In the next few days, under Shen Fan's hard work, several identical courtyards were built on the wasteland next to Zizhenzhai along Huifu Street. The courtyard walls were high and the courtyard doors were closed. There were rows of courtyards inside.
It is a standard factory building with a brick and wood structure. The distillery was the first to be put into production. The distilling technology of the Ming Dynasty has been mature. There are many various distilleries in urban and rural areas, producing a variety of famous wines and low-priced native wines.
From the beginning, Guo Yiju had no intention of starting winemaking from grain fermentation. According to Wu Nanhai’s wine industry development plan, the cross-country winemaking industry will not start until after the sweet potatoes and sugar cane are harvested in large quantities. The cost of directly purchasing grains and winemaking in Guangzhou would be too high:
There are many processes, and the water and koji used in brewing all have certain technical requirements, which is quite troublesome. Moreover, the brewing process involves a large amount of grain transportation and distiller's grain processing - generally, traditional breweries often also have pigs.
The purpose is to process a large amount of distiller's grains. Guo Yi has no plans to open a pig farm in Guangzhou city.
Therefore, what they adopted was a method of distilling Doshao. Doshao liquor is available everywhere in the country. The process is simple, the price is low, and the batch size is large. They directly buy Doshao and conduct secondary distillation to remove the Doshaki liquor.
By removing impurities, purifying the liquor and increasing the alcohol content, you can make high-end products. In fact, many modern famous brand liquors are also made by purchasing a large amount of base liquor from small distilleries and then blending it. Compared with this time and space, it is the best
For wineries, Chuanzhong also has the advantages of quantifiable quality system standards, modern monitoring equipment and extremely efficient distillation equipment.
The distillation equipment was manufactured in Lingao by the machinery department and then dismantled and shipped to Guangzhou by Deng Yingzhou. The still was made of pig iron, tin and wood. This still was much better in efficiency than all the stills at the same time.
, it no longer uses direct heating. It is equipped with a small boiler - a very simple normal pressure boiler made of pig iron and oil drums. It generates water steam to indirectly heat the serpentine tube. The earth-burning process is like this
The final product of distillation is a high-strength liquor that is as clear as water and as hot as fire in the mouth. Due to the second or even third distillation, the smell of various creosotes has almost completely disappeared, leaving a pure taste.
Along with the stills, hundreds of small flat wine bottles were shipped, and printed trademarks were affixed on the wine bottles - on the top was a woodcut of the military uniforms of the Han generals, on the bottom was printed the Chinese characters "国士无双" in seal script, and on the bottom was another
It was marked in small simplified Chinese characters. The bottom of the trademark is: Honored product of Zichengji. Finally, there is a nominal volume on the trademark: 250 ml. This seemingly unnecessary step was proposed by Xiao Zishan: new weights and measures, Arabic numerals.
Promotion should be "moisturizing and silent". Many new generations who grew up in the time-traveling countries learned simplified Chinese characters, Arabic numerals and weights and measures for the first time from the various packaging of "time-traveling goods".
After the wine came out, several winemakers tasted it, and they all felt that it was more mellow and powerful than various local roasted wines on the market. However, compared with the best liquors, it could only be regarded as being in the middle of the pack and not particularly fragrant. Yes.
The winemaker regretted that with such a good steamer, he could make his own music, and if he found a good water source, he would be able to make it the best in Guangdong Province. Guo Yi laughed and didn't answer - the quality of Zicheng's wine is not in the wine itself.
, but glass bottles - Guo Yi is going the high-profit gift box route. He ordered people to bottle the wine and seal it for later use - the first batch of wine is very small and will be used as gifts for dignitaries when the business opens.
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Shen Fan ordered more than a hundred gift boxes lined with brocade at a local lacquerware shop. Each box contained two bottles of wine and two small glasses. The idea was copied from the wine gift boxes of this time and space. It was definitely an unprecedented creation in the Ming Dynasty. Even Mr. Shen, the shopkeeper, was full of praise and said that the proprietor was really generous.
However, Guo Yi lamented the exquisiteness of traditional Chinese handicrafts. The exquisite craftsmanship and gorgeous decoration of these lacquer boxes were something he had never seen before. According to Mr. Shen, shopkeeper Shen said that these were not top-notch works, but just batch goods. That's all.
Throughout the first month of the second year of Chongzhen, the Guangzhou Advance Station was even busier than Lingao. It was not easy for anyone to open three stores at the same time. Guo Yi took shopkeeper Shen, Sun Chang and others with him every day. When going out to visit guests, visit every aspect - for the first time here, it is very important to be polite and thoughtful. Everywhere you go, give different gifts to the guests according to their status. The Liang Cunhou family who had given name stickers to the people at the market also made a special trip to visit them. Once, Mr. Liang was very happy to see that his business was open. In addition to receiving gifts, he also gave back home-made roast meat. The close relationship between Mr. Guo and Mr. Liang made Mr. Shen overjoyed:
"The proprietor is so resourceful that he actually got to know Mr. Liang." Mr. Shen, the shopkeeper, praised quietly.
"Is Mr. Liang very famous?" Guo Yi heard Liu Gang say: Mr. Liang is a son of a noble family. He is always eager for justice, good at charity, and good at charity.
"The proprietor doesn't know?" Shen Fan was a little surprised, "This Young Master Liang Cunhou is the direct grandson of Liang Renpu, the former Minister of Household Affairs. His father served as a prefect for two terms. He himself has a good reputation and is a well-known official in the local area. A wealthy gentleman."
The old shopkeeper Shen said that the Liang family prided itself on being the heirloom of poetry and etiquette, and had never been interested in things like jewelry and playthings. There would be no way to do business with his family. However, his family had deep roots in the local area, and they had made good friends. Many benefits.
"Just make more friends with him from now on." Guo Yi responded casually, and suddenly thought of a question, "Old shopkeeper Shen, do you know all the officials, gentry, and big families in Guangzhou?"
"Eight or nine are inseparable from ten." Shen Fan was quite pleased with himself.
"Write it down when I get back. I want to know about all the officials in Guangzhou—"
Shen Fan laughed loudly: "What's so difficult about this? You will know after a while that you will send someone to the bookstore to buy a copy of "Jin Shen". In the Ming Dynasty, there were officials ranging from bachelors to juniors."
"Is there such a book?" Guo Yi was still a little surprised. Needless to say, in the original time and space, the book "Directory of Civil Servants of the People's Republic of China" definitely did not exist - even if it did exist, it would not be sold to the public.
"If the proprietor wants it, I'll send someone to buy it right now."
"No rush," Guo Yi thought. Originally, the Intelligence Information Team asked the dispatch station to collect information about officials in Guangdong. He thought it was a huge project, but now it seems not complicated - the information is sold to the public.
"Are there any more subtle ones? For example, those who once served as officials but are no longer in office, but still have great influence -"
"There is also this one, "Jin Shen Lu" from this province."
"Okay, you will send someone to buy all these books later. Hmm," he thought for a moment, "I also want to get the morning paper."
"It's not difficult, just find a yamen and copy it out. But what does the proprietor want to do?" Shen Fan felt strange. If "Jin Shen Lu" is useful for business, the court reports are all about the imperial court's memorials and discussions, except If an official is interested, no one will look at it.
"The movements of the imperial court are also very important to us. Who knows what the imperial court's plans are for maritime trade?"
Shen Fan thought that this was correct. Most of the proprietor's goods came by sea. If the court strictly prohibited sea trade, it would be a big blow to the proprietor. However, this kind of news only needs to be communicated to the clerk, master or even junior officials in the yamen. Just calm down and see that the leaked news came out in time. There is no need to go to the trouble of copying the newspaper, right? But since the proprietor said it, it can be done, and it is not difficult anyway.
"Master Li, who handles manuscripts in the Governor's Yamen, is very familiar with me. I just want to give him some benefits."
"What you have to do in this matter is report the expenses to me directly and don't spend it at the counter." According to the notice of the Economic and Financial Commission, the intelligence fee of the dispatch station can no longer be spread among the operating expenses of opening a store. It must be In addition, accounting management and accounting were established. This gave Guo Yi a headache for a while: in terms of favor expenses, it is difficult to accurately distinguish whether it is for information or for business. It is mostly a combination of both. Finally, after discussion, it was decided to divide the favor expenses into All are included in the information fee.
"Yes, proprietor."
Returning to Zizhenzhai, the decoration of the pavement is almost finished. In order to avoid any criticism, the decoration is still a relatively traditional method. The pavement of the three main rooms along the street is square brick, and the blue brick walls with polished bricks and joints are not painted with lime. Four big red palace gauze lanterns are hung on the wooden lattice ceiling, and there is a row of small glass lamps bought in Yiwu. Surrounded by a purple wood cloister, poems and paintings by local famous people are hung in the hall, with different styles, making it look luxurious and elegant. Confucianism - if you look closely, you will see that the author is either a local aristocratic family or an official in power. The three characters "Zizhenzhai" hanging in the middle of the hall are also the most popular staff of Wang Zunde, the governor of Guangdong and Guangxi. The governor's office praised Lu Yizhong's painting ——These three words cost Guo Yi five hundred taels of silver. The floor was decorated with a red sandalwood flower table, a table, an Eight Immortals table and an official hat chair, as well as various vases, screens and ornaments. They are not high-quality goods - they are all Gou's things shipped from Lingao. The Dengyingzhou has been transporting a large number of these items to Guangzhou recently. On the one hand, opening a dispatch station to decorate the scene can save money, and on the other hand, it can also save money. He took the opportunity to sell the stolen goods so as not to pile them up everywhere in the warehouse. The commotion made Shen Fan whisper in his heart: Where did all these good things come from? They didn't really get them from pirates, right?
Four glass display cabinets are located on both sides of the main hall, which are very conspicuous. In order to ensure safety, Guo Yi asked people to build an extra circle of copper railings on the outside of the large cabinet to prevent too many onlookers from crushing the glass.
The goods for sale are all carried in exquisite boxes of various colors customized from outside. The bottoms are lined with velvet and satin in three colors: black, red and gold. Two modified kerosene lamps are hung diagonally above each cabinet. The projector lamps were installed, and the items in the cabinet looked radiant. Shen Fan, who was used to seeing the dim and deep environment in old-fashioned jewelry stores, was also amazed - Dongzhu Guo really had a magic touch.