As early as the Spring Festival this year, Tianfeng Group had already announced the public beta date of "Legend of China" on its official website, which was March 1, 2001. Once this time is set, it will not be changed. It is now February 4.
There is still a 25-day preparation period.
This time, the board of directors, in addition to discussing various promotional activities during the public beta period of the game, will also determine the operational strategy after the public beta is over.
Chu Tianfeng had memories up to 2008 before his rebirth. Although those memories had become very blurry after being destroyed by the Red Peony Virus, relevant data from his previous life would still pop up in his active brain subconsciously.
It has only taken about ten years for the online game industry to develop and grow, and its business strategies have evolved from single to diversified.
In the beginning, it was just a simple time-based fee. Later, free games appeared. In fact, only time is free, and props will still be charged. If you want to become a master in the game, you will have to spend several times more than paid games.
.
Free games attract more money! It is said that there is no free lunch in the world, and this is clearly reflected in the big cake of online games.
Of course, the most profitable thing is the dual charging mode of timing and props. However, it seems that no game has dared to try this mode. This requires the game itself to have extremely high playability in order for players to invest in it at all costs.
money.
Chu Tianfeng initially wanted to use a model of free time and charged items, but considering that the online market is not yet mature, it is very risky to adopt this model. Spending money to play games and spending money to buy items are the same, but the concept is the same.
Many people haven't gotten to know him yet.
Early online game players were very naive. They believed that the virtual items in the game were not worth buying with real money. They could just use the currency in the game. Therefore, in the initial stage of network development, the fun for players was very simple. They could use treasure to upgrade.
, when you get good things, you can buy them with game currency. People who get the game currency will use the money to buy higher-end things.
Of course, with the increasing development of the online game industry, the number of players has increased exponentially, and a large number of RMB players who are "not short of money" have emerged, which has made the trading of virtual props popular.
Chu Tianfeng decided that "Chinese Legend" should adopt the traditional point-based charging model at the beginning. When the market matures and the quality of players improves, he will consider opening a free server. In short, it is better to be more stable now and try to do as little as possible.
.
This routine board meeting lasted all afternoon, and the promotion strategy for "Legend of China OL" was basically finalized. Finally, coo Duan Feiran put forward a new suggestion-choose a suitable beauty spokesperson for the game!
Chu Tianfeng nodded and said: "I happen to have a similar idea. First of all, this spokesperson must have a certain degree of popularity among young people, because most of the current online game players are still young and middle-aged."
"Then we have to hire some female stars from the entertainment, sports and entertainment circles. Anyone who is somewhat famous will have a high appearance fee!" said Financial Director Geng Di.
"The appearance fees of celebrities are directly proportional to the advertising value. Of course, there are also some celebrities who charge exorbitant prices. We just don't accept this," Duan Feiran said.
Chu Tianfeng pondered for a long time, and then said seriously: "I think it is better to recruit game spokespersons openly from the public. If the newcomers can shine, we will also accept them! Haha, if because of our game, a future star will become famous
, isn’t this also an unexpected gain?”.
After listening to Chu Tianfeng's suggestion, the board members nodded in agreement.
"Director Duan, I will leave it to you to plan the recruitment of spokespersons! The sooner the better, we must finalize the candidates before the end of the month. Before and after the public beta, our spokespersons will build momentum for the game!" Chu Tianfeng said...
"Okay, I will do my best." Duan Feiran nodded and said.
"Well, let's break up the meeting!" Chu Tianfeng stood up and was the first to walk out of the venue. Other members of the association also left one by one.
"Mr. Chu, please wait a moment." Ding Maochen chased after him from behind.
"Old Ding, is something wrong?" Chu Tianfeng asked.
"You think I'm investigating the problem of the Red Peony Virus, and I have some clues..." Ding Maochen said in a low voice.
"Really? Follow me to the office!" Chu Tianfeng's eyes lit up. He had worked hard to crack the Red Peony virus. Now Tan Kai is secretly manipulating Qi Wei in Tianhai City in the Supreme Palace.
"Undercover" operation, the intelligence collection work on "Red Peony" was handed over to Ding Maochen.
He thought that working alone would be very slow, but he was wrong - it's not about the number of people, but the quality.
"Tell me, who created the Red Peony virus?" Chu Tianfeng returned to the office and immediately asked Ding Maochen. They were the only two people in the room now.
"It was secretly developed by Professor Paolo Borg of the Department of Biochemistry at Stanford University in the United States. At first, he developed just a brainwashing drug to relieve the pain of people with mental trauma. But later, this brainwashing drug
’ was stolen by two of his disciples, and based on this brainwashing ‘drug’, ‘Red Peony’ was developed,” Ding Maochen said.
"Oh? Where is Professor Borg now?" Chu Tianfeng asked.
"Ten years ago, he died in a car accident!" Ding Maochen said.
"What? He's gone?" Chu Tianfeng said in surprise.
"Yes, I think there are many doubts about the cause of Professor Berg's death, and the possibility of murder cannot be ruled out." Ding Maochen said.
"Haha, investigating the cause of Professor Berg's death is what the American police have to do. We need to find a way to crack Red Peony... By the way, you said Professor Berg has two other disciples, who are they?" Chu Tianfeng
asked.
"One is named Under and the other is named Cobol." Ding Maochen said.
"What? Cobol?" Chu Tianfeng's mind was shaken, and he remembered that he had been kidnapped into the secret laboratory of the Red and Black Society, and the doctor responsible for brainwashing him seemed to be named Cobol.
"Yes, Cobol is Borg's most proud disciple, but since Borg's death, he has also resigned from his scientific research work at the school and his whereabouts are unknown." Ding Maochen said.
Chu Tianfeng nodded and muttered to himself: "It's not that his whereabouts are unknown, but that he went to the Red and Black Society to work secretly."
He raised his head and asked Ding Maochen: "Where is Ande? Where is he now?"
"He is still engaged in scientific research activities at Stanford University, but he is protected by the CIA and is not easy to get close to," Ding Maochen said.
"Well, I understand. We can't find Cobol, so we can only work on Under. Since Red Peony was created by him and Cobol, he must have a way to crack it." Chu Tian
said the wind.
"Yes, the next focus is to investigate Under?" Ding Maochen asked.
"Well, the more information we can collect about Under, the better." Chu Tianfeng said.
After Ding Maochen left, Chu Tianfeng was still thinking about what he had just reported. If he wanted to crack Red Peony, he would have to go to the United States in person, but how to get close to Under by then would be a problem.
Since Under is protected by the CIA, there must be CIA agents around him. If he wants to get close to him, he needs to wait for Ding Maochen to collect all the information about Under and formulate a detailed plan.
The next morning, the news that Tianfeng Group was recruiting game spokespersons was published on the advertising pages of major media in Yanjing, and people came to the group headquarters for interviews in the afternoon.
Because the conditions for recruiting game spokespersons this time are so generous, they are divided into three levels...
The first tier is for domestic first-tier film and television stars, with endorsement fees starting at one million, with no upper limit, and the contract is signed once a year.
The second tier is for domestic second-tier stars, with endorsement fees ranging from 100,000 to one million. If the endorsement results are good, they can be upgraded to the first tier. The so-called first-tier and second-tier stars are completely given by the company based on the evaluation of domestic entertainment media.
Strict grading does not mean that someone says he is a first-line star and just pays him according to this price.
The third level is the ordinary newcomer level, including students from film and television schools, with a salary of less than 100,000, and can be promoted if they perform well.
The recruitment of game spokespersons this time requires females, aged 18-30 years old. There is no limit to the number of places. As long as the company likes it, activities will be arranged and corresponding remuneration will be paid. Therefore, many people come for interviews, especially those in film and television.
College students in the school are very enthusiastic about this recruitment activity.
Since Tianfeng Group held the charity dinner, its influence has gradually expanded. Newcomers who have just debuted have taken aim at this event, hoping to use the influence of Tianfeng Group to pave the way for their own careers.
The so-called interviews are only for people in the second and third tiers. As for the popular first-tier movie stars in the first tier, there is no need for interviews at all. As long as they are willing to do endorsements, they can be hired immediately.
On the first day of the interview, more than 20 people came to the company. They were all college graduates from film and television schools, and they were all beautiful girls. The conference room of Tianfeng Group was full of beauties.
The trio of interviewers composed of Duan Feiran, Murphy and Ouyang Bailing have been busy all day, but the results are not very satisfactory. The girls all know little about games and have no experience in related activities. They are basically not suitable for the company.
requirements.
Chu Tianfeng knew that this matter should not be rushed, but time was tight and it was impossible. He could only contact other film and television culture agencies and ask them to recommend their contracted artists to endorse "Legend of China".
That afternoon, he was working in the office when suddenly the phone on his desk rang.
"Mr. Chu, Tang Shirui from Blue Sky Century Culture Agency and agent Lan Mengyao would like to meet." Murphy's sweet voice came from the phone.
"Tang Shirui and Lan Mengyao came together?" Chu Tianfeng asked.
"Yeah, I said I'm here to compete for a game spokesperson," Murphy said.
"Haha, please! She doesn't need to go to the interview, she can be brought directly to my office!" Chu Tianfeng said with a smile.
Strictly speaking, Tang Shirui can only be considered a second-tier star, but her recent development momentum is good. She played the second female lead Wu Fufang in the TV series "Midnight" just broadcast on CCTV. The response was enthusiastic and her popularity index skyrocketed.