, in newspapers, magazines, and in the external liaison office of the television station
, even in various subway stations, bus stations and large shopping malls, there are detailed voting procedures, and ballots are published and distributed for Hong Kong citizens to collect and inquire.
The media certainly knew the news value of this TV drama award, which was the first to appear in Hong Kong. When TVB held a grand live press conference and announced the voting instructions, voting process, and selection scope, all entertainment media were full of articles.
Reports, and even the editorial pages of some major newspapers, commented on this TVB awards ceremony.
Among these reviewers' articles, there are some praises and some criticisms. Of course, the praises are that TVB has once again created a precedent in the Hong Kong television industry. After the Hong Kong Film Awards, there will be another authoritative television awards ceremony, making Hong Kong more prominent in the film industry.
It can develop in both directions with TV, promote its technological innovation and improve the quality of TV production, and play a positive role in future media communication.
Some people praise it, and others will naturally slander it. Some media who can't stand the strong rise of Wireless have written articles saying: This is just another show of Wireless. It comes and goes only in the internal selection of Wireless. There is no fairness at all.
, not to mention authoritative. One company's internal selection cannot replace the entire Hong Kong television industry. If TVB really wants this award ceremony to be recognized by all Hong Kong people, then it is best to hold it together with Asia Television.
It is fairest to put all the TV series from the two TV stations together for selection.
Once this report was published, it indeed pushed TVB into the forefront. Many citizens who had read the report questioned the real purpose of this award ceremony held by TVB. The Academy Awards brought all Hong Kong people into the spotlight.
Movies are selected together, so why can't this TV awards ceremony be co-organized by the two TV stations? Wouldn't it be more recognisable, and more fair?
Wireless is not a small company that is hit and unable to fight back. After this report came out, Wireless responded. Ms. Fang Yihua replaced Uncle Shao Liu to hold a press conference and invited ATV, hoping that ATV could participate.
Come in and hold this award ceremony together.
ATV was really caught off guard by TVB's high-profile invitation. Judging from Shao Liushu's strength, no matter how the outside world objected, since the plan was to be implemented, it would definitely not be based on other people's opinions. What's more, this report is just some follow-up
The wireless relationship was not published in such a good newspaper, and it would not have much impact on wireless at all.
But things are different now. The invitation of TVB has put ATV in a dilemma. It just completed the acquisition and adjustment last year. After the pain, "Lei's Voice TV" was renamed "Asia Television", but the internal situation is still in chaos. There is no time to sort it out.
Qiu Degen doesn't have much thought at all. If he competes with Wireless with his current strength, he will undoubtedly be seeking death.
Although this year ATV has used its solid foundation to produce high-rating dramas such as "Travel to Hushan Again", "101 Arrest Warrant", "Tang Bohu Three Plays with Qiuxiang" and "Sword Fairy Li Bai". But compared with TVB
, it was still beaten by TVB's "Love is Always Love", three "Legend of the Condor Heroes", "The Announcer", "Big Dipper" and "The Legend of the Condor Heroes" filmed by Wireless this year, and it was a bit unable to fight back.
.Compared with the past dramas such as "The Transformation of the Silkworm", "Six Tribulations of the Floating Life", "The Great Heroes", "The Love of the Earth", "Huo Yuanjia" and other dramas that can dominate the ratings, it is obvious that it has declined, or
Said it was a little helpless.
Now that TVB has invited ATV to co-host this award ceremony, isn't it obvious that the winner has been decided? Would TVB be so stupid as to make a fool of itself at its own award ceremony? This can't happen. How could it happen?
It's fair, just and open. Go ahead and cheat. I've also betrayed you. TVB's high-profile invitation is nothing more than letting TVB step on ATV's head and let the ignorant women and children in the outside world see the joke? Qiu Degen is not that stupid.
, giving Uncle Shao Liu a chance to laugh at him.
The day after TVB issued the invitation, Qiu Degen personally responded: "The intention of TVB's award ceremony is good, and ATV and I are sure of it. However, due to the rush of time, neither party has discussed the matter.
Coordination and negotiation, so ATV is not prepared at all. Regarding TVB’s invitation, I really hope that the two TV stations will have a good stage for healthy competition, but I can only regretfully say sorry this year. I hope that in the future, there will be more
This opportunity allows the two TV stations to showcase their own capabilities in filming TV dramas on a common stage."
Qiu Degen's speech made the first head-to-head confrontation between the two stations on the same stage a failure, and it also became a failure. Because after successfully holding the first TV awards ceremony, TVB has established its dominance in the Hong Kong TV industry.
Even in the following years, ATV successively produced popular dramas such as "Four Famous Catchers", "Huo Dongge", "Wu Zetian", "The Footprint" and "Qin Shihuang". However, in terms of ratings, the competition
, it is no longer able to surpass TVB. As a result, ATV has never mentioned competing with TVB at the TV awards ceremony.
This decision of ATV has long been expected by Shao Liushu. He really didn't take Qiu Degen, who once worked in the theater, to heart. Because anyone who is smart will know that this time ATV will participate or not.
, Wireless is definitely the winner in the end. There was some mental calculation but no intention, one was already prepared, the other was caught off guard, anyone with a discerning eye can see the outcome. But some people just don’t like Wireless, so they just made a joke and wanted to mess up the matter. But it’s okay, it’s over.
This incident, on the contrary, improved Wireless's reputation and showed its good side to the public and the media that it is not afraid of challenges and competes fairly and openly.
ATV made the decision and launched a publicity campaign at full throttle. At the same time, it also published the selection process and details in newspapers.
A total of eleven awards were set up at the awards ceremony, namely: Audience Favorite Drama Series, Best Actor, Best Actress, Audience Favorite Male TV Character, Audience Favorite TV Female Character, Best New Male, Best Female
Eleven awards including Newcomer, Favorite TV Theme Song, Most Popular Program, Best Host and Outstanding Achievement Award.
The voting process is for residents who are over 18 years old and have a Hong Kong permanent resident identity card. They can cut out newspapers, magazines, or other promotional leaflets, or pick up ballots from subway stations, supermarkets, etc. According to their own wishes, they are not allowed to vote.
Correct and fill in all the awards. Then it can be sent by mail, by courier, or in person to Wireless's headquarters in Broadcasting Road. Each ballot has the voter's name, ID number and address listed on it for verification and finalization.
's lottery.
The other is telephone voting. Each phone call can only vote once, and the head of the household must use his ID card to vote to avoid repeated voting. All mail and telephone voting must strictly verify the information of the voter and the head of the household, and the information provided by the citizens must be
The information will be protected with the strictest protection to avoid leakage.
In terms of review, audience votes accounted for 30% of the final review, professional film critics and entertainment media accounted for 40%, and the average ratings during the broadcast of the series accounted for 30%. This review method was also for the sake of fairness, and was finally decided after detailed research.
After all, the dramas broadcast at the end of last year and the beginning of the year and the dramas currently airing may be ahead in ratings, but because there are still many viewers watching the dramas currently airing, and many dramas aired at the beginning of the year
Forgetful viewers have almost forgotten it, so the audience voting is biased. Therefore, in order to compensate, the overall average ratings during the broadcast of the episode are taken into account.
The scope of the review starts from last year’s Taiwan Festival, which is November, to October this year, all TV dramas broadcast in the two evening time slots, including urban short dramas, which is now [Hong Kong 83]. As for
The two awards of "Most Popular Program" and "Best Host" will be in [Happy Tonight], [k-100], [Hong Kong Morning], [Women's New Looks] and [Golden Songs], [430
Shuttle] and other programs were selected.
In terms of supervision, TVB is really not afraid of fire this time. It not only invited senior Hong Kong media people, reporters and film critics to serve as supervisors, but also randomly selected 150 citizens as supervisors. These people will work together
Professional accountants hired by TVB supervise every vote and every phone call record. They also undergo strict review to verify the ratings of every TV series and the qualifications of every candidate who receives a vote.
In order to avoid unfair and questioning voices, TVB has decided that all artists who have filmed TVB dramas, regardless of whether they are contracted artists under TVB or have left, are eligible to participate in the voting. Of course, it depends on whether you will come to receive the award in the end.
, then it is your personal matter. Wireless has strict regulations on awarding. Candidates who do not come to the scene will be disqualified from winning the award and will not be allowed to receive it on their behalf. The alternate meeting will be held by the second place under the supervision of the media and accountants.
Substitute, and so on.
Although this rule is a bit harsh, the media still understands it. After all, the TV station spends so much to hold the award ceremony, but you don't give any face to the award ceremony and don't even show up. Why should the TV station give you an award? Is it possible?
Isn't there any benefit to you from winning the award? Can your own affairs be more important than those of a TV station? In this case, there is no need to award this award to you.
After the details were announced, many citizens who had never participated in such an election immediately became excited, and it became the most talked about thing in the streets and alleys after dinner. Wireless published it in its own entertainment magazine for a year.
The list and detailed information of all the dramas that have been broadcast and the artists who have appeared. They are also introduced in detail in programs such as "Happy Tonight" and "k-100". I hope that every citizen can clearly remember these once-in-a-lifetime events.
Episodes that have them chasing each other every night.
For this reason, the circulation and ratings of entertainment magazines published by Wireless, as well as these introduced programs, have actually increased a lot. This is one of the first benefits that Wireless has seen.
Another thing is that this is another large-scale live broadcast program after the Taiwan Celebration Party. After the overwhelming publicity of wireless, advertisers finally couldn't bear it and came to the door one after another, trying to get the opportunity to broadcast their own product advertisements during prime time.
Even the director of the advertising department of TVB, everyone smiles when he sees him these days, as if he has been hit by the "three T's".